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ED’S LETTER
Welcome to issue 1 of Irish Printer for 2025.
This issue of Irish Printer takes a look at the new additions to Fujifilm’s Revoria range, intended for small or mid-sized commercial printers looking to differentiate or move into different segments of the industry. The four presses have, says Fujifilm Europe’s Head of POD Solutions Mark Lawn, been designed to excite and inspire and mark a major milestone in the company’s roll-out of POD devices across Europe. For more on the new range, go to page 19.
On page 13 Mark Mashiter, Managing Director at Soyang Europe, explains how Soyang’s new Dublin branch will cut out delayed delivery times for Irish customers. The company recently launched SoStick, a range of self-adhesive vinyl solutions, which is also available at the new Irish facility along with flag, display polyester, display stretch, black back and backlit solutions. Also in this issue, we take a look at Trimwel’s new partnership with Mimaki distributor Hybrid Services. Trimwel Managing Director Nick Little says the new partnership will expand its offering to customers, offering a state-of-the-art press alongside its range of print consumables. Among the Mimaki portfolio now available at Trimwel is the CJV200, a print and cut eco-solvent inkjet printer available in three different widths and two different ink configurations. Built on the technology of the Mimaki 330 series, it’s a machine that boasts superior print quality over its predecessor, says Nick. Trimwel also recently announced that Metamark has been acquired by UPM Raflatac, a manufacturer of self-adhesive paper and film products. Despite the acquisition it’s business as usual at Trimwel says Nick, with the same dedicated team working to ensure customers receive the best quality and service.
As always, we’d love to hear from you. If you have any thoughts on this issue, please drop us a line at editor@irishprinter.ie. Enjoy!
Editor: Denise Maguire
Email: editor@irishprinter.ie
Creative Director: Jane Matthews
Designer: Lenny Rooney
Production: Nicole Ennis
Contact: Irish Printer, Ashville Media Group, Unit 55, Park West Road, Park West, Dublin 12, D12 X9F Tel: (01) 432 2200
Web: www.irishprinter.ie
Printed by: McGowans Print
Printed on: HP Indigo 10000 using Novatech paper supplied by Antalis.
Ideally located 5 minutes from the M50, 2 minutes from the M3
DAMASTOWN INDUSTRIAL ESTATE, D15 RYY9
PACKAGING
We provide Trade Finishing Services such as: Point of sale gluing | Foil Blocking | Handwork and division assembly with 48,000 square feet spread across two warehouses
FESPA
Uniting the industry at FESPA 2025
From 6-9 May 2025, FESPA will mark its return to Berlin for the first time in three years, welcoming thousands of visitors and exhibitors to the trade show. Michael Ryan, Head of FESPA Global Print Expo, said: “We’re thrilled to be back in Berlin this year with our new strapline: ‘Where Visionaries Meet’. This year’s message shines the spotlight on our futuristic and forwardthinking FESPA community, including our visitors, exhibitors, award winners, association heads and more. In an ever-evolving industry like ours, it is vital that we are consistently looking forward. How can we guarantee a sustainable future? How is AI impacting the sector? The possibilities for our community are endless and we look forward to highlighting them at our 2025 events.” Visitors to FESPA Global Print Expo 2025 and its colocated events, European Sign Expo and Personalisation Experience, will be able to explore technologies from exhibitors including 3M, Brother, Caldera, Durst, EFI, EFKA, Epson, Fujifilm, Kit Builder, Kongsberg, Optimus Group Limited, Roland, Ricoh and swissQprint.
We’re thrilled to be back in Berlin this year with our new strapline – ‘Where Visionaries Meet’
Michael Ryan, Head of FESPA Global Print Expo
Non-profit status for Girls Who Print
Girls Who Print, the world’s largest network of women in print and graphic communications, has transitioned into a global nonprofit organisation. It’s now poised to make a greater impact through regional chapters and a membership programme designed to empower women at every stage of their careers. The organisation is calling on individuals, companies and organisations to join its mission and help shape the future of women in print and graphic communications, while driving meaningful industry progress. “Our evolution from a LinkedIn group to the world’s largest network of women in print and now a nonprofit organisation, demonstrates the power of shared purpose and community. We are positioned to further expand our global reach and create more opportunities for women to excel through all stages of their careers,” said Deborah Corn, Executive Director of Girls Who Print.
ZEUS
Zeus launches new pallet wrapping system
Zeus Packaging has launched the Apollo Pallet Wrapping System which will, says the company, transform the pallet wrapping industry. The system has been designed to reduce plastic consumption by up to 60%, saving time, cutting costs and significantly reducing businesses’ carbon footprint & Scope 3 Emissions. It also features nano technology films manufactured by Zeus and is produced using custom fit pallet wrapping machinery geared for high performance. Zeus is offering free audits to companies to show them exactly how much time, money and products could be saved by using the new system. Go to https://global.zeuspackaging. com/apollo-system/ for more information.
Zeus is offering free audits to companies to show them exactly how much time, money and products could be saved by using the new system
Major contract for SKSC
Following a competitive tender, the Office of the Revenue Commissioners has awarded a contract to Smurfit Kappa Security Concepts (SKSC) for the supply of tobacco tax stamps. Under the terms of the deal, SKSC will be responsible for the printing and supply of the tax stamps to be applied to specified tobacco products for the Irish market to help ensure that the products are legitimate and duty paid. Each stamp protects a significant amount of revenue to the Irish government so to combat fraud and ensure revenue is protected, SKSC has designed the stamps to contain numerous cutting edge security features, some of which are SKSC exclusive developments. Peter Thomas, Managing Director at SKSC, said: “The fact that we have held this prestigious contract for over 20 years is testament to our bespoke, dynamic and innovative solutions that are designed to make the world a safer place, helping to protect against criminal elements. We keep up to date with the latest fraud and counterfeit trends, designing products to combat future attacks and address the everimproving technological techniques used by ‘bad actors’.”
Priplak
R30 contains 30% postindustrial recycled content
ANTALIS
Spotlight on… Priplak R30
Antalis has introduced a new addition to its sustainable product range. Priplak R30, made from polypropylene and containing 30% post-industrial recycled content, offers enhanced environmental benefits for the visual communications sector. The new product is available in a white finish in 450 and 750 mic thicknesses, with a sheet size of 650 x 1100mm and is suitable for a range of applications such as POS displays, signage, packaging and more.
Key Features
» Chemically inert: Safe and non-reactive, reducing potential harm to the environment or health
» Halogen-free: Free from chlorine, which is harmful to wildlife, plants and human health
» Phthalate-free: Avoids plasticisers, which can negatively affect public health and ecosystems
» Safe disposal: Can be burned without releasing toxic emissions
» Lightweight: 35% lighter than PVC, reducing raw material usage
» Durable: Tear-resistant, long-lasting and reusable
» Fully recyclable: 100% recyclable and capable of being recycled multiple times without loss of quality or strength
» Closed-loop content: Made with 30% post-industrial recycled polypropylene for a more sustainable lifecycle.
Mail Metrics acquires Adare SEC
Customer communications technology provider Mail Metrics has acquired Adare SEC, a UK-based firm specialising in multi-channel communication management. The move will, says Dublin-based Mail Metrics, accelerate its expansion into the UK market “while solidifying its reputation as a trusted provider of digital and printed communication solutions”. Revenue at the company has grown from €1
million to a projected €210 million proforma in 2024. The acquisition will increase its workforce from 150 to 600 staff. Nick Keegan, Group CEO UK & Ireland at Mail Metrics, said: “This is a landmark day for Mail Metrics as we welcome Adare SEC into our group. Tony Strong and his team have built an exceptional business with a stellar reputation in the market. This acquisition is a natural step in our scaling
Paul Neale, Product Manager at Antalis, said: “The versatility and sustainable benefits of products like Priplak made of polypropylene have resulted in it being one of the most rapidly growing sustainable polymers produced worldwide in recent years, with this trend set to continue. Introducing superior sustainable products such as the new Priplak R30 will increase its popularity.”
journey, combining our strengths to deliver innovative and compliant communication solutions for our growing client base across the UK and Ireland. I would like to extend my gratitude to our financial backers who have made this deal possible. MML Ireland, our new private equity partner, and our banking partners at Bank of Ireland and AIB have provided invaluable support throughout the process.”
RICOH
Ricoh has released its latest technology upgrade for the Ricoh Pro C9500 digital colour sheetfed press. The new High Caliper Media Customisation service enables printing across a range of Ricoh approved paper thicknesses of up to 800 microns. It will allow printers to move into new areas such as loyalty, gift
cards, thick media brochures and bespoke luxury packaging. Erwin Busselot, Director Business Innovation & Solutions, Ricoh Graphic Communications, said: “This new enhancement supports a wider range of exciting application possibilities, enabling our clients to grow their
businesses. This includes the production of loyalty and gift cards and co-innovative collaborations such as the recently announced partnership with Green Gift Cards. It also presents fresh opportunities in high margin areas such as luxury business cards, swing tags and gift card packaging.”
PICTURE THIS
Anglo Printers recently added two new branded Ford vans to its fleet. If you see them on the road, give drivers Ray and Martin a beep!
New tech upgrade from Ricoh
CANON
The Power to Move
Premier Paper joins Aims Group
Canon is set to showcase the latest developments in its digital printing portfolio at Hunkeler Innovationdays from 24-27 February 2025 at Messe Lucerne in Switzerland.
Under the theme of ‘The Power to Move’, Canon will show how the power of digital print can move people and businesses forward and how successful brands and printers leverage Canon’s technologies, services and support. Canon will also be celebrating 10 years in production sheetfed inkjet, as it launched the VarioPrint i300 in 2015 which then evolved into the VarioPrint iX3200. At the event,
Canon is celebrating 10 years in production sheetfed inkjet, as it launched the VarioPrint i300 in 2015
Canon will showcase the ProStream 2000 series of webfed inkjet presses which can print on standard offset coated and uncoated and on inkjet optimised media from 28gsm up to 150gsm, which will be shown for the first time at the event.
DS SMITH
DS Smith launched its new temperature-controlled packaging product for the pharmaceutical industry at PharmaPack Europe 2025 in Paris recently. TailorTemp is created from recyclable, corrugated cardboard-based material. The dimensions, insulating thickness and coolant quantity are determined using a computerbased parametric algorithm which has been co-developed by DS Smith. Designers can then use the outcomes of the modelling tool to fast-track prototyping and validate solutions in real conditions. The product meets the needs of pharma companies to transport delicate medicinal products within rigorously controlled temperature environments, staying cool for up to 36 hours.
Premier Paper Ltd has signed up to join The AIMS Group of independent merchants. As a full member of the association, the paper merchant will gain access to the group’s extensive list of suppliers, mill branded grades and support from the group. Premier Paper was established in 1995 and has warehouses in Dublin and Cork. The firm is co-owned by brothers William and Chris Enright and recently opened a branch in Belfast.
“We are delighted to become members of the AIMS Group and see it as a natural step in our growth as a company. Together with our team we recognised the value in joining a group of like-minded, family owned businesses that focus on putting customers first and going the extra mile,” said Managing Director William Enright. Aims Group is a purchasing and marketing consortium that was formed in 1982. Its membership spans eight independent merchants in Ireland and the UK including GF Smith, Scalderhurst, Ovendens, WL Coller, Grosvenor
DS Smith launches Tailortemp
AGFA
New addition to Anapurna Ciervo range
Agfa has announced the addition of a 2.5m Anapurna Ciervo H2500 inkjet printer to its hybrid printer lineup. Designed to complement the bigger Anapurna Ciervo H3200 launched last year, Agfa says the new press is ideal for businesses printing on a variety of rigid and flexible substrates up to a width of 2.5m (98.4 inch). Like its larger sibling, the Ciervo H2500 features six-colour plus white inks and UV LED curing. With a redesigned print engine and shuttle, the
Ciervo H2500 achieves increased productivity levels – up to 59 m²/h (635 ft²/h) in production mode, an increase by nearly 70% compared to its predecessor. Its continuous board feeding capability allows efficient printing on up to four boards simultaneously. Both the Anapurna Ciervo H3200 and H2500 printers also offer optional corrugated media feed guides, expanding their application scope to include precise and reliable printing on corrugated cardboard.
XSYS continues sustainable conversion
Following the launch of its nyloflex eco series, XSYS is continuing the conversion of its traditional flexo printing plates into more sustainable versions. Designed for analog imaging, new nyloflex eco ACT and nyloflex eco FAC leverage XSYS’ plate formulation which is made with renewable raw materials. XSYS says nyloflex eco ACT is ideal for absorbent substrates, while for corrugated postprint, nyloflex eco FAC achieves consistent, high-quality results on rough and uneven surfaces or pressure-sensitive and soft paper materials. The plates’ polymer layers contain between 19% and 29% renewable raw materials to improve the footprint of the plates across their lifecycle. They also allow for less processing time of up to 20%, minimising energy use and solvent consumption in the platemaking process.
Designed to complement the bigger Anapurna Ciervo H3200, Agfa says the new press is ideal for businesses printing on rigid and flexible substrates up to a width of 2.5m
A new exhibition at the National Print Museum is showcasing a lesser-known collection of Abbey Theatre posters from the 1970s-1980s
POSTER
CURATED by Dr Linda King, ‘Poster Boys: the work of Kevin Scally and Brendan Foreman for the Abbey Theatre’ is focused on the two main poster designers for the Abbey during the 1970s and 1980s and their methods of visually interpreting a stage production. The printing processes and technologies, which themselves were evolving during the period, are also examined.
These designers pioneered the genre in Ireland, as previous theatre posters were text-based. Their work
Boys
represents both the modernisation of the national theatre and the burgeoning culture of graphic design in Ireland. The exhibition also provides an insight into the interplay between visual imagery and theatrical experience and how one is used to create public expectations of the other.
‘POSTER BOYS’ RUNS FROM 28 FEBRUARY AT THE NATIONAL PRINT MUSEUM AND IS SUPPORTED BY THE DEPARTMENT OF TOURISM, CULTURE, ARTS, GAELTACHT, SPORT AND MEDIA
SUSTAINABILITY
PRINT-TO-TABLE
is a concept that came to me while watching a cooking show. It mirrors the successful farm-to-table movement which has not only enhanced the dining experience, but also strengthened local economies and reduced environmental impacts.
Tell the
By adopting a Print-to-Table model, printers can offer clients the same transparency, providing locally sourced materials that customers feel good about. This approach simplifies the message for clients – choosing your services means supporting local businesses, reducing carbon footprints and contributing to a sustainable future.
Let’s cut through the noise
Sustainability and print industry messaging around it can get way too complicated for print customers. Carbon offsets, supply chain emissions, post-consumer waste content … nobody has time for a Ph.D. in environmental science before making a print purchase.
The best brands don’t educate; they connect. And they do it in one line: Got Milk? ➔ Dairy is essential. Pork. The Other White Meat ➔ Pork is a lean protein, just like chicken.
The Incredible Edible Egg ➔ Eggs are versatile, nutritious and delicious.
And the GOAT of sustainability messaging, Procter & Gamble: We help protect, grow and restore trees ➔ Our company isn’t a treekilling, eco-enemy.
Consumers don’t want an eco-spew lecture. They want a simple value statement that tells them they can feel good about their print purchasing choice. If farm-to-table helped people rethink where their food comes from,
Print-to-Table is the best business idea you haven’t tried (yet), writes DEBORAH CORN
RIGHT STORY
Print-to-Table makes them rethink where their print comes from.
Print-to-Table – the local, sustainable choice for print
Simple message? Print responsibly. Print locally. Why should customers care? Faster delivery, lower environmental impact and support for local businesses.
What’s the Call to Action? Choose print that’s sourced as close as possible to you. This is a movement printers can own. To make Printto-Table as iconic as “Got Milk?”, we need clear, greenwash-free messaging:
» Print Close, Smart and Sustainably
» Print Local. Print Sustainable
» Print Responsibly. Print Locally Use emotional storytelling that makes it personal i.e. how Print-to-Table helps other businesses in the community. Get testimonials from them. Don’t make this about you.
Create and announce partnerships with ecoconscious brands, sustainability organisations and local businesses that reinforce your commitment and credibility.
Create a marketing campaign showing items like restaurant menus, business cards, packaging and books with a simple question
– Where was this printed? Then gently introduce your print-to-table initiative and
how your business is sourcing the closest resources and partners to improve the environmental impact of the printed materials you produce.
Launching the Print-to-Table Initiative
» Define your value proposition –Articulate how local sourcing benefits your print customers.
» Secure local suppliers – Identify and partner with local paper, printing and business supply sources.
» Develop a certification – Create a “Print-to-Table Certified” badge to authenticate your commitment.
» Pilot it – Start with a few select clients to test and refine the process.
Hypocrisy Alert! Your business should shop locally for items you may be purchasing online or far away. YOU must set the example and be ready to share your story and its impact on your business and the community.
Deborah Corn is Executive Director at Girls Who Print and Founder of International Print Day
This article was originally published at printmediacentr.com
SOYANG has opened a new branch in Ireland, just outside Dublin city centre. The manufacturer and distributor of digitally printable wide-format and superwide-format media and surface coverings says the facility will cut out the delayed delivery times customers previously faced, bringing tried and tested materials to customers in Ireland at competitive prices. With stock already at the new site, Irish customers now have access to Soyang’s range of textile and PVC materials. Over the coming weeks, the branch will house a range of products from across the Soyang portfolio including textile, PVC and SAV solutions.
“The fallout from Brexit led to the decision to open a branch in Ireland. It had become very difficult to sell to our Irish customers; every time we exported pallets to Ireland, additional costs were incurred. Now, we’re
SOYANG OPENS
New facility will cut out delayed delivery times for Irish customers
Dublin branch
sending containers directly from our Dublin factory so our Irish customers are benefitting from the same terms and conditions as our UK customers,” said Mark Mashiter, Managing Director at Soyang Europe.
With a growing database of Irish customers, Mark expects increased demand for Soyang products in 2025. “We’re seeing a growing demand for textile printing products in particular. It’s mirror imaging what’s happening in the UK and gathering momentum all the time. We want to be in Ireland as that sector grows.”
Irish customers that need custom sizes can request Soyang’s in-house slitting facility. The company also recently added SoStick to its portfolio, a range of self-adhesive vinyl solutions. Comprising 18 products in total, it includes a selection of high-quality PVC monomeric and polymeric solutions. Alongside SoStick, textile stocks at the Dublin facility include flag, display polyester, display stretch, black back and backlit solutions. As for PVC stock, the facility will offer mesh up to 5m-wide, mesh with liner up to 3.2m-wide, SoFlat for banner stands, blockout banners and 510gsm semi-coated banner material.
“With the new Dublin branch, we can guarantee stock availability to our Irish customers. Consistency is so important. It’s not always about price; it’s about having trust in the materials that are going on the machines. Printers don’t want to hold stock, they’re relying on suppliers like us. We provide a next day service so our customers know they can rely on us,” said Mark.
E: sales@soyang.ie
W: www.soyang.ie
Mark Mashiter, Managing Director at Soyang Europe
Busy start to 2025
Trimwel partners with Hybrid Services and Metamark announces acquisition
Trimwel
TRIMWEL has partnered with UK and Ireland Mimaki distributor, Hybrid Services. Mimaki supplies a range of sign and graphics, industrial, textile and 3D printers, which are now available to demo at Trimwel. “We are partnering with an amazing brand in Mimaki/Hybrid that gives us the chance to provide our customers with market leading products that complement our current material supplies,” said Trimwel Managing Director Nick Little.
Formed in 1983, Trimwel offers a wide range of sign and graphics materials and equipment. In 2024, the company launched a new range of structural adhesives called Trimweld, its own brand of products. The new line allows bonding between metal to metal and composite to metal. This new partnership with Hybrid Services will further expand its offering to customers. “We’re delighted to be selling the Mimaki brand and feel we can offer our customers a state-of-the-art printer along with all our print consumables,” said Nick.
Among the Mimaki portfolio now available at Trimwel is the CJV200, a print and cut eco-solvent inkjet printer available in three different widths and two different ink configurations. Built on the printing technology of the Mimaki 330 Series, it’s a printer that fast and superior print quality over its predecessor, says Nick.
Trimwel also recently announced that Metamark has been acquired by UPM Raflatac, a manufacturer of self-adhesive paper and film products including label materials, graphics solutions and removable self-adhesive products. Commenting on the move, Nick said: “This development marks an exciting new chapter for Metamark and Trimwel. As part of the UPM Raflatac family, we will further strengthen our position as a trusted manufacturer and supplier to the graphics markets. Joining UPM Raflatac brings with it significant benefits, enabling us to remain highly competitive and accelerate investment and product development.” He added: “For all of our customers, it’s business as usual. You’ll continue working with the same dedicated team, purchasing the same trusted Metamark materials on the same terms and receiving the exceptional levels of service and supply you have always enjoyed. We want to take this opportunity to sincerely thank you for your continued support.”
We’re delighted to be selling the Mimaki brand and feel we can offer our customers a state-of-the-art printer along with all our print consumables
Pictured (l to r): Martin Hewitt, Product Manager, Trimwel and Nick Little, Managing Director, Trimwel
An unmissable event for the print industry, the Irish Print Awards shine a light on the depth and breadth of talent in this industry
The 2024 Irish Print Awards are set to take place on the 4th of April in Dublin
TICKET
THE IRISH PRINT AWARDS 2024
place on Friday the 4th of April at Clontarf Castle Hotel, Dublin 3. As always, this year’s event will recognise print innovation and quality, inviting creative professionals from across the country to come forward and showcase their talent. A new category this year – Women Leading in Print – celebrates women who have made significant contributions to the print industry in Ireland. It recognises female leaders who have demonstrated exceptional leadership, innovation and influence, inspiring others and driving the industry
Yet? Got your
forward.
An unmissable event for the print industry, the Irish Print Awards shine a light on the depth and breadth of
talent in this industry and recognise the firms that are committed to providing only the highest quality service to clients. They also highlight the creativity that defines the print community in Ireland.
Here, we profile some of the industry’s key players who are sponsoring the 2024 event and lending their support to Ireland’s print industry.
Premier GPMI
Premier GPMI, part of the Premier Paper Group, supplies a comprehensive range of high-quality products within the Irish market, providing expert industry knowledge and customer service to each market sector. Premier GPMI is the only Irish merchant to offer a complete range of materials and services to support the production of all graphical and non-graphical applications.
Working closely with some of the world’s leading manufacturers, PremierGPMI provide a wide choice of products that includes paper, plastics, industrial packaging, signage for signwriters and sign makers, print machinery, print consumables and so much more; all for next day delivery throughout Ireland. Premier Paper Group is part of the OVOL Japan Pulp & Paper Group, comprised of 112 companies, operating in 22 countries.
www.paper.co.uk/divisions/gpmi/
HEIDELBERG
The key to your success lies in the coordinated interaction of people, processes, materials and machines. We are a reliable and competent partner for all your printing needs. Our user-friendly systems, customised products and innovative services deliver maximum production quality, make controlling complex processes easier and help you to avoid errors – all along your production chain. The result: efficiency at the touch of a button. We call it Simply Smart. The advantage for you: simpler and more productive processes thanks to an intelligent, comprehensive and integrated portfolio optimally tailored to your needs. www.heidelberg.com
Business Post
Business Post is a trusted and iconic Irish media brand. With a strong print and digital presence, it is the only Irish-owned Sunday newspaper in the market and has a well-established reputation for independent, innovative and quality journalism. The Business Post is now the flagship brand in the wider Business Post Media Group which also includes Irish Tatler, Food & Wine, Auto Ireland, conference and exhibition company iQuest/Business Post Live, TV advertising sales company Post TV, Red C Research, Smart Speakers and data and technology companies Tribe 101 and Digital DNA. www.businesspost.ie
Canon Ireland
For Canon Ireland, the power of print is growing exponentially. Cutting edge technology is combining with traditional print, allowing creativity and passion to flourish in the industry. Print is now smarter, more effective and more inspiring than ever – and the possibilities are endless. “Canon has always strived to inspire our customers with insight and ideas,” says Philip Brady, Head of Canon Ireland. “We believe wholeheartedly that print has unrivalled potential to unleash the full impact of creative ideas, which is why we are excited to support another year of creativity at the Irish Print Awards.” www.canon.ie
The Irish Printing Federation are the Organisation set up to support the Irish Print Industry.
The Irish Printing Federation are the Organisation set up to support the Irish Print Industry.
What you get as a Member:
What you get as a Member:
TRAINING SERVICES AT REDUCED RATES MEMBER PROMOTION AT NATIONAL LEVEL
TRAINING SERVICES AT REDUCED RATES MEMBER PROMOTION AT NATIONAL LEVEL INDUSTRIAL SERVICES REPRESENTATION LOBBYING
Fujifilm’s new mid-range presses for small and medium sized print firms will, says MARK LAWN excite and inspire
Fujifilm entered the market with its POD presses, initially with just two devices – the Revoria PC1120 and the Revoria E1 – across a handful of countries. Today, that presence has increased right across the globe and has grown to include seven products, from the entry-level 4-colour ApeosPro C series to the flagship Revoria PC1120 solution, with its 10 colour and 6 colour channels. Towards the end of 2024, the Japanese company announced the launch of four new midrange models in its Revoria range, including two new five-colour models. This launch is, says Fujifilm Europe’s Head of POD Solutions, Mark Lawn, a major milestone in the company’s roll-out of POD devices in Europe. “The introduction of these new presses is intended to support the middle segment of the market – commercial printers that you might describe as small or midsized who are looking to invest in a digital offering that will allow them to differentiate themselves and open up new business avenues.”
Two of the new presses – the Revoria Press EC2100S and Revoria Press EC2100 – print at a high speed of 100 pages per minute. They’re targeted at commercial printers and are, says Mark, ideal for rapid turnaround print jobs. The
» Equipped with a one-pass five-colour print engine, one speciality toner can be used in addition to the CMYK toners. A full range of support functions are available for easy utilisation of the speciality colours
» It is possible to use a variety of speciality toners. A variety of metallic colours can be made by mixing highly brilliant Gold and Silver toners with CMYK toners
» The image data is automatically split into the five colours of CMYK and Pink on either Revoria Flow or Fiery print servers
» Speciality colours can be previewed, saving users time and effort and minimising the need for test printing
» Users can easily change the speciality toner in just 10 minutes.
other two presses – the Revoria Press SC285S and Revoria Press SC285 – feature a print speed of 85 pages per minute. They’re suited for quick print jobs and in-house printing needs. All four presses also feature Fujifilm’s Vertical Toner Development Technology, which enables presses to maintain a small footprint. “All four of the presses deliver exceptional quality on CMYK, but I think what makes them different to other presses on the market is their ability to utilise a fifth colour. With the Revoria Press EC2100S and SC285S, one speciality toner can be used in addition to the CMYK toners and that’s available in a variety of colours – Clear, Pink, Gold, Silver and White. The Gold, Silver and White will be available in the coming months; currently, the Pink, Clear and textured toners are available and they allow for a higher level of creativity and quality.” The pink option in particular enables a print firm
FUJIFILM’S NEW RANGE – THE MAIN FEATURES
to have a much bigger digital gamut. “On the page, it looks like a very vibrant orange, it really pops. That kind of innovation allows print firms to achieve quality on a mid-range digital press for the first time. That's what makes these new presses so important to the industry.”
With the arrival of the four new models, Fujifilm now has POD solutions that span every market need, from basic entry-level to high-end production print requirements. The plan, says Mark, is to drive growth into more regions and increase its presence across existing markets, including Ireland. “Our new portfolio will enable that growth. Right now, we've got just over 100 new partners that are taking our products to market. We currently stand at approximately 1,000 installations and when you consider that every single one of them is a new customer – as we weren't in the market until relatively recently – I think that speaks volumes as to how the industry has reacted to our products. It's a really exciting time at Fujifilm.” Innovation is enabling new capability across the industry, says Mark. “That is allowing us to respond to consumer and market demands and that ultimately helps
REVORIA PRESS EC2100S / SC285S (available to both products)
us to continually reinvent ourselves and adopt new technologies.” A key ambition at Fujifilm is to continually deliver value from innovation. “The innovation that we develop is intended to deliver customer value. When you deliver customer value, it helps print organisations to be more successful. The print industry has been through so much over the past few years, never mind the last decade, but it’s important to stay optimistic. You can't afford to stand still in this sector, you must keep moving forward. Our technology helps print firms do that.”
Differentiating yourself in such a competitive market needn’t be complicated. “Instead of that four-colour job that you’re producing, think about what it might look like if you added an additional colour? Inspire your client by showing them what
You can’t a ord to stand still in this sector, you must keep moving forward. Our technology helps print firms do that
21
you’re capable of. As a service provider, we want to help our customer’s customer achieve something different – it's about differentiation for them too.” Alongside the roll-out of the four new presses, Fujifilm is planning to launch new workflow capabilities later this year. That includes an update to Revoria XMF PressReady, a workflow that enables analogue and digital worlds to work together, regardless of the brand that's on the press.
In a short amount of time, Fujifilm has carved out a space for itself in an industry that’s known for its innovation. Now, with a full end-to-end portfolio, the company is ready to provide small, mid and large-sized companies with the kind of technology that will excite and inspire. “I believe our solutions can help print firms move forward and differentiate themselves from the competition. We’ve got a great story so far, but we're really excited about the next chapter.” 21
REVORIA PRESS EC2100S / EC2100 / SC285S / SC285 (common to all four products)
» Efficient space utilisation with compact LED printhead and high-resolution printing at 2400 dpi
» Increase work productivity through high-speed printing. The Revoria Press EC2100S / EC2100 print at 100 pages per minute, while the Revoria Press SC285S / SC285 print at 85 pages per minute
» Versatile media handling for a wide range of applications
» The compact belt roll fuser enables high quality printing on textured paper
» An optional Air Suction Feeder ensures the reliable feeding of coated paper, which tends to stick to the paper. The optional Static Eliminator D1 removes static electricity from film paper and other static-sensitive printing paper, reducing the adhesion between sheets of paper for better work efficiency
» The machine also supports paper output such as envelopes, water-resistant paper and cardboard for packaging
» The Revoria Press EC2100S / EC2100 will be compatible with Revoria Flow and Fiery EC21 / EC22 servers. The Revoria Press SC285S / SC285 will be compatible with Revoria Flow and Fiery SC21 / SC22C servers. Customers can choose from several options of print servers to meet their needs.
COMMUNICATION that RESONATES
BUSSELOT
In an era dominated by digital communications, direct mail’s tangibility, creativity and engagement are among the reasons it remains relevant, writes ERWIN
That’s why Keypoint Intelligence recently found it continues to play a vital role in generating meaningful interaction as brands and marketers adapt to shifting customer expectations. Its study reported that 16% of respondents always use direct mail in their marketing, while 56% frequently incorporate it. Direct mail was very relevant for almost three-quarters of respondents. It was heavily favoured by mid-size utilities, with larger utilities adopting a mixed approach of frequent use and occasional campaigns. Statista agrees that physical direct mail continues to hold significant value in the face of increased digital advertising. Projected ad spending in Europe’s direct mail advertising market is set to reach €12.78 billion by the end of 2024, with a modest CAGR of 0.22% to reach $12.93 billion by 2029.
Key to ensuring the relevance of direct mail strategies are the following four approaches:
» Integrating with digital channels – Direct mail should complement digital campaigns, creating a seamless, multi-touchpoint experience for customers. For example, QR codes, personalised URLs, NFC enabled paper or augmented reality elements can bridge the gap between physical and online engagement.
» Harnessing clean data – Accurate, well-maintained customer data, from diverse sources that go beyond demographics, incorporating real time and behavioural insights to deliver more meaningful customer experiences, is crucial for targeting preferences. It will help tailor messaging that resonates with audiences.
» Adapting to macro trends – As ecommerce grows, direct mail can support this shift by offering personalised promotions, loyalty incentives or product highlights that align with consumer buying behaviours. Further, DM can help to recover abandoned online shopping baskets. If connected through an API interface with ecommerce software, modern VDP tools can dynamically create the appropriate print output such as a postcard to remind the consumer to return to shopping.
» Focusing on creativity – Innovative designs, interactive formats and visually appealing layouts make direct mail stand out. Using textured materials, fold-out elements or other engaging features such as digital embellishments captures attention.
In a world of fleeting digital impressions, direct mail provides a physical, lasting experience. It breaks through the digital clutter, offering something people can hold, explore and remember.
Well-crafted direct mail resonates with recipients, fostering a stronger connection, unlike digital ads that can feel impersonal. This is particularly true when campaigns are creatively designed and strategically timed or when they lever insights into market changes, such as e-commerce growth, to provide relevant messaging. It gets results as I discussed here. By positioning itself as a vital component of an integrated communications and marketing strategy, direct mail can continue to offer businesses a competitive edge, even in a digitally driven world.
Erwin Busselot is Director Business Innovation & Solutions, Ricoh Graphic Communications, Ricoh Europe
CAREERS
KEVIN O’DONNELL on the lightbulb moment that kickstarted his career in print
Where it all STARTED
They say people are either born into print, or print finds them. For me, it was definitely the latter. Fresh out of school, I landed my first job at a computer service bureau, a place where we handled tasks like payroll, stock systems, insurance and banking on behalf of other companies. It was a whirlwind introduction to business operations, but print was nowhere on my radar at the time.
As I worked my way through different roles, I eventually became an operational project manager, handling transitions in telecommunications and mass storage. Then came the project, the one that changed everything. I was assigned the daunting task of upgrading our printing capability from clunky impact printers using continuous carbon paper to sleek, stateof-the-art laser printers with cut sheets.
My first thought? What did I do to deserve this? Beyond the technical overhaul, I had to visit clients and sell them on the benefits of the new system. And that’s when it hit me, the lightbulb moment that shaped my entire perspective on work. It wasn’t just about what we did internally, but how our work impacted our customers’ business. Through print, I was granted a behind-the-scenes look at a fascinating variety of industries like retail, insurance, finance and manufacturing. I saw firsthand how printed output connected businesses to their customers. Now, I could show them a better, more efficient way of doing things.
THREE KEY LESSONS I TOOK FROM MY ROLE AS OPERATIONAL PRINT MANAGER
1. The customer is king. Always be curious about why you’re being asked to do something and how it impacts the customers business. You may have another idea you can pitch
2. Step outside your comfort zone. There’s a big world out there waiting for you, it just takes a small, courageous step. My wife often says, feel the fear and do it anyway and I couldn’t agree more
3. People matter. The print industry is unique for its camaraderie. Fierce competitors still meet up, trade work and share a beer. Taking time to talk and listen to others often leads to unexpected insights
Oh, and don’t forget to laugh out loud at least once a day, it’s good for the soul.
What I loved most about that role was the pioneering spirit. We were doing something brand new and working it out as we went along. It felt like we were at the forefront of a shift, from analogue to digital in the print world and looking back, we were.
After a couple of years working with those laser printers, Xerox 9700s to be precise, Xerox offered me a job. I’ll admit, the company car sealed the deal. Shallow? Maybe. But it’s a decision I’ve never regretted. Thirty years later, I’m still in print and loving it. That unexpected project all those years ago didn’t just change my career; it sparked a lifelong passion. And that’s the beauty of print. It has a way of finding you when you least expect it.
