a&s international may 2014(trial version)

NVR

Making Intelligence Simple From Professionals, for the Professional Hikvision Smart IP Surveillance Solution 4-line Smart IP camera series and DS-9600 Smart NVR series A well-rounded surveillance solution that represents the next step in surveillance. Hikvision Smart IP solutions feature a simplicity that puts the power of intelligent surveillance management at your fingertips, as well as bringing together a new wave of SMART technologies. Foremost among them, Smart Detection and Smart Search: tools that encompass both prevention and response measures to provide the effortless detection of events and quicker response times to them. Both Smart IP series provide total control and professional security measures to help protect what’s most important to you.

Headquarters No.700 Dongliu Road, Binjiang District, Hangzhou 310052, China Tel: +86-571-8807-5998 Email: overseasbusiness@hikvision.com

Hikvision USA Tel: +1-909-895-0400 Email: sales@hikvisionusa.com

Hikvision Europe Tel: +31-23-5542770 Email: saleseuro@hikvision.com

Hikvision Middle East Tel: +971-4-8847628 Email: salesme@hikvision.com

Hikvision Russia Tel: +7-812-313-19-63 Email: salesru@hikvision.com

Hikvision India Tel: +91-22-28469900 Email: sales@pramahikvision.com

Hikvision Italy Tel: +39-0438-6902 Email: info.it@hikvision.com

Hikvision Singapore Tel: +65-66844718 Email: sg@hikvision.com

Hikvision Hong Kong Tel: +852-2151-1761

CONTENTS

May 2014

Industry Report

Sizing Up the Competition:

Quality vs.

Quantity

P.42

Special Feature

4K Trend Pushing H.265 Closer to Launch

P.38

14

MAY 2014

CONTENTS

May 2014

Vertical Market

Security Adds to the Luxe in

Luxury Hotels

P.66

Product Exploration

Market Update P.72

Italian Security Leaders Top 25: Notable Results in a Difficult Time

Viewpoint P.34

VMS Works Wonders for Verticals

SMAHome P.54

Latest HD-over-Coax Solutions Give New Life to Analog

P.14 Contents P.18 Editor’s Note P.20 Corporate News

16

MAY 2014

P.80

P.30 Products of the Month P.96 Show Calendar P.98 New Products

Asia, a Sourcing Hub for Smart Home Cameras P.101 Companies in This Issue

EDITOR'S NOTE

a&s International, published by Messe Frankfurt New Era Business Media Ltd., is a monthly professional publication for channel players in the worldwide electronic security industry since 1997. It updates importers, distributors, OEM/ODM searchers, system integrators and other product purchasers on product sources and identifies developments in CCTV, Digital Surveillance, Access Control, Biometrics, Intrusion Alarm, Intercom/Video Doorphone, Home

Looking for Bright Future of Asian Companies Asian companies, from Taiwan, Korea and China, have earned a good reputation as OEM partners for the rest of the world. secutech Taipei, held from Mar. 19th to 21st, provided a platform for global security buyers to look for their partners and products in Asia. This year, the a&s editorial team took this opportunity to sit down with them and gather their valuable feedbacks to the industry. From those interviews, we did learn more from these companies about how to move forward, regardless of the price competition and global recession. There is no secret in these stories but rather the continuing innovation in customer’s services and products for differentiation.

For the companies, focusing on adding values to their customers, we find that IP-based Taiwanese products are still particularly favored. However, we also anticipate the transformation of most Taiwanese companies, to gain the victory in the global competition. Following the trend to IP, I suggest that Taiwanese companies should put more R&D and creativity in their products and services in order to maximize the best values for their customers. On the other hand, although most of the Korean CCTV companies still lag behind the IP-based technologies, their access control/door locks and biometrics products are gradually catching the spotlight, with genuine design and ease-of-use.

Finally, China is growing really fast, although several hurtles still cloud its bright future, such as the rise of minimal wages, and operations and living costs. We also observed that some foreign investments have been moved from China to Vietnam, Thailand and other part of Asia.

The cover story in this issue, hopefully, can give some inspiration to the companies, who aim to value quality over quantity and Asian manufacturers, particularly. Hope you enjoy it!

Automation and other fields relevant to electronic security.

ISSN 1997-6267 中華郵政北台字第1571號 執照登記為雜誌交寄 Parson Lee Joseph Lee John Shi

Publisher & Managing Director General Manager General Manager

Editorial

General Press Jill Lai Alf Chang Eifeh Strom Steve Chin William Pao Joy Wan Weiting Chen

Editor in Chief Senior Consultant Reporter Reporter Reporter Reporter Coordinator

as-pr@newera.messefrankfurt.com jill.lai@newera.messefrankfurt.com alf.chang@newera.messefrankfurt.com eifeh.strom@newera.messefrankfurt.com steve.chin@newera.messefrankfurt.com william.pao@newera.messefrankfurt.com joy.wan@newera.messefrankfurt.com weiting.chen@newera.messefrankfurt.com

Executive Designer Designer Designer

gaven.lee@newera.messefrankfurt.com mao.chang@newera.messefrankfurt.com arthur.wu@newera.messefrankfurt.com

Art Design

Gaven Lee Mao Chang Arthur Wu

Circulation & Subscription

Collins Yuan Michelle Shih

Group Manager Coordinator

collins.yuan@newera.messefrankfurt.com michelle.shih@newera.messefrankfurt.com

Corporate Management

Veronica Chen Juihui Lin Thomas Pin Chihung Lee

Group Manager Assistant to Managing Director Account Manager IT Manager

veronica.chen@newera.messefrankfurt.com juihui.lin@newera.messefrankfurt.com thomas.pin@newera.messefrankfurt.com chihung.lee@newera.messefrankfurt.com

Group Manager

veronica.chen@newera.messefrankfurt.com

asmag.com

Veronica Chen

Secutech & Events (Overseas)

Eva Tsai Summer Cho

Project Manager Sales Manager

eva.tsai@newera.messefrankfurt.com summer.cho@newera.messefrankfurt.com

Secutech & Events (Domestic)

Echo Lin Sandra Chen

Trade Fair Manager Project Manager

echo.lin@newera.messefrankfurt.com sandra.chen@newera.messefrankfurt.com

International Advertising [Headquarters]

Juihui Lin Kay Yang Audrey Fang Alex Pai

Manager Operation Officer Coordinator Coordinator

juihui.lin@newera.messefrankfurt.com kay.yang@newera.messefrankfurt.com audrey.fang@newera.messefrankfurt.com alex.pai@newera.messefrankfurt.com

[Branches & Representatives]

Bobbie Ferraro Carolina Pattuelli Tenzile Cavus Evris Consolos Muris Hadzic Manish Gandhi Iris Lai Y. C. Suh Takashi Komori Nguyen Thu Ha

USA/Canada Europe (Italy) Europe (Turkey) Europe (U.K.) Southeast Europe India China Korea Japan Vietnam

bobbie@globetrottermedia.com produzione@ethosmedia.it tenzile.cavus@asturkiye.com evris@kemainternational.com management@asadria.com manish@abcindia.biz iris.lai@newera.messefrankfurt.com ycsuh517@naver.com komori@asj-corp.jp project1@vietfair.vn

Messe Frankfurt New Era Business Media Ltd.

Jill Lai

jill.lai@newera.messefrankfurt.com

Taiwan Branch: 2F, No. 8, Lane 360, Sec. 1, Nei-Hu Rd.,Taipei 114, Taiwan Phone/886 2 2659 9080 Fax/886 2 2659 9069 Website/www.mfnewera.com Messe Frankfurt New Era Business Media Ltd., a company formed by Messe Frankfurt (HK) Ltd. and former A&S Group in 2009, is an integrated media service provider in the security industry. Our service covers magazines, Web sites, events and trade shows. The portfolio of a&s magazines includes a&s International, a&s Asia (above published in English), a&s China, a&s Installer, a&s Solution, and a&s Taiwan (above published in Chinese). a&s Turkiye, a&s Adria, a&s Italy, a&s India, a&s Japan and a&s Vietnam are licensed editions.

For changes of address or subscription problems, contact us at mfne-circulation@newera.messefrankfurt.com Copyright© 2014 Messe Frankfurt New Era Business Media Ltd. All rights reserved. No part of this magazine may be republished, reprinted or redistributed in any forms, including electronic, without written consent from the publisher.

Advertisers are responsible for their own advertisement content.

The publisher is not liable for any legal, image, patent or trademark disputes from advertisements or among advertisers.

Legal consultant: Julia S.H. Yu, Attorney at Law, First Law & IP Offices

18

MAY 2014

CORPORATE NEWS

MarketsandMarkets: Intrusion Detection Market Will Surpass US$5B by 2019 MarketsandMarkets expects that the global intrusion detection system / intrusion prevention system (IDS/IPS) market is estimated to be US$2.7 billion in 2014 and is expected to grow to $5 billion in 2019. This represents an estimated compound annual growth rate (CAGR) of 13.2 percent from 2014 to 2019. NA is expected to be the biggest market on the basis of spending and adoption for the IDS/IPS security solutions and services.

MarketsandMarkets further expects that the increasing IDS/IPS security markets in the developing economies will further enhance the growth of the market.

The major forces driving this market are sophistication of cyber threats, increased government pressure on security compliance and regulations, and increased spending on IT security solutions and services. The prime opportunities which are expected to boost this market are growing consumer market for IDS/IPS and increased virtualization pushing the IDS/IPS appliance market.

Samsung S1 Corporation and VidSys Sign Strategic Partnership Agreement S1 Corporation (S1) and VidSys announced a strategic partnership agreement. S1, an affiliate of Samsung Group, is adopting VidSys as its exclusive go-to-market PSIM platform for security integration and critical infrastructure in support of key projects around the world.

Under the terms of the agreement, S1 and VidSys will provide customers with innovative security and information management solutions designed to address the growing global demand for risk-based security and safety solutions, while also improving corporate and government compliance, policies and standards. The initial partnership activities include establishment of a PSIM demonstration, test and training center at S1’s corporate headquarters facility in South Korea and offering a comprehensive PSIM solution to corporate facilities, critical infrastructure sites and safe city programs in several key regions.

20

MAY 2014

Genetec Helps MetLife Stadium Optimize Its Security Infrastructure Genetec announces that MetLife Stadium — home of the New York Giants and the New York Jets — has installed Genetec’s security management platform in its 82,500 seat stadium.

MetLife Stadium is one of the largest outdoor sports and entertainment venues in the US, and requires a comprehensive and intricate security network. Ensuring a safe and secure fan experience is of paramount importance for the stadium, not only for its pro football events, but also for the many international events, concerts and activities each year.

Because of MetLife Stadium‘s interest in undisrupted video coverage throughout every part of its venue, the integrator installed hundreds of cameras connected to Genetec’s mapping module in its security management platform that gives an overhead-map view to accurately visualize any part of a facility at the click of a button.

CORPORATE NEWS

Exacq Signs Distribution Agreement with DVS DVS have recently signed a distribution agreement with Exacq which will see them provide the exacqVision range of NVR and hybrid video recording and management products to UK installers and integrators .

“Over the next few months, using Exacq as our VMS platform will allow us to release a complete solution from various partners including analytics on the edge, retail analytics, and large hybrid solutions. Exacq works closely with all of our IP camera manufacturers and has a large integration team. This distribution agreement will effectively enable DVS to put three innovative high-end manufacturers and software houses together to provide a solution unique to DVS, and at a price point previously unseen on large high-end retail projects,” said Shaun Bowie, MD of DVS.

Tyco UAE and CNL Software Partner for Major UAE PSIM Project CNL Software has partnered for an iconic security management project with Tyco Fire & Security UAE, who specializes in turnkey solutions including design, supply, installation, testing and commissioning of fire protection and fire detection systems, as well as security and integrated telecommunication solutions.

The two companies have recently won a significant project in UAE for a globally recognized brand. Tyco UAE will provide CNL Software within an iconic building to integrate and manage a wide range of physical security systems including video surveillance, fire detection, access control, intruder detection, and analytics.

Tri-Ed Announces Distribution Agreement with Nest Tri-Ed, North America’s independent security distributor, announced its distribution agreement with Nest and welcomed them as a new vendor partner supplier in the U.S. Nest reinvents home products, like thermostats and smoke alarms. Nest’s thermostat remembers temperatures customers like, creates a custom schedule for the home, and turns itself down when everyone is away. Tri-Ed provides solutions from the industry’s leading manufacturers of CCTV, IP Video, access controls, fire, intrusion, sound, communications, structured cables, and home automation products. With over 60 locations across the U.S. and Canada, Tri-Ed offers personal customer service, technical systems support, flexible credit terms, next-day shipping, ongoing training programs, and the industry's rewards program.

26

MAY 2014

Daks Selects IDIS’s Solution for Its Flagship London Stores DAKS, one of Britain’s fashion companies, has implemented IDIS’s surveillance at its flagship stores on Old Bond Street and Jermyn Street in the heart of London. IDIS partner and one of the UK’s faster growing security systems integrators, Rutledge Integrated Systems (RIS), won the contract to install and maintain IDIS’s solution through a competitive bid situation.

Previously using an aging analog CCTV system, DAKS faced an increasing level of theft. DAKS selected the solution based on its performance and affordability combined with RIS’s security expertise and experience in high-end retail environments.

Connected to IDIS 32-channel NVRs, staff are able to monitor stores directly from the cash desk to detect any suspicious behavior, rapidly retrieve footage and subsequently reduce shrinkage. The unobtrusive flat dome cameras and the sleek design of the NVRs are conducive to the high-end retail experience offered by the DAKS luxury label.

PRODUCTS OF THE MONTH

4K Resolution to Rock the World of Security Editor’s Note: HD has been a basic norm for current network security cameras. This year, most of the major camera and image sensor manufacturers continue to pave the road towards the technological breakthrough to launch 4K cameras. It can be expected that 4K will soon replace HD as the standard resolution for security cameras.

Axis P1428-E 4K Network Camera The AXIS P1428-E network camera is the top-of-the-line model in the compact AXIS P14 Series. With 4K technology, it offers the latest generation of HDTV standards and features a resolution four times higher than HDTV 1080p. The camera offers a number of value-adding features such as remote zoom and focus, a built-in slot for micro SD/SDHC/SDXC memory cards and I/O connectors for interfacing with external devices.

The new 4K camera from Axis is ideal for monitoring large areas like parking lots and public squares while also being able to capture fine details.

EverFocus Sidekick Mobile Power Device Bosch DINION IP Ultra 8000 UHD Camera DINION IP Ultra 8000 UHD camera offers 4K ultra HD ideal for IP video surveillance applications. 4K ultra HD from Bosch enables users to cover large areas and still focus their attention on particular regions of interest in the same scene. Large amounts of data therefore becomes more manageable without losing situational awareness. Persons or objects can be identified at incredible distances, whereas moving objects can be captured in 4K ultra HD resolution at 30 frames per second. The focus of the camera enables users to see every detail, everywhere, at the lowest cost and network strain.

30

Key Features • 4K ultra HD/8.3MP at a resolution of 3840x2160.

• Covers a large area with detail sensitivity at 30 fps • Supports P-Iris control for optimal image clarity • Supports PoE and is designed to eliminate installation mistakes with the remote zoom and focus capability • Features weatherproof IP66 and UV-resistant polymer casing Supplier: • Axis Communications URL: • www.axis.com

Key Features • Saves up to 50 percent on bitrate with intelligent dynamic noise reduction and encoder regions • Delivers 4K ultra HD resolution at 30 frames per second; 12 megapixel resolution at 20 frames per second • Automatic tracking of persons or objects of interest in a single frame • Provides intelligent back and front light compensation (intelligent Auto Exposure) and wide dynamic range of 108 dB Supplier: • Bosch Security Systems URL: • www.boschsecurity.com

Sentry360 4K Mini Dome Camera

Supplier: • Sentry360

Sentry 360 IS-DM4K camera is a 4” x 2” miniature dome. The IS-DM4K camera will come standard with Onvif Profile S protocol allowing configuration, motion detection, multicasting, and making it compatible with several hundred Onvif conformant video management platforms.

URL: • www.sentry360.com

MAY 2014

VIEWPOINT

 BY WILLIAM PAO

VMS Works Wonders for Verticals

V

MS is demanded by any vertical market that needs video surveillance to keep facilities and premises safe and secure. Operators from different verticals, however, look for different things in their VMS based on the specific demands and needs of their respective industries. The topics of VMS and its applications in different vertical markets took the center stage during this year’s secutech and were a main theme discussed by panelists in the Global Digital Security Forum (GDSF) Asia held alongside the exhibition. During the event, industry experts shared their insights into VMS requirements for different verticals and what they considered to be good video management software.

AIRPORTS/PUBLIC TRANSPORTATION Scalability is one of the first things operators of airports and public transpor-

34

MAY 2014

tation facilities look for in choosing the right VMS solution. As the number of cameras increases with the construction of new airport terminals or new subway stations, the ability of VMS to grow with the system becomes critical.

“When we first did the Taipei subway system, we had 1,000-plus cameras and 17 stations, but the numbers have increased to more than 10,000 cameras and more than 100 stations,” said Isabella Lin, Sales Manager, Overseas Sales Division, Instek Digital, which was chosen as a partner of the Taipei Rapid Transit to deploy video surveillance solutions. “Scalability has become an essential thing.”

Reliability, or the ability of a system to maintain stable, steady operation even in the event of system failure, is also crucial.

Every piece of video is vital in accident prevention or post-event investigation and is too precious to be lost at any point in time. Management software that enables

▲ Isabella Lin, Sales Manager, Overseas Sales Division, Instek Digital

▲ Justin Schorn, Co-Founder, Aimetis

▲ Wilson Chin, VP Marketing, APAC, Verint Systems

continuous system access and uninterrupted video streaming is therefore another important factor that airport and public transportation operators look for.

Finally, video management software nowadays must include a certain level of intelligence, which analyzes abnormalities in videos and responds to those abnormalities accordingly. When someone intrudes into an off-limits area or loiters on the subway platform, a

solution with good analytics will detect those scenarios and send an alert to the security personnel. This way, tragedies may be prevented, and lives saved.

“Analytics is becoming a lot more mature, and we’re seeing new applications,” said Justin Schorn, Co-Founder of Aimetis, which has deployed VMS solutions for airports in major cities around the world including Brasilia, Munich, and Perth. “With no analytics, a solution is a very much passive, not a very reactive one. But with analytics, it’s more of a proactive product.”

SAFE CITY Surveillance plays a critical function in keeping cities safe, livable and responsive to crime, terrorist threats and attacks, accidents and disasters.

In a previously released white paper, Milestone Systems, a leading VMS provider, said after a city in Brazil installed a video surveillance system, it noticed a 6 percent reduction in crime.

A Nevada police department installed

cameras in a high crime area, and within a year research showed that 52.7percent of the residents felt there was less drug dealing in the area, and 77 percent felt that the surveillance system had enhanced their quality of life.

“A safe city project aims to protect citizens and assets. It involves technologies providing situational awareness to various stakeholders, and enables overall operational picture to all relevant agencies,” said Sunny Kong, Director of Sales for Asia at Milestone Systems.

Yet meeting those objectives entails more than installing a bunch of cameras on street lamps or traffic signals. It also has to do with monitoring a gargantuan amount of video footage and identifying people, objects or behaviors that are suspicious. Again, this is where analytics comes in.

“It’s not so much about identifying a license plate. It’s more about recognizing that the license plate is supposed to be assigned to a white Honda minivan, and now it’s on a black four-door Toyota

Digitalcom Shares Experience in Thai Customs Department Project Digitalcom, a participant in GDSF Asia 2014, shared its experience in helping the Thai Customs Department set up a state-of-the-art surveillance system aiming to strengthen border control.

The project began in 2008 and is now in its third phase. The main installation was done by the Communication Authority of Thailand, which rents the system to the customs agency on a yearly basis. Hardware and cameras were provided by Yip In Tsoi, and Digitalcom did the system configuration.

The main purpose of the project was to monitor activities at the borders and make sure that no trafficking of any kind took place. Border control gained importance especially after the Thai government raised its tobacco tax this year, an event that caused trafficking of cigarettes from neighboring countries to rise, said Suwich Chitkasemsuk, MD, Digitalcom.

The installation involved the deployment of over 200 recording servers and over 1,500 cameras. According to Chitkasemsuk, installation was made much easier thanks to Milestone’s solution, which allowed Digitalcom workers to use Windows Remote Desktop and Management Client to complete installation and configuration, all at one central site.

To free up more bandwidth needed for high-quality video data, the multi-stream technology was adopted. Digitalcom uses MJPEG for recording videos from important cameras and MPEG-4, which requires less bandwidth, for viewing purposes, Chitkasemsuk said.

The company’s solution also integrates with various existing technologies, such as facial recognition and analytics, to detect intrusions, reduce false alarms, and enhance responsiveness.

www.asmag.com

35

SPECIAL FEATURE

 BY a&s EDITORIAL DEPARTMENT

H

.265 is the next-generation video compression format that claims to be twice as efficient as H.264, the current industry standard. In Q4 2013, the first milestone in a continuous research effort to apply this new compression technology in broadcast was achieved. However, for the security and surveillance industry, H.265 is still a myth and not yet implemented on a wide scale.

Since HD is the ultimate trend, H.265 will be crucial in getting 4K “Ultra HD” contents to our televisions, PCs and

38

MAY 2014

tablets over the next few years. Achieving those objectives depends on the core components of the H.265 codec that are being developed and will probably launch in 2014.

H.265 is a video compression format that delivers crisper network video contents and requires 50 percent less bandwidth for the same image quality as H.264, making it easier to download or stream HD video. That said, over the next few years we can view Full HD contents online with our mobile devices such as cell phones and tablets.

H.265 supports 4K (4096×2160) and 8K (8192×4320) Ultra HD (UHD) contents as well. This makes H.265 an ideal technology for delivering high-quality IP videos and creates the possibility that H.265-supported IP cameras, DVRs, and NVRs will roll out over the next few months.

The H.264 standard has dominated the market for the past five years. Now, with H.265 set to become the mainstream, we must understand what the advantages of H.265 and their best-fit applications are.

The following article explains the H.265 codec and its future trends.

WHAT IS H.265?

H.265 is a video compression standard, a successor to H.264, that was jointly developed by the ITU-T Video Coding Experts Group (VCEG) and related groups.

On August 22, 2012, Ericsson announced the world's first H.265 encoder, the Ericsson SVP 5500. In only six months, H.265 (also known as High Efficiency Video Coding, HEVC) was approved as the official successor to H.264 as an ITU-T standard.

H.265 is said to double the data compression ratio compared to H.264 at the same level of video quality. It can alternatively be used to provide substantially improved video quality at the same bit rate. It can support 8K UHD and resolutions up to 8192x4320.

H.265 was designed to significantly increase coding efficiency compared to H.264 – that is, to reduce bit rate requirements by half with comparable image quality. Depending on the application requirements, H.265 encoders can mitigate computational complexity; improve compression rate, robustness and error correction; and reduce encoding latency. While H.264 can transfer SD contents in 1Mbps, H.265 is able to transfer

▲H.265 makes it easier to download or stream HD video from TV and other mobile devices; but in security, it will still take more time for H.265 to be ready for the market.

720p (1280x720) and HD content in 1-2 Mbps.

Some leading IT pioneers like Qualcomm, Broadcom and Huawei have been showcasing related products enabled with H.265, which many believe is likely to replace H.264 as the global major compression standard.

WHY IS H.265 SUPERIOR THAN H.264?

H.265/HEVC video coding uses the same approach as H.264/AVC, including inter-/ intra-picture prediction, transform coding, quantization, deblocking filter, and entropy coding. But H.265/HEVC comprises coding units (CUs), predict units (PUs) and transform units (TUs).

Compared to H.264/AV, H.265/HEVC provides different methods to reduce the compression rate. Each marcoblock in H.264/AVC is 16x16 pixels, while in H.265/ HEVC the marcoblock provides different options, from 8x8, 16x16 to 64x64 pixels.

What H.265 does is analyzing video contents and breaking them down into CUs of different sizes. For example, it would take much smaller blocks (down to 4x4 pixels) to encode detailed areas, like a vehicle in a parking lot, and much bigger blocks to encode the background, which contains less video data.

H.265 employs 33 directional modes for intra-prediction, compared to the 8 directional modes for intra-prediction used by H.264. With the same image quality, H.265 delivers 39 to 44 percent less decoding bit streams than H.264.

This result may vary with different quality assurance methods.

Peak signal-to-noise ratio (PSNR) and subjective assessment of video quality are standard ways to measure the coding efficiency of a video coding mechanism.

In a subjective assessment of video quality, H.265 delivers the same or better coding efficiency than H.264 with bit

www.asmag.com

39

INDUSTRY REPORT

Sizing Up the Competition:

Quality Quantity vs.

 BY STEVE CHIN

O

ne of the premiere security tradeshows in Asia, secutech 2014 was another successful exhibition with many countries and regions participating. In its 16th year, the tradeshow continues to attract visitors from all over the world to explore the latest innovations and technological advancements of Taiwan’s exhibitors, and even the rest of the world, most notably China and Korea.

Amongst the many reasons, one of the pointers that secutech attracts so many people annually is because of Taiwan’s continued reputation as a leading manufacturer and producer. This year, a&s International talked to a few international visitors at secutech and we found out that many of them still favor sourcing from Taiwan even though they are facing fierce competition from China in their local markets. Looking at the Asian manufacturing industry on a broader scale, the types of products

42

MAY 2014

that global buyers are sourcing from Taiwan, China, and Korea now still have a few different variables. Taking video surveillance products as an example, in Korea, the types of products that buyers look for now are still higher-end analog systems and HD-SDI. China is now a superpower in more of the run-ofthe-mill analog-based products, and production is on a tremendous scale. In Taiwan, buyers are now looking more for value-added products, and products that stand out. Taiwanese IP/IT-based products, especially in the global middle range market sectors, remain its strength.

For distributors looking to wade into the competition, trying to keep pace in the price wars against China is fruitless.

Global buyers now look for added value to products in order to survive.

Dating all the way to the 1980s and the 1990s, the words “Made in Taiwan” continues to evoke confidence in the product without the drawbacks of high prices. This is a continuing trend not just in IT-related industries but the security industry as well.

Historically, Taiwan has always been an IT-driven country. There are multiple “Silicon Valleys” dotted all around the island.

Major IT companies are headquartered here: Foxconn, Asus, Acer, and HTC just to name a few. On the security side, VIVOTEK, QNAP, and GeoVision are names that stir confidence. According to an anonymous distributor from the Middle East, “I feel like Taiwan is getting stronger in IP. VIVOTEK rose around 2000 and GeoVision came later.

GeoVision products have an advantage in the integration

www.asmag.com

43

PRODUCT EXPLORATION

Latest HD-over-Coax Give New Life to available, 800TVL HD analog solution is the most discussed and the most popular one in the analog arena.

Chipset suppliers in Taiwan, China and Korea are all joining the fray, vying for a share in a market that is full of opportunities. In the following, we focus on the latest update of some particular solutions, which gained the limelight this year.

ď Ž BY ALF CHANG, a&s CONSULTANT

I

also strong. This has led the analog camp to come up with new ideas and solutions in terms of yielding better image quality. The latest HD-over-coax solutions include 960H, HD-SDI, ccHDtv, HD-MDI, HDCVI, and 800TV Lines (TVL) HD analog solutions. Among all solutions

nevitable and unstoppable as the trend of IP surveillance may seem, shipments of analog video surveillance products still account for over 60 percent of the global market.

In addition, the need to improve image quality while maintaining existing coaxial cable deployment is

960H: SENSORS WITH EFFIO DSPS PRODUCE IMAGE QUALITY CLOSE TO HD Sony has combined its Enhanced Features and Fine Image Processor, Effio DSP, with traditional CCD image sensors and boosting the analog image resolution

Comparison of HD-over-coax Solutions Solutions

960H

HDCVI

ccHDtv

HD-MDI

HD Analog

HD-SDI

Camera components

CCD+DSP

CMOS+ISP

CMOS+ ISP

CCD+DSP

CMOS+DSP

CMOS

Image format

Analog high resolution

Analog high definition

Analog high definition

Analog high definition

Analog high definition

Broadcasting high definition

Resolution

700TVL

720P/1080P

1080P@60FPS

1080P@30 FPS

800 TVL

1000TVL

Compatibility with existing systems

High

High

High

Switch equired

High r

Low

Technical complexity

Low

Low

Medium

High

Low

Medium

Transmission distance (M) without repeater (5C-2V)

200M

500M

500M

150M (Cat.5)

200M

150M

Transmission media

Coaxial cable

Coaxial cable

Coaxial cable

Twisted pair

Coaxial cable

Coaxial cable

Signals

CVBS

CVBS

CVBS

Digital

CVBS

SDI

Compression

None

None

None

None

None

None

Delay

None

None

None

None

None

None

Storage

960H DVR

HDCVI DVR

DVR

DVR

960H DVR

SDI DVR

maintenance

Low

Low

Medium

Medium

Low

Low

Cost

Low

High

Medium

High

Low

High

source: a&s

54

MAY 2014

Solutions Analog

to 960H. Images produced by the solution are not only high in definition, but also high in S/N ratio and color rendition.

Effio DSPs are compatible with 480K/570K CCD image sensors of both NTSC/PAL systems. When used in conjunction with WDR CCD sensors,

video cameras using the solution can produce crisper and sharper images in the setting of back light and extreme light, compared to traditional analog cameras.

The combination of Effio DSPs and CCD sensors can produce over 650TVL of horizontal resolution, even up to 700TVL sometimes. Video images created by the solution excel in color saturation and in brightness, compared with traditional analog

cameras. The built-in 2D and 3D digital noise reduction of Effio DSP decreases dynamic noises of images in low light environments and increases image clarity. The solution also enhances image clarity both in the dark and when objects are moving.

Without having to alter existing deployments of cables, the solution is regarded as the most viable way of reaching high-resolution images for analog cameras. The solution has postponed the demise of analog surveillance systems and has prevented it from being phased out of market too soon.

www.asmag.com

55

VERTICAL MARKET

Security Adds to the Luxe in

Luxury Hotels  BY EIFEH STROM

T

he tourism and hospitality sectors are inextricably linked — you can’t have one without the other.

This link becomes even clearer when looking at the numbers. And as the global economy continues to recover, so does the hospitality sector. International tourist arrivals grew by 5 percent in

66

MAY 2014

2013, according to the World Tourism Organization’s (UNWTO) January 2014 World Tourism Barometer. The APAC region leads this growth with the number of tourists reaching 14 million, a rough growth estimate of about 6 percent.

Southeast Asia was the best performing sub-region with the number of tourists

growing by around 10 percent. Africa was next after APAC with approximately three million new arrivals, followed by Europe and the Americas. For 2014, the UNWTO forecasts international arrivals to increase by 4 to 4.5 percent.

Not only is the number of travellers on the rise, the number of travellers with

is more than just wanting first-class service and accommodations. It is also about feeling secure and knowing you can relax and feel at ease. For the hotel operator, security is of utmost importance.

By utilizing newer security technologies such as physical security information management (PSIM) software and video content analysis (VCA) software, luxury hoteliers are able to not only secure their establishment and their guests, but also increase management and operational efficiency.

UPGRADES AND PROCUREMENT How luxury hotel chains upgrade and procure their security equipment is different from standard economy hotel chains. Industry players estimate that luxury hotel chains, on average, look at large system upgrades every seven years, give or take a few. Upgrades are driven by anything from changing local regulations to system failures to incidents that point out security weaknesses. Regardless of the

disposable income is also on the rise, fueling the demand for upscale and luxury leisure travel, according to EY’s Global Hospitality Insights: Top Thoughts for 2014. The latest numbers from STR Global indicate that there are 2,312 hotel projects currently in construction, in development, or in planning in the APAC region as of March 2014. In the Middle East and Africa, 573 hotel projects are currently underway, with 25 hotels in the luxury segment expected to open in 2015 alone.

Luxury hotels have a lot to offer; however, opting to stay at a luxury hotel

reason, during this time security directors of luxury hotel chains use this opportunity to take a hard look at how security technology has changed and how they can benefit from it, according to Brian Lane, Director of Product Management at 3VR. “This is when the ‘migration’ from one technology to another begins.”

In terms of procurement, Ilya Umanskiy, Associate MD of Security Risk Management at Kroll in Hong Kong highlighted the competitive nature of luxury hotel tenders. Certain genuine process indicators/measures are used to select the right supplier. From there, a fixed pricing period is often determined, which is reset every two to five years. Lane further pointed out, “Hotels generally do not network their security systems together as an enterprise, therefore, a single hotel in a chain may elect to choose their own security system, independent of other hotels in the same chain, even luxury hotels.” Because a hotel operator or security director may have an established relationship with a local integrator, they are not always likely to purchase a single solution from one supplier, added Lane. “The hotel may have different components from several suppliers, but often will use only a single integrator.”

BETTER EFFICIENCY WITH PSIM Ilya Umanskiy, Associate MD, Security Risk Management, Kroll

Brian Lane, Director of Product Management, 3VR

PSIM has been promoted within the security industry as solution for centralizing disparate systems; however, due to high cost, mass implementation outside of government-type and critical infrastructure projects has been limited.

Despite this, more and more industries are realizing the benefits of using PSIM software to help manage their facilities. A report released by Transparency Market Research in January 2014 estimates that the emerging PSIM segment will grow at a CAGR of 25.8 percent from 2013 to

www.asmag.com

67

MARKET UPDATE

Italian Security Leaders – Top

Notable Results in a Difficult Time

ď Ž BY WILLIAM PAO (ADAPTED FROM a&s ITALY)

It needs to be pointed out that, to reflect the reality of the Italian security market as faithfully as possible, only firms, Italian or multinational, that had an Italian value-added tax (VAT) number and that were entirely dedicated to security were included. Also, all monetary figures have been converted from the euro to the U.S. dollar at 1:1.38, the exchange rate on April 16 when this report was compiled.

72

MAY 2014

:

B

ased on 2012's revenue, the top five of the Italian Security 25 were Notifier Italia, Project Automation, Hesa, Saima Sicurezza and Tecnoalarm. It is worth noting that their rankings either stayed the same or, in the case of Notifier, Hesa and Tecnoalarm, rose from 2011. Of the top five, three were manufacturers, one was a distributor, and one a systems integrator. This discernibly reflects the distribution of revenue across the supply chain, with sales generated by manufacturers, distributors, systems integrators and manufacturers/

Top 1

distributors accounting for 46 percent, 23 percent, 22 percent and 9 percent of the total, respectively.

Overall, the average turnover of the Top 25 in 2012 was US$28.19 million, a decline of 13 percent compared with 2011 when the 25 made $32.94 million. This was hardly a surprise due to the overall gloomy macroeconomic conditions in Italy. Similarly, the average turnover of all firms included in the sample declined, from $7.64 million to $5.78 million. The ratio of the average revenue of the Top 25 to that of the entire sample was 4 to 1.

REVENUE VS. REVENUE GROWTH An examination of the Top 25 by revenue growth between 2011 and 2012 results in a reshuffling of rankings, with Laserline Safety & Security Systems, INIM Electronics, Pilomat, Combivox and Atral Italia at the top five positions.

On average, the Top 25 grew 9 percent, significantly lower than the 19 percent for the entire sample. The discrepancy might have resulted from the decision to include in the survey only companies that were small-medium enterprises (with sales above $6.9 million) or

Companies by Revenue Revenue Revenue (In US$ millions) growth (%)

EBITDA sales margin (%)

Company

Category

Region

NOTIFIER ITALIA SRL

Producer

Lombardia

60.22

-1

18

2

PROJECT AUTOMATION SPA

Systems integrator Lombardia

58.83

-13

9

3

HESA SPA

Distributor

Lombardia

46.74

3

4

4

SAIMA SICUREZZA SPA

Producer

Toscana

46.60

-4

4

5

TECNOALARM SRL

Producer

Piemonte

39.65

-4

23

6

UTC FIRE & SECURITY ITALIA SRL

Prod./Distr.

Lombardia

34.78

-10

3

7

BENTEL SECURITY SRL

Producer

Abruzzo

34

-11

25

8

HONEYWELL SECURITY ITALIA SPA

Prod./Distr.

Lombardia

31.56

-17

-4

9

SELESTA INGEGNERIA SPA

Producer

Liguria

30.26

-7

16

10

ATRAL ITALIA SRL

Producer

E. Romagna

28.81

14

3 10

11

VIDEOTEC SPA

Producer

Veneto

27.45

-1

12

GUNNEBO ITALIA SPA

Prod./Distr.

Lombardia

27.34

-18

2

13

SISTEMI INTEGRATI SRL

Systems integrator E. Romagna

27.33

-1

26

14

EL.MO. SPA

Producer

Veneto

20.12

-3

7

15

COOPER CSA SRL

Producer

Lombardia

20.11

-3

9

16

GPS STANDARD SPA

Producer

Valle d'Aosta

19.94

-8

1

17

SICURTEC SRL

Distributor

Lombardia

19.79

-12

2

18

DAB SISTEMI INTEGRATI SRL

Systems integrator Lazio

19.22

-7

7

19

DISTRIBUZIONE APPARECCHIATURE SICUREZZA DIAS SRL

Distributor

Lombardia

18.96

9

5

20

INIM ELECTRONICS SRL

Producer

Marche

17.94

26

24

21

CESPRO SRL

Producer

Toscana

17.61

-16

11

22

SICURIT ALARMITALIA SPA

Prod./Distr.

Lombardia

17.24

-8

0

23

ZUCCHETTI AXESS SPA

Producer

Lombardia

16.35

10

3

24

MARCH NETWORKS SPA

Producer

Lombardia

15.33

-21

-0

25

S. & A. SRL

Distributor

Lombardia

15.08

7

-1

www.asmag.com

73

Companies in This Issue Products of the Month • ARECONT VISION • AXIS COMMUNICATIONS • BOSCH SECURITY SYSTEMS • SONY CORPORATION

Viewpoint • AIMETIS • DIGITALCOM • INSTEK DIGITAL • MILESTONE SYSTEMS • MIRASYS • VERINT SYSTEMS

Industry Report • AASSET SECURITY INTERNATIONAL • DEGHAT ALSADID • ANTECO SECURITY SYSTEMS • I-LAX ELECTRONICS • IPTEC • LOGICOM MEDIA • LSB • MITOBI CCTV • NIRSUN TECHNOLOGY • NORTHWOOD TECHNOLOGY • MEGAPAR INGENIERIA • PFN TECHNOLOGY • TESAN • WHIZTEC

Vertical Market • 3VR • KROLL • TYCO INTEGRATED SECURITY

Next Issue Product Exploration ACCESS CONTROL-BASED MANAGEMENT SOFTWARE/SYSTEM

Vertical Market RESIDENTIAL

Intelligent Video Solution RETAIL

Special Feature ALTERNATIVE WAYS TO DETER CRIMES

www.asmag.com

101