L A RU CH E QU I DIT
redesign
Food under threat
Guilhem
PE R S O N
food consumption habits distribution schemes
IDEA New marketplace consumers
producers
Trus t e d n et w o r k
Sustainable farmers
build their value chain
peer-to-peer marketing and technology
community manager
build relationships
PROJECT
A network of distribution points online platform
Driving change
I M P A CT
market and sell
online community
Over 800,000 members
Replicated in Belgium, Spain, Germany, Great Britain and Italy. Plus recent requests from the US.
800 market points across France
600,000 clients and 4000 farmers
1600 market points in six countries by 2018
ITALY Showcasing
Finding Par tners
Suppor t ing Transfer With the support of the
SPAIN Social Local Impact
! !
LA RUCHE QUI DIT OUI Scaling model: social franchise and decentralised network of local partners La Ruche qui dit oui uses the powerful website with adapted tools for hosts and farmers as a key tool in its scaling efforts, in addition to on site trainings and mentoring to share knowledge and good practices. At the national level, to reach more farmers and consumers, La Ruche qui dit Oui focuses on online and offline communication, videos, events and word of mouth so that it can adapt to local particularities. A key strategic interest is to develop a network of companies which can act as hosts and producers in the network.
Barriers to scaling (in Spain) •! •! •! •! •!
Low Entrepreneurship spirit in Spain Too much regulation in Spain, no good legal status for micro entrepreneurs Low awareness about the food industry issues / bad food habits Economic crisis: People are more focus on price and less on quality Production map in Spain is complicated (there are no fruits in Madrid for example)
Policy recommendations •! The European Commission and national governments should foster entrepreneurship education and promote entrepreneurship as a viable career path in schools. Moreover, they should also provide incentives for micro-entrepreneurs and social workers to become entrepreneurial and elaborate creative solutions to society’s problems, thus decreasing the public expenditure. For example, they could create a protective legal status for micro entrepreneurs ( include health care, pension, unemployment protection, universal basic income) and incentivise entrepreneurship. •! European, national and regional policy makers should provide financial and non-financial incentives to social companies and social enterprises involved in organic farming and innovating food industry practices. They could also promote the use of local money/currencies to foster the local consumption. Moreover, they should raise awareness on the impact of healthy food on citizens and on the environment and train our young generation to create the transition towards sustainable consumtion. •! Governments should provide economic incentives for small farmers (like in Portugal) to access land and start their own farm thus contributing to economic recovery, employment and sustainability in the región. •! Public schools should develop programs to teach youth agricultural practices. •! The European Commission should developed common implified sanitary registration for food makers to be able to produce from their homes, from foodtrucks...
With the support of ! !