WITH 175 YEARS OF INNOVATION UNDER ITS BELT, HEIDELBERG GEARS UP FOR FURTHER GROWTH
Jetfire 50
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Ballyprint and Impro Printing have invested in technology from Fujifilm
14 Technology
Landa’s Steve Donegal talks about the new S11 and S11P presses
18 Interview
Little Poppy’s Ken Kirwan reflects on success and why anything is possible
20 AI
How can printers utilise AI to
HP’s
ED’S LETTER
Welcome
to issue
2 of Irish Printer for 2025.
This year, HEIDELBERG is celebrating 175 years in business. Back in 1850, the opening of the Hemmer, Hamm & Co. bell foundry and machine shop in Frankenthal laid the foundations for the print solutions provider we know today. In the years that followed, the company has consistently pushed the boundaries of innovation and growth. A good example is when board member Hubert H.A. Sternberg suggested it might be a good idea to demonstrate HEIDELBERG presses to potential customers at their own premises. Presses were assembled on trucks and driven to printers around the world. Several events to commemorate the anniversary will be held throughout the year, culminating in a ceremony at the company’s largest production site in Wiesloch-Walldorf. Moving forward, HEIDELBERG is looking to further grow in packaging, digital printing, software and lifecycle products – its traditional core business areas – while forging new alliances with the likes of Canon to empower customers to grow and thrive. For more, turn to page 10. Elsewhere in this issue, we catch up with Neil Dover to hear how AI-powered solutions are helping to elevate the customer experience at HP. On page 18, Ken Kirwan at Little Poppy talks about the project that transformed his career and on page 14, Steve Donegal explains how Landa’s new S11 and S11P presses can help print firms get ahead in an increasingly consolidated market. Also in these pages, we look at how the right investment can give a print firm the edge over its competitors. Ballyprint and Impro Printing, both owned by Aaron Klewchuk, have invested in technology from Fujifilm. In terms of efficiency and turnaround times, the impact of the new presses has been transformative, says Aaron. Go to page 8 for more.
As always, we’d love to hear from you. If you have any thoughts on this issue, please drop us a line at editor@irishprinter.ie. Enjoy!
Editor: Denise Maguire
Email: editor@irishprinter.ie
Creative Director: Jane Matthews
Designer: Lenny Rooney
Production: Nicole Ennis
Contact: Irish Printer, Ashville Media Group, Unit 55, Park West Road, Park West, Dublin 12, D12 X9F Tel: (01) 432 2200
Web: www.irishprinter.ie
Printed by: McGowans Print
Printed on: HP Indigo 10000 using Novatech paper supplied by Antalis.
Ideally located 5 minutes from the M50, 2 minutes from the M3
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PACKAGING
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UPDATES
NEWS
ANTALIS SPOTLIGHT ON…
Antalis has added Eska Brown to its existing range of greyboards. The new board, made from 100% recycled content and free from PVC, is compatible with UV inkjet, screen and latex printing and can easily be die-cut and finished to any shape. It offers a kraft finish that provides a sustainable look for POS and display applications. It’s available in 3mm thickness, measuring 2440mm x 1220mm and is, says Antalis, suitable for a variety of indoor applications including POS signage, displays, hangers and luxury packaging. The Eska Brown range is compatible with UV inkjet, screen and latex printing and can be easily die-cut and finished to any shape.
Paul Neale, Product Manager at Antalis, said: “Antalis continues to extend its sustainable product portfolio with the launch of Eska Kraft, a coloured display board in large format sheet sizes to support customers to achieve that ‘sustainable look’ for their display applications. The unique solid kraft finish throughout, made from 100% recycled fibres, means there are no white edges left on display. Eska’s eco-friendly production processes and zero waste initiatives add to the sustainable merits of this new display board.”
Key Features
» Solid brown Kraft coloured display board o ering a high degree of rigidity and superb lay flat properties
» No unseemly white or cream edges
» Made of 100% recycled paper and easily recycled at end of life
» 3mm from stock with additional formats from 1-5mm available ex-mill
» Suitable for indoor POS and Display use
Suitable for
» UV Digital
» Screenprint
» Latex
» Die cut
» Digital cut
» Guillotine
» Foil
» Glue
Guarantees
» FSC
» ISO 9001
» ISO 14001
» REACH
» Food safe
» Ecovadis Gold
Sustainability Award
Environmental Information
» Made from 100% recycled paper
» FSC 100% recycled
» PVC-free
TRIMWEL
Open Day at Trimwel
Trimwel held an open day recently to celebrate the launch of the new Mimaki CJV-200 and unveil its brand new showroom. Turnout on the day was great, says Managing Director Nick Little, with a number of industry leaders visiting the new showroom to take a look at the Mimaki press.
DRYTAC
Drytac has expanded its Polar product range with Polar Frost Air, a translucent matte polymeric PVC film with an embossed pearl finish. Suitable for use in both indoor and outdoor applications, Polar Frost Air can be used printed or unprinted and features a subtle embossed finish that replicates the look of etched glass but at a more affordable price point. The new film is coated with a clear permanent adhesive that’s protected by a two-sided PE coated release liner with bubble-free technology. This, says Drytac, makes installation both simple and clean for the user.
Drytac launches Polar Frost Air
Consumables prices up at Fujifilm
Fujifilm has announced price increases to a range of its consumables and services. The group has attributed the increase to increased labour costs, elevated freight and warehousing expenses, sustained energy prices and higher costs from suppliers. Taku Ueno, Senior Vice President, Fujifilm Graphic Communications, Europe said: “We understand that price adjustments can be challenging for
our customers. However, ongoing market pressures leave us with no option but to revise our pricing structure. These adjustments are necessary to ensure we can continue delivering the quality and reliability our customers expect. The increases will vary depending on the product category and take effect from 1st April 2025. Affected customers will be informed directly with detailed information.”
Love Paper Week
The inaugural Love Paper Week took place in February with the aim of raising awareness of the advantages of paper among businesses and consumers. Using a combination of social media messages, graphics and videos, email footers, virtual backgrounds and Love Paper Week branding, the event aimed to increase knowledge around the paper, print and packaging industries on a national and international scale. The first Love Paper Week is just the beginning of an annual event that will gradually increase in activity and engagement, informing and educating more and more people about paper and its sustainable advantages. “The goal is to grow the event year on year to be a truly recognised week amongst the industry, businesses and consumers. We want to mobilise everyone in the world of paper, from direct mail and print publishers to sack paper and corrugated card, to celebrate Love Paper Week every year,” said Josh Birch, Campaign Manager for Two Sides.
The goal is to grow the event year on year to be a truly recognised week amongst the industry, businesses and consumers
New inkjet power beasts from Agfa
Agfa is set to showcase its latest high-performance inkjet printing solutions at FESPA 2025. Over the past year, Agfa has introduced four new inkjet printing solutions – the hybrid Anapurna Ciervo H3200 and Jeti Bronco S printers, the roll-to-roll Jeti Condor printer and the SpeedSet Orca inkjet press. New automation features, such as robotics and a new autoloader, were introduced for both the Jeti Tauro hybrid printer and the Onset Grizzly flatbed printer. “This spring, we will once again expand our inkjet portfolio to help print service providers take on new challenges. At FESPA in Berlin, we will show three new powerful additions – reinforcing our promise to provide a beast for every need,” said Arnaud Calleja, Vice-President of Digital Printing Solutions at Agfa.
MIMAKI
Mimaki took home the Sustainable Product award at the Sign Industry Awards 2025, held alongside Sign & Digital UK. The award was for its cardboard ink cartridges, which reduce plastic waste without compromising performance and have been developed as an alternative to traditional plastic ink cartridges. The cardboard cartridges are available for an increasing number of ink types, including the newly introduced SS22 Sustainable Solvent inks. Offering a GBL free solution, Mimaki says its SS22 inks deliver the same high-quality output with a lower environmental impact, making it an attractive choice for sign and graphics companies looking to improve sustainability in their operations. Hybrid Services’ Sales Director Andy Gregory said: “ Sustainability is an increasingly important consideration for our industry and innovations like this show that real progress is being made. We’d like to thank everyone who voted for us – it’s great to see such strong support for positive environmental change in print.”
Sustainability is an increasingly important consideration for our industry and innovations like this show that real progress is being made
Andy Gregory, Sales Director
SKSC renews ISO 14001
SKSC (Smurfit Kappa Security Concepts) has completed a successful ISO14001:2015 re-certification audit, demonstrating its commitment to ongoing environmental improvement. ISO 14001 is awarded to organisations that meet stringent criteria in minimising their environmental footprint and continually improving their environmental performance. Caoimhe O’Donoghue, Customer Service & Compliance Manager at SKSC, said: “Retaining our ISO 14001 certificate demonstrates to our stakeholders, customers and regulators that we take our environmental responsibilities seriously, by implementing an environmental management system that complies with international standards.”
Green award for Mimaki
Ballyprint and Impro Printing, both owned by Aaron Klewchuk, have invested in technology from Fujifilm
TECHNOLOGY
AARON KLEWCHUK
is continuing the strategic alliance he formed with Fujifilm at drupa in 2024. Both Ballyprint and Impro Printing have made multiple Fujifilm digital print investments recently, with an Acuity Prime and Revoria Press PC1120 installed at Ballyprint in Ballymena and a Revoria Press EC1100 installed at Impro Printing in Belfast.
Ballyprint, which began as a small copy shop in Ballymena in 2009, is now a thriving commercial printing company, serving the financial, pharmaceutical, creative and marketing industries. In April 2024, it became the first print firm in Ireland to install a Fujifilm Acuity Prime, a deal facilitated by Fujifilm sales partner in Northern Ireland,
Alphagraphic Inks. The aim of the investment was, says Aaron, to open up new markets. “There’s a lot of opportunity there to increase our market share across various sectors, especially with creatives. I think new, innovative technology like this gives us the edge and that’s something we’ve found with previous technology we’ve installed. It brings in new customers and shows we’re not afraid to diversify.”
Amongst its competitors the machine stood out, says Aaron. “The ability to print on a wide range of materials, including PVC-free options, paper boards and more has already broadened our service offerings and improved our production processes.” The installation has already proved beneficial. “Jobs that used to take days to complete can now be turned around in a matter of hours, thanks to the Acuity Prime’s efficiency. This improvement has been particularly crucial in meeting the tight deadlines often demanded by clients, especially for large format printing projects. Our previous machine was nearly 15 years old, so the upgrade to the Acuity Prime has been transformative. The speed of the new machine is at least 45% faster and the energy and ink consumption have both significantly decreased. This hasn’t just improved our turnaround times, but also reduced our operational costs.”
In August 2024, Ballyprint installed the Revoria Press PC1120. “With our previous machine, we saw an opportunity to serve the creative market with metallic finishes and speciality colours,” says Aaron. “With the Revoria Press PC1120, we’re taking it a step further. Its ability to print vivid colours like
TRANSFORMS that
fluorescent pink, along with improved handling of synthetic materials, allows us to offer even more to our clients, especially those in the creative industries.”
In 2022, Aaron acquired Belfast-based Impro Printing, a longestablished B2 commercial print company. During Covid, Impro had struggled; revenue had fallen from £2.5 million in 2017 to £1 million at the time of acquisition.
Over the years, Ballyprint and Impro had built an excellent relationship so rather than see the respected print firm founder, Aaron purchased Impro’s assets, payroll and trading name and has since doubled its turnover. To further grow the firm, Aaron invested in a Revoria Press EC1100 in September 2024 which, he expects, will support the company’s growing demand for digital print services and enhance service offerings across both businesses. “Impro Printing has been a crucial part of our growth strategy. Since acquiring the company, we’ve witnessed great success and we’re on track to continue that momentum. The Revoria EC1100 lets us keep up with an increased volume of digital work while complementing our sheet-fed litho services. It’s a versatile machine that can handle a wide range of jobs, so it allows us to meet the growing demands of our clients.”
The relationship with Fujifilm is, says Aaron, going from strength to strength. “We chose Fujifilm not just for their machines but for
Since acquiring Impro, we’ve witnessed great success and we’re on track to continue that momentum
the people behind the brand. The support and service we’ve received from the Fujifilm team have been second to none. Their roadmap for growth in the UK aligns perfectly with our vision for the future.”
Looking ahead, Ballyprint and Impro Printing are poised for further growth and expansion, leveraging new technologies to stay ahead of industry trends.
“With Fujifilm as a partner, we’re confident that we can continue to push boundaries and deliver exceptional value to our clients.”
Andy Kent, General Manager, Fujifilm Graphic Communications, UK & Ireland, said: “We’re delighted to be partnering with Ballyprint and Impro Printing. Their decision to invest in the Acuity Prime, Revoria Press PC1120 and EC1100 underscores their commitment to quality and innovation. As the first company in Ireland to adopt these technologies, they’re setting a new standard for excellence in the commercial print sector and we look forward to supporting them on their journey.”
With 175 years of innovation under its belt, HEIDELBERG is gearing up for further growth
Celebrating
THIS
YEAR, HEIDELBERG is celebrating a milestone birthday. As the global print firm commemorates its 175th anniversary, its growth strategy is centred around tapping into its traditional core business – from packaging and digital printing to software and lifecycle products – and forging new alliances to empower customers to grow and thrive.
To kickstart its new growth period, HEIDELBERG recently added to its industrial digital printing portfolio. New figures show that the global digital printing market is set to grow from its current level of around €5 billion to €7.5 billion in 2029 – a growth trajectory that the print firm is ready to be part of. At drupa 2024, the announcement of a partnership with Canon marked a significant milestone in HEIDELBERG’s journey within the industrial digital printing sector, allowing the company to bridge a crucial gap in its digital printing portfolio. Through the partnership and by adding inkjet sheetfed to its portfolio, HEIDELBERG can now seamlessly handle both short and high-volume runs. The partnership will also help the company support customers across all production run lengths, from ultra-short to very long.
Packaging is also a growing segment for the firm; over 50% of HEIDELBERG’s sales come from packaging, a figure that’s set to increase in the coming years. When it comes to automation in the print industry, HEIDELBERG has been ahead
Jürgen Otto, CEO of HEIDELBERG
of the curve for several years. In 2016, the company launched its Push to Stop concept with minimal operator intervention. Similarly, the AI-assisted Prinect Touch Free workflow showcased at last year’s drupa assigns print jobs to the most efficient production method and output system on an automated basis. It also covers postpress operations, all the way through to the finished final product.
Looking forward, HEIDELBERG sees overall growth potential amounting to over €300 million by 2029. “In addition to this, we will be further expanding our portfolio for industrial business and the growing green technologies market. This includes key sectors such as high-precision mechanical engineering, the automotive industry, charging infrastructure, software and new hydrogen technologies,” said Jürgen Otto, CEO of HEIDELBERG.
FUELLING CUSTOMER GROWTH
Print service providers are increasingly using both offset and digital printing, ie they’re employing more hybrid solutions that offer greater flexibility. A 2023 survey conducted by HEIDELBERG highlighted their main challenges and needs:
» Managing ultra-short to long runs
» Achieving zero waste, faster delivery times and ideally, zero stock
» Handling the complexity of these demands with a unified workflow and versatile equipment.
HEIDELBERG’s commercial portfolio includes solutions
In addition to this, we will be further expanding our portfolio for industrial business and the growing green technologies market
that cater for different run lengths and optimise cost per sheet, like the Versafire toner-based digital systems for short runs and low volumes, the new Jetfire inkjet systems for short runs and high volumes and the Speedmaster presses for longer runs. The company’s ability to deliver a streamlined workflow that seamlessly integrates all these systems, allowing customers to manage diverse print jobs efficiently every day, is what sets it apart.
THE FUTURE IS HYBRID
Looking forward, hybrid printing remains a priority for HEIDELBERG. With some customers managing more than 2,000 jobs a day and encountering various bottlenecks, the future lies in developing software that’s capable of handling this volume and facilitating programming, reprogramming and colour management with minimal human intervention.
HEIDELBERG calls this approach “Zero Touch.”
Providing versatile equipment that adapts to a variety of work structures, while automating the process as much as possible through AI and digitisation, is the only way forward. This will, says the company, allow print service providers to focus their skills on areas requiring human expertise, ensuring effective and efficient printing operations.
Home of Print, Wiesloch-Walldorf
The numerous anniversary activities throughout the year are our way of saying thank you to everyone. At the same time, we want to encourage a shared commitment to shaping the future
Jetfire 50
FOCUS ON… JETFIRE
In 2024, Heidelberg launched the Jetfire 50 with Canon, a B3 inkjet press connected to Heidelberg’s Prinect ecosystem. The press, designed for seamless integration into hybrid offset/ digital environments, meets the needs of printers looking to diversify their offering while optimising their processes. A B2 version, the Jetfire 75, will launch later this year.
AN ALL-ROUNDER
As the trend towards ever shorter print runs continues, the Jetfire 50 allows printers to efficiently and cost-effectively produce from print runs as short as one. Inkjet digital printing also enables cost-effective on-demand production of personalised or sorted editions, even for long runs, allowing printers to optimally expand their product and service range.
HIGH PRODUCTIVITY
The Jetfire 50 is, says HEIDELBERG, the production solution for anyone looking for new, future-proof production methods in commercial printing. High productivity with a print speed of up to 4560 SRA3 sheets per hour in duplex mode, as well as enormous application flexibility and reliability, enables printers to produce quickly, safely and profitably.
HEIDELBERG’s history
1850
The Hemmer, Hamm & Co. bell foundry and machine shop opens in Frankenthal on March 11, laying the foundations for the company now called Heidelberger Druckmaschinen AG
1921
The first Heidelberger Tiegel is built. From 1926 onward, this automatic letterpress platen press was produced on an assembly line. By 1985, the company had manufactured over 160,000 of these presses
1926
Hubert H.A. Sternberg is appointed to the board of Schnellpressen-fabrik Heidelberg AG. He modernised production and marketing operations and in 1951, helped initiate drupa, the sector’s leading global trade show to this day
1930
One of Sternberg’s marketing ideas was to demonstrate HEIDELBERG presses to potential customers at their premises. This involved assembling them on trucks or installing them in buses and sending them to target markets around the world
1957
The company’s largest production site in Wiesloch opens
USER-FRIENDLY
The high degree of automation and intuitive user guidance makes work easier for the operator and reduces the training period. Automated processes also simplify care and maintenance of the Jetfire 50, reducing manual intervention to a minimum.
AUTOMATICALLY FLEXIBLE
Whether digital or offset printing, many jobs can be produced fully automatically with the Prinect Production Manager and the Digital Print Manager. Job changes between technologies take place in seconds with automatic colour matching. The production of short runs becomes easy and offers the flexibility you need in today‘s production environment. This year, HEIDELBERG plans to extend the availability of the Jetfire 50 to all its regions.
1962
HEIDELBERG moves into the offset market with its small offset rotation press. In 1965, this was followed by the Rotaspeed, a larger sheetfed offset press
1975The Speedmaster sheetfed offset press for multicolor printing revolutionised the market with its productivity
1999
HEIDELBERG acquires a 30% shareholding in the Swiss label printer Gallus
2000
HEIDELBERG transforms itself into a solution provider, expanding its prepress and postpress portfolios through targeted acquisitions
2004
HEIDELBERG takes a further key step toward digitalisation, connecting a press to the Internet for the first time
Happy Birthday HEIDELBERG!
Over the coming year, HEIDELBERG will be organising numerous events to celebrate its anniversary year with customers and partners. The highlight will be a week of celebrations in June, including an international ceremony at the company’s largest production site, in Wiesloch-Walldorf, where the customer demonstration centre has been redesigned as the “Home of Print” for the event.
The company is also organising family days for staff across various sites and is publishing an anniversary magazine providing insights into the company’s past, present and future.
“The loyalty of HEIDELBERG customers, partners and staff is a mainstay of the company’s success. The numerous anniversary activities throughout the year are our way of saying thank you to everyone. At the same time, we want to encourage a shared commitment to shaping the future,” said Dr David Schmedding, Chief Technology & Sales Officer at HEIDELBERG.
2005The Chinese production site in the Qingpu district of Shanghai opens
2016At drupa, HEIDELBERG introduces the Push to Stop concept
2018
Wallbox production starts in WieslochWalldorf
2020The company moves into robotics, with industrial robots driving the automation of the printing process, including postpress operations
2024
The new Jetfire 50 digital press developed in cooperation with Canon is unveiled at drupa
2025The company celebrates 175 years of HEIDELBERG and opens its redesigned customer demonstration center, now called the Home of Print, in Wiesloch-Walldorf
TECHNOLOGY
Landa’s Steve Donegal talks to Irish Printer about the new S11 and S11P presses and how print firms can get ahead in an increasingly consolidated market
MARK LANDA MAKES ITS
The cancellation of drupa in 2020 left many in the industry disappointed, not least the team at Landa who had planned on making a splash with their latest nanographic technology. For the 2024 event, they were determined to make their mark. Judging by the number of orders placed for the S11 and S11P – Landa’s new B1 Digital Nanographic Printing® Presses – they very much achieved that goal.
The new Landa models, which launched in March 2024, offer a host of benefits –increased speeds of 11,200 SPH, a new ink drying system, a choice of four or seven colours, a continuous printing capability and an optional in-line coating unit. Both presses also offer a new PrintAI module which, says the company, ensures a perfect fit for even the most demanding folding cartons and commercial print applications that require micro text and other brand protection features. They are, says Regional Sales Manager at Landa Digital Printing Steve Donegal, the presses that will make the adoption of Landa technology more mainstream. “The S11 and the S11P generated a huge amount of interest at drupa. We had companies from all over the
world ordering the presses, which allows them to move into mainstream digital print for the first time or transfer short to mediumrun jobs from offset to digital. I think there was a recognition at the event that nanography is changing the print industry for the better and that our B1 digital presses are empowering print firms to be more profitable and sustainable.”
Steve and the rest of the Landa team arrived at drupa with high expectations. “Those expectations were exceeded. We had so many customers coming up to us to say that Landa is now a centrepiece in their production and very much mission critical in their ability to deliver to their customers. We also had over 20% of our existing customers placing a repeat order for a second or third press.”
Success at drupa means more hands on deck, with Landa currently recruiting to meet increased demand for its technology. Every installation of a Landa press is a significant investment for a print firm. Each one also
requires a dedicated team from Landa that’s responsible for the successful installation and training of staff. “We’re installing our presses at print firms across the world and in greater numbers than ever before and that requires additional staff. Over the next few months, we have an installation happening every month in Europe alone.” Will there be an installation in Ireland? “Yes, but that’s all I can say right now!”
Presses from Landa are substantial and so generally, it’s larger print firms that make the decision to invest in them. You must be a reasonably sized organisation with matching productivity levels to benefit from investing in a Landa press. With its large footprint, you also need a relatively large premises to house the machine. But despite Landa technology being more suitable for mid or larger sized print firms, smaller print houses are no less important. “When I visit them, I always look for ways in which we can bring smaller companies into the framework. Part of that strategy is having a finance capability that enables ease of entry, lower risk and flexibility to allow medium-sized to smaller firms to step into Landa without trying to manage the risk of a major capital investment.” That strategy is paying off – the number of print firms that have ordered Landa machines is up since
We had so many customers coming up to us to say that Landa is now a centrepiece in their production and very much mission critical in their ability to deliver to their customers
S11 and S11P – key features
S11
» For folding carton converters. The fast and flexible printing press tackles increasing order numbers seamlessly with perfect colors
» 11,200 SPH with 7 color printing. Reach 96% of Pantone with minimal waste and industrial speed, any offset paper or board, up to 800micron, B1 format, PrintAI for proactive image optimisation
» Run more spot colours with a colour gamut that covers 96% of Pantones, with best-inclass colour consistency, regardless of print length
» Run variable data and brand protection applications as required by world leading brands
» The PrintAI module ensures a perfect fit for even the most demanding folding cartons and commercial print applications requiring micro text and other brand protection features S11P
» For commercial printers, online printers and publishers, the Landa S11P is the most productive double sided, digital cut-sheet press, at B1 format
» Run more efficiently with faster turnaround times, near to zero make readies & waste, no plates, an inline coating unit and cost-effectiveness when printing a single sheet as when printing tens of thousands
» Run more substrates by printing on any B1 paper, thin or thick (60-600um), without any pretreatment
» Run more eco-friendly with no plates, near zero waste, Landa Nanoink® water-based, fully re-cyclable output
2020. “The installation schedule that we’ve got coming up demonstrates that we’ve got a whole mix of companies, medium to large, that have leaned in and invested in Landa.”
Currently, the global print industry is in a state of consolidation and hesitation. Legislation around sustainability and environmental impact has changed the game for printers. Essentially, business isn’t as easy as it used to be. “I think companies need to be in very specific shape in order to invest and future-proof themselves into the future. In
Your team is the common denominator to the success of your business. Your investment strategy comes second
our experience, not every company that we meet is really geared up for those changes. Being mindful of how the print industry is evolving is key to a print’s firm ability to succeed and thrive.”
Printers are, says Steve, working hard to maintain their competitive position amid rising costs and challenges around staff recruitment and retention. “Profitability is always to the forefront of our customers’ ambitions, as is delivering value to clients. The sophistication of the technology available to print firms is both a blessing and a curse; it allows you to stay ahead of the game but it also requires capital planning and future-proofing.”
So many decisions in the print industry have a five to seven-year cycle, meaning a decision made in 2020 can still hurt you in 2025. “That cycle makes print firms hesitant, but I think that makes technology from Landa an even more attractive proposition. Our presses offer numerous benefits and not least is management of waste. In the next few years, a growing number of print firms will invest in the next generation of technology and Landa is very much part of that thought process.”
For print firms looking to grow, Steve says success is all about people. “Your team is the common denominator to the success of your business. Your investment strategy comes second; companies that have motivated teams tend to do well. Their ability to look after and deal with challenges and the enthusiasm with which they deal with those challenges differentiates them from companies that don’t succeed and thrive.”
Both exterior and interior signage, along with print media, were required. Di erent sized signage was needed for each unit, so it wasn’t a one size fits all job
Ken Kirwan on success, gratitude and why anything is possible
Print’s RISING STAR
At the 2023 Irish Print Awards Ken Kirwan, Managing Director at Little Poppy, took home the Rising Star award. The design, print and signage company also won Silver in the Signage Printer of the Year category for a complex, multi-layered project – the print and signage rebrand of 16 Sisu clinics across the country. Over a period of four months, Ken and his team worked on the project, which ultimately transformed Little Poppy from a small sole trader into a limited company.
“When I got the job, I knew it would be intense. It was an extremely demanding project that required me to be ‘on’ 24/7. Fielding calls at 10pm and at the weekends became the norm, but I was determined to give this project 100%. I was juggling the Sisu project with other work I had going on in the US and elsewhere – it was a very busy time,” said Ken. It was, he says, very much a ‘Wow’ project. “Both exterior and interior signage, along with print media, were required. Different sized signage was needed for each unit, so it wasn’t a one size fits all job. I was managing various teams that were rebranding shops across the country, in Dublin, Killarney, Cork, Waterford, Limerick and other areas. Dealing with pressure is something I’m used to; my previous career was in entertainment. I sang all over the world, so figured I could handle the pressure. I hit the ground running and met the fourmonth deadline.”
When the opportunity to enter the Irish Print Awards came up, Ken entered with no expectation of winning. Imposter syndrome had well and truly set in. “When I saw who I was up against I thought, I don’t stand a chance. Even though I knew it was an amazing project, I was ready for disappointment. We had purchased tickets for the event, I had a tuxedo and my wife had bought a new dress. Then, I was called for surgery which I had been waiting on for quite a while. I ended up spending the night of the awards in bed. I realised I had won something when I heard my wife shouting downstairs!”
Little Poppy was established at the start of Covid. A graphic designer by trade, Ken works with two different print firms to produce his designs. Just recently, he has branched out into branded merchandise. “That’s been a huge avenue of growth for me. I think the Sisu project has given me an inner confidence that I didn’t have previously. Although I’ve always marketed my services, I’ve ramped up and I’m winning
work based on both the Sisu project and other jobs. It’s really gratifying.”
Seventeen years ago, Ken had a kidney transplant and over the past two years, has undergone five surgeries. This year he completed his book, ‘Anything is Possible - Back from the Brink’, detailing his medical journey over the past two decades. “It’s about adopting a positive attitude in times of adversity. I also describe being shortlisted at the Irish Print Awards and how even when things are bleak, you can turn your life around.”
The next couple of years are all about making up for lost time
The client testimonial that Ken submitted for the awards now hangs in a frame on his wall. “It was a monumental project. To be spearheading a job that spans across the country was an amazing learning experience. I would attribute my two wins at the awards to attention to detail and innovation. It’s a project that catapulted me from being a relatively small freelancer to an award-winning print firm.” The next couple of years are, says Ken, all about making up for lost time. “For the last couple of years I haven’t been able to work to my full potential. This year though, I’m like a dog with a bone. Already this month I’ve secured two new large customers and I’ve finished my book. I have a new tenacity for the business and I’m going to drive it and grow it as much as I can.”
When we talk about AI, what exactly do we mean? And how can the different types of AI be utilised by printers to grow their business?
THE HOT TOPIC
Artificial Intelligence (AI) was one of the most hotly debated topics at drupa 2024, with the focus on opportunities that this technology opens up. However, it also became clear that there is still no common understanding of what AI is and what can be expected from it. This is partly due to the fact that many visitors had very different experiences with AI and varying degrees of exposure to it.
AI began as an academic concept in the 1950s, but it was only with the emergence of large language models such as OpenAI’s ChatGPT that AI applications were recognised as such by the general public. However, AI has long been present in many areas of life. For many, however, this has gone unnoticed. In the printing industry too, AI has long been transforming work processes, helping to increase efficiency and opening up new opportunities.
The four types of AI
Before we look at applications, let’s look at something more fundamental so that we have a common understanding of what we talk about when we say AI. Researchers distinguish between different types of artificial intelligence, each of which have specific capabilities and areas of application.
Reactive machines have no memory and are designed to perform specific tasks. In the printing industry, these systems are often used for robots that move material in and out of printing presses. Systems with limited memory can use information from the past to make decisions. Examples include chatbots and virtual assistants such as Siri, which respond to input and are constantly learning. In the printing industry, this type of AI is increasingly being used for process optimisation and error detection.
Theory of Mind attempts to understand human thoughts and emotions. However, no-one has yet managed to turn this concept into reality. Applications such as the human-like AI in the film “Her” show where the development could go. Self-aware AI, which is aware of itself and its environment, also exists only in theory and is the subject of much ethical and technical debate.
Concrete applications of AI in printing
Computer vision and quality control - Early applications of AI in the printing industry were optical inspection systems that checked print results and detected defects. Today, such systems can use machine learning algorithms to classify problems and automatically make corrections based on the source of the error. Predictive maintenance - By analysing machine data, AI can predict when maintenance or replacement of certain parts is required. This reduces downtime and optimises the production process.
Robotics - Reactive AI is increasingly being integrated into robotic applications. Robotic arms that load and unload substrates or perform precision tasks such as inserting mailings will be an integral part of future print production. Falling installation costs are making this technology affordable for smaller businesses.
Generative AI and creative processes - Generative AI, such as OpenAI’s ChatGPT, is particularly suited to creating text, images and even code. The printing industry is already using this AI to quickly create designs and proofs of concept. Customer management also benefits from this technology, as generative AI can detect sentiment in customer enquiries and formulate optimised responses. Some suppliers are using generative AI to transfer customer data from emails into structured order processes.
The future of AI in the printing industry
The printing industry is changing rapidly as the range of AI solutions on offer grows. As more and more companies integrate AI into their workflows, the printing industry is on the verge of a transformation that will continue to drive competitiveness, quality and innovation for years to come. Artificial intelligence offers enormous opportunities for the printing industry. From optimising processes to reducing downtime and improving customer communication, it’s set to become an even more integral part of the modern printing industry. This article first appeared on www.drupa.com
Q&A
powered solutions are
Neil Dover, Country Manager at HP Ireland, talks to Irish Printer about expectations for 2025 and how AIpowered solutions are helping to elevate the customer experience
DRIVING
IN PRINT
How was business in 2024 and what are your expectations this year?
This year, we expect the momentum from 2024 to continue as businesses further integrate AI into workflows, finding new efficiencies and improving productivity. Sustainability will remain a top priority, with more customers seeking lower-carbon solutions and products that contribute to a circular economy. We anticipate the global print-ondemand market will expand at a CAGR of 24.6% from 2023 to 2031, fuelled by the enhanced availability of design and printing options, alongside the rising demand for omni-channel marketing campaigns that integrate print.
What is the vision for 2025 at HP?
Our vision for 2025 is to continue advancing and innovating to meet customer’s evolving needs. Businesses are looking for smarter, more efficient ways to manage print and HP is leading the way with AI-powered solutions that streamline workflows, enhance security and drive cost efficiencies. As the commercial printing industry evolves, our vision for 2025 highlights the growing significance of fully automated printing solutions, such as the HP Indigo 18K and 120K. These technologies offer enhanced flexibility and substrate versatility, key for print businesses managing both highvolume and premium quality projects.
Ultimately, our goal is to empower businesses with print solutions that are more intelligent, secure and future-ready, ensuring they can operate efficiently.
How important is AI in HP’s newest innovations?
AI is central to HP in all aspects of product design. By embedding AI across our portfolio, we’re not just improving the user experience; we’re also helping businesses reduce costs and environmental impact while increasing productivity. As we move into 2025, AI will continue to be a key driver in our strategy, helping us deliver next-generation solutions that meet the evolving needs of our customers. We’re already testing AI capabilities to expand the functionality of HP’s xRServices which will elevate the customer experience in ramp-up, diagnostics and overall production efficiency.
How are the Indigo and PageWide portfolios performing?
HP Indigo, with its digital offset technology, provides unparalleled print quality and versatility. It is perfect for applications that require vibrant colours, high precision and the ability to handle a wide range of substrates, from paper to synthetics. Its strength lies in its ability to produce highvalue, short-run jobs with the flexibility to personalise and customise prints – ideal for businesses focused on premium, high-impact printing. In contrast, HP PageWide is designed for high-volume, commercial printing with a focus on speed, efficiency and cost-effectiveness. Its revolutionary inkjet technology allows for fast printing with lower total cost of ownership and reduced environmental impact. With HP PageWide, businesses can achieve high-quality output with faster turnaround times, making it ideal for large print runs and time-sensitive projects. Together, these two technologies offer solutions that are not only cutting-edge but tailored to meet the diverse needs of the commercial print industry – whether you’re looking for premium quality or operational efficiency.
How can print firms harness technology to gain a competitive edge?
Print firms can gain a significant competitive edge by embracing the latest technologies that enable operations to be streamlined, enhance print quality and drive sustainability. Additionally, sustainability is
AI will continue to be a key driver in our strategy, helping us deliver next-generation solutions that meet the evolving needs of our customers
becoming a key differentiator. Eco-friendly solutions, like HP’s use of water-based latex inks and circular design, enable businesses to minimise their environmental impact while addressing the growing customer demand for more sustainable options. Ultimately, technology is helping print firms stay ahead of the curve by offering greater flexibility, faster production times and smarter solutions that cater to evolving customer expectations.
What advice would you give to a small printer?
My advice to a small print firm would be to focus on three key areas: technology, customer relationships and sustainability. First, invest in scalable, flexible technology that can help you meet the diverse needs of your customers. Solutions like HP Indigo and HP PageWide provide powerful capabilities, whether you’re looking for high-quality, short-run prints or high-volume, cost-effective output. As a small printer, you can leverage these technologies to differentiate yourself by offering personalised, premium services while maintaining operational efficiency. Second, prioritise building strong, long-term relationships with your customers. Understand their unique needs and offer tailored solutions that go beyond just printing. By adding value through services like consulting, customised designs or just-in-time delivery, you can become an indispensable partner to your clients. Finally, embrace sustainability. The demand for environmentally responsible solutions is growing and even small printers can make a big impact by adopting eco-friendly technologies, reducing waste and offering sustainable print options. It’s not just good for the planet – it’s also a strong selling point with customers who are increasingly conscious of their environmental impact.
A LOOK BACK
The Irish Printing Federation are the Organisation set up to support the Irish Print Industry.
The Irish Printing Federation are the Organisation set up to support the Irish Print Industry.
What you get as a Member:
What you get as a Member:
TRAINING SERVICES AT REDUCED RATES MEMBER PROMOTION AT NATIONAL LEVEL
TRAINING SERVICES AT REDUCED RATES MEMBER PROMOTION AT NATIONAL LEVEL INDUSTRIAL SERVICES REPRESENTATION LOBBYING
