PROCESS BOOK ASHLEY MOORE
BRAINSTORMING
GATHER AND TAKE IMAGES OF WATER. COMPILE THEM TOGETHER FOR INSPIRATION.
http://www.flickr.com/photos/100960649@N05/
RESEARCH/ZINE
A ZINE; (AN ABBREVIATION OF FANZINE, OR MAGAZINE) IS MOST COMMONLY A SMALL CIRCULATION SELF-PUBLISHED WORK OF ORIGINAL OR APPROPRIATED TEXTS AND IMAGES USUALLY REPRODUCED VIA PHOTOCOPIER. HTTP://EN.WIKIPEDIA.ORG/WIKI/ZINE
ZINE
THE FINAL PRODUCT.
PROJECT ONE
Walmart Water
& Paper GoodsPets Stationary Fabric Chemicals
BEGIN MAPPING STORE AND WATER LOCATIONS.
Grocery/Candy GROCERY
Mens Shoes
PRODUCE BAKERY/DELI
Tire Lube Express Outdoor Sporting Goods
Boys Intimates
Home Decor Living Toys
Cosmetics Jewlery
Self Checkout
Hardware
Girls
Baby
Pharmacy Health and Beauty
Electronics
Ladies Wear
Checkout
Seasonal and Celebrations
McDonalds Walmart Services
Restrooms
Vision Center
Cost Cutters
Lawn and Garden
MAKE A MAP OF THE STORE AND LOCATE WATER PRODUCTS AND SYSTEMS.
STATIONARY PAPER GOODS PETS FABRIC CHEMICALS
GROCERY/CANDY
BABY
GROCERY
MENS
PHARMACY
TIRE LUBE EXPRESS
GIRLS
COSMETICS JEWLERY
LADIES WEAR
SELF CHECKOUT
ALD’S
WALMART SERVICES
CHECKOUT
OUTDOOR SPORTING GOODS
&
VISION CENTER
COST CUTTERS
COLOR SCHEME: BLUE TO REFERENCE WALMART AND ALSO WATER. A SOFT GRADIENT FOR THE BACKGROUND
CHOOSE A TYPEFACE AND A COLOR SYSTEM, ORGANIZE THREE INFOGRAPHICS AND FOLLOW A GRID TO PLACE ALL THE INFORMATION.
HOME DECOR LIVING
TOYS
SEASONAL AND CELEBRATIONS
Water RESTROOMS
INTIMATES
DESIGN
HARDWARE
BOYS
Walmart SHOES
HEALTH AND BEAUTY
RODUCE
/DELI
ELECTRONICS
LAWN AND GARDEN
Paper GoodsPets Stationary Electronics Fabric Chemicals WALMART AND WATER
Hardware
STORE #1943 SEPTEMBER 2013
PHOTO CENTER
STATIONARY FABRIC
PAPER GOODS CHEMICALS
RESTROOMS
ELECTRONICS
PETS
WATER LOCATIONS
HARDWARE
WELLNESS/NOURISHMENT
TIRE LUBE EXPRESS
GROCERY CANDY
Grocery/Candy
BABY
GIRLS
ENTERTAINMENT/WEALTH
OUTDOOR SPORTING GOODS
GROCERY
PHARMACY
MENS
BOYS
HOME DECOR LIVING
HEALTH AND BEAUTY
SHOES
HABITAT SYSTEM
INTIMATES
Baby
MOBILITY TOYS
COSMETICS
LADIES WEAR
JEWELRY
PRODUCE
BAKERY/DELI
Tire Lube Express Girls SANSUMI • SANSUMI DEMIBOLD • SANSUMI ULTRALIGHT
CHECKOUT
SELF CHECKOUT
SEASONAL AND CELEBRATIONS
Outdoor TYPEFACE: SANSUMI SportingLOOKS Goods SIMILAR TO WALMART’S TYPEFACE
MCDONALD’S
RESTROOMS
AVERAGE WEEKLY SALES BOTTLED WATER - AUGUST
106
391
232
SAM’S PURIFIED 24 PACK
GREAT VALUE 35 PACK
NESTLE PURE LIFE 24 PACK
VISION CENTER
AVERAGE ANNUAL REVENUE
GROCERY
WALMART SERVICES
COST CUTTERS LAWN AND GARDEN
Pharmacy 4700 NORTH 27TH STREET
AVERAGE DAY
HUSKER GAMEDAY
50,000
80,000
8700 ANDERMATT DRIVE
Mens
Boys
3400 NORTH 85TH STREET
2501 GRAINGER PARKWAY 0
50
100
150
200
MILLION DOLLARS = 2,000 CUSTOMERS
Health and Beauty
Shoes
Intimates
WITHOUT BEING TOO OBVIOUS VARIATIONS AVALIABLE,
Home Decor Living Toys
WALMART AND WATER STORE #1943 SEPTEMBER 2013
PHOTO CENTER
STATIONARY FABRIC
PAPER GOODS CHEMICALS
RESTROOMS
ELECTRONICS
PETS
WATER LOCATIONS
HARDWARE
WELLNESS/NOURISHMENT
TIRE LUBE EXPRESS
GROCERY CANDY
BABY
GIRLS
ENTERTAINMENT/WEALTH
OUTDOOR SPORTING GOODS
GROCERY
PHARMACY
MENS
HABITAT
BOYS HOME DECOR LIVING
HEALTH AND BEAUTY
SHOES
SYSTEM
INTIMATES
MOBILITY TOYS
COSMETICS
LADIES WEAR
JEWELRY
PRODUCE
BAKERY/DELI
CHECKOUT
SELF CHECKOUT
SEASONAL AND CELEBRATIONS
MCDONALD’S
WALMART SERVICES
RESTROOMS
SAM’S PURIFIED 24 PACK
10
391
232
GREAT VALUE 3 PACK
NESTLE PURE LIFE 24 PACK
LAWN AND GARDEN
AVERAGE ANNUAL REVENUE
AVERAGE WEEKLY SALES BOTTLED WATER AUGUST
COST CUTTERS
VISION CENTER
4 0 0 NORTH 2 TH STREET
AVERAGE DAY
HUSKER GAMEDAY
00 ANDERMATT DRIVE
3400 NORTH
TH STREET
2 01 GRAINGER PARKWAY 0
0
100
10
200
0 000
0 000
MILLION DOLLARS 2 000 CUSTOMERS
PROJECT TWO WHERE DO WE GO FROM HERE?
CONCEPT
THIS PROJECT WHEN THROUGH A FEW STAGES BEFORE REACHING THE FINAL PRODUCT
BOTTLED WATER SALES Lincoln, Nebraska Store #1942
DOES PEPSI OR COCA COLA CONTROL THE BIG TEN CONFERENCE FOR FOOTBALL? ARE THEY EQUAL?
Aquafina
Dasani
Deja Blue
350 318 300
Average Sales
250
33 Pepsi
200
4 Redbull
154
150
2 7up
2 Walmart 59 Total Machines
100 50
18 Coca-Cola
40 19
0
Aquafina
Dasani
10
0
Deja Blue
Nebraska is predominantly a Pepsi sponsored State
WHY ARE THERE SO MANY PEPSI MACHINES AT THIS WALMART? NEBRASKA IS A PEPSI STATE.
=
=
IDEA
FOCUS ON THE BIG TEN CONFERENCE AND THEIR WATER SALES.
p i h s r e n Water Ow =
Penn State Nebraska Illinios Iowa Michigan
Purdue Indiana Ohio State Wisconsin Minnesota Northwestern Michigan State
Penn State Nebraska Illinios Iowa Michigan
=
HOW? LOOK AT STADIUM/FAN COUNTS AND ALSO WEIGHT OF PLASIC WATER BOTTLES.
Purdue Indiana Ohio State Wisconsin Minnesota Northwestern Michigan State
Top Largest Stadiums Seat Capacity
Northwestern Michigan State
Top Largest Stadiums Seat Capacity
109,901
107,282
Beav er Sta
Big H
ouse
109,901
Penn State
107,282
Ohio State
102,329
Nebraska
87,091
Wisconsin
80,321
102,329 87,091
The
Michigan
dium
The
Hors
esho
Mem
orial
e
80,321
Stad
Cam ium
p Ra
ndall
Stad
ium
DESIGN
304,274
CHOOSE A TYPEFACE AND A COLOR SYSTEM, ORGANIZE INFOGRAPHICS AND FOLLOW A GRID TO PLACE ALL THE INFORMATION.
If 25% of these fans bought a bottled water at a single game
Michigan
27,475
Penn State
26,821
Ohio State
25,582
Nebraska
21,773
Wisconsin
20,080
3,407
*average empty plastic water bottle is measured at 12.7 grams
Top Largest Stadiums t
How much waste would be produced?
f Are you a
80,321
The m
an?
102,329 87,091
102,329
Hors
esho
Mem e
orial
Stad
Cam ium
87,091
p Ra
ndal
Michigan
Seat Capacity
6.o8n1 s
of those fans bought a bottled water at a single game...
Beav er St adiu
Seat Capacity
and
2,129
Imagine if all
107,282 107,282
Top Largest Stadiums
Total pounds of plastic waste would be produced of
1,278
COLOR SCHEME: JUST AS PEPSI AND COCA COLA CONTROL THE BIG TEN’S WATER SALES, THEY CONTROLLED MY DESIGN
Michigan
109,901
Penn State
107,282
Ohio State
102,329
80,321
Nebraska
87,091
Wisconsin
80,321
l Sta
dium
304,274
Penn State ip h s r e n
Water Ow =
Penn State Nebraska Illinios Iowa Michigan
Ohio State= Nebraska
109,901
BIG TEN BLUE • PEPSI BLUE • COCA COLA RED • BLACK 107,282 102,329 87,091
TYPEFACE: ITC Avant Garde Gothic Std A SIMPLE SANSERIF THAT DOES NOT REFERENCE ANY OF THE LISTED BRAND’S TYPEFACES. IT IS NEUTRAL AND OFFERS MANY VARIATIONS IN WEIGHT.
rship
ne Water Ow =
=
RESULT
Penn State Nebraska Illinios Iowa Michigan
Purdue Indiana Ohio State Wisconsin Minnesota Northwestern Michigan State
ip r Ownersh
Wate =
= Top Largest Stadiums Seat Capacity
Penn State Nebraska Illinios Iowa Michigan
109,901
The
Seat Capacity
107,282
ouse
Beave
Michigan
109,901
Penn State
107,282
102,329 87,091
Big H
ouse
Beave
107,282
r Sta
dium
The
Horse
shoe
Mem
orial
80,321
Ohio State
102,329
Cam
Stadi
um
p Ran
dall
Nebraska
87,091
Wisconsin
80,321
Stadi
um
304,274
If 25% of these fans bought a bottled water at a single game
Top Largest Stadiums
109,901
Big H
109,901
Penn State 102,329 87,091
Purdue Indiana Ohio State Wisconsin Minnesota Northwestern Michigan State
The
107,282
Michigan
r Sta
dium
The
Horse
shoe
Mem
orial
Ohio State
80,321
Cam
Stadi
um
p Ran
dall
102,329
Nebraska
87,091
Wisconsin
80,321
Stadi
um
304,274
27,475
Penn State
26,821
Ohio State
25,582
Nebraska
21,773
Wisconsin
20,080
3,407
Total pounds of plastic waste would be produced of
1,278
Imagine if all
of those fans bought a bottled water at a single game...
27,475
Penn State
26,821
Ohio State
25,582
Nebraska
21,773
Wisconsin
20,080
and
2,129
*average empty plastic water bottle is measured at 12.7 grams
6.o8n1 s t
3,407
Total pounds of plastic waste would be produced of
1,278
Imagine if all
of those fans bought a bottled water at a single game... How much waste would be produced?
If 25% of these fans bought a bottled water at a single game
Michigan
Michigan
and
2,129
*average empty plastic water bottle is measured at 12.7 grams
6.o8n1 s t
fa Are you a
n?
A LONG INFOGRAPHIC EXPLAINING THE AMOUNT OF AQUAFINA AND DASANI PLASTIC WASTE POSSIBLY PRODUCED BY THE TOP FIVE TEAMS OF THE BIG TEN.