a&s International Feb 2015(Trial version) by Messe Frankfurt New Era Business Media Ltd. Taiwan Branch

CMY

Feb 2015 Open VMS for My VCA?

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historically always been a little bit in the What tozone do when it comes to company grey withbusiness info models in the security industry. overloaBYd?Steve Chin

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BY Israel Gogol, Freelancer

VerTical MarkeT

Casinos Sweeten the Pot With Integration

RMR Brings More Options to Security Recurring monthly revenue (RMR) has

As video content analytics (VCA) becomes ubiquitous, end users are faced with more and more options regarding their choice of systems. Should they opt for an open platform or choose a bundled solution? What are the implications of different technologies used in VCA? a&s looks at several issues that can help choose the right system.

Casinos are known for deploying thousands of surveillance cameras across the gaming floor, but cameras are just one part of a casino’s management system. By integrating different systems with video via management software, casinos are able to not only increase security, but also overall operational efficiently. BY Eifeh Strom

ficial Is artiBusiness Talk intelligence practical for security?

Buy VMS and VCA from one vendor?

ViewpoinT

Intelligent Surveillance and Incident Reporting – Raising Situational Awareness

FEB 2015 ● www.asmag.com

Feb 2015 newS FeatuRe

Samsung Techwin Brand and Sales Remain Intact After Sale There has been a lot of speculation, differing opinions, and misunderstandings regarding the fate of Samsung Techwin after its stock ownership sale to Hanwha Group in late 2014.

BY Samsung Techwin

Special RepoRt

2015: Access Control Even More “Pop”-ular

The access control industry fared pretty well in 2014, fueled in part by the adoption of IP-based solutions. This year, the growth trend will continue in the market, which is also expected to see more advanced technologies. BY William Pao

Localize or BUST! Searching for Success in China BY Eifeh Strorm

Five Momentums to Bolster the Smart Home at CES 2015 International CES 2015 kicked off another year of the smart home. Tech giants announced their aggressive movement via new product launches and strategic partnerships.

BY a&s SMAhome

induStRy RepoRt

Despite the fierce competition, multinationals are finding many ways to grow and get ahead in China’s massive security market. With words like localization being emphasized by every player in China, multinationals have found ways to fit into and meet the requirements of this highly demanding market.

SMaHoMe

MOMENTUMS to Bolster the Smart Home at #CES2015

Contents................................P.14

Editor’s Note .........................P.18 FEB 2015 ● www.asmag.com

Corporate News ....................P.20 Products of the Month ..........P.28 Korean Highlights .................P.87 New Products ........................P.96

Show Calendar ................... P.102

Companies in This Issue ..... P.103 16

a&s International, published by Messe Frankfurt New Era Business Media Ltd., is a monthly professional publication for channel players in the worldwide electronic security industry since 1997. It updates importers, distributors, OEM/ODM searchers, system integrators and other product purchasers on product sources and identifies developments in CCTV, Digital Surveillance, Access Control, Biometrics, Intrusion Alarm, Intercom/Video Doorphone, Home Automation and other fields relevant to electronic security.

ISSN 1997-6267 中華郵政北台字第1571號執照登記為雜誌交寄 Parson Lee Joseph Lee John Shi

Publisher & Managing Director General Manager General Manager

Editorial

Future for the Security Industry?

ecently, a few notable events caught the attention (of the industry). First, Avigilon continued to acquire more patents from Behavioral Recognition Systems, FaceDouble, ITS7, and VideoMining, after making a hefty purchase of ObjectVideo last December. The company’s determination to grow larger and more powerful through video content analytics is very obvious and bold. The future security industry will be restricted by this intellectual monopoly.

FEB 2015 ● www.asmag.com

And, then, a security conglomerate from China, Hikvision, just released its annual financial report for 2014. Amazingly, the company generated around US$2 billion in total sales revenue. The Chinese company has been growing too fast and too big. Its global market share is also expanding mostly outside of China. The industry is predicting how soon the company will replace Bosch and Honeywell and become the world’s largest security company.

tradeshow in the U.S., was just held last month. Driven by the fast development of connected home device/service and the Internet of Things, the tradeshow provides innovations in different connected devices to improve the overall living quality of our lives. Some innovated security devices for personal and home usage can also be seen at the show. Many security companies have branched out as well to the new markets in smart city and smart home fields. In the long run, how security companies partner with other industries or service providers will be key. I am also wondering if the security industry will start to lose its limelight in a connected world. In 2015 or even further, the security industry will surely develop and grow. However, with security technologies getting mature and the demand for integrating with other connected devices increasing, “security” might not be the main and only one concern from the end users after all. Hope you enjoy this issue!

General Press Jill Lai Alf Chang Eifeh Strom Steve Chin William Pao Lisa Hsu Weiting Chen

Editor in Chief Senior Consultant Senior Editor Reporter Reporter Reporter Coordinator

as-pr@newera.messefrankfurt.com jill.lai@newera.messefrankfurt.com alf.chang@newera.messefrankfurt.com eifeh.strom@newera.messefrankfurt.com steve.chin@newera.messefrankfurt.com william.pao@newera.messefrankfurt.com lisa.hsu@newera.messefrankfurt.com weiting.chen@newera.messefrankfurt.com

Executive Designer Designer Designer

gaven.lee@newera.messefrankfurt.com mao.chang@newera.messefrankfurt.com arthur.wu@newera.messefrankfurt.com

Art Design

Gaven Lee Mao Chang Arthur Wu

Circulation & Subscription

Michelle Shih

Coordinator

michelle.shih@newera.messefrankfurt.com

Corporate Management

Collins Yuan Thomas Pin Chihung Lee

Group Manager Account Manager IT Manager

collins.yuan@newera.messefrankfurt.com thomas.pin@newera.messefrankfurt.com chihung.lee@newera.messefrankfurt.com

Assistant Manager

jerry.wu@newera.messefrankfurt.com

Trade Fair Manager Manager Project Manager

peggy.wu@newera.messefrankfurt.com echo.lin@newera.messefrankfurt.com eva.tsai@newera.messefrankfurt.com

asmag.com

Jerry Wu Secutech

Peggy Wu Echo Lin Eva Tsai

International Advertising [Headquarters]

Juihui Lin Kay Yang Audrey Fang

Manager Operation Officer Coordinator

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[Branches & Representatives]

Bobbie Ferraro Carolina Pattuelli Tenzile Cavus Evris Consolos Muris Hadzic Manish Gandhi Iris Lai Y. C. Suh Takashi Komori Nguyen Thu Ha

USA/Canada Europe (Italy) Europe (Turkey) Europe (U.K.) Southeast Europe India China Korea Japan Vietnam

bobbie@globetrottermedia.com produzione@ethosmedia.it tenzile.cavus@asturkiye.com evris@kemainternational.com management@asadria.com manish@abcindia.biz iris.lai@newera.messefrankfurt.com ycsuh517@naver.com komori@asj-corp.jp project1@vietfair.vn

Messe Frankfurt New Era Business Media Ltd. Taiwan Branch: 2F, No. 8, Lane 360, Sec. 1, Nei-Hu Rd.,Taipei 114, Taiwan Phone/886 2 2659 9080 Fax/886 2 2659 9069 Website/www.mfnewera.com Messe Frankfurt New Era Business Media Ltd., a company formed by Messe Frankfurt (HK) Ltd. and former A&S Group in 2009, is an integrated media service provider in the security industry. Our service covers magazines, Web sites, events and trade shows. The portfolio of a&s magazines includes a&s International, a&s Asia (above published in English), a&s China, a&s Installer, a&s Solution, and a&s Taiwan (above published in Chinese). a&s Turkiye, a&s Adria, a&s Italy, a&s India, a&s Japan and a&s Vietnam are licensed editions. For changes of address or subscription problems, contact us at mfne-circulation@newera.messefrankfurt.com Copyright© 2015 Messe Frankfurt New Era Business Media Ltd. All rights reserved. No part of this magazine may be republished, reprinted or redistributed in any forms, including electronic, without written consent from the publisher.

Finally, CES, a well-known consumer electronics and technologies

Advertisers are responsible for their own advertisement content. The publisher is not liable for any legal, image, patent or trademark disputes from advertisements or among advertisers. Legal consultant: Julia S.H. Yu, Attorney at Law, First Law & IP Offices

jill.lai@newera.messefrankfurt.com 18

Corporate News

Galaxy Control Systems Offers Access Control Benefits for Education Beyond the Conventional

alaxy Control Systems has shown the capabilities of its access control software platform specifically for use in K-12 schools. In addition to implementing superior access control, visitor management, and video integration capabilities, K-12 schools can easily keep track of students when they leave a class in session to visit the restroom, nurse’s office, or any other internal or external area of the school. Other applications may include verifying time and attendance for personnel, tracking access to equipment rooms and supply areas, and tracking transportation arrivals and departures.

ISM and Wavestore Establish Technology Partnership

FEB 2015 ● www.asmag.com

he technology partnership established between ISM and Wavestore has resulted in the successful integration of Wavestore video management software (VMS) with ISM’s PSIM security management control room software. ISM’s PSIM software offers a scalable solution for small single sites to multi-sited projects, irrespective of their location. Its ability to integrate products from multiple manufacturers into one holistic platform is enhanced when working alongside Wavestore’s VMS, which is able to deliver video and audio data from any combination of analog, IP, megapixel, HD, HD-SDI, and 360-degree cameras and alarm data from associated sensors. A key benefit of the level of integration achieved between the respective manufacturers’ solutions is that pre and post events can immediately be displayed on an integrated video wall to provide control room operators with instant access to real-time events. Security is therefore enhanced with the ability of operators to visually detect and pinpoint breaches across multiple sites.

Foxstream Purchases Blue Eye Video

lue Eye Video has become a subsidiary of Foxstream. The acquisition will strengthen Foxstream’s presence in the U.S. and increase its business, as well as its staff, in 2015. In order to develop its range of people counting solutions, Foxstream purchased Blue Eye Video in November 2014. With their technology, Foxstream has decided to widen its range of products and increase its activity, especially in the U.S. Blue Eye Video has developed specific expertise in the field of queue management by use of image processing technology. Blue Eye Video will keep its entity with the Florida-based subsidiary and report to the French headquarters of Foxstream.

Ultra-Modern Medical Center Secured With Assa Abloy Solution

he Lion Health Center in Stourbridge near Birmingham, U.K., which opened in April 2014 after having been converted from a former foundry, provides medical services for up to 26,000 patients. A variety of security products were required for the new ultra-modern complex, which includes an enhanced nursing suite, a minor operations theater, a physio gym and rehabilitation area, a small lecture theater, and a pharmacy. To help decide on the best security solutions for the center, Assa Abloy UK collaborated with developer Abacus Architects. The solutions selected included the wireless access control system to allow sophisticated proximity access control using attractive wire-free door units to help manage people’s movement around the center. The choice of the wireless access control system meant there was no need to install complicated software, which made for an efficient installation process.

New Face to Video Surveillance Editor’s Note:

Nowadays, video surveillance is prevalent in public place. From high-end retail stores, hospitals, casinos, schools, to streets, people can find it almost anywhere. Even though people understand that surveillance is for their own safety, the feeling of being “watched” is inevitable and can even feel a little creepy when cameras show up in front of them. Different from traditional cameras, a few manufacturers have come up with fresh ideas on how to turn cameras into animal decorations and bright LED lights. In this way, they have made security more invisible and less intimidating, and also, more energy-saving.

sengled snaP light BulB

Parson animal Cameras

he Snap light bulb is equipped with speakers, a microphone, and motion sensors. Users can stream video straight to their smart devices. With its facial recognition feature, users can easily tell who the person is visiting. There are also geofencing alerts which help give warning or reminder when a stranger enters or the kids leave the house. *The bulb will be available later this year.

he Animals cameras are equipped with the latest image processors that allow not only the shooting and sending of images, but also an analysis of what is going on. The design of the products involve young Italian designers in a constant dialog with local artisans and technicians in order to design and manufacture items that can combine innovation, design, and “Made in Italy.” The production is entirely handmade by Italian artisans, who represent the excellence of their local area, to make every Parson product a unique creation — from all points of view. Each item is designed with the aim to reduce the environmental impact by optimizing the production cycle and focusing on entirely recyclable materials. The vision system for each model (animal) can perform different operations: from simple analysis to complex functions like face recognition, etc.

FEB 2015 ● www.asmag.com

• • • • • • •

High-definition resolution of 1,080p Large angle of view & wide dynamic range (WDR) Better and brighter angle & space for shooting Provides motion detection & action recognition Easy Installation, without the need of wiring Offers double frequencies of 2.4Ghz and 5Ghz Real-time view & playback supported by smart phone (iOS and Android)

• • • • • • •

Multi-touch gesture control that enables real world interaction Optics: Varifocal 2.8 ÷ 10 mm f 1.6 Power supply: PoE (proc. A0), PoE+ (proc. B0) Day&night management with mechanically activated selection filter Operating conditions: -20 ÷ 50°C/15 ÷ 100% relative humidity Housing protection level: IP66 H.264, Motion JPEG

Supplier: Sengled

Supplier: Video Systems

URL: www.sengled.com

URL: www.parson.it

Samsung Techwin Brand and Sales Remain Intact After Sale David Kim, Director of Sales and Marketing, APAC, Samsung Techwin

There has been a lot of speculation, differing opinions, and misunderstandings regarding the fate of Samsung Techwin after its stock ownership sale to Hanwha Group in late 2014. Rumors that the Samsung Techwin brand would go away after the sale, or that the sale was due to any kind of weakness of the brand were rampant. In the following, the company assures the industry not only are they not going anywhere, they are more motivated than ever to succeed.

BY Samsung Techwin

FEB 2015 ● www.asmag.com

ince the announcement that the Samsung Group would sell off its stock ownership of Samsung Techwin in November 2014, the industry has been interested in the following two questions: Will Samsung Techwin products retain the Samsung Brand name, and if so, for how long? How much would the news impact the company’s sales? To set the record straight, the company’s sales in December 2014 remained steady despite the previous expectations that sales would be hit the hardest during the period. In addition, Samsung Techwin will maintain the Samsung brand name. Unsurprisingly, December 2014 was a busy month for the company, handling a flood of inquires from all of its partners — some partners even visited the headquarters. There were also an abundance of rumors and misguided media reports. However, Samsung Techwin calmly contacted its business accounts, partners, contractors, etc. Sales personnel have met with their assigned accounts one by one to make sure they understand that Samsung Techwin will not only continue to keep its core technologies and R&D personnel, but will also make little changes to the product roadmap. The 2015 lineup is being operated as planned, with the manufacturing line and product supply up and running without any major interruption after the sell-off announcement. In a nutshell, everything is business as usual at Samsung Techwin. As a result, December sales were barely influenced by the news and sales even increased in some regions (e.g., China, the U.S., India, Indonesia, Iran, Iraq, Vietnam, etc.). David Kim, Director of Sales and Marketing for APAC at Samsung Techwin, said, “The news of sellout served as an opportunity to motivate our employees in a positive way. Through one-on-one dialog with our partners, we reaffirmed their trust in us and deepened our relations even further. We could listen to different views of the partners highly loyal to our

company and reflect such opinions to the 2015 lineup and product R&D. The sell-off decision served as a momentum for the company and our partners to launch sales and marketing activities in a more aggressive manner.” Samsung Techwin believes that now is the time for the real game to begin. It pledges to take this opportunity as a pivotal point to expand customeroriented product lineup and services and accelerate devising medium to long-term plans. It is expected to make an official announcement regarding medium to long-term plans once the due diligence is completed.

Intelligent Surveillance and Incident Reporting â&#x20AC;&#x201D; Raising Situational Awareness

BY Hayagriva Software

FEB 2015 â&#x2014;? www.asmag.com

Over the years, video surveillance has been the essential key to creating a safer environment. However, a tool needs to be developed to help sift through all the video footage, as well as manage and save the important details. With Com-Sur, a Windows and mobile (iOS and Android) based intelligent surveillance enhancing and incident reporting software, users can enhance surveillance, create standardized intelligent incident reports, and back up relevant data forever! 32

ideo surveillance has become the de-facto means to create safer cities, workplaces, and homes. However, installing video surveillance systems is just the beginning. One needs to do more. One should be able to gain intelligence from video, which will help in preventing losses, reducing operational risks, improving business process, and subsequently sales. Additionally, in case of crime, standardized intelligent incident reports created in PowerPoint would help solve wrongdoing faster. In the case of an incident, the DVR needs to be accessed to locate the footage, and presented to law enforcement agencies. This is where the trouble begins, and the following questions come to mind: 1. What if the DVR itself is stolen or destroyed? 2. What if the DVR failed to record? 3. What if the footage is lost due to human error, or deliberately erased? Generally, to retrieve footage, systems integrators (SIs) who installed the video surveillance system are called upon, which can be an expensive and time consuming affair. Now, once the footage is found, the affected party is required to connect with the appropriate law enforcement agency and explain the entire case to them. Unless it is a high profile case, there is not a high chance that the over-burdened law enforcement agencies would be able to invest long hours on the case immedately. With respect to law enforcement agencies, there are several issues that bog them down, when it comes to viewing video footage. Some of the issues include having to watch long hours of footage Gautam Goradia, CEO & MD, Hayagriva Software from different sources, especially when there is an incident which has occurred at a place Video surveillance not directly covered should be able to by the video surveilgain intelligence from lance â&#x20AC;&#x201D; for example, video, which will help the Boston marathon bombing case. In such in preventing losses, cases, law enforcement reducing operational agencies need to rely risks, improve on footage derived business process, and from video captured by local businesses and/ subsequently sales.

or public video surveillance around the scene of the incident. Law enforcement agencies also have to deal with painfully aggregating videos from different sources and sharing them with other agencies or the public, as well as writing up reports, which is often a manual and non-standard process. Furthermore, while cameras and video management systems (VMS) are increasingly becoming smarter, the reliance on alarms is growing to detect an exception. However, it is well known that several alarms can be false as well, which leads to human intervention. Moreover, it is also impossible to rely squarely on technology only. In order to decide whether a bag left behind by a passenger at an airport is a threat or a genuine error, some amount of human intervention or review is therefore required. However, because it is cumbersome to review long hours of footage, review is generally ignored. This could result in missing an event that may never be raised by a modern VMS, for example, a dry-run, or recce. It is unanimously accepted that,

Key Verticals for Intelligent Surveillance Enhancement and Incident Reporting Software Com-Sur is suitable for: • • • • • • • • • • • • • •

Airports Banks Defense Educational establishments Factories Gyms Hotels Hospitals Housing complexes Jewelers Malls Oil and gas installation Nuclear plants Restaurants

The list can be endless, and of course, law enforcement agencies themselves, who can be classified at the tip of the pyramid.

It is impractical to rely solely on surveillance operators to catch suspicious activity. With intelligent incident management software that can convert recorded video into rapidly viewable screenshots, hours of video can be reviewed in minutes.

monitoring surveillance video is a tedious and demanding task. According to research carried out by Police Scientific Research, video surveillance observers tend to suffer from video blindness after 20 to 40 minutes of observation, i.e., they cannot recognize the objects in the video anymore. It is also important to note that most DVRs usually retain video up to a maximum of 30 days after which it is overwritten. If one needs to access video after that, it is not possible.

The SoluTion To The Problem Intelligent surveillance enhancement and incident reporting software such as Com-Sur converts video (in real-time or from recorded footage) into rapidly reviewable

Product ExPloration

What can You What to do What optimize with info Should quick search?Ask to overload?

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VPerformance CA? quick search?

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Optimize Video Closed vs. What can Analytics Open VMS fo optimize r As video content analytics (VCA) becomes ubiquitous, end users are faced with more and more options regarding their choice of systems. Should they opt for an open platform or choose a bundled solution? What are the implications of different technologies used in VCA? a&s looks at several issues that can help choose the right system.

Buy VMS and VCA from one vendor?

Open VMS for My VCA?

Closed vs. Open VMS for VCA?

Open VMS for My VCA?

What can optimize quick search?

Do I need 3D video analytics?

BY Israel Gogol, Freelancer

btaining information no longer seems to be a problem. There is a wide choice of cameras, video management software (VMS) systems, and VCA solutions. The problem has shifted to making sense out of all this information. The challenges facing vendors are to supply a reliable system that will give operators timely alerts, reduce false alarm rates, and help them effectively search through the information. Looking into the future, the next challenge will be shifting from a reactive mode (post-event) to a predictive mode, detecting the tell-tale clues that lead up to an event. New â&#x20AC;&#x153;learningâ&#x20AC;? systems based on artificial intelligence have that potential but their effectiveness is still debatable.

Open VMS for My VCA?

Do I need 3D video analytics?

Is artificial intelligence practical for security?

Buy VMS and VCA from one vendor?

Closed vs. Open VMS for VCA?

do to t ha W r o f S M V n e p O ChoosingA?the Right with info VC y M Combination of overload?

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Closed vs. Open VMS for VCA?

nd users today can choose between vendors that offer their own VMS and proprietary video analytics or a VMS vendor that integrates third party analytics. “There are credible arguments for either option but the devil is in the details,” explains Dr. Sadiye Guler, Founder and CEO of Massachusetts-based intuVision. “For systems integrators and users, having a combined VMS and VCA solution — if nothing else — is convenient. On the other hand, having the flexibility to choose the most suitable VCA product for requirements at hand is only possible if a VMS system can integrate with multiple third party VCAs; we all know there is no silver-bullet VCA solution that suits every application,” added Guler.

Open platfOrm advantages Joacim Tullberg, Product Manager, Video Management Systems, Axis Communications

FEB 2015 ● www.asmag.com

What can optimize quick search? Julia Ebling, Product Manager, IVA, Bosch Security Systems Dror Irani, CEO & President, BriefCam

Ray C. Davis, Founder & Chairman of the Board, BRS Labs

An open platform VMS allows for a mix-and-match approach to best answer end-user needs. “Best of breed approaches offer more flexibility and there are many specialized VCA solutions available. VCA providers often have profound knowledge of vertical applications and offer adaptations of their VCA solutions for larger installations,” said Joacim Tullberg, Product Manager for Video Management Systems at Axis Communications. “By choosing an independent, open platform VMS that integrates with multiple third-party video analytics, customers have many more options available than one single vendor with their own VMS and VCA could ever have — the open platform VMS even allows video analytics from multiple vendors to be used together, for example, license plate recognition (LPR) and face recognition. Another example: I have seen some customers request smoke or flame detection capabilities,” said Reinier Tuinzing, Strategic Alliances Manager for the Americas at Milestone Systems.

Buy VMS and VCA from one vendor?

Do I need 3D video analytics?

L O R T N O C ACCESS RE O M N E V E

R A L U ’ P ‘PO he d in part by t le e fu , 14 0 2 in d pretty well ill continue in w re d fa n y r re t t s u h t d w in ro ntrol ologies. A his year, the g n T h . c s The access co e n t io d t e c lu n o s a dv -based to see more a the growth d e e v t ri c adoption of IP e d r p e x e h o rt ls l fu hich is a d standards wil n e p o the market, w d ow being use n n a t n u b io t y t ra ri g u e t c s in of se move toward s a vital part a n e e s g n lo trol, t. of access con r managemen fo re o m d n a more

FEB 2015 ● www.asmag.com

BY William Pao

ast year, the overall access control market grew 7.6 percent, according to IHS. The figure is slightly less than the 10 percent estimated by Memoori Business Intelligence. Many factors contributed to the growth, with a migration towards IP-based solutions cited as a major market driver, especially amid an increase in the construction of new buildings, most of which deployed IP-based solutions. “IHS estimated that in 2014, nearly 60 percent of the global access control panel market was IP-based. Although legacy equipment is still a large portion of the access control market, as new construction ramps back up, nearly all new installations will be installing IP-based access control,” said Blake Kozak, Senior Analyst at IHS. This year, growth in access is set to continue, due to undying demand from users seeking to secure lives and assets. “Security is still one of the top priority concerns in all areas of personal and business coming into 2015. Physical access control is no exception,” said Norana Johar, COO at FingerTec. “I think that the growth will continue at a higher rate as many premises are looking for better ways and better technology to control access to their properties and business premises.” Access control has evolved from traditional card readers to more advanced technologies. While card readers will still be prevalent, technologies like biometrics, mobile credentials, and wireless locks are expected to see increased adoption and usage.

Experts Pinpoint Growth Sectors This year, IHS estimates the overall growth for the access control industry will be 8.8 percent, although that figure is likely to change since this is only the beginning of the year, cautioned Blake Kozak, Senior Analyst at IHS. Regionally, North America will continue to grow, although not by the same margin as last year.“I do think there will be some shifts in the trend, so this year growth may be a little lower in North America, and higher growth is expected especially in APAC and Latin America,”said Jason Ouellette, Product Line Director for Access Control at Tyco Security Products. Mike Sussman, Technical Director at TDSi, echoed that comment.“The market is booming internationally, particularly in Africa and Southeast Asia as these markets develop commercially. Even in the U.K., the construction industry’s growth is picking up pace after the lull of the late 2000s,”he said. While access control has applications in different sectors, growth is set to be particularly noticeable in certain vertical markets. These include: Education: Demand in education continues to be strong given school violence and educators’efforts to attract foreign students. “With so many schools, universities, and colleges that have yet to implement holistic access control solutions in their premises, this could be the area of growth for the access control industry this year,”said Norana Johar, COO at FingerTec. Healthcare: Another area is healthcare, which“continues to see strong growth, especially for electronic locks, to protect patient records, storage closets, drug carts, lockers, among others,”said Kozak. Residential: Residential security is booming in North America as electronic locks and video are helping to drive the smart home adoption. As for other regions,“although the EMEA and Asia have yet to see this trend, there has been high demand for luxury condos and apartments, especially in parts of Southeast Asia,” Kozak said. Utilities: Utilities will continue to see strong adoption, especially in many developing countries that are looking to renew their focus on infrastructure development over the next five to 10 years. SMBs: Demand from small and medium businesses is also growing.“Our belief is in SMBs, which will mainly be driven by two factors,”said Lee Odess, VP of Marketing at Brivo Labs. “First, upfront costs for the system are declining, and second, awareness and demand for the service by this segment are increasing.”

Casinos Sweeten the Pot With Integra

FEB 2015 â&#x2014;? www.asmag.com

tion

different attractions within. Now, casino goers are looking for more than just gambling opportunities — they want other services such as spas, restaurants, shows, nightclubs, concerts, etc. Along with this new generation of casinos come more opportunities for the security industry, not just in hardware upgrades and retrofits, but in software integration. According to Grant Barnes, Director of US Gaming at Pelco by Schneider Electric, “With all of the new technology going into casinos, there is a higher demand for advanced security solutions. Nightclubs and restaurants inside casinos are another big attraction in gaming venues that also require security solutions. To fulfill this requirement, casinos are asking for their video surveillance systems to seamlessly integrate with third-party systems that provide additional data and analytics for an enhanced level of security.” However, with these new attractions come challenges. “As casinos expand their entertainment and leisure services, greater levels of risk assessment and security analysis are required. For example, if a casino decides to offer a day care area, providing video surveillance and security for children has far different drivers and liabilities than parking lots. A concert arena presents very different technical challenges (high or no ceilings for cameras, power distribution, massive crowds, etc.) to monitor. And, of course, security systems for individual non-gaming endeavors should work in concert with pre-existing technology throughout the enterprise,” said Nate Mattson, Technical Sales at Synectics Systems Group. “But this is not as easy as it sounds. Gaming departments that drive revenue can justify higher priced, higher performance surveillance technology than non-revenue generating departments that are sometimes forced to add cheaper, non-compatible systems to the mix due to constrained budgets.”

owadays, casinos are not just places for gambling, but centers of entertainment as well. As a result, there is an increasing need among casino security operators for better operational efficiency. Needing to not only protect “the house,” but patrons as well, casino operators are looking for ways to better manage incidents within their premises, while also integrating various systems into one management platform.

UppiNG the ANte with iNteGrAtioN In general, value and return on investment (ROI) from their technology is what casinos are looking for in both their hardware and software. “A security management system that offers efficiencies or presents more relevant data by integrating multiple subsystems — operational, gaming, emergency, surveillance, and security — delivers more value and is, therefore, always of interest,” said Mattson. “There is a growing need, and the industry must respond to, finding cost effective ways to interface alarm systems, networks, databases, and operational management software across the enterprise. This

A New GeNerAtioN of CAsiNos A recent report by MarketsandMarkets compares modern casinos to amusement parks due to the number of

Grant Barnes, Director, US Gaming, Pelco by Schneider Electric Brad Rooke, CCP, Application Specialist, PPM Francois Wolf, VP, Marketing, Pivot3 Pauline Yen, Sales Director, A-MTK

Localize or BUST! Searching for Success in China

Despite the fierce competition, multinationals are finding many ways to grow and get ahead in Chinaâ&#x20AC;&#x2122;s massive security market. With words like localization being emphasized by every player in China, multinationals have found ways to fit into and meet the requirements of this highly demanding market.

a n i h C n i d e e c rket, c a m u d S o urate but out of t multinat t a s r Howite being a ratehses is anythiengof the keys cthuarity market:

By EifEh Strom

e c Desp tional suc re are som hinese s C a e e multin China. H unlock th n i o t reach are using s tional

FEB 2015 â&#x2014;? www.asmag.com

turing manufac to D & R hina. Not thing from thing in C that every t n re a u rt s o g p im al akin jects, loc the most ation: M possibly ment pro 1. Localiz rn is e l v a o c a g lo od nd ith wer is understo ng help w ri re a tu to manpo c s d fa e u e an ln s local m that loca only doe ake sure m lp e h hina, as er can way in C g n manpow lo a o ible can g met. to be flex y it il olutions. b s a d e cts an u on: Th d ti high a ro p iz e m ires very stomiz u u q 2. Custo c re to a e in k h users li market, C Chinese ny other a n a th re tion: Mo 3 . Integra n. ra integ tio levels of

n 2014, China surpassed the U.S. as the world’s largest economy. This, however, should not come as a surprise to anyone. With one-seventh of the world’s population, an insatiable market, and exceptionally fast development, it was only a matter of time before China pushed out the U.S. to take over the number one spot. In the security and surveillance market, China has played a similar game — unbeatable manpower, ever-improving technology, and a market hungry for the latest and greatest in security products. In fact, as previously reported by a&s, according to IHS, China was estimated to be the largest regional market for video surveillance equipment in 2013, accounting for a third of global revenues. It is quite clear that China is a force to be reckoned with, not just in security but generally as an overall economic giant. According to Memoori Business Intelligence, within the video surveillance sphere, China is now delivering the highest rate of growth and increasing its market share. What that has meant for the security industry is that everyone wants a piece of this massive market. Multinationals from every corner of the world have flocked to China to try to gain a presence and take some of the country’s market share. However, this has not been easy. With local Chinese security manufacturers numbering in the thousands (and constantly on the rise) and power-house players like Hikvision Digital Technology and Dahua Technology quickly ascending in the ranks among the world’s biggest security manufacturers, multinationals have their work cut out for them.

Jimmy Li, Sales Director, China, Axis Communications

Eric Chiu, Sales Director, Greater China, HID Global

EvErything LocaL From manpower to manufacturing to offices to services, being local in all these categories is more than just an added bonus for multinationals in China: it’s a necessity. Setting up local R&D, local manufacturing, and local offices has been the key to success for many multinationals in China. In fact, many of the world’s top security brands are emphasizing localization as their key strategy. Companies like Axis Communications, HID Global, Infinova, Panasonic, Sony, etc., have all set up manufacturing factories in the country, which has proved to be very advantageous when it comes to competing with local manufacturers. “As we have local manufacturing and local R&D, we can, to an extent, reduce costs — we can be more aggressive with pricing with China-specific products,” said Jimmy Li, Sales Director for China at Axis Communications. Being able to compete in price is obviously quite an advantage as the price wars caused by Chinese manufacturers within the global security industry have affected every manufacturer. Aside from local manufacturing, local manpower is also a key asset to multinationals. “The fact that we have local Chinese people in our office helps us a lot because they serve as a bridge of knowledge,” said Dror Irani, President and CEO of BriefCam, an Israeli-based software company specialized in video synopsis. “They take the local requirements of the market and translate it in a way our programmers understand what is required, which is not a simple task: it is both technical as well as cultural. Technical and cultural gaps exist in this communication and understanding all of that can immediately affect your entire product offering.” Additionally, localization tactics like language are also quite important in the Chinese market. Eric Chiu, Sales Director for Greater China at HID Global pointed out, “Small things make a big difference — for example, language.

rMr

Brings More options to Security BY Steve Chin

Recurring monthly revenue (RMR) has historically always been a little bit in the grey zone when it comes to company business models in the security industry. Considered an inconsistent form of income, feelings have shifted, and it has now become a large part of the security market.

FEB 2015 ● www.asmag.com

etter known in other industries, recurring monthly revenue (RMR) business models are most commonly seen in sectors like cable companies, gas and electric, and cell phone providers. RMR has now also become a trusted and reliable source of income in security that is continuing to expand and evolve; now providing the industry with new and innovative ways to generate capital. In the security industry, RMR business models are slowly evolving from an income surplus that may contribute some extra disposable income into a large part of a company’s business model for many integrators in the industry, especially in the U.S. In the big picture, RMR now takes into account many different factors, including everything from cash flow and margins to technological advances and market standpoints. In fact, one of the biggest igniters for RMRs taking a bigger role in the industry is because of the global recessions — by offering RMR payment options, the load is taken off customers’ shoulders and the seller benefits also, by incurring larger amounts of revenue over the long run. It can be safely said that the traditional method of installing and upgrading is slowly being shifted out in favor of more RMR. Michael Barnes, Founding Partner of Barnes Associates reinforced this feeling, saying, “There is no question that the industry is moving towards security-as-aservice, or RMR models. The end user has a fixed, consistent

ADVERTISER INDEX

*The index is provided as an additional service. *The publisher does not assume any liability for errors or omissions.

SURVEILLANCE PAGE NO. 21

ADVERTISER ABILITY ENTERPRISE CO., LTD.

MAJOR ITEM IP CAMERA / HOME CAMERA

COUNTRY TAIWAN

E-MAIL info@abilitycorp.com.tw

AIC INC.

NVR/ STORAGE

TAIWAN

sales@aicipc.com.tw

ALTASEC TECHNOLOGY CORPORATION

IP CAMERA / NVR / AHD DVR / SDI DVR TAIWAN

sales@altasec.com

BOSCH SECURITY SYSTEMS

CCTV

GERMANY

apr.securitysystems@bosch.com

CNB TECHNOLOGY INC.

korea@cnbtec.com

CCTV

KOREA

BARN DOOR, INSIDE FRONT COVER, 1 DAHUA TECHNOLOGY CO., LTD.

SURVEILLANCE

CHINA

overseas@dahuatech.com

DALLMEIER ELECTRONIC GMBH & CO.KG

SURVEILLANCE

GERMANY

info@dallmeier.com

DONGYANG UNITECH CO., LTD.

CCTV

KOREA

sales@d-max.co.kr

DYNACOLOR INC.

IP CAMERA / NVR

TAIWAN

info@dynacolor.com.tw

EVERFOCUS ELECTRONICS CORP.

CAMERA / DVR / IP CAMERA

TAIWAN

marketing@everfocus.com.tw

FOCTEK PHOTONICS, INC.

LENS

CHINA

sales@foctek-lens.com

FUZHOU FRAN M&E TECHNOLOGY DEVELOPMENT CO., LTD.

DOME COVER

CHINA

sales@fjsmt.com

GKB SECURITY CORPORATION

IP CAMERA / NVR / HD SDI CAMERA / HD SDI DVR TAIWAN

HANGZHOU JUFENG TECHNOLOGY CO., LTD.

AHD DVR, AHD CAMERA, NVR, IP CAMERA, HOME SECURITY CHINA

oversea_sales@jufenginfo.com

HDPRO CO., LTD.

CCTV

sales@hdprocctv.com

KOREA

sales@gkbsecurity.com

54, 55, BACK COVER

HIKVISION DIGITAL TECHNOLOGY CO., LTD.

SURVEILLANCE

CHINA

overseasbusiness@hikvision.com

ICATCH INC.

DVR

TAIWAN

marketing@icatchinc.com

INODIC INC.

CAMERA

KOREA

sales@inodic.com

ITXSECURITY CO,. LTD.

CAMERA

KOREA

sales@itxsecurity.com

MERIT LILIN ENT CO., LTD.

IP CAMERA / NVR

TAIWAN

sales@meritlilin.com

OB TELECOM ELECTRONICS CO., LTD.

FIBER OPTIC TRANSCEIVER

CHINA

overseas@obtelecom.com

INSIDE BACK COVER

PANASONIC SYSTEM NETWORKS CO., LTD.

DIGITAL SURVEILLANCE

JAPAN

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46, 47

QIHAN TECHNOLOGY CO., LTD.

SURVEILLANCE

CHINA

marketing@qihan.cn

QNAP SYSTEMS, INC.

NVR / VMS

TAIWAN

nvr@qnap.com

RICOM

LENS

CHINA

sales@forecam.com

RIFATRON CO., LTD.

DVR

KOREA

contact@rifatron.com

RONIX INC.

SURVEILLANCE

KOREA

ronix@ronix-inc.com

SHENZHEN COMMANDER TECHNOLOGY CO., LTD.

CASING

CHINA

sjw@yjdcase.com

SHENZHEN NANFANG HANBANG TECHNOLOGY CO., LTD.

NVR, IP CAMERA

CHINA

sales@hanbangoverseas.com

JAPAN

newbiz@tamron.co.jp

TAMRON CO., LTD.

CAMERA

VIVOTEK INC.

IP CAMERA / SOFTWARE / VIDEO SERVER TAIWAN

sales@vivotek.com

WEBGATE INC.

DVR

support@webgateinc.com

KOREA

XIAMEN LEADING OPTICS CO., LTD.

CCTV LENS

CHINA

sales@leadingoptics.com

YOKO TECHNOLOGY CORPORATION

IP CAMERA

TAIWAN

ipsales@yoko-tech.com

MAJOR ITEM ACCESS CONTROL

COUNTRY CHINA

E-MAIL export@fujica.com.cn

ACCESS CONTROL PAGE NO. 67

ADVERTISER FUJICA SYSTEM CO., LTD.

GIGA-TMS INC.

RFID MODULE / LOCK / READER

TAIWAN

promag@gigatms.com.tw

HUNDURE TECHNOLOGY CO., LTD

READER

TAIWAN

overseas@hundure.com

SUPREMA INC.

FINGERPRINT

KOREA

sales@supremainc.com

INTRUSION ALARM PAGE NO. 71

ADVERTISER KMT CO., LTD.

MAJOR ITEM ALARM

COUNTRY KOREA

E-MAIL overseas@isaso.com

SUPERIOR ELECTRONICS CORP.

ALARM

TAIWAN

info@superior-elec.com

ADVERTISER SONY CORPORATION DSBG. SYSTEM LSI DIVISION

MAJOR ITEM SEMICONDUCTOR

COUNTRY JAPAN

E-MAIL -

OTHERS PAGE NO. 12, 13

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