NEWS Set For Growth Investment in a new HP Stitch means Pixalili can now add decoration to polyester fabrics on demand, while giving existing customers more choice Pixalili, a textile printing and design studio located on the Wild Atlantic Way, typically produces short runs or one-offs of lampshades, deckchairs, table linen and cushion covers, with its own designs also available on items such as upholstery. Formerly, Pixalili was only able to offer designs printed on natural fabrics such as linen, cotton and bamboo. With growing demand for products such as velvet cushions, chiffon scarves and stretch jersey for baby clothes, the business decided to look at dye-sublimation, a compatible technology for these polyester materials. After seeing a demonstration of the HP Stitch S300 at The Print Show in September 2019, the company decided to go for it. The HP Stitch delivers fast and predictable colour matching either via transfer or direct-to-fabric methods from one single device, with a range of compatible applications including sportswear, fashion, interior decor and soft signage. Commenting on the new purchase, James Harding, Pixalili’s R&D Director said: “We are really in love with the Stitch. We sent samples to valued customers to show
them what we can now offer and the response has been fantastic. We can see the Stitch being very, very busy.” Pixalili has customers from across the world and James says each country has its own trends and requirements. For example, customers in Iceland are looking for ethically made and eco-friendly products, while the USA and Ireland have a preference for linen and in Spain, polyester fabrics for swimwear are popular. “Thanks to the HP Stitch, we can become a one-stop-shop for existing customers and respond to demands from new buyers and markets. This is our first time using dye-sub and it opens up new avenues for us,” James added.
IRISH PRINTER
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