Balanced Scorecard For Final Project Ashley V. Twyman The Balanced Scorecard approach would be a huge asset to this project; however it would be highly detailed as a balanced scorecard could need to be set up for each proposed film. I am not sure if it would be worth the time and effort needed in the Balanced Scorecard application for each film when only four to six out of the seven proposed film project will actually be implemented. The film prioritization case that I have chosen is very complicated and has many variables. As the project manager, I would push for the Balanced Scorecard for each film, which would help my end deliverable of assessment on each film, when and if the films should be released, and if the ROI for each film would benefit the company and the customer. This project has set forth many objectives and many proposals, and the Balanced Scorecard would be a large assistance to the project manager and the company. The Balanced Scorecard for this project could take into consideration all the company “must” and “want” objectives, the ROI for each film, the relation of each film to the company mission statement, among other items up for discussion within the frame of this project. The company profile stated that last year’s total revenues for the company increased by 12 percent, but profit margin was down 3 percent to 16 percent because response to three out of the five films the company chose to release last year was poor. It is important that this year’s films don’t cause the same reaction with the public because it could lead to a total company loss if the path continues in this manner. This
would be addressed in the financial aspect of the Balanced Scorecard approach, as well as in the business perspectives. The Balanced Scorecard would take into consideration not only which proposed films the company wants, but also which films the customer wants. This would help ensure ROI percentages before finalizing the film lineup for the year. These aspects of the film deciphering could be presented in the financial and customer perspective sections on a Balanced Scorecard. Also under customer perspectives, the Balanced Scorecard could also address which film present more opportunity for additional generated merchandise and what different kinds of merchandising options the company has, and what new merchandise the customer will want; one of the company “want” objectives. The learning and growth perspective of the Balanced Scorecard would also address many of the company “must” and “want” objectives. It could take into consideration the likelihood of each film being nominated for an academy award in Best Picture of the Year. I would also address the issues that may arise with each film that could have an adverse effect on current or future operations within the larger company. It may also address weather or not the film raises environmental issues and concerns, which is important to the company on more personal level. This aspect would also look at which film may or may not be suitable for producing a themed ride at the company attraction parks that are in existence, or the ones which are in planning modes. Overall, this project could use the assistance of the Balanced Scorecard in so many ways because of the complicated and detailed nature of the project. I would greatly assist a project manager and the company as a whole for a Balanced Scorecard to be done
for each proposed film, taking into consideration all the company “must” and “need” objectives, the ROI for each film, company mission statement, and the overall benefit of each film to the company as a whole.