Insights in Five: How Innovation Drives Beauty Into the Future
A Suzy Micro Report
Insights in Five: How Innovation Drives Beauty Into the Future
Technology is revolutionizing the personal care industry and offering a new wave of accessible, high-end products to consumers. From AI devices that generate the perfect shade of lipstick to apps that diagnose skin concerns, technology advances beauty and takes products to the next level. Let’s explore consumer reactions toward this tech-driven transformation!
47% of consumers currently use beauty and hair care devices.
The most popular devices consumers use are standard hair care devices, like hair dryers (47%) and electric hair removal devices (28%).
The up-and-coming beauty tech devices consumers are most interested in are:
58% of consumers are interested in personalized beauty and self-care products.
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Tech familiarity drives interest in beauty and personal care.
40% of consumers said they were familiar with the skin microbiome. Of those consumers, 88% said they are interested in purchasing products that focus on caring for the microbiome.
Just 36% of consumers said they were familiar with biotechnology, but 86% of those consumers are interested in purchasing products with ingredients derived from biotechnology.
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27%
47% 58%
25% 23% 21%
A DEEPER LOOK: Skin diagnosing mobile app 15% 16% AI devices that create custom skincare products AI devices that create custom makeup shades Electronic brow makeup applicator Accessible smart makeup applicator Skin diagnosing mobile app 3D printed skin supplements
TAKING
We used the Suzy platform to find out. Suzy is an end-to-end consumer insights platform that integrates quant, qual, and high-quality audiences into a single connected research cloud.
Where do consumers primarily shop for beauty products and devices?
Key Takeaways
Maximize Personalization with Tech
With 92% of consumers using personal care products, there’s a big opportunity for brands to innovate through personalization. 25% and 23% of consumers liked the idea of AI devices that create custom skincare products or makeup shades respectively. Focus on creating personalized experiences for your customers— whether that be online, in your product offerings, or in-store.
Drive Awareness of Technology & Benefits
69% of respondents believe tech in beauty and personal care will become more important in the future. While only 36% and 43% of respondents were familiar with biotech and skin microbiome research respectively, those that were aware showed strong interest. 86% and 88% of familiar respondents were interested in purchasing products with the technology.
Consider the Price Barrier for Beauty Tech
When asked what prevented them from purchasing or trying tech-enabled beauty, 20% of female respondents said “price”, 11% said “cost”, and 8% said “expensive”. Until beauty devices become affordable for more consumers, adoption may be low. Brands should consider running pricing studies to find optimal price points. They can also offer financing or “buy now, pay later” options.
Bottom Line:
Personalization offers a unique opportunity for brands to stand out in the beauty industry. With consumers embracing AI-driven technology, the possibilities are nearly endless.
Walmart 52% 35% Amazon Target Beauty retailer (i.e., Sephora or Ulta) Online retailer 52% 31% 17%
