LISTING YOUR HOME -MARKETING-
LISTING YOUR MANUFACTURED HOME TO SELL.Â
TATE MCINTYRE MAY 2020
"Social Media is an experiential marketing tool drawing its best results from multifaceted engagement"
CONTENTS 2
MARKETING YOUR HOME
More than a "One and done" approach 3
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Your home is listed on inhouse website and on popular syndication home search sites
COMPREHENSIVE MARKETING
Put Social Media and Internet marketing to work for you 4
SOCIAL MEDIA AND INTERNET MARKETING
Using multiple approaches to attract your Buyer 5
SOCIAL MEDIA AND INTERNET MARKETING
Using multiple approaches to attract your Buyer 7
SOCIAL MEDIA AND INTERNET MARKETING
Doing it correctly 8
SOCIAL MEDIA AND INTERNET MARKETING
Standing Out
HOME LISTING WEBSITES
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BEYOND THE INTERNET Getting your home ready to show for Open House and appointment showings
EVERY HOME Deserves
a
fully
implemented marketing
plan
MARKETING YOUR HOME - MORE THAN A "ONE AND DONE" APPROACH A comprehensive online marketing strategy is absolutely vital in today's "connected" world.
90% OF HOMEBUYERS SEARCH THE INTERNET FOR THEIR HOME
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Call/Text: 727-275-0028
COMPREHENSIVE MARKETING A comprehensive marketing strategy begins with determining the most likely Buyer for your home. What features of your home stand out and would draw a specific buyer? Has your home been well maintained? Has your home been remodeled and attractively updated? Is it important for buyers to be near area amenities and recreational opportunities? Is proximity to business centers important? What is the shopping like in the area?
PUT SOCIAL MEDIA TO WORK FOR YOU Emal: AskForTate@gmail.com
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SOCIAL MEDIA AND INTERNET MARKETING
118,000 YOUTUBE SEARCHES IN ONE FISCAL QUARTER FOR:
ng i y u "b
"
me o h a
Using Multiple Approaches This may seem like a lot of questions, however, the more we market each of these items and interests, as they relate to your home, the more likely we are to find the right buyer for you. Buying a home is also an emotional purchase, especially for those of us who choose to retire full time in Florida and leave behind our lifelong homes, family, and friends. Using multifaceted marketing methods reaches people by the topics they value most. A prospective buyer may be willing to select an option they never would have imagined, as long as they are comfortable in the immediate neighborhood and the surrounding community.
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The primary goal of using multiple marketing tools and approaches is to reach a broad audience of prospects, and attract your Buyer.
Call/Text: 727-275-0028
SOCIAL MEDIA AND INTERNET MARKETING - WHAT IS THE DIFFERENCE Home listing websites are great for advertising homes for sale. For the the home shopper who is specifically searching for "homes for sale", these websites are beneficial. However, this type of prospective buyer already has in mind specific home features and the general city, or zip code, they are searching for. Home listing websites are, basically, static "facts only" about the home, and limit the ability to provide prospective buyers comprehensive marketing of the community and lifestyle attractions that are most likely to engage home buyers. These websites are an integral part of the home sales marketing plan.
Social Media sites are where the real marketing advantages are found for selling your home. FLORIDA MOBILE HOME TOUR VIDEOS AVERAGE 200-500 VIEWS IN THE FIRST WEEK OF POSTING
Social Media sites, such as, Facebook, YouTube, Instagram, and Pinterest, allow us to showcase multiple aspects and features of your home, and create a more targeted approach that appeals to the home buyers' personal lifestyle interests. While most of us think of Social Media as a fun way to keep up with friends and family, these Social Media sites are actually POWERFUL INTERNET SEARCH ENGINES. Florida Mobile Home tour videos on YouTube are currently averaging over 50 views in the first 8 hours of posting, and many are averaging 200-500 views in the first week of posting. This is phenomenal!
Email: AskForTate@gmail.com
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SOCIAL MEDIA AND INTERNET MARKETING - USING MULTIPLE TOOLS -
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Call/Text: 727-275-0028
SOCIAL MEDIA AND INTERNET MARKETING - DOING IT CORRECTLY Each Social Media posting of a home requires information and details that people actually search for. Home listing posts require: Accurate Descriptions # of Bedrooms # of Baths Overall square footage Spiced with local interests and hobbies Lifestyle, Community Interests and Hobbies posts require: Points of interest Outdoor and Water activities Entertainment Venues Dining options Spiced with home listings So many home sales brokers and sales associates take a "One and Done" approach to their online marketing, meaning a property gets one post on their respective social media sites and it's usually goes something like this: "I just listed this home at 123 Street" with a photo (often not a flattering one), and possibly a link to the listing page for the home. That's it. That home is lost in a sea of exact same posts on the brokers page. Home listing posts, like this, aren't as effective as they could be.
LET'S TALK ABOUT WHAT DOES WORK Email: AskForTate@gmail.com
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SOCIAL MEDIA AND INTERNET MARKETING - STANDING OUT By focusing on the unique qualities of each platform and the types of information the respective audiences desire to consume, the greater the opportunity to attract the right home buyers to your home. The #2 Search Engine - requires quality, edited videos. YouTube is best suited for Community and Local Interests information. Video Home tours should be intermixed with local interests. The market leader of Social Media. 68% of adults use Facebook. Facebook is well suited for a mix of video and written posts designed to interest, inform, and educate viewers. Like, Instagram, Facebook is great for highlighting the many features of a home with individually focused post images
With over 1 Billion active users, Instagram is the most visual platform. Instagram audiences tend to enjoy Creative and Inspiring post images. Pinterest has over 250 million monthly active users, The beauty of Pinterest is the ability to create Home Listing Boards, where not only the home features are highlighted, but the Board includes area points of interest that surround the home.
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4.5 MILLION FLORIDA RETIREES THERE ARE AN ESTIMATED 4.5 MILLION RETIREES IN FLORIDA TODAY. BY 2030, THIS NUMBER IS EXPECTED TO GROW TO
6 MILLION Let's work together to find the buyer who is the best match for your home
Call/Text: 727-275-0028
MARKETING
- HOME LISTING WEBSITES -
Your home listing will, of course, be advertised on Sun Realty of Florida's own website, and on national Home Listing Websites via syndication. Your home marketing plan is designed for the most maximum exposure. Sun Realty of Florida advertises EVERYWHERE. Our listing syndication provides you with more exposure and ultimately more leads to sell your home. Our syndication partners provide us with the most secure and extensive listing syndication network in the industry. If you are looking to sell your home, contact Tate McIntyre today to find out how Sun Realty of Florida can offer more exposure for your home than any other real estate or mobile home brokerage company.
Extensive syndication posts your home on approximately 50 websites to give your home maximum exposure Email: AskForTate@gmail.com
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MARKETING
- BEYOND THE INTERNET -
Ultimately, the BEST method of selling your home will be in person by showing appointments and Open House events.
TIPS FOR SHOWING YOUR HOME Your home should be looking its best when potential buyers view it. Here are some tips for making sure your home is ready for a showing. Turn on all the lights, including the outside entrance. Turn off the TV. Take your pets with you or ask a friend to watch the pets. Put out fresh flowers, your best towels and a nice tablecloth, if suitable to your decor. Do not use scented sprays and remember: There’s no substitute for clean. Empty your kitchen trash, even if it is stored under the kitchen sink. Keep the beds made in all bedrooms. Open all draperies and curtains to let in as much natural light as possible. Pick up stray items – newspapers, empty glasses, etc. Keep floors swept, mopped and vacuumed. Dust daily. It’s best to leave when your sales associate brings a buyer to your home. This allows the buyer to take his or her time and feel more comfortable asking questions. If you must remain, let your sales associate handle the questions unless you are asked directly.
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Next - in the List with Tate series How to Get Your House Ready to Sell Call/Text: 727-275-0028
Your exclusive listing with Tate will always receive dedicated attention and all of the marketing tools at her disposal. Open Houses Video Tours Social Media Marketing Blog Posts about your home, and the lovely Clearwater area and community E-Magazine: Exclusive E-Magazine for your home listing E-Magazine: Monthly magazine featuring Living in Clearwater, and surrounding area, and current home listings Real Estate websites: MyStateMLS, Zillow, Realtor.com, and more
Email: AskForTate@gmail.com
FULL SERVICE BROKERAGE - FROM LISTING APPOINTMENT TO CLOSING YOUR HOME SALE Sun Realty of Florida is a Florida DMV licensed and bonded Mobile Home Dealer with over 15 years experience in manufactured housing. Our experience and professionalism provides you with: Professional Documents from listing your home to the closing transaction Multi-faceted Marketing strategies with an established real estate/mobile home broker Docusign e-signature capability Sun Realty of Florida's In-House Closing Department completes the Title Transfer transaction for your manufactured home sale.
Call/Text: 727-275-0028
@askfortate Tate McIntyre Call/Text: 727-275-0028 Email: AskForTate@gmail.com