Personal Branding

PERSONAL BRANDING

FASM 430 Professor Dan Green WINTER 2018

ah @ashleyhimpel

ASHLEY HIMPEL

ashleyhimpel@gmail.com

Fashion Marketing & Management

203.909.0306

EDUCATION

ACHIEVEMENTS

Savannah College of Art and Design (SCAD) B.F.A Fashion Marketing & Management Minor in Business Management & Entrepreneurship Graduation: June 2018

SCAD Achievement Scholarship SCAD Academic Scholarship SCAD Dean’s List Lacoste Study Abroad Program 2017 Clio Award Nominee 2017

SKILLS

EXPERIENCE

PROFESSIONAL • • • • • •

Trend Forecasting Leadership of Creative Teams Digital Presentation Skills Visual Merchandising Brand Building Creative Direction

•

Product Development

SOFTWARE •

Adobe Creative Suite

•

Microsoft Office

PERSONAL • • • • •

Communication Skills Organization Skills & Project Management Time Management & Dealing with Deadlines Creative Collaboration Easily Adaptable

Michael Kors Sales Associate October 2016-Present Savannah, GA

• • •

Visual merchandising Fashion styling Customer service & client development

Pentland Brands Marketing Intern June 2016-August 2016 New York, New York

• • • •

Supported product development teams Provided support to the process of marketing materials Maintained and updated Excel spreadsheets Supported the planning and implementation of special events

GUESS?

Sales Associate June 2015-August 2015 Los Angeles, CA

• • •

Fashion styling Customer service & client development Visual merchandising

ah ASHLEY HIMPEL Fashion Marketing & Management

Dear Michael Kors, I am writing to you because I believe I am an excellent candidate for the position of Marketing Assistant with Michael Kors. I am a recent graduate of the Savannah College of Art and Design (SCAD) with a B.F.A degree in Fashion Marketing and Management. During my studies at SCAD, I prepared projects of my own as well as projects I created as part of a collaborative team pertaining to store concepts and marketing strategies that will elevate customer experience and brand loyalty. I enjoy working as part of a collaborative team and am very experienced in dealing with timeliness and critical due dates. In addition to my studies at SCAD, I have work experiences as a sales associate for Michael Kors for the past year and a half, as well as an internship for Pentland Brands as a marketing intern.

I have great respect for Michael Kors and his appreciation for classic staples. One of my responsibilites was maintaining the quality of store presentation and working on window displays every month for new product lines. Although I did not specifically deal with their marketing team, I am greatly interested in that part of the industry and believe I would be a positive asset to the team. It would be very exciting for me to have the opportunity to join you on the marketing team of Michael Kors and to apply the skills I have developed to the achievement of your future goals and objectives.

I would welcome the opportunity to speak with you at your convenience to explore in greater detail my qualifications and my ability to contribute to the exciting work you have underway.

I have attached my resume including my contact information for your review. Thank you very much for your consideration.

Sincerely, Ashley Himpel

MOCKUPS OF BUSINESS CARD

ah

ASHLEY HIMPEL Fashion Marketing & Management @ashleyhimpel ashleyhimpel@gmail.com 203.909.0306

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