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LLEAD ROLE: Bradford-born Aqib Khan at an exc exclusive screening of the forthcoming West is West at the National Media Museum
FULL ST on page ORY 4
Asian
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OFFICIAL MEDIA PARTNER OF
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25% of f your food bi Restau ll at an rant se y Aagr e page ah 3 for fu ll deta ils
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FULL STORY on page 8
F R EE n
ewsp aper targe for ting the Briti sh A mark sian et...
Web: www.p-a-m.co.uk Email: info@p-a-m.co.uk
YORKSHIRE MEDIA PACK 2013
WHY CHOOSE THE The Asian Express Yorkshire is the largest and longest established regional ethnic newspaper in the UK, with a circulation of 42,000 copies every week. As a weekly tabloid, printed in English, the Asian Express endeavours and ensures a greater focus on it’s readers and their interests. It therefore specifically targets news and issues of the local South-Asian communities, businesses, entrepreneurs, students, charities, local councils and other organisations. The publication is available as a FREE pick-up to the reader at an extensive number of outlets and sites in the region, and is controlled via a rigorously ‘targeted distribution’ check list. As a weekly newspaper, the Asian Express is extremely diverse in its approach and has gained an exceptionally varied readership. Whilst we target the readership age range of 16ery 55, it is equally copies egvht popular with other fortni age groups.
4 2 ,0 0 0
DISTRIBUTION...
We have developed an exclusive and unique method of distribution, building a strong alliance with Asian related businesses within the heart of densely Asian populated areas. Due to our distribution method, we guarantee to penetrate the homes of Asian people, as certain outlets MUST be visited on a regular basis - such as butchers for Halal meat, Asian sweet shops, grocers for spices, Asian boutiques & fabric outlets, Bollywood video and music stores, restaurants etc.
EDITORIAL CONTENT... Our key focus is the local South Asian communities in each area, however we diversely cover items that are of real interest to our readers.
LOCAL NEWS • MOTORS • SPORT • BOLLYWOOD • ENTERTAINM Asian
Express Newspaper
The No .1
Awa Asianrd winn ing New for Yo spape rkshir r e
Tel: 08703 608 606 Fax: 08703 608 605 Email: info@asianexpress.co.uk Stories: editor@asianexpress.co.uk Advertising enquiries: sales@asianexpress.co.uk
Text to mobile: 07800 778 089 Asian Express is available as a FREE pick-up from selected supermarkets, retail outlets, community centres, boutiques, restaurants and many other distribution outlets across the Yorkshire region.
WE PRINT
42,000 COPIES EVERY ISSUE YORKSHIRE
Keighley
BRADFO Halifax
WE HAVE
126,000 READERS EVERY ISSUE YORKSHIRE
Dewsbu
Hudders
ASIAN EXPRESS? We constantly strive to expand our distribution list in Yorkshire. The Asian Express is currently available as a FREE pick-up at:
Selected supermarkets Business centres Restaurants Retail outlets Doctors surgeries Dental surgeries Trade associations Colleges & Universities Sports & leisure facilities Community centres
Local news Local business Local community Sports Religion Politics Current affairs International News
Selected newsagents Selected post offices Hair & beauty salons Music shops Video shops Boutiques Readers e v ery issue Grocers Butchers Places of worship
126,000
...Other local businesses
National news Travel Bollywood fashion Bollywood gossip Bollywood releases Hollywood Releases Asian music scene Celebrities
Exclusive Interviews Competitions Arts Motors Education Recruitment Training Matrimonials
CIRCULATION & READERSHIP... Our targeted distribution ensures that for every paper distributed, three people will read it.This means that each issue, for our 42,000 copies in Yorkshire there are over a quarter of a million readers. Our audience is highly varied, largely covering ages 16-55, but not exclusively. Obviously our readership is largely Asian, but not exclusively so.
The.1g
nin r o winspape d N r w a e Aw n Ne shir k a Asi or Yor f
MENT • FEATURES • CLASSIFIED • RECRUITMENT • BUSINESS
WEST YORKSHRE LEEDS
ORD Batley
ury
sfield
Wakefield
CIRCULATION NO. OF COPIES
BRADFORD LEEDS HALIFAX HUDDERSFIELD WAKEFIELD BATLEY DEWSBURY KEIGHLEY TOTAL
10,750 9,750 4,750 4,750 3,750 2,750 2,750 2,750 42,000
FIGURES SHOWN WERE CORRECT AT TIME OF PRINT JANUARY 2011
So pick-up your FREE copy of Asian Express TODAY!
ADVERTISING RATES FOR YORKSHIRE PRIME POSITION ADVERTISING
1.
2.
Front Page Sponsorship Banner
35mm (h) x 264mm (w)
£499.00 + vat
Back Page Sponsorship Banner
35mm (h) x 264mm (w)
£399.00 +vat
Page 3 Quarter Solus
166.5mm (h) x 110mm (w)
£399.00 + vat
Back page Quarter
166.5mm (h) x 110mm (w)
£499.00 + vat
Inside Front Cover Quarter Solus
166.5mm (h) x 110mm (w)
£399.00 + vat
Inside Back Cover Quarter Solus
166.5mm (h) x 110mm (w)
£399.00 + vat
DISPLAY ADVERTISING 3.
4.
5.
1. Double Page Spread
333mm (h) x 548mm (w)
£1699.00 + vat
2. Full Page
333mm (h) x 264mm (w)
£999.00 + vat
3. Half Page (landscape)
166.5mm (h) x 264mm (w)
£599.00 + vat
4. Half Page (portrait)
333mm (h) x 130.5mm (w)
£599.00 + vat
5. Quarter Page (portrait)
166.5mm (h) x 110mm (w)
£349.00 + vat
6. Quarter Page (banner)
83mm (h) x 264mm (w)
£349.00 + vat
7. 1/8 Page
80mm (h) x 110mm (w)
£169.00 + vat
SPONSORSHIP ADVERTISING
8. Sponsorship Banner (Inside)
35mm (h) x 264mm (w)
£169.00 + vat
9. Classified Ad (business card size)
80mm (h) x 55mm (w)
£60.00 + vat
10. Classified Ad
113mm (h) x 55mm (w)
£110.00 + vat
11. Classified Ad (banner)
54mm (h) x 229mm (w)
£139.00 + vat
CLASSIFIED ADVERTISING
6.
7.
RATE PER SINGLE CM/COL £7.00 + VAT
3 month contract
11.
12 month contract
20% 30% 40%
9. 10. 8.
6 month contract
discount off full price
discount off full price
Pre-pay & receive
10%
an extra
discount off full price off discounted prices
FOR NEW ARTWORK A £75 + VAT CHARGE PER HOUR WILL APPLY
TECHNICAL DATA... Complete adverts can be supplied on CD or via email. Send to artwork@asianexpress.co.uk. Please note that we have an email box size of 10meg. Your email must be smaller than this in order for it to come through. If your file is too big, please use www.yousendit.com (or similar) or call Production for further help. Deadlines: Issue (1) 4th of month Issue (2) 18th of month
SUPPLIED ARTWORK
Hi-res, font embedded, CMYK pdfs, High resolution 300dpi Photoshop files: eps
SUPPORTED FILE FORMATS
Brochures, magazines, etc. can in some instances be accepted although there are copyright issues to consider. Please note: Scanning from printed materials tends to give poorer reproduction.
PREVIOUSLY PRINTED MATERIAL
Where no existing artwork exists, an in-house advert design service is available at the rate of £75 per hour. The following list outlines the information that we would require to prepare an advert on your behalf;
IN-HOUSE ARTWORK PREPARATION
• • • • • •
A sample of a previous advertisement with appropriate amendments or... A specific layout which you want us to reproduce or... A rough draft of your requirements. Company logos, name styles and trade logos should ideally sent to us via email, alternatively we can accept letterheads, compliment slips or a corporate brochure. Please confirm who should receive the advertisement proof and their email address. Indicate any text which requires highlighting either in bold lettering or in colour. Where specific colours are requested Pantone colour references must be supplied. However, due to the constraints of the 4 colour printing process, a perfect colour match cannot be guaranteed. Photographs can be provided as either colour or black and white images, prints or transparencies. If you need any photographs returning please state this clearly and enclose a stamped SAE to: Turbo Consultancy Ltd, Armley Court, Armley Road, Leeds West Yorkshire LS12 2LB.
FOR FURTHER INFORMATION PLEASE CALL 08703 608 606
Published by Turbo Consultancy Ltd. 4 Armley Court, Armley Road, Leeds, West Yorkshire, LS12 2LB