Capstone Final Project by Ashley Himpel

The Minimalist Exposed ISSUE ONE

EDITORS LETTER

Dear Readers, My hope for this project is to guide the fashion explorer in the right direction to show what is currently happening in the fashion industry. I wanted to highlight on four major themes that are important to me, and what I think is very relevant right now. I curated a piece of work that shows my interest in art and creative direction, and explore my creative freedom with magazine layout design. Each section contains a different topic with my personal opinion and insight about the issue, acting as my personal blog along with visuals to help communicate my ideas. I was inspired by the blogger ManRepeller in a sense that Leandra Medine and her team touches on several subjects such as fashion, lifestyle, beauty, and social and political issues. Growing up, Iâ&#x20AC;&#x2122;ve always had a passion for writing and journalism, but wanted to use that and my love for fashion together. After working on several collabortive projects in my field, I learned a new love for art direction, creative direction and styling. This is when I came up with The Minimalist Exposed to express my thoughts and creativity, and exposing myself in a way Iâ&#x20AC;&#x2122;ve never done before. I would define myself as a minimalist and although I appreciate maximalism, there is something about minimalism that truly touches my heart. Hope you enojy!

Keep Styling On, Ashley

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CONTENTS

Thatâ&#x20AC;&#x2122;s so Seventies

11-20

33-48

Girl Power

Natural Beauty

Street Style

featured contributors

@ry_wills

PHOTOGRAPHER

@shoyokoko

MODEL

@peteferrin

PHOTOGRAPHER

@rachet819

MODEL

@photography_blair

@pxt_m

PHOTOGRAPHER

MODEL

@liannajarian

MODEL

@maisybrichetto

MODEL

GIRLPOWER

0.1

ver the past year now, social and political issues have been a core subject, popping up in different industries, and the fashion industry like never before. After the news broke out about Harvey Weisten, an abundance of females one by one started coming foward and admitting they have also been sexually abused or harassed by a high powered male in the industry. This is when the #METOO movement happened and men and women started to come together in solidarity. The definition of a feminist is when you believe women should have equal rights as men. That’s it. It doesn’t matter if you wear makeup, if you like girls, if you like boys, if you believe in this then you are in fact a feminist. I believe that I am a strong women, but I don’t believe that being a female entitles me to put down men and claim to be the “dominant” gender. There is no dominant gender in my opinion, there’s just men and women. I would classify myself as a feminist, but not an extremist. I’m all about girlpower and equality, and taking any of the negative implications and turning them into a positive.

PHOTOGRAPHY//RYAN WILLS MODEL// SARAH NG

To be honest, at first, it was a little intimidating writing about this Feminist movement because I’m not very vocal about supporting women’s rights. However, I am a firm believer in men and women having equal rights, espcially in the work place. A lot of people still think women can’t take on a role of a CEO or do as good of a job as a man. It took a very long time for women to get the same priviledges as men and in today’s world, and a lot of women are now the ones running businesses, fashion empires, and top name companies. I think the term feminist gets a little bit of a negative connotation because people put so much on it, and try to make it more objective than it needs to be. Men and women balance each other out, and we as a society need to get to a point where we are comfortable with appreciating each other. My idea of a true feminist is a woman who feels free enough to do whatever she wants to do and feels confident doing it.

GIRLPOWER

It’s 2018 and we have to start building each other up and embracing the beautiful qualities and aspects of both genders. I think women have come a long way, and there’s still room for growth as far as equality, and I truly believe we are on the right path to get there. Let’s tap into our power as a collective and let’s get in formation.

GIRLPOWER

To me, empowerment is women supporting other women, and perhaps these moments of encouragement and positivity towards one another are the most meaningful, the ones with no expectation of gratitude. I think women are bad-ass females who can take on a lot of roles in their life. Women understand each other, specifically emotionally and know how to be nuturing. I’ve always been fascinated by the small ways women take care of one another. Whether is talking about ex’s, asking essential questions or doing each other’s makeup.

GIRLPOWER

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GIRLPOWER

0.2 0.2 NATURAL BEAUTY

NATURAL BEAUTY PHOTOGRAPHY//BLAIR EZRA MODEL// RACHEL ANDERT

2017 was a transformative year for the beauty industry. “Going green” these days has become less of a beauty trend, and more like a lifestyle and an eco-friendly sacrifice. Organic and natural beauty products are showing up all over the place, from high end makeup to drug store products. Using plant based, natural cosmetic products have proven to be safer, healthier and more effective for people.

I think what makes people reluctant about buying good quality cosmetic and skincare products is the price. However, it doesn’t always have to cost an arm and a leg to feel confident and radient.

I firmly believe this isn’t just a trend that will die in a couple of months; it’s a movement. A movement towards better health, and an evolution in consumer products where we’re realizing that a lot of things we thought were good are simply not. Never before has there been such an immense offer of beauty products such as vegan, organic, and cruelty-free.

NATURAL BEAUTY

The wellness movement has transformed the approach to physical, mental and spiritual well-being. When it comes to nautral beauty products, not all things are created equal. Many that claim to be natural contain only a tiny percentage of nautral ingredients, which are unlikely to make a perceptible imporvement to skin. A growing number of consumers are rejecting chemical-filled cosmetics for a healthier alternative. It’s a thriving sector and leading towards a movement that will change the beauty industry for good.

Because of the growing number of beauty blogs and social media accounts, consumers have access to more information than ever before. People actually care about what they’re putting in and on their bodies, and have the desire to learn more about ingredients. That’s another reason why brands have been more transparent about their practices and what goes in to making their products, and their consumers respect that. Big brands, especially are becoming more concious when it comes to beauty products.

Having these different product variations and brands showing transparency is exactly what customers are demanding. It’s exceptional that even the biggest makeup and beauty brands are listening and responding to the consumer in such a positive and meaningful way.

Toal traceability is key with consumers looking for brands that expose their supply chain from start to finish, allowing them to understand everything from sourcing, to ingredients, to packaging. Ethics and environmental consciousness are just as critical, because consumers expect brands to display accurate and trustworthy information.

So where exactly can we see the beauty industry going in the next few years? Well, as many brands continue to push for customisation and creating specifically tailored products, the beauty and skin care industry isnâ&#x20AC;&#x2122;t slowing down anytime soon. Beauty is a very personal thing, and people donâ&#x20AC;&#x2122;t want to be told, they want to choose what looks good. Consumers are a lot savvier than they used to be and with access to information at our fingertips, these consumers expect high satisfaction. Although many industries are targeting the younger demographic, women and even men of all ages wear makeup and this applies to them too. However, it goes beyond makeup in a way that skincare is becoming a first priority to people and wanting to feel good from the inside out.

NATURAL BEAUTY

Sustainability is moving beyond a story, to something that is expected and challenged. Consumers are willing to pay more for sustainable and natural products, and that is leading the way. I think the industry is smart when targeting those invested in the environment, as well as consumers interested in health and wellness, a particular importance for Gen Z who are said to be one of the most health-concious consumer demographic.

NATURAL BEAUTY

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THAT'S SO SEVENTIES PHOTOGRAPHY//RYAN WILLS MODEL// MAISY BRICHETTO

That's So Seventies

f there’s one time period I could go back and live in, it would undoubtably be the seventies. Some might even argue that the seventies were one of the most versitle and influential eras in the history of fashion. It is the most revisited decades when it comes to fashion, and they continue to influence modern style. Because of the whimsical uniqueness and freedom of expression, the seventies and their style are something to which both designers and the consumer are continuously drawn to. Colorful prints, wide legged pants, velvet fabric and retro sunglasses are key statement pieces from the seventies. Seventies fashion placed a great emphasis on timelessness and unity. Designers used colors as a statement such as browns, yellows, greens and purple. Nostalgia for the nineties has been dominating pop culture for the past few years, with the era’s music and fashion being futher visible in both high-end stores and in the malls. But in 2018, we are still seeing the seventies gain our attention by the resurgence of Calvin Klein under Raf Simons, because the brand is using an androgynous and minimal modernization of the seventies trends such as denim, elongated collars and the western-inspired buton up shirts. There is no question that fashion recycles itself and comes back in unique and stylish ways. I wanted to capitalize on this theme because seventies fashion are is so relevant in the industry, and it’s popping up everywhere. The decade’s eclecticism gives us lots of styles to choose from-its comfortable and extremely versitle.

That's So Seventies

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That's So Seventies

There was so much artistic and creative freedom during this era, and although I don’t usually find myself in seventies inspired clothes, I still appreicate the decade for what it was and I must say I do enjoy some flaired pants. The bigger, the baggier, the better.

That's So Seventies

There’s no time like now to embrace the four-eyes look and right now, the geekier the frames, the chicer. There’s no doubt another inspiration for retro glasses is the rise of Gucci’s creative director Alessandro Michele, who ushered in a new era of eccentricity with his colorful, individualistic ollections. I think Gucci has influenced seventies fashion, and the powerhouse brand is a huge reason I love this decade so much. The funkier the better am I right?

The seventies might die down, as the eighties and nineties start showing up but I have no doubt it will completely go away. We will see designers being influenced by the seventies one way or another in order to keep up with modernization of our time.

That's So Seventies

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URBAN STREET STYLE PHOTOGRAPHY//PETE FERRIN MODELS// LIAN NAJARIAN & PATRICK MEYNARD

STREET STYLE

I was inspired by two students from the Savannah College of Art and Design (SCAD) in the way they put appreciate fashion and curate their personal style. With men’s street style becoming so prevelant, it’s interesting to see how people are taking it to new levels. The most prominent sector of the resale market today is street-wear, combining athleisure fashion including T-shirts, sneakers, track pants, and hoodies. What I find most interesting about a lot of street-wear brands is that they contribute to this culture where brands are doing intermittent “drops” or doing one-time releases of products weekly or once a month. During the past couple of years, I’ve learned that the most successful brands are the ones with limited advtertising strategies and keeping quiet in the public eye or selling limited quanities and almost never restocking them.

Take the street-wear brand Vetements, for example. Their products are extremely exclusive and difficult to get a hands on. That comes with the fact that they are sold at a very high price point, they only sell their product through third party sellers, and they don’t have a strong online presence. The street-wear industry contributes to a lot of collaborations between street and luxury brands as well as high profile celebrities. In order to reach millennials, luxrury brands like Gucci and Louis Vuitton are partnering with street-wear sites Highsnobiety and Hypebeast. I beleive pop-culture and music icons have a huge impact on fashion industry today. As we all know, social media and the online presence of bloggers has risen exceptionally.

STREET STYLE

Street style is undoubtably one of my favorite styles of fashion. I love how personal and reflective it is of ones’ personality. Everyone has a different twist to their style, and it says something about you without having to speak. The youths these days always want the right kind of fashion, wearing specific brands or types of clothing in a great way to go about expressing yourself.

The grand unveiling of Supreme X Louis Vuitton ended what was left of the wall seperating street-wear and luxury fashion. Street-wear has become a global language, and as far as I’ve known, New York or Los Angeles was the only place that mattered, but big things are happeneing anywhere and everywhere.

STREET STYLE

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STREET STYLE

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Street-wear is so versitle and hard to sum up in just a few words. I myself define it as a constant developmpent in the fashion industry that emerges by subcultures within the worlds of music and art. I find it exciting that we are able to constantly find new inspiration from around the world, at any time. With the access of technology at our fingertips, the internet is growing faster than ever and that allows sellers and buyers to get what they need so directly.

I think itâ&#x20AC;&#x2122;s a common misconception that street-wear can only be worn by the younger genereation, but people in their forties are wearing it. Until now, I believed street-wear was a niche interest, but Iâ&#x20AC;&#x2122;m fascinated at how itâ&#x20AC;&#x2122;s being appropriated by high fashion designers.

STREET STYLE

There is a huge positive that comes out of street-wear brands being exclusive and make it almost impossible to buy their products. With customisation and personalisation being a big part of fashion industry, designers are producing less and less mass production, and more so making garments for just one specific person only.

Street-wear will continue to be successful, as more designers turn away from the traditional fashion calender (which is already happening), and working in art with fashion. More and more emerging designers are popping up and making a statement to the world.

STREET STYLE

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Ashley Himpel Senior Capstone Professor Dan Green FASM 430