OiConf - social, mobile & tech event.

SOCIAL.MOBILE.TECH

BRISTOL 29.03.18

INTRO

With the strength and depth of the creative, digital and tech cluster in the South West The Online Influence Conference has been uniquely positioned to best explore and exploit the opportunities that are quickly emerging across the UK. The challenge up to now has centred on large corporates, brands and agencies getting to grips with the effects of digital transformation. Typically that's understanding the technologies and strategies that are entirely complementary and, in many respects, critical to the future of engagement and business growth across online, social and mobile channels.

The Online Influence Conference (OiConf) coming to Bristol’s Engine Shed & Passenger Shed on 29th March 2018 is a unique one day conference and expo that will address that challenge.

AIMS ●

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It will explore the impact of evolving consumer journeys, considering how emerging social and mobile trends/platforms are affecting storytelling and purchasing decisions It will lift the lid on the strategies and technologies big brands and ‘best-in-class’ are using to build and manage campaigns of the future, highlighting practical infrastructures that can be adopted to cultivate growth It will create pathways for start-ups, solution providers and innovators to connect with the increasing number of opportunities in our industry.

It will engage 2,000 senior delegates drawn from agencies, large corporates, enterprise brands, developers, start-ups/& incubators and academia, delivering a one day conference with keynotes, seminars, masterclasses, roundtables and expo opportunities.

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It will create collaborative environments for peer-to-peer learning through workshops and masterclasses, with opportunities to share best practices and case studies.

It will be focus on addressing the digital marketing skills gap with a dedicated skills seminar theatre, hosting panel discussions, Q&A’s and industry association talks.

It will showcase solution providers and innovators connecting them with industry giants, global CMOs, leading brands, investors, agencies and the tech curious It will serve to promote and showcase diversity and equality in our creative, digital and tech industries.

OiConf is top drawer. Excellent range of topics that are at the cutting edge of the industry.

PAUL McCRUDDEN, GLOBAL HEAD OF LIVE MARKETING

THE VENUE OiConf will welcome 2,000 delegates to The Engine & Passenger Shed on March 29th 2018 - mere footsteps from the iconic Bristol Temple Meads Station.

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The Engine Shed - capacity of upto 400 will play host to a number of senior level seminars, workshops and networking events throughout the day.

The venue housed in Brunel’s original station, dates back to 1841, at the heart of the original industrial revolution. Since 2013 the venue has reinvented itself as Europe's fastest growing digital and tech incubator, putting itself and the cluster at the forefront of the second industrial revolution.

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The Passenger Shed - has a larger capacity of upto 2,000 delegates and is conveniently connected to the Engine Shed, this section will host 100 exhibitors, larger seminars, product demonstrations and networking events at our specially created ‘OiVillage’.

The Passenger Shed will also feature a sectioned keynote stage for paying delegates.

It houses a number of ‘Components’ that together make an exciting hub for activity where business leaders, entrepreneurs, academics and corporates can collaborate, inspire and be inspired, enable and be enabled.

2,000 Visitors 1 Global Digital & Tech Hub

OiConf is top drawer. Excellent range of topics that are at the cutting edge of the industry.

PAUL McCRUDDEN, GLOBAL HEAD OF LIVE MARKETING

BRANDS THAT ATTENDED Over 1300 senior marketeers with a combined spend of over £500 million attended OiConf 2017.

2017 ATTENDEES

1,300 Visitors 68% Senior Marketers 24% C-Level £500M Spend Power The primary job functions of attending delegates at OiConf 2017 included: ●

C-Level/VP: 24% - Chief Marketing Officers, CSO, CTO, CEO

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Director: 34% - Marketing Directors, Directors Of Brand, Community Directors, Online Strategy Directors, Heads Of Digital, VP, Head of Engagement, Global Head of Mobile

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Manager/Sr. Manager: 26% - Marketing Manager, Agency Managers, Media Managers

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Other - 16% - Marketing Executives, Social Community Assistants, Journalists, Social Media Strategists

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OiConf is top drawer. Excellent range of topics that are at the cutting edge of the industry.

PAUL McCRUDDEN, GLOBAL HEAD OF LIVE MARKETING

GET INVOLVED

Exhibit.

Masterclasses.

Keynotes & Seminars.

Roundtables & Panels.

Enjoy exposure to 2,000 OiConf senior attendees and decision makers. This is your chance to sell products and services to highly targeted, engaged visitors, face to face.

Deep learning sessions focusing on qualified industry challenges. Attended by up to 80 senior decision makers from major brands and organisations. This is your chance to showcase your solutions whilst getting closer to sales opportunities.

Exclusively attended by top tier delegates we help cultivate opportunities with maximum impact.

Here is your chance to cut through, become a thought leader and disrupt the status quo at major organisations.

Get even closer to senior decision makers with our series of bespoke roundtables and panels throughout the day. Digital disruption? Cloud migration?

Data mobilisation? Let’s bring leaders together to discuss.

EXHIBIT Our aim is to support key decision makers looking for technology and strategic solutions to the challenges they are experiencing.

Exhibition Stands - Enjoy exposure to 2,000 OiConf senior attendees and decision makers. This is your chance to sell products and services to attendees.

With everything from tech to skills solutions the OiConf Expo Zone is the practical extension to the thought leadership conference, allowing delegates to get hands on with products and services.

Seminar Stage - demonstrate and discuss with speaking opportunities and panels exclusively on our expo seminar stage. Apply for a slot asap to avoid disappointment.

OiConf 18 will play host to 100 vendors and providers, featuring seminar stages and multiple networking zones that will enable exhibitors to cultivate leads.

The Ignition Stage - dedicated skills stage aimed at assisting growth through social, mobile and digital marketing excellence.

2,000 Visitors 12K Email Marketing Database ÂŁ800M Est. Spend 48 Avg No. Leads Generated

PREVIOUS EXHIBITORS Exhibitors reported on average a total of 48 sales leads generated by exhibiting at OiConf 2017.

MASTERCLASSES Masterclasses allow our partners and sponsors to go deep on complex challenges, whilst creating practical pathways for delegates to quickly implement new solutions and strategies into their organisations.

Each session lasts 25 minutes and welcomes up to 80 pre-qualified senior delegates, these sessions typically explore best practices, case studies and practical solutions.

For our sponsors this is a chance to build trust, whilst getting closer to sales opportunities.

80 Senior Business Leaders 23 Avg Leads Generated

PREVIOUS MASTERCLASSES Since 2011 9,000+ delegates have attended sessions hosted by some of the world's biggest innovators:

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OiConf is top drawer. Excellent range of topics that are at the cutting edge of the industry.

PAUL McCRUDDEN, GLOBAL HEAD OF LIVE MARKETING

KEYNOTES & SEMINARS Our premium speaking opportunities place you at the very forefront of the industry, sitting you alongside innovators from major brands including Barclays, Google, Saatchi & Saatchi, IBM and Sky. Our keynote and seminar stages will play host to;

5 Killer Keynotes 3 Business Leader Panels 30 Seminar Talks 2500 Attendees

ROUNDTABLES OiConf roundtables accelerate key conversations that encourage c-level collaboration on a range of engagement and business development challenges. Together with our sponsors we create programmes that forge strong connections with senior leaders, whilst unlocking qualified opportunities.

15 Senior Business Leaders 15 Highly Qualified Opps 60 Mins Focused Discussion 1 Exclusive Sponsor

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OiConf is top drawer. Excellent range of topics that are at the cutting edge of the industry.

PAUL McCRUDDEN, GLOBAL HEAD OF LIVE MARKETING

IGNITION STAGE The Ignition Stage continues OiConf’s dedication to closing the digital marketing skills gap whilst promoting digital excellence to drive business growth.

With it’s own dedicated agenda Ignition will host a series of free seminars, panels and Q&A’s where delegates will learn from ‘best in class’. For the first time we also introduce 2 skills clinics to allow marketers to receive guidance on practical learning pathways.

20 Seminar Sessions 5 Industry Panel Talks 2 Skills Clinics

SPONSORSHIP Position yourself as the leading provider of solutions and services to a captive audience of senior business leaders and company advocates.

Our packages are all objective led to deliver maximum value for our trusted partners: ●

Connect with high-level marketing executives and key business decision-makers from large corporates, brands and agencies who are getting to grips with the effects of digital transformation.

As a sponsor you will help them adopt the technologies and strategies that are critical to the future of engagement and business growth across their digital marketing channels.

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Maximum Outcome - Give your target audience a comprehensive experience of your brand.

Thought Leadership - Designed to highlight your company’s authority & rapidly improve audience perception.

Lead Generation - Created to quickly develop connections with current and new clients.

Branding - Crafted to put your company and products/services in front of your core audience.

Raising awareness of your company amongst the most important decision makers in the industry.

2,000 Visitors 12K Email Marketing Database £800M Est. Spend 48 Avg No. Leads Generated

SPONSORSHIP Achieve Your Business Development Objectives

Maximum Outcome

Thought Leadership

Lead Generation

Branding

Give your target audience a comprehensive experience of your brand. Demonstrate your thought leadership, showcase your products/services and generate qualified leads.

Designed to highlight your company’s authority in a specific area of your choice, and rapidly improve audience perception of your brand as a leader in its field.

Created to quickly develop connections with current and new clients. Placing you at the heart of your community, fast-tracking your influence on your key clients, and generating high quality and instantly actionable leads.

Crafted to put your company and products/services in front of your core audience. Raising awareness of your company amongst the most important decision makers in the industry, strengthening the perception and reach of your business

£8,000

£6,500

£4,000

£1,500

Speaking Opportunity Exhibition Stand 25 minute masterclass / workshop All speaker and attendee data Profile page in event guide Company logo on all POS & marketing collateral, including pre-event content Company branding and link on conference website, with permanent recognition

PACKAGE UPGRADE OPTIONS Conference Chair - undisputedly the position with the most visibility and leadership!

Help create unity for the conference from beginning to end. This position includes a 15-minutes opening speech to kick off the conference. You will help provide insights, give introductions to speakers, facilitate questions and answers and more.

Seminar Speaking - dedicated 20-minutes platform for your senior executive to provide an educational presentation and Q&A. High visibility on the conference program plus an excellent way to showcase your industry leadership and expertise to a captive audience.

Panel Speaking Participate - as a panelist with other industry end-users and/or experts. Session format varies from guided discussion to mini-presentations or a combination thereof. This is a dynamic platform that showcases your personality and expertise alongside other leaders.

Conference Wi-Fi Sponsor - keep everyone connected! Each attendee will receive a branded Wi-Fi card featuring your logo and acknowledging your sponsorship.

Charging Station - keep everyone's electronics charged! Charging stations and/or power outlet strips will be set up around the main conference and expo space with your brand highly visible to 2,000+ delegates.

Conference Lanyard Exclusive - branding opportunity. The conference lanyard will hold the registration badge given to all conference speakers, attendees and participants. Your company name or logo will be printed on both sides of the lanyard.

Conference Tote - high visibility branding opportunity. Include your company logo on the reusable conference tote given to all conference speakers, attendees and participants. Conference materials will be placed in the tote, including one insert from your firm.

Panel Moderation - take on a leadership position in moderating a panel discussion.

Opportunity to make a short intro to the topic area then guide the panelists in a lively conversation and/ or introduce their mini-presentations. Facilitate the Q&A plus contribute your own insights to add value.

Closing Drinks Host - take advantage of the opportunity to engage attendees on topics covered during the day and network in a relaxed environment with hors d’oeuvres and beverages.

Masterclass & Workshop Sponsor - present a 25-minute workshop on a specialised topic area that complements and/or support the conference themes. This would be to a select audience who choose to sign-up for the additional learning to qualified opportunities.

Roundtable Sponsor - Enjoy an intimate discussion with a group of 10-15 senior business leaders on a particular topic. Help set up the context and facilitate knowledge sharing and exchange. A great opportunity to collect first-hand insights from industry practitioners and contribute to senior business challenges.

PREVIOUS SPONSORS On average 52% of our delegates say they have or intend to purchase from our sponsors within 6 months

TESTIMONIALS. “Top event I was really impressed – great speakers, good organisation and well attended. This was a world class assembly of content and brands. Also OiConf Cardiff was probably the most socially active event I’ve been to in a long time – and I go to A LOT” John Watton, EMEA Marketing Director “OiConf is top drawer. Excellent range of topics covered that are at the cutting edge of what the industry wants to learn about. All done in a highly polished, professional and friendly manner” Paul McCrudden, Head of Content Marketing EMEA “Best conference I’ve been to cannot wait to come back next year…”

Steve Bartlett, CEO

“Superb event trending on Election day is a big win kudos :)” Jeremy Waite, Evangelist “What a great event! The team got pretty much everybody who was anybody in our industry in the region to Bristol. There were great speakers from Twitter, Microsoft, Salesforce, Pinterest etc. Also great chance for us "suppliers" to have 1 to 1s. Great event, well organised, certainly recommended” Tim Hughes, EMEA Director “If you are looking to develop your brand, grow your business and network with the very best in our industry then work with these guys at OiConf. Superb event” Andrew Grill, Global Social Lead “OiConf is a great event for cutting edge insights, solutions and expertise to help grow your business” Ben Phillips, Global Head of Mobile

SOCIAL.MOBILE.TECH

BRISTOL 29.03.18