ATLAS
WATER OWNERSHIP A LOOK AT WATER AND BIG CORPORATIONS
ASHLEY MOORE 2013
PRINTED IN LINCOLN NEBRASKA ASHLEY MOORE 2013
FOREWORD BY STACY ASHER
Assistant Professor of Art Advanced Graphic Design Fall 2013 MAPPING FOR A NARRATIVE ATLAS During the Fall Semester 2013 at the University of NebraskaLincoln, students of “Advanced Graphic Design and Design Studio 421 / 426” authored a collection of maps, charts and diagrams that centered around the concept of “Water and System.” Each designed artifact addressed aspects of individual design research and illustrates various methods of investigation. Projects engaged students in the invention of unique graphic systems that visualize information about water. The designs represent quantitative and qualitative narratives and illustrate individual perspectives and interests. These visual displays of water and system were compiled into an atlas — a book of maps, charts, illustrations or diagrams united by the subject of water and system. The atlas represents a coordinated body of methods, a scheme or plan of procedure that was used to organize data from design research. Various production methods were considered and students were encouraged to explore a wide variety of media and design strategies. These methods were evaluated on their effectiveness as generators of visual information with respect to their project goals and intended meanings.
TABLE OF CONTENTS IT’S A PROCESS IMAGE LIBRARY THE ZINE
PROJECT ONE MAPPING DESIGN RESULTS
PROJECT TWO RESEARCH DESIGN RESULTS
IT’S A PROCESS STEPS TO FINDING AN IDEA/CONCEPT FOR THE ATLAS
Step one to this project was collecting 200 images of water for inspiration. Looking at water around me made me realize that it is everywhere. I struggled, at first, chooising exactly what I wanted to focus on. I seperated my images into categories: 1) Water as a PROBLEM 2) Water and MOBILITY 3) Water and WEALTH 4) Water as HABITAT 5) Water as NOURISHMENT This helped me focus onto a small amount of subjects. This chapter will focus on my concept building.
IMAGE LIBRARY As I said before, I collected 200 images of water. !00 of the images were ones that I took myself, the other 100 were found on the internet. I was lucky to go on a vacation in Arkansas during this span of the project, it helped me expand my image collection with different locations. I noticed that my work location, Walmart, fit into all of these categories. This begun project one.
THE ZINE A zine; (an abbreviation of fanzine, or magazine) is most commonly a small circulation self-published work of original or appropriated texts and images usually reproduced via photocopier. http://en.Wikipedia.Org/wiki/zine I used the zine to further explore my ideas of water in Walmart. I collected lots of material from around my store. I was even allowed access to the store’s original blueprints and sale records. However, I did not use the blueprint infomration. But it was interesting to say the least.
The final product is a collection of written notes, photographs, and maps collected at my Walmart in Lincoln, Nebraska. I noticed that my work location, Walmart, fit into all of these categories. This begun project one.
PROJECT ONE WALMART AND WATER
After locking down a subject to focus the design on, I began working on project one. The idea would be to look at water locations in Walmart. I first had to make a map of the store, because a current one did not exist. This required walking around, taking notes, and designing.
MAPPING For me, this was a huge part of project one. My entire idea was based off of these water locations. It took me several hours (and a few fifteen minute breaks while at work) to complete this process. I decided that I would only map the “literal� water locations, meaning that the tag specifically mentioned water in some way. I also mapped according to what a cashier would have access to. I could not get back into the bakery or meat department, but neither could a customer. So, I thought this was a good solution.
Walmart Water
& Paper GoodsPets Stationary Fabric Chemicals Grocery/Candy GROCERY
Pharmacy
Shoes
PRODUCE BAKERY/DELI
Tire Lube Express Outdoor Sporting Goods
Boys Intimates
Home Decor Living Toys
Cosmetics Jewlery
Self Checkout
Hardware
Girls
Baby Mens
Health and Beauty
Electronics
Ladies Wear
Checkout
Seasonal and Celebrations
McDonalds Walmart Services
Restrooms
Vision Center
Cost Cutters
Lawn and Garden
To start, I just went into Adobe Illustrator and made a quick and simple map of the store. I would use it to mark locations of water while I walked around the store.
WALMART AND WATER STORE #1943 SEPTEMBER 2013
DESIGN
PHOTO CENTER
STATIONARY FABRIC
A zine; (an abbreviation of fanzine, or magazine) is most commonly a small circulation self-published work of original or appropriated texts and PAPER GOODS CHEMICALS images usually reproduced via photocopier. http://en.Wikipedia.Org/wiki/zine
RESTROOMS
WATER LOCATIONS
HARDWARE
ELECTRONICS
PETS
WELLNESS/NOURISHMENT
TIRE LUBE EXPRESS
GROCERY CANDY
BABY
GIRLS
ENTERTAINMENT/WEALTH
OUTDOOR SPORTING GOODS
I used the zine to further explore my ideas of water in Walmart. I collected GROCERY PHARMACY lots of material from around my store. I was even allowed access to the store’s original blueprints and sale records. However, I did not use the
MENS
HABITAT
BOYS HOME DECOR LIVING
blueprint infomration. But it was interesting to say the least.
HEALTH AND BEAUTY
SHOES
SYSTEM
INTIMATES
MOBILITY TOYS
COSMETICS
LADIES WEAR
JEWELRY
PRODUCE
BAKERY/DELI
CHECKOUT
SELF CHECKOUT
SEASONAL AND CELEBRATIONS
Photo Center STATIONARY FABRIC
MCDONALD’S
PAPER GOODS PETS CHEMICALS
STATIONARY
ELECTRONICS
WALMARTFABRIC SERVICES
GROCERY/CANDY
BABY
GROCERY
MENS
PHARMACY
COST CUTTERS
VISION CENTER
HARDWARE
RESTROOMS
LAWN AND GARDEN PAPER GOODS PETS CHEMICALS
TIRE LUBE EXPRESS
GIRLS
SHOES
PRODUCE
BAKERY/DELI
MCDONALD’S
SELF CHECKOUT
106 WALMART SERVICES
391
232
AVERAGE WEEKLY SALES LADIES WEAR BOTTLED WATER - AUGUST CHECKOUT
SEASONAL AND CELEBRATIONS
SAM’S PURIFIED 24 PACK RESTROOMS
VISION CENTER
GROCERY CANDY
INTIMATES
COST CUTTERS
GREAT VALUE 35 PACK
NESTLE PURE LIFE 24 PACK
TOYS
AVERAGE ANNUAL REVENUE
COSMETICS JEWLERY
ELECTRONICS
HARDWARE
OUTDOOR SPORTING GOODS
BOYS HOME DECOR LIVING
HEALTH AND BEAUTY
Restrooms
BABY
4700 NORTH 27TH STREET GROCERY PHARMACY 8700 ANDERMATT DRIVE
HEAL TH AND 3400 NORTH 85TH STREET BEAUTY
LAWN AND GARDEN
0
50
MENS
BOYS
SHOES
SP
INTIMATES
LADIES WEAR
JEWLERY
150
HUSKER GAMEDAY
HOME DECOR LIVING
COSMETICS 2501 GRAINGER PARKWAY PRODUCE 100
GIRLS
AVERAGE DAY
50,000
200
80,000
MILLION DOLLARS BAKERY/DELI
MCDONALD’S
= 2,000 CUSTOMERS SELF CHECKOUT
CHECKOUT
SEASONAL AND CELEB
DESIGN Wallmart has a lot of it’s own branding regulations. We all know the famous Walmart blue and yellow. I did not want to be super obvious with my design choices. I did not want it to scream Walmart, but I wanted the viewer to make a visual connection to the brand. TYPEFACE CHOICE: SANSUMI
SANSUMI • SANSUMI DEMIBOLD • SANSUMI ULTRALIGHT I chose Sansumi because it looks similar to Walmart’s typeface without being too obvious. Also, there are a lot of variations avaliable.
COLOR SCHEME: Blue to reference Walmart and also water. A soft gradient for the background
WALMART AND WATER STORE #1943 SEPTEMBER 2013
PHOTO CENTER
STATIONARY FABRIC
PAPER GOODS CHEMICALS
RESTROOMS
ELECTRONICS
PETS
WATER LOCATIONS
HARDWARE
WELLNESS/NOURISHMENT
TIRE LUBE EXPRESS
GROCERY CANDY
BABY
GIRLS
ENTERTAINMENT/WEALTH
OUTDOOR SPORTING GOODS
GROCERY
PHARMACY
MENS
HABITAT
BOYS HOME DECOR LIVING
HEALTH AND BEAUTY
SHOES
SYSTEM
INTIMATES
MOBILITY TOYS
COSMETICS
LADIES WEAR
JEWELRY
PRODUCE
BAKERY/DELI
SELF CHECKOUT
CHECKOUT
SEASONAL AND CELEBRATIONS
MCDONALD’S
WALMART SERVICES
RESTROOMS
106
391
232
SAM’S PURIFIED 24 PACK
GREAT VALUE 35 PACK
NESTLE PURE LIFE 24 PACK
LAWN AND GARDEN
AVERAGE ANNUAL REVENUE
AVERAGE WEEKLY SALES BOTTLED WATER - AUGUST
COST CUTTERS
VISION CENTER
4700 NORTH 27TH STREET
AVERAGE DAY
HUSKER GAMEDAY
50,000
80,000
8700 ANDERMATT DRIVE
3400 NORTH 85TH STREET
2501 GRAINGER PARKWAY 0
50
100
150
MILLION DOLLARS
200 = 2,000 CUSTOMERS
HOME DECOR LIVING HEALTH AND BEAUTY
COSMETICS
RESULTS PRODUCE
HEALTH AND SHOES BEAUTY
BAKERY/DELI BAKERY/DELI INFOGRAPHICS AND STORESELF MAP
MCDONALD’S
BAKERY/DELI SELF CHECKOUT CHECKOUT
MCDONALD’S
SHOES INTIMATES
COSMETICS LADIES WEAR LADIES WEAR JEWELRY JEWELRY
CHECKOUT
CHECKOUT SELF CHECKOUT
SYSTEM
TOYS
MOBILITY
MOBILITY
MOBILITY
TOYS
CHECKOUT SEASONAL AND CELEBRATIONS SEASONAL AND CELEBRATIONS SEASONAL AND CELEBRATIONS
COST CUTTERS COST CUTTERS WALMART VISION CENTER SERVICES VISION CENTER VISION CENTER RESTROOMS RESTROOMS
232
50
HUSKER GAMEDAY
3400 NORTH 85TH STREET 3400 NORTH 85TH STREET 3400 NORTH 85TH STREET
2501 GRAINGER PARKWAY 2501 GRAINGER PARKWAY2501 GRAINGER PARKWAY
NESTLE PURE LIFE NESTLE 24 PACK PURE LIFE 24 PACK NESTLE PURE LIFE 24 PACK 0
AVERAGE HUSKER DAY GAMEDAY HUSKER AVERAGE GAMEDAY DAY
8700 ANDERMATT DRIVE 8700 ANDERMATT DRIVE8700 ANDERMATT DRIVE
GREAT VALUE 35GREAT PACK VALUE 35 PACKGREAT VALUE 35 PACK 391
AVERAGE DAY
LAWN AND GARDEN
4700 NORTH 27TH STREET 4700 NORTH 27TH STREET 4700 NORTH 27TH STREET
24 PACK PURIFIED 24 PACK SAM’S PURIFIED 24 PACK 106 SAM’S PURIFIEDSAM’S 106
232
COST CUTTERS LAWN AND GARDEN LAWN AND GARDEN
AVERAGE ANNUAL REVENUE
AVERAGE ANNUAL REVENUE
AVERAGE ANNUAL REVENUE
232 391
SYSTEM
LADIES WEAR
AVERAGE WEEKL AVERAGE Y SALES WEEKLY SALES AVERAGE WEEKLY SALES BOTTLED WATER BOTTLED - AUGUST WATER - AUGUST BOTTLED WATER - AUGUST
391
SYSTEM
INTIMATES
MCDONALD’S
WALMART SERVICES WALMART SERVICES RESTROOMS
106
HOME DECOR LIVING
TOYS
COSMETICS
JEWELRY PRODUCE
PRODUCE
HEALTH AND SHOES INTIMATES BEAUTY
HOME DECOR LIVING
0100
50 150
100 200 0 150
MILLION DOLLARS MILLION DOLLARS
50,000
50200
100
150
MILLION DOLLARS
50,000 80,000
80,000 50,000
80,000
200 = 2,000 CUSTOMERS = 2,000 CUSTOMERS
= 2,000 CUSTOMERS
WATER BOTTLE SALES
STORE REVENUE
AVERAGE CUSTOMER COUNT
Wallmart has a lot of it’s own branding regulations. We all know the famous Walmart blue and yellow. I did not want to be super obvious with my design choices. I did not want it to scream Walmart, but I wanted the viewer to make a visual connection to the brand.
Wallmart has a lot of it’s own branding regulations. We all know the famous Walmart blue and yellow. I did not want to be super obvious with my design choices. I did not want it to scream Walmart, but I wanted the viewer to make a visual connection to the brand.
Wallmart has a lot of it’s own branding regulations. We all know the famous Walmart blue and yellow. I did not want to be super obvious with my design choices. I did not want it to scream Walmart, but I wanted the viewer to make a visual connection to the brand.
WALMART AND WATER STORE #1943 SEPTEMBER 2013
PHOTO CENTER
STATIONARY FABRIC
PAPER GOODS CHEMICALS
RESTROOMS
ELECTRONICS
PETS
WATER LOCATIONS
HARDWARE
WELLNESS/NOURISHMENT
TIRE LUBE EXPRESS
GROCERY CANDY
BABY
GIRLS
ENTERTAINMENT/WEALTH
OUTDOOR SPORTING GOODS
GROCERY
PHARMACY
MENS
HABITAT
BOYS HOME DECOR LIVING
HEALTH AND BEAUTY
SHOES
SYSTEM
INTIMATES
MOBILITY TOYS
COSMETICS
LADIES WEAR
JEWELRY
PRODUCE
BAKERY/DELI
SELF CHECKOUT
CHECKOUT
SEASONAL AND CELEBRATIONS
MCDONALD’S
WALMART SERVICES
RESTROOMS
106
SAM’S PURIFIED 24 PACK
A water system means something like the sprinklers in the produce area, or the bathrooms in the store. GREAT VALUE 35 PACK 232 391 NESTLE PURE LIFE 24 PACK
LAWN AND GARDEN
AVERAGE ANNUAL REVENUE
As you can see from the key to the right of the AVERAGE map, waterWEEKL sepa- Y SALES BOTTLED WATER - AUGUST rated into five categories; Wellness/Nourishment, Entertainment/Wealth, Habitat, System, and Mobility.
COST CUTTERS
VISION CENTER
4700 NORTH 27TH STREET
AVERAGE DAY
HUSKER GAMEDAY
50,000
80,000
8700 ANDERMATT DRIVE
3400 NORTH 85TH STREET
2501 GRAINGER PARKWAY 0
50
100
150
MILLION DOLLARS
200 = 2,000 CUSTOMERS
PROJECT TWO THE BIG TEN CONFERENCE AND WATER
After locking down a subject to focus the design on, I began working on project one. The idea would be to look at water locations in Walmart. I first had to make a map of the store, because a current one did not exist. This required walking around, taking notes, and designing.
For me, this was a huge part of project one. My entire idea was based off of these water locations. It took me several hours (and a few fifteen minute breaks while at work) to complete this process. I decided that I would only map the “literal� water locations, meaning that the tag specifically mentioned water in some way. I also mapped according to what a cashier would have access to. I could not get back into the bakery or meat department, but neither could a customer. So, I thought this was a good solution.
RESEARCH A zine; (an abbreviation of fanzine, or magazine) is most commonly a small circulation self-published work of original or appropriated texts and images usually reproduced via photocopier. http://en.Wikipedia.Org/wiki/zine I used the zine to further explore my ideas of water in Walmart. I collected lots of material from around my store. I was even allowed access to the store’s original blueprints and sale records. However, I did not use the blueprint infomration. But it was interesting to say the least.
For me, this was a huge part of project one. My entire idea was based off of these water locations. It took me several hours (and a few fifteen minute breaks while at work) to complete this process. I decided that I would only map the “literal� water locations, meaning that the tag specifically mentioned water in some way. I also mapped according to what a cashier would have access to. I could not get back into the bakery or meat department, but neither could a customer. So, I thought this was a good solution.
DESIGN Wallmart has a lot of it’s own branding regulations. We all know the famous Walmart blue and yellow. I did not want to be super obvious with my design choices. I did not want it to scream Walmart, but I wanted the viewer to make a visual connection to the brand. TYPEFACE CHOICE: ITC Avant Garde Gothic Std
Avant Garde Gothic • Avant Garde Gothic • Avant Garde Gothic • Avant Garde Gothic This typeface is clean, simple, and easy-to-read. I thought that it complimented all of the brands that I was trying to incoporate into my infographic. The san-serif is professional and modern. Also, there are many weights and variations avaliable in this typeface. This helped set up heirarchy.
p i h s r e n w O r e t Wa =
=
COLOR SCHEME: Just as the big corporations control the water sales at universites, they also controlled the color choices of my design. From left to right: Coca Cola red Pepsi blue Big10 Conference blue Accent colors: Black and light blue
DESIGN Wallmart has a lot of it’s own branding regulations. We all know the famous Walmart blue and yellow. I did not want to be super obvious with my design choices. I did not want it to scream Walmart, but I wanted the viewer to make a visual connection to the brand. TYPEFACE CHOICE: ITC Avant Garde Gothic Std
Avant Garde Gothic • Avant Garde Gothic • Avant Garde Gothic • Avant Garde Gothic This typeface is clean, simple, and easy-to-read. I thought that it complimented all of the brands that I was trying to incoporate into my infographic. The san-serif is professional and modern. Also, there are many weights and variations avaliable in this typeface. This helped set up heirarchy.
h s r e n w O r e Wat =
=
Penn State Nebraska Illinios Iowa Michigan
Purdue Indiana Ohio State Wisconsin Minnesota Northwestern Michigan State
Top Largest Stadiums
Northwestern Michigan State
Top Largest Stadiums Seat Capacity
109,901
107,282
Big H
ouse
109,901
Penn State
107,282
Ohio State
102,329
Nebraska
87,091
Wisconsin
80,321
102,329 87,091
The
Michigan
Beav er St adiu
The m
Hors
esho
Mem e
orial
80,321
Stad
Cam ium
p Ra
ndal
l Sta
dium
304,274
If 25% of these fans bought a bottled water at a single game
Michigan
27,475
Penn State
26,821
Ohio State
25,582
3,407
1,278
Total pounds of plastic waste would be produced of
Hous
e
tadiu
m
esho
e
l Sta
dium
anda
ll Sta
dium
304,274
If 25% of these fans bought a bottled water at a single game
Michigan
27,475
Penn State
26,821
Ohio State
25,582
Nebraska
21,773
Wisconsin
20,080
3,407
1,278
Imagine if all
of those fans bought a bottled water at a single game... How much waste would be produced?
Total pounds of plastic waste would be produced of and
2,129
*average empty plastic water bottle is measured at 12.7 grams
1 8 . 6 s ton
Are you
? n a af
Wisconsin
20,080
Imagine if all
of those fans bought a bottled water at a single game... How much waste would be produced?
*average empty plastic water bottle is measured at 12.7 grams
1 8 . 6 s ton
Are you
? n a af
=
p i h s r e n w O r e Wat =
ouse
Big H
m
Beav er St adiu
107,282
The
shoe
Hors e
102,329
orial
Mem
87,091
26,821 25,582 21,773 20,080
Penn State Ohio State Nebraska Wisconsin
1,278
How much waste would be produced?
of those fans bought a bottled water at a single game...
Imagine if all
27,475
Michigan
2,129
dium
l Sta
ndal
p Ra
Cam
80,321
ium
Stad
If 25% of these fans bought a bottled water at a single game
The
109,901
Purdue Indiana Ohio State Wisconsin Minnesota Northwestern Michigan State
Penn State Nebraska Illinios Iowa Michigan
87,091 80,321
Nebraska Wisconsin
an f a Are you
ton
1 8 . 6 s ?
*average empty plastic water bottle is measured at 12.7 grams
and
Total pounds of plastic waste would be produced of
3,407
304,274
102,329
107,282
Penn State Ohio State
109,901
Michigan
Seat Capacity
Top Largest Stadiums