MAGAZINE 2 0 T H E D I T I O N B Y A S I A D E S | W W W. A S I A D E S . C O M
GET READY FOR INSPIRATION Flashback Singapore, Birmingham & Cologne Collections Artisan, Dutsh, Socha, Ilblua & Indo What’s next? Birmingham, Tokyo & Shanghai
DESOFA
AUTHENTIC HANDMADE DESIGN
Special
OUR DUTSH FACTORY IS fully operational! 2 DESOFA SPECIAL | 2017
Intro
Sofas
are not the social meeting place anymore, they are made to
chill out
Asiades has always been good at making furniture for dining and lounge. We believe that the dining area will become more and more the social meeting place. You start there for breakfast and later work a bit from home. In the afternoon when friends arrive have a coffee, have a social drink there and after dinner, when everybody is gone, yes it’s sofa time, relax, go on social media, watch a movie and chill out. In this magazine we introduce Desofa, our new contemporary lounge concept. Enjoy !
Jan Wout Hulstein Chair man
P.S. Feel free to contact me anytime if you feel something is missing in our collection or if there is something that we can do better, please e-mail me on jw@asiades.com.
2017 | DESOFA SPECIAL 3
.
COLOPHON This A-Magazine is a publication of Asiades. Contact address Design & Sales Arocca B.V. Laan van de Ram 10 7324 BV Apeldoorn The Netherlands T + 31(0)88 88 168 88 F + 31(0)88 88 168 99 Circulation 1000 copies All rights reserved. No part of this publication may be reproduced without permission from Arocca B.V. Subject to printing errors.
4 DESOFA SPECIAL | 2017
content Sofa Special 2017 6 Flashback: Singapore 10 Luke in the spotlight 12 Introducing: Desofa 16 Flashback: IMM
17 Flashback: Furniture Show 18 Dutsh trending 20 From idea to design 22 New Ilblua 28 Flashback: HotelPlus 29 Flashback: High Point 30 Artisan what’s new? 32 Visit us 34 The Sixties 38 Socha chair report 40 Eric’s favorites 42 Indo novis 44 Story of the element 42 What Jan Hulstein loves 50 Pietra style 52 Tokyo travel tips 56 What’s next 59 Our sales team
Flashback: Singapore
10
Luke in the spotlight
Our new swatches
6
23 What is next?
the sixties
38 41 2017 | DESOFA SPECIAL 5
Singapore 9-12 march 2017 when you have not visited us than you really missed
something special. We will give you a flashback on the following pages. on www.asiades.com we have a nice
flashback movie. For next year, do not forget to visit us in Singapore, we think it is a nice compact and by far the best quality show in Asia.
6 DESOFA SPECIAL | 2017
flashback
SINGAPORE 2017 | DESOFA SPECIAL 7
flashback singapore
NEW
OUR SERAX LEATHER
8 DESOFA SPECIAL | 2017
flashback singapore
Always a show we look forward to, this year was the 15th year of doing this exhibition. Good thing the organiser did, is to make it compact by being more critical on the companies who asked for space and focus on quality exhibitors instead of quantity of exhibitors. We introduced a new Nubuck leather, nice full grain leather in charcoal & brown, feels good to be back with super nice leather! We hope you can experience the great atmosphere we have each time at one of the upcoming shows. Lot’s of new items have been introduced and we highlight some of them in this magazine!
2017 | DESOFA SPECIAL 9
LUKE NEW TEAM MEMBER
10 DESOFA SPECIAL | 2017
LUKE IN THE
SPOTLIGHT
Luke is responible for the sales in the east and south of europe, North Africa and South-America. In this magazine we want to find out more about him.
1 3
Where are you from and where do you live?
I was born and raised in Amersfoort, a city right in the middle of The Netherlands. Till this day on I still live there.
Name a few of your hobbies:
Traveling is one of my biggest hobbies. Fortunately, this is part of my job, so you could say my job is my hobby. When I am at home, I like to have a good meal with my friends. I also like sports, skiing in winter and cycling in summer.
2
What is your favorite Asiades item?
I have been working at Asiades for almost a year now, and in this period I’ve been loving the Salotto sofa from the Artisan collection. In my opinion a sofa is something you ‘live’ on, not just to sit on.
4
Tell us about one of your greatest adventures:
5
Is there anything you’ve always wanted to do?
Since a year, I have made a bucket list for myself. I recently went skydiving so this is not on the list anymore. Following Route 66 in the U.S. is something that I really want to do. On a Harley Davidson, of course!
Like I said before, traveling is one of my biggest hobbies. Last April, I drove 6500 km’s trough the Namibian dessert facing flat tires, crossing wildlife and a lot of dust! On a travelling point of view, this is one of my biggest adventures yet. But there is more to come! As I am responsible for a lot of countries across the globe, working for Asiades.
6
What is your favorite food?
Chicken Madras from the Indian restaurant right in front of my house, the best food on earth!
2017 | DESOFA SPECIAL 11
INTRoDUCING:
DESOFA
AUTHENTIC HANDMADE DESIGN
Sofas are made to enjoy life, chill out, watch a movie, go social or just relax and do nothing. At DeSofa we make Furniture to facilitate all of this, durable, honest and giving you the lazy sunday morning feeling all days of the week.
Napa sofa
12 DESOFA SPECIAL | 2017
DESOFA: what’s
new?
“ W ELEMENTA SOFA
Comes in 3 sizes: 218cm, 232cm and 248cm.
Element lounge
“Everything to create the ultimate feeling of comfort and a feast for the eye”
Wina sofa
Read more about the pros with modular sofas on page 38.
Leona sofa
Designed with personal space and comfort in mind, the ‘Leona Sofa’ in the Artisan collection creates a comfortable oasis in the midst of the living room. 2017 | DESOFA SPECIAL 13
“Twinkle, twinkle, little star”
TJ Babybed 14 DESOFA SPECIAL | 2017
Stay in touch
Follow us
facebook.com/asiades instagram.com/asiades_furniture_/
2017 | DESOFA SPECIAL 15
Flashback IMM Cologne 16 - 22 januari 2017
Cologne was the first show we had ever done with Asiades about 20 years ago. This year we got a spot in hall 7 and we loved it. A great collection has been presented in a good ambiance. We will be next year again at the same location and if your visiting the show, do not forget to visit us. As usual we always offer beside great furniture a nice cup coffee!
See you next year! Hall 7.1 Stand C018 16 DESOFA SPECIAL | 2017
Furniture show
birmingham Flashback 22 - 25 januari 2017
New location
Visit us in 2018 Hall 2 stand B25
BB
Lounge chair
FURNITURE
THE
Mona sofa
After long time we are back at the Birmingham show. Our contemporary casual Living concept is doing well and therefor a good reason to show it in the UK market. With focus on our Dutsh collection we had some busy days in Birmingham and we have been talking to a lot of fans. We will be back for our fan club next year at nice new location in hall 2 stand B25!
AWARDS 2017
2017 | DESOFA SPECIAL 17
dutsh trending
DRESSBOY
ELCO LOUNGECHAIR 18 DESOFA SPECIAL | 2017
dutsh trending
Meet Sam.. Sam is a typical dutsh design made to enjoy, made to love.
Tarm lounge chair
A lounge chair famous for his perfect comfort. Taking a seat in this one will make you super relaxed.
MINO DRESSER
Who is still looking for a bookchest? The mino dresser is the perfect show dresser where you can store and display the things you want
Fijn butler tray A tray with wheels for easy transport. A look back at the classic butlertrays from around 1700, with a fresh view on it.
FEM chair We
Vivi Round
the basic is made of black powdercoated metal. And for the top you can choose between wood or ceracrete.
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from idea to design 20 DESOFA SPECIAL | 2017
From idea to
design
Brainstorm
We are luckily full with new ideas and more important is to find out how we are going to make it. A Good brainstorm with the sample team is the most important .
Prototype
The first prototype is important and always a piece which we need to finetune, is it fully in proportion? comfortable? and how does it look?
Test
We do a lot of testing to make sure it is long-lasting, the quality is very important!
Production
After the prototype is perfect we make a pre-production sample. Not made in the sample room but by the production team.
Launch
Than it is time to see what the reaction is on the market, we often try-out with some customers, see what the user thinks of it. After that, presentation at one of our shows, SHOWTIME !
2017 | DESOFA SPECIAL 21
ilblua news
ILBLUA LUXUROUS STEEL COLLECTION
time to This year we added glamorous chairs to
22 DESOFA SPECIAL | 2017
New ilblua
sitdown stylish sofas and the range
y o j En
Verando lounge chair
2017 | DESOFA SPECIAL
ILBLUA This rich stainless steel collection contains various items which fit perfectly in every interior. The refined stainless steel is combined with high quality tempered glass or finished with selected marble tops.
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New ilblua
Balloon lamp
“A STYLISH
FINISH TO MATCH YOUR TASTE”
D
DAX Endtables Florence stool
Ginua Lounge chair
OPIO SOFA
Dutch are down to earth but like a bit of glamour here and there. We created the Ilblua collection about 10 years ago to get that stylish touch. This year we‘ve added nice sofas and lounge chairs to the collection to make it full concept.
Opio Winechest
more and more get rid of the bookchest but how nice is it to have a nice winechest at that spot! We also love beside a good glass of wine this great piece of furniture, get it in stainless, rose gold or brass.
LOTS OF TABLES Rich essentials for any interior in polished, brushed, gold, rose gold or black chrome.
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DUTAR ‘Choose your way’ The dutar arm chair is made for dining at the highest comfort.
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Trend colors in velvio OUR NEW SWATCHBOOK, WITH FRESH NEW SWATCHES IS NOW AVAILABLE. Are you interest in reveiving our new swatchboook please mail us on info@asiades.com
Clay
5013-30 100% polyester
Olive
5013-87 100% polyester
Turtle
5013-95 100% polyester 2017 2017| |DESOFA DESOFASPECIAL SPECIAL27 27
Flashback HOTEL PLUS SHANGHAI
26 29
April
For the first time we exhibited in Shanghai at the Hotel+ show. Hospitality is for Asiades not really a new market as we’ve done many hotel & restaurant projects all over the world, but we never exhibited at a dedicated show. It was a great experience and lot of new potential business came out!
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Our showroom in High Point, North Carolina, is getting nicer and nicer. This April show we added a Ilblua studio with a presentation of a rose gold and polished stainless concept which has been well received. If your visiting High Point in October, do not forget to come and see us. We are located in the old characteristic building of Market Square in the design & antique center.
22 26 April
Flashback HIGH POINT USA
2017 | DESOFA SPECIAL 29
What’s new? in our classic chique sofa collection.
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artisan what’s
URBAN TWIST SOFA
ANDREA SOFA
AUTHENTIC
Handmade SOFAS
new?
“everything to create the ultimate feeling of comfort”
BONES LOUNGE CHAIR
E
How important is comfort? Comfort releases tension thus, the better the chair, the more you can relax. Like no other we understand what this means. By combining this aspect with a good eye for style and details, we created an inspiring collection in which you can find the best of these both worlds.
Artisans rich collection contains sofas, lounge chairs and matching essentials. From trendy to classic, from design to baroque, all with a contemporary twist. Artisan has everything to create the ultimate feeling of comfort and is a feast for the eye.
ESCAPE 3 SEATER
2017 | DESOFA SPECIAL 31
“THE SUMMER IS MAGIC” 32 DESOFA SPECIAL | 2017
Plan your next trip to
our showroom
VISIT US
If you are planning your next trip, come and visit us in Holland. We have a beautiful showroom where you can see our collections. Let us pick you up and impress you with our beautiful collection
2017 | DESOFA SPECIAL 33
The Sixties
We have some beautiful furniture complimenting the 1960s.
Trendy pliche!
Pliche Wing Side chair PADRINO LOUNGE CHAIR
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Germain Sc Lc
Sixties desk
sixties
napa sofa
Ribble LounCe chair
COCO STOOLS
Trendy stools, from high quality materials, with a great comfort. A real elegent look
2017 | DESOFA SPECIAL 35
the mona
SOFA IS MADE TO DELIVER A GREAT
comfort
36 36 DESOFA DESOFA SPECIAL SPECIAL || 2017 2017
2017 2017 ||DESOFA DESOFASPECIAL SPECIAL 37 37
SOcha chair
report
socha. THE CHAIR COLLECTION
9
8
7 6
5 4
The
2
asiades
3
CHAIR& TREND report OF 2017
38 DESOFA SPECIAL | 2017
1
SOcha chair
“
report
IF IT’S THE RIGHT CHAIR, IT DOESN’T TAKE LONG TO GET COMFORTABLE IN IT.
”
CAPE LOUNGE CHAIR
We have so many nice pieces of furniture in our collection for Hotels & Restaurants. This Lobby bench is one of them. If you have a project, let us know. We can do Crib5 / fire retardant, reflex foam or any modification you want.
Lo b by bench
Hapu lC + sC
Cavco
corner chair
For the one wearing the crown..
Crown XL Loungechair
L
oop stools
On page 34 1.Yako armchair 2. Lavalo lowback 3. Classica sidechair 4. Danico highback 5. Bax sidechair 6. Dean sidechaie 7. Marquise highback 8. V cool armchair 9. Ilona lowback
2017 | DESOFA SPECIAL 39
Every magazine we highlight one of our team members, in this issue we get to know more about eric.
Eric’s Favorites
40 DESOFA SPECIAL | 2017
eric’s favorites
WHO IS Eric? Eric is production manager at the Dutsh factory. He makes sure every item that comes out of the factory is of excellent quality. It’s a job with a lot of responsibilities, but Eric is good at dealing with them.
1
Color?
My favorite color is Clay. Like on the Velvio fabric.
2
Food? I love lamb! Really my favorite. In Anji near our factory, Lamb is the speciality.
3
Thing you like about China? China is one of the oldest cultures in the world, therefore rich in ancient buildings.
4
6
Name one or a few hobbies of you?
Things you want to accomplish?
To keep myself fit I do like to play badminton and run.
I would like to travel without any hesitation, without any limit.
5
Asiades item? I really like the ‘U Dining table’
2017 | DESOFA SPECIAL 41
INDO S E L E C T E D W O O D S & N AT U R A L S
P E AC O C K C H A I R
42 DESOFA SPECIAL | 2017
indo collection
Novis
in collection Indonesia is well known for its solid wood, loom and rattan. With these basic materials we have outlined a special ‘Indo Collection’ with a pure, natural look and feeling. Handcrafted by carpenters, stonemasons and wood carvers, this is furniture that you will treasure and that you are proud of to keep for generations to come.
“
“Handcrafted by the experts” Planea Dresser
PLANEA ROUND TABLE Salista Sofa
SAVILLE DININGTABLE Baron Lounge chair Like a baron sits in his lounge chair, now you can sit like him.
2017 | DESOFA SPECIAL 43
story of the
element
T
he great thing with a modular sofa is that you can create your own combination, so you get exactly what you want. Then you can adapt or
add on to what you have if your needs change. With our big choice in styles, it’s easy to get the look that suits you.
44 DESOFA SPECIAL | 2017 44 DESOFA SPECIAL | 2017
Have it your way
2017 | DESOFA SPECIAL 45 2017 | DESOFA SPECIAL 45
Elementa sofa
We got a great deal with a top class tannery and have made our Elementa in this super nice soft vegetable tanned leather. As introduction we offer it in 3 sizes for a price where you can only say yes‌. 46 DESOFA SPECIAL | 2017
8-way hand tied
100% real leather
218cm 232cm 248cm
3
sizes
2017 | DESOFA SPECIAL 47
like!
What our Captain Jan Hulstein LOVES
Making chairs
FRIDAY AFTERNOON’S
Showtime in Singapore and Shanghai
Soft pink and ice blue
LOUNGING IN ONE OF OUR SALOTTO SOFAS
SUPER GOOD WINE
White shirts
having an outdoor lunch for 3 hours
COOL NEONS
Puglia sunset with the family
Great coffee
traveling around the world
CREATING THE NEXT THING
quality time on sunday morning
Handmade Furniture
being offline for a couple of hours
Getting inspired in Milan and NY
48 DESOFA SPECIAL | 2017
Yellow cab
2017 | DESOFA SPECIAL 49
SIMPLY BEAUTIFUL A collection from endtables to dining tables, enriched with beautifull marble plateau’s. Give your home a timeless and elegant appeal with marble. With many styles to choose from, you’ll appreciate the versatility and uniqueness of marble.
PIETRA LOUNGE CHAIR
50 DESOFA SPECIAL | 2017
PIETRA ENDTABLE
Choose your marble:
Pietra style Sofatable
Endtable
Coffeetable
Green
White
brown
grey
PIETRA TABLES Choose your frame: Gold
Endtable
Loungetable
Coffeetable
stainless
black
grey
White
MODA TABLES 2017 | DESOFA SPECIAL 51
TOKYO t r ave l t i p s 東京旅行ガイド
Things you MUST know during your stay for interior lifestyle Tokyo.
FOOD Kobe Beef Kaiseki 511 Most people probably think that Kobe Beef is made in Kobe, however, it is actually a standard that needs to obtained. The meat used at 511 is ranked A5 (The highest) and the level of marbling standard is No.11 (out of 12). It is from this quality standards that 511 gets its name. Sukiyabashi Jiro Sukiyabashi Jiro is arguably one of the best places in Tokyo to eat traditional sushi. The veteran restaurant has served Barak Obama and Japanese Prime Minister Shinzo Abe, in addition to being named among Asia’s 50 best restaurants in 2014. The tasting menu of about 20 small courses is prepared by 89-year-old master chef Jiro Ono. There are only 10 tables in the restaurant’s simple interior and dining typically happens quickly, based on the idea that high-quality sushi should be served and consumed as soon as possible after being prepared. 52 DESOFA SPECIAL | 2017
Ryokan Sawanoya Sawanoya Ryokan. This Standard Ryokan is located near Ueno Park in the northern part of Tokyo. All of the guest rooms are Japanese style and most of the rooms do not have private baths or toilets (guests must share the bathing and toilet facilities). Furthermore, all rooms and public areas are non-smoking areas. There is also Internet access in all of the guest rooms.
hotel
Fair
14 - 16 JUNE
TOKYO BIG SIGHT
I N T E R I O R LIFESTYLE This year we will be present at the Interior Lifestyle fair in tokyo. Interior Lifestyle Tokyo is an international trade fair for Tokyo to propose lifestyle concepts in interior design markets from around the world. Interior Lifestyle Tokyo derives from two trade fairs – Ambiente, and Heimtextil, We hope to see you there!
HALL 1 E84
fun Shibuya The most famous district in Tokyo. Fashionable, colorful street, that never sleeps. The crossing is one of the busiest in the world – as the traffic lights change people from all directions cross the street. The wonderful thing is – Japanese never bump into one another, since they adjust their pace. 2017 | DESOFA SPECIAL 53
54 DESOFA SPECIAL | 2017 54 DESOFA SPECIAL | 2017
Make with 3 elements, corner, middle and the stool, the sofa you want, in any way possible!
2017 | DESOFA SPECIAL 55 2017 | DESOFA SPECIAL 55
WHAT’S NEXT We plan lots of shows to visit every year. Have a peek at our upcoming shows, for you to visit.
13-14 june
14-16 june
12-15 sept
Mid point show Birmingham
Interior lifestyle Tokyo
Furniture china Shanghai
56 DESOFA SPECIAL | 2017
what’s next
THE A R TOU
17-21 sept
14-18 oct
15-21 jan
MOW Bad Salzuflen Germany
High Point market USA
IMm Cologne Germany
2017 | DESOFA SPECIAL 57
ASIADES B2B
SHOP OUR BEAUTIFUL COLLECTIONS NOW ONLINE www.asiades.biz
*Mail us on info@asiades.com to recieve a account. 58 DESOFA SPECIAL | 2017
OUR SALES TEAM
If you have any questions, don’t hesitate to contact us. Our sales guys are always available and feel free to contact them anytime.
• Maarten van Dijk
• Tim van Binsbergen
+31 6 81 86 47 31
+31 6 42 63 59 33
maarten@asiades.com
tim@asiades.com
USA, Central Ame-
USA, Canada, Belgium, France North-East Asia.
rica, Australia, New Zealand, South Africa. • Peter de Lijster
• Wilfred Kinket
+31 6 51 35 73 17
+31 6 28 23 73 67
peter@asiades.com
wilfred@asiades.com
Netherlands, South UK, Scandinavia, Russia, Greece, Ireland.
• Luke Hop +31 6 11 37 50 54 luke@asiades.com Eastern Europe, Israel, Middle East, South America, North UK, Italy, Spain, Portugal.
Germany, Swiss, Austria.
• Dhaval Mackhecha
• Viral Tilavat
+91 97 028 26255
+91 96 3889 7008
dhaval@asiades.com
viral@asiades.com
India
India
• Kevin Hulstein +86 138 1930 3509 kevin@asiades.com China
2017 | DESOFA SPECIAL 59
PRODUCTION
CHINA FACTORIES
CUSTOMER SERVICE &
CREATIVE OFFICE
Asiades HK ltd.
Socha:
INDO COLLECTION
& SHOWROOM
20/F Printing house
Tongxiang-Zhejiang
Surabaya, Indonesia
Arocca Netherlands
6 Duddell Street Central
Artisan/Desofa:
T + 62 81 839 7814
Laan van de Ram 10
Hong Kong
Haining-Zhejiang
E info@asiades.net
7324 BV Apeldoorn
F +85 237 64 07 42
Dutsh:
SHOWROOM HIGH-
T + 31(0)88-8816888
info@asiades.com
Anji-Zhejiang
POINT
F+ 31(0)88-8816899
www.asiades.com
Ilblua:
Suites at Market Square
info@arocca.com
Jiangmen-Guangdong
booth nr G-8003/
www.arocca.com
/asiades
G-8003A
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