Advertising Proposal 2015
Welcome. With employee engagement becoming more and more of a dominant focus for businesses across the UK and in our community, the importance of effective learning services companies has never been more prevalent than right now. As a publisher, we work in partnership with our clients, bringing them effective branding, awareness and ROI across a range of medians. We position ad content as part of our site, allowing our users to really engage with sponsored content helping us drive additional value to both the user and client by complementing editorial features across the sites. We inform and educate senior HRMs, UK C-Suite and key business decision makers on modern learning practices & technologies, aimed at helping them apply and support their staff/customers to deliver better business results. And through this advertising proposal we will position LogicEarth at the very forefront of that thought space.
“Technology in the classroom encourages the use of interactive educational tools, allowing for a dynamic learning experience that directly benefits students, not only when sharing ideas and information, but also when receiving feedback.� – Jon Kennard, Editor, training zone.co.uk,
About With a profiled membership of 104,000 individuals, TrainingZone.co.uk is the largest online community for UK learning and development professionals. Profiled members can view in-depth features written by industry experts, as well as accessing online resources and highly interactive community areas where peers discuss and dissect the issues that really matter.
“We chose to advertise with Training zone thanks to the quality of audience, the ability of Sift Media team to understand our objectives and the overall prospects for campaign success. We’re delighted with our results marketing ROI is high on the agenda and Sift Media have delivered exceptional verses our objectives.” – Denise Clinnker - Marketing Manager EMEA, Saba Software
82,700
104,000
123,000
33,600
Unique visitors per month
Unique pageviews per month
Source: Google Analytics May
Profiled HRZone users
Email bulletin recipients
About HRZone.com is the largest and most active independent online community for HR professionals in the UK, with over 130,000 unique users per month. Subscribers are kept up to date via our website, social channels and email briefings on the latest HR issues. In addition to the topical editorial content, one of HRzone’s strengths lies in its highly interactive forum where members can network, debate and share knowledge with fellow HR professionals.
130,748
Unique visitors per month
254,098 Unique pageviews per month
Source: Google Analytics May
“Employee engagement is one of the biggest topics in HR at the moment, as employers have to work harder to attract and retain talent - we’re keen to go beyond the buzzwords and find out what Employee Engagement really means to the HR community.” – Jamie Lawrence, Editor, HRZone. com
89,000
Profiled HRZone users
11,500 Email bulletin recipients
Case Study. ADP wanted to engage our users around the narrative of their ‘Big Data’ concept. The objective was to engage with Senior HRM bosses, UK C-Suite and key business decision makers, and then to convert this engagement into leads. We operated through varying channels including editorial, video and social, delivering a rich content experience, that drove continuous awareness and engagement.
ADP ran a fully integrated campaign across both HRZone.com and Training zone.co.uk. Initially launching with a series of editorial and sponsored articles on the importance of effective data capture and management, this then migrated to a specially branded hub - where we pulled in all the relevant articles on our site, and then added new content including a live webinar, and a specially created ADP Question Time which was broadcasted across the website and via our social media channels. From this campaign ADP engaged with over 356K users on the site, and recorded a 12% click through rate from the hub, and typically achieved an average of 203 clicks from featured editorial and/or sponsored editorial each month. Question Time & the webinar was viewed by 11,871 users during the campaign. Finally, we also supplied 656 quality leads from the desired fields.
356K+ Actively engaged users
12% CTR from the branded hub
203
per month Avg clicks from articles
11,871 Video/Webinar content views
Case Study. AI Talent wanted to run a whitepaper response driven campaign across Trainingzone only. They wanted to position themselves as thought leaders in the e-learning space. We operated through varying channels including editorial, video and social, delivering a fantastic user experience, that drove continuous awareness and engagement.
Working with the client we created a whitepaper report which discussed purchasing or developing e-learning in your business. The campaign targeted senior L&D and HR professionals - working closely with our development team we positioned drivers and ads to these desired profiled users. AI Talent were delighted with the response of their campaign as we delivered 406 qualified leads, 19,304 download views and a bespoke series of solus e-Newsletters that delivered an average of 11.8% CTR.
19,304 Whitepaper views
12%
CTR from the branded hub
406
Leads created from downloads
11.8% Open rate from bespoke eNewsletter
Case Study.
ICIMS wanted to create a co-branded whitepaper, followed by an online marketing promotion to drive qualified leads. ICIMS set the campaign objective to achieve 70 leads.
Running across HRZone.com and Training zone.co.uk. Working closely with the client we delivered an insightful whitepaper report on Generation Y - educating key decision makers and senior recruitment teams around the importance of this demographic. From this campaign ICIMS received 40,363 downloads views of their whitepaper. The whitepaper delivered 205 qualified leads which is a 143% over the original objective of 70. Trainingzone delivered the best converting 22% of click throughs to download. ICIMS ran a series of bespoke solus e-newsletters which was sent out to the HRZone and Trainingzone database, they received an average click through rate of 21.8%.
40,363 Whitepaper views
22% TrainingZone download conversion
21.8% e-Newsletter open rate
143% Delivered leads far above original campaign objective
Events By harnessing our network of professional communities we produce conferences, awards and bespoke events that create content driven, issues-based discussions, which
extend
online
community
engagement
into
high-level
networking
opportunities. Whether you're looking for a one-off piece of targeted brand alignment or a lead nurturing campaign as part of an in-depth engagement programme, event sponsorship can deliver unique high-quality relationship building opportunities.
Employee Engagement Conference 2015
'Employee engagement is one of the most important, fastestgrowing and diverse interest areas of modern HR and L&D. Businesses that can truly engage and retain their workforce will be the ones that have the competitive edge in the marketplace.'
– Jon Kennard, Editor,
“It’s lovely working at a place that instead of valuing my key performance indicators, values me as a person.” – Matt Graham, NHS BHA, Winner of the Unsung Hero Award 2014
Employee Engagement Conference 2015 Join remarkable people at the conference dedicated to employee engagement. Hosted in London on September 10 2015, the Employee Engagement Conference will inspire and support leading business decision makers, senior HR managers, and UK C-suite delegates in creating a remarkable people-engaged company. Throughout the day-long conference we’ll share the insights, strategies and tools from inspiring leaders and remarkable peers to help our clients realise the power of engaged employees, wherever you are in your journey. The day is focused on helping delegates capture ideas, tactics and next actions for you to implement, plus an opportunity to meet and network with our sponsors, who are at the very forefront of supporting and boosting employee engagement.
“Employee engagement is one of the biggest topics in HR at the moment, as employers have to work harder to attract and retain talent - we’re keen to go beyond the buzzwords and find out what Employee Engagement really means to the HR community.”
– Jamie Lawrence, Editor,
“One of the greatest things about engaged companies and their workforce is their passion and willingness to spread knowledge and insight.”
“Employee engagement is one of the biggest topics in HR at the moment, as employers have to work harder to attract and retain talent - we’re keen to go beyond the buzzwords and find out what Employee Engagement really means to the HR community.”
– Jamie Lawrence, Editor,
Our talent. Speakers at this years Employee Engagement Conference, 10th September 2015.
EUGENIO PIRRI JAMIE LAWRENCE
DAVID MACLEOD
VP People and Organisational
Editor, HRZone.com
Chairman, Engage for Success
Development, The Dorchester Co
Jamie Lawrence is editor of
David is co-author of the
Eugenio Pirri joined Dorchester
global online HR publication and
“Engaging for Success” Report
Collection in December 2011 as
community HRZone.com. He
commissioned by the Department
vice president, people &
speaks at HR events across the
of Business, Innovation and
organisation development. His
world hosts panel discussions and
Skills, described by the CMI as
hospitality career spans over 20
has interviewed thought leaders,
the definitive work on this
years and began in food and
including Daniel H. Pink. He was
subject. This follows an early
beverage, before making the
awarded ‘HR Technology
career in marketing followed by
transition into human resources.
Journalist of the Year’ at the 2015
becoming a CEO. David was
He studied Hospitality
Towers Watson Media Awards.
awarded an OBE for services to
Administration and
Jamie worked previously as a
Employee Engagement and
Employment Law and received
small business journalist and a
Business in the Queen’s Birthday
his professional Certified
copywriter and is a NYT
Honours in June 2013.
Human Resources Professional
Bestselling author of fiction and
designation in 2002.
non-fiction.
MARK HENN JAN HILLS
Head of Asset Development,
PERRY TIMMS
Partner, Head Heart + Brain
Transport for London
Consultant, PTHR
Jan is a founder and partner of Head, Heart + Brain who work with the head – the cognitive, rational content; the heart – the emotional content; and lastly the brain – taking the latest findings from neuroscience to package their training in a way that works for our brain. Jan started her career in HR and leadership development in banking before starting Head, Heart + Brain.
Mark Henn, Head of Department, Asset Development, Transport for London and Drew Barritt, Lead Trainer, A2B Excellence. Transport for London won the Public Sector award at the 2014 Employee Engagement Awards.
Energy, passion and insight around people development are Perry’s trademarks. A Chartered CIPD Member; facilitator & coach, Perry has led business change for 20 years as a corporate Head of Learning, Talent & OD.
The Journey. As an associate sponsor you will be involved in not just the conference but a series of activity pre and post event on employee engagement. Partnering with the UK’s largest HR website, HRZone.com, the Employee Engagement Conference is able to demonstrate scale, whilst delivering a robust platform across several leading medians. HRZone.com reaches 80,000 unique users every single month, with 89,000 profiled users who look to us for sector insight and reports. Twinned with the 38K dedicated twitter followers, HRZone.com continues to lead the employee engagement conversation. Become an associate sponsor today and share in the journey.
Aug
Sept
Oct
Nov
Dec
Jan ‘16
Feb ‘16
Associate social media activity Conference
Associate HRZone editorial on Employee Engagement Post conference data campaigns
Awards
Launch of Employee Engagement hub on HRZone.com Conference round-up
Awards roundup
HRZone.com Employee Engagement insight report
Integrated Solutions We don’t simply offer ‘out of the box’ campaigns; every campaign is tailored specifically to your objectives. Successful one-off activities may deliver a ‘quick win’ (providing urgent sales leads for example), but the greatest value will come in the form of a fully integrated campaign using cohesive messaging across multiple touch points – not only using a variety of effective marketing solutions, but potentially capitalising on our reach across multiple b2b communities.
Whitepaper & Research/surveys HRZone.com & TrainingZone.co.uk have succesfully partnered with some of the leading organisations and brands across the HR & L&D space. We bring together the very best in independent talent Breaking the noise can be difficult, and that is why a content hub is an essential tool to not only aggregate all your content in one accessible place for users, but also to allow brands to take ownership of a particular subject. HRZone.com and Training zone.co.uk are both content platforms, therefore advertisers who get the best results are sympathetic to this - features from the hub will run throughout the website, but once tagged will pull into your bespoke designed brand page. This page can host editorial, social feeds, video, gallery content - literally anything you would like. Both commercial and editorial teams work closely with ‘hub’ clients to best position and produce premium content on the site.
ÂŁ25,500 Bespoke costs may vary.
Previous research and whitepaper partners include;
Content Hubs PC | Mobile | Tablet
Online competition is intense. Close to 2 million blog posts are published every day. That’s a lot of content. Breaking the noise can be difficult, and that is why a content hub is an essential tool to not only aggregate all your content in one accessible place for users, but also to allow brands to take ownership of a particular subject. HRZone.com and Training zone.co.uk are both content platforms, therefore advertisers who get the best results are sympathetic to this - features from the hub will run throughout the website, but once tagged will pull into your bespoke designed brand page. This page can host editorial, social feeds, video, gallery content - literally anything you would like. Both commercial and editorial teams work closely with ‘hub’ clients to best position and produce premium content on the site.
£25,500 Bespoke costs may vary.
Previous Content Hub partners include;
E-Learning Hub PC | Mobile | Tablet
The hub will be headed by Jon Kennard – editor of trainingzone.co.uk, and will focus on the evolution and emergence of gaming, social and mobile e-learning platforms. The hub will carry editorial features, reports and webinars from Jon and our partners, as well as sponsored content with the express aim of providing a forum for practical advice to inspire action, behavioural insight, plus create a powerful environment to connect your brand with senior HR, L&D and key business decision makers. Following this, we will be publishing a white-paper report on the current trends and changing landscape of e-learning covering reviews on gaming, social and mobile learning. This will be published as a free download on the hub via a data wall (shareable with associates), and the report will also be promoted via our social feeds – we are inviting collaboration on these reports and our open to including content syndication and sponsorship.
ÂŁ12,500
E-Learning Hub PC | Mobile | Tablet
Featuring across both TrainingZone.co.uk & HRZone.com to 193K profiled HR, L&D and senior decision making members Regular editorial feeds and updates from Jon Kennard, Editor of Training zone.co.uk and Jamie Lawrence, Editor of HRZone.com. Opportunity to become an exclusive training partner Promoted across both homepages and social media feeds (available to sponsor/partner) Whitepaper report – concentrating on the evolution and future of gaming, training and mobile learning (available to sponsor/partner) 3x Webinars/Video Chats – discussing the changing needs for gaming, social and training learning (available to sponsor/partner)
Proud content hub partners have included;
Content Syndication Content syndication is a brilliant way of bringing scale and impact of existing marketing assets . Including the resynidcation of video content, whitepapers and even articles we bring your content to a vast and captive audience across online and the social space. Content syndication can represent great value for money and is quick route to market. Enquire about a bespoke package.
ÂŁPOA
Contact us. Ashley Wheeler Commercial Manager Email: ashley.wheeler@siftmedia.co.uk Direct: +44 (0) 117 3144 639 Mobile: +44 (0) 7964 902 710 Social: @ashleyTZone
Duncan Ledger Commercial Manager Email: duncan.ledger@siftmedia.co.uk Direct: +44 (0) 117 321 8514 Mobile: +44 (0) 7581 498 744 Social: @duncledger
HRZone.com and Training zone.co.uk is owned and published by Sift Media. With a range of services including websites, email publications, industry awards and events, Sift Media delivers original, branded content to over half a million professionals in accounting, IT, HR and training, marketing, and small business. By producing quality content and engaging our professional audiences across multiple touch points we offer b2b brands unique marketing opportunities which deliver genuine return on investment.