A&S #A116 by Messe Frankfurt New Era Business Media Ltd. Taiwan Branch

CONTENTS

SEPTEMBER 2015

Tailoring Mobile Surveillance Solutions for Enhanced Onboard Security

Surveillance solutions on public transport systems have their unique requirements, mostly depending on the nature of the vehicle, location, and government regulations. To make things complex, more and more applications are getting integrated into these solutions. Here we take a look at the features that typically go into mobile DVR/NVR systems and how they are expected to evolve in the future. BY Prasanth Aby Thomas

Identifying Challenges and Priorities to Keep Concerns at Bay Vertical Market

SEPTEMBER 2015 ● www.asmag.com

Seaport security is considered critical in any country and is often given priority over several other segments. But given their large size and the tough environmental conditions they are in, securing and monitoring seaports while being able to accurately identify potential risks requires an optimum combination of right equipment and trained personnel.

Industry Report

6 Things Leading the Future of Security Development

A lot has happened in the eight years since a&s International’s 100th issue in April 2007. Now, as we celebrate our 200th issue, we take a look at what has had the biggest impact on the industry since 2007 to give us the industry we have today. BY Eifeh Strom

IP Revolutionizes Access Control It The past eight years has been eventful for the access control industry. Major security events, coupled with conflicts in certain regions, have kept demands intact even amid the aftermaths of the 2008 financial crisis. BY William Pao

Contents................................P.14

Editor’s Note..........................P.18 Application Cases..................P.20 Products of the Month...........P.24 Asia at a Glance......................P.40

BY Prasanth Aby Thomas

Show Calendar.......................P.80

Product Exploration

New Products.........................P.82 Companies in This Issue.........P.85

a&s Asia, published by Messe Frankfurt New Era Business Media Ltd., is a monthly professional publication for channel players in the regional electronic security industry. It caters to importers, distributors, OEM/ODM searchers, systems integrators and

City Surveillance Gears Up Asian Security

SEPTEMBER 2015 ● www.asmag.com

t took Thai police half a month to find the suspects of last month’s tragic Bangkok bombing — in early September one of the suspects finally confessed to the crime. A lack of modern forensic technology is the main reason that hampered the search. According to our interviews with Thai security equipment suppliers, most of the street cameras have low resolution and many were broken. Given that there are around 57,000 security cameras in Bangkok according to some local media, security cameras are still not that widespread to cover most of the intersections. The bombing, instead, has urged the government to make city surveillance the top priority to protect its people and property, and further secure economic growth. With higher security awareness in the country after the bombing, the Thai government and security industry have started to standardize its security equipment specifications and are also trying to make security equipment purchasing more transparent. We hope all of this can stimulate the current staggering Thai economy and drive the growth of Thai security market. Actually, city surveillance or safe cities have become a hot topic, especially in emerging countries in Asia. China, compared to other regions

in Asia, probably has the most comprehensive and systematic development of safe city projects. Hikvision Digital Technology shared with us that in China, safe cities projects have been deployed in first- and second-tier cities, even fifth-tier cities. First-tier cities have even entered the third-generation stage with more connected devices and more widespread video surveillance camera coverage. In addition, several other Asian cities in Thailand, Vietnam, India, and others have also deployed safe city initiatives. In non-Asian countries, we found that being “safe” is not the only focus of a modern city development. Instead, smart city projects have gained the limelight. According to Frost & Sullivan, the global smart city market will be valued at US$1.6 trillion in 2020. By 2025, over 26 global cities are expected to be smart cities, with more than 50 percent of them in Europe and North America. Using intelligent solutions and technologies to improve operational efficiency in different industries should be the main focus. Overall, safe city and smart city projects are being rolled out globally. We hope they can continue to help emerging countries grow their security industry.

developments in video surveillance, access control, biometrics, intrusion alarm, intercom/video doorphone, home automation, and other fields relevant to electronic security.

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Sony Secures Yicheng Prison in China

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Application Cases

Yicheng Prison, China, has upgraded its analog video surveillance system with Sony’s new video security and monitoring solution. Budget constraints have traditionally forced Chinese prisons and detention centers to install low-quality video monitoring and security systems, which forced them to deal with blurred and inferior images resulting from dust, extreme weather, and electrical interference. Security and replacement issues also occurred whenever there was a camera malfunction. Yicheng Prison opted to install 201 Sony Full HD video security cameras across all outdoor areas of the facility as they are recognized in terms of image definition, smoothness, and noise performance in low-light conditions. Integration with the prison’s existing Sony video conference system went smoothly, while the new cameras were found to also be compatible with the existing indoor Chinesemanufactured cameras. Going forward, Yicheng Prison plans to compile a detailed operating manual and provide professional training to their staff to help them use the system to its full potential.

Wavestore Secures the 2015 Southeast Asian Games in Singapore

SEPTEMBER 2015 ● www.asmag.com

Mongolian Bank Covers 530 Branches With QNAP Solution Khan Bank is one of the largest commercial banks in Mongolia and provides banking services to an estimated 70 percent of Mongolian

households. Since each of Khan Bank’s 530 branches handles large amounts of transactions and customer enquiries every day, a reliable surveillance solution to safeguard their branches and ATMs was needed. The bank decided to replace their analog video surveillance systems with a digital surveillance solution that features an all-IP solution utilizing NVRs and NAS. The system’s smart recording mode allows for selective recording of high-resolution videos only when notable events occur or alarms are triggered, rendering additional hard drives unnecessary thus leading to additional savings for the bank. The three-stages of IP surveillance deployment started from Khan Bank’s central office to all branch banks in the capital city and then to the rural areas. For the next stage of their surveillance system upgrade, Khan Bank plans to install the turnkey solution to manage their NVRs, cameras, and events easily and efficiently.

Wavestore successfully provided an enterprise-level video management solution for the Southeast Asian (SEA) Games 2015 in Singapore, which commenced on June 5, 2015. The system was designed by Wavestore’s distribution partner in Singapore, Cyrus Innovations. Live images from over 500 cameras installed at sporting arenas throughout Singapore were transmitted to a central control room where they were recorded and stored onto an enterprise-level

Application Cases

Wavestore video management software (VMS) solution. The users were able to use Wavestore’s review suite to search and instantaneously retrieve recorded video of any incidents and display them alongside live images of any activity occurring within the arenas and surrounding areas. Chris Williams, Director of International Sales for Wavestore said, “We worked closely with Cyrus Innovations in order to ensure that the client was able to take full advantage of the innovative and technically advanced features of the Wavestore VMS, in order to create a safe environment for everyone who attended or participated in the games.”

users who can simultaneously log in and watch the students take their lessons from 10 to 120 users. The combination of cameras positioned at the entrances of these schools and an access control device can record and send parents real-time notifications of their child’s arrival and departure from the school.

Axis Cameras Protect School Children in Japan

NEC Facial Recognition Helps Police Increase Public Safety in Australia

Matrix Video Surveillance Solution Secures Indian International School

SEPTEMBER 2015 ● www.asmag.com

A renowned international school in India sought to improve the security and learning experience of its students. In each of its five branches, they decided to adopt a new video surveillance system that would address their need for high-quality video recording, access control integration, and simultaneous viewing of cameras for both the student’s parents and the principal supervision. They decided upon the Matrix solution, which features hybrid video recorders that can provide video feeds to absentee students and significantly increase the number of

successfully identified 300 individuals and aided the NT police solve crimes and prevent safety threats.

NEC Australia, along with NEC Corporation, has partnered with the Northern Territory (NT) Police Force in Australia to implement NEC’s Neoface Reveal solution, a forensic facial recognition technology. This system allows police to quickly search through their photo database and match the results against any image or video surveillance footage, as well as photos taken from body-worn camera videos, drones, and phones. It also helps the police identify hundreds of individuals by enhancing the value of the video footage for investigation purposes. The police department currently has 190 video surveillance cameras and a number of mobile video surveillance units that can be moved on-demand to “hot spots” and major public events. The government has also issued 1,330 tablets to police officers and installed satellite communications in 51 police vehicles in remote locations. Since early 2015, the system has

The Minoh City Council in Osaka, Japan, decided to install security cameras on all elementary and middle school routes to address their residents’ concerns about the number of kidnapping cases of young children throughout Japan, as well as reports of what seemed to be attempted kidnappings within the area. They selected Axis network cameras for this task. Axis’ Lightfinder technology can capture clear color images even in low-light environments. The cameras also come with a privacy masking function. Cameras were installed on 14 municipal school routes. On average, 50 cameras were installed per school route, totaling 750 throughout the city. The collected data is stored for about one week and can be provided to the police for investigations. Since the installation, the number of reports about suspicious incidents decreased by 50 percent from the year before.

HIKVISION SOLUTIONS MAKE ASIAN CITIES

SAFER The regionâ&#x20AC;&#x2122;s rapid urbanization has become a common phenomenon. Population growth and increased people flow have caused cities to become bigger and more vulnerable to safety issues, therefore spawning greater demands for security. BY William Pao

Residential Security SEPTEMBER 2015 â&#x2014;? www.asmag.com

Apartment entrances, car parking facilities, as well as outer perimeters are secured to keep residents safe.

Road Monitoring

Public Places

Hikvision has the solution to help administrators deal with traffic congestions and track suspicious vehicles.

Hikvision products are deployed in public places such as plazas and parks to secure citizens and visitors.

Public Transportation

Video surveillance is installed ubiquitously on public transportation vehicles and stations, leaving no blind spots.

Border Control

Hikvision IR and thermal cameras are used in border areas where conditions can be harsh and extreme.

ccording to Derek Yang, General Sales Director for Asia at Hikvision Digital Technology, population growth is a common issue facing cities across Asia. “For example, over the last decade Singapore’s population grew from some 4 million to 5 million now. Kuala Lumpur and Bangkok also experienced a 15 to 20 percent population growth over the last 10 years,” he said. “At the same time, young people keep moving into cities, making them even bigger and more populated.” With that, daily operations such as crime prevention, law enforcement, and traffic control have become increasingly difficult for city administrators. Against this backdrop, Asian municipalities turn to safe city projects to maintain security and manage daily operations more easily and effectively.

Hikvision Solutions in Asia Cities While cities vary from region to region across Asia, most of them are faced with the same public safety issues. Transportation facilities, residential areas, and public places where crowds easily form — such as parks and plazas — must be kept safe at all times. Measures are needed to keep traffic flow as smooth as possible. If cities are near borders, high security must be in place to prevent disruptions or sensitive activities from happening. To those ends, Hikvision’s safe city solutions are deployed throughout the region to help city administrators meet those objectives.

Road Monitoring Hikvision’s road monitoring solution has benefitted Korea, where surveillance cameras are deployed at various sections of roads to monitor traffic and track suspicious vehicles.

While cities vary from region to region across Asia, most of them are faced with the same public safety issues. Our safe city solutions help administrators deal with them.

Roads and intersections can be dangerous and are difficult to manage. Poorly done traffic control may cause logjams that no one wants to get into. To properly address these issues, Hikvision has the solution to help enhance traffic control and road monitoring. According to Yang, the solution has been deployed in over 200 cities in China as well as in other Asian countries. Key cities in Korea, for example, have benefitted from Hikvision’s solution, which allows operators in the command center to control fixed and PTZ cameras at the site and communicate with field workers seamlessly to respond to various situations. “Cameras are installed on the middle of the road to detect the colors and license plates of vehicles, helping administrators track suspicious cars or better understand the traffic situation of the area. Then, cameras are also placed at intersections to detect vehicles running red lights or making illegal turns,” he said. “On the backend, there is CMS that monitors traffic flow and keeps track of vehicles. When there is a congestion in a certain area, it alerts the administrator so that they can do something, for example shortening the red light time,” Yang added. “Then, if there is a criminal on the run, the system can also track his position and keep relevant authorities situationally aware.”

Public Places Hikvision solution is deployed in Singapore’s Esplanade Theatre, helping administrators to manage the overall visitor flow.

In public places such as plazas and parks where crowds easily form, accidents or criminal activities can be destructive and produce tragic results. For these places, the needs are constant surveillance, fast reporting and response in the event of an emergency, and post-event investigation. Again, Hikvision has the solution to help administrators deal with those needs.

Derek Yang, General Sales Director, Asia, Hikvision Digital Technology

Q&A With Battery Ventures: Betting on PSIM

In early August, NICE Systems announced it will be selling its physical security business unit (PSBU) to Battery Ventures, an American venture capital and private equity firm for a sum of up to US$100 million. The new company will become a standalone company headquartered in New Jersey, U.S. — with offices in London and Singapore, and a R&D center in Israel — and will focus mainly on NICE’s situation management offering. BY Israel Gogol, Freelancer

he sale of NICE Systems’ physical security business unit (PSBU) is the second such move by NICE Systems — earlier this year, in May, NICE sold its cyber and intelligence unit to an Israeli company, Elbit Systems. The move was part of NICE’s strategy to focus on its core business in enterprise software and “off-load” other units. The identity of the buyer is what makes this deal different. a&s spoke with Jesse Feldman, General Partner in Battery Ventures who lead the deal, to hear more about the potential and future directions for NICE PSBU.

a&s : The purchase of NICE PSBU by Battery Ventures came as a surprise to the security industry. In the past two years there were many M&As of security companies, but all from within the industry. What were the processes that lead to the deal? Were you actively looking for investment in the security industry? Feldman: Our focus is on technology and not sectors. For the past 30 years Battery has focused exclusively on technology companies and we have identified physical security as a market with growth potential. Prior to the acquisition we were actively looking in this space, we spoke with several dozens of companies and have known NICE PSBU for some time.

a&s : What drove you to invest in NICE’s physical security business unit?

SEPTEMBER 2015 ● www.asmag.com

Feldman: We have identified two macro themes that we believe will push the industry to grow further. The first is the advent of knowledge “beyond physical security” — particularly around operations. In the past, security systems could tell you if there was a breach, today users can benefit from their systems by gathering more data regarding their operations. The second is the continued improvement in technology used in physical security solutions. From these two perspectives, we identified NICE PSBU as a market leader with regard to the technology they have. I divide the NICE PSBU offering into three: the video

manufacturers? Will NICE PSBU remain focused on software? What kinds of security companies are you interested in?

Jesse Feldman, General Partner, Battery Ventures

management software (VMS), physical security information management (PSIM), and video analytics. The VMS platform which is stable and robust is an excellent core product for the high-end market. The PSIM product, Situator, is an industry leader in a sector we believe holds big opportunities; especially regarding operations management. Regarding analytics, my honest opinion is that a lot in the industry has been promised but not too much delivered. We believe that NICE’s new suspect search is the exception as it has made great inroads in using big data from video to make informed decisions and will deliver on its promise.

a&s : PSIM is also problematic in that sense. It promises a lot of value but when push comes to shove the integration efforts and costs are not simple at all. Feldman: True, we are aware of that; however, as part of our due diligence process we spoke with several customers and what we heard consistently is that even though it is a complex product to implement, NICE enabled successful implementation and services, so we do expect this will continue to be the trend with future installations.

a&s : Your initial press release mentioned “complementing NICE’s technology with strategic acquisitions.” Many of the recent acquisitions in the security sector have been hardware+software, are you also considering acquiring hardware

Feldman: We do think that PSBU is a fantastic platform to grow organically and inorganically. One of our investment ideas in this opportunity is adding complementary products to the company. As an example, if we look at the PSIM product, it is VMS agnostic, but VMS is an important part that can complement it. There are of course many other systems that can feed in the PSIM but we think access control will be a natural complement to the portfolio we have today.

a&s : What is your future vision for NICE PSBU? What kind of strategy will it follow? How will it increase its competitiveness? Feldman: We are excited about the market opportunity in the security industry and we will focus on helping the company grow and become a successful standalone business. We have seen that while inside NICE the PSBU has executed very well. We believe that as a standalone business they will be more focused and more flexible. This will give better responses to our partners and customer requests. The plan is not to combine NICE PSBU with any of our existing portfolio companies; NICE will be a platform which will combine new investments in physical security. As far as strategy is concerned, we have seen a trend of companies in physical security focusing on vertical solutions and NICE PSBU will continue to play a role in this as well. NICE has a strong position in several verticals, transportation, finance, governments, and we expect those relationships to continue with continued expansion of NICE Situator in the operations field.

Betting on PSIM – The Future is Not Clear

The transaction is scheduled to close during the third quarter of this year. There are several possible outcomes for the new company. Feldman points to the potential future growth of the PSIM market in which NICE PSBU has a successful track record of implementations. However, the PSIM market has long been a relatively small niche market within security, with high costs and pains associated with integration efforts and the lack of open standards in the industry. If the new NICE PSBU chooses to focus on “information beyond security” and operational management, this could potentially give the product the needed push that will increase its adoption rate. By focusing on operation management more, stakeholders (and not just security managers) can be tied into the system thus making it more justifiable. For this to happen, NICE will have to bring to the table not just technology but also a strong consultative capability in all operational aspects, which will help clients discover and solve the challenges in their respective vertical. An acquisition of an access control platform that will be combined with the NICE VMS could also open up more market opportunities for NICE. An access control and VMS combination will allow NICE to explore opportunities also in the mid-end and become more product-oriented, as opposed to PSIM deployments which are more project-oriented and high-end. Battery Ventures can give NICE PSBU a firm financial back as well as experience in converting a business unit into a standalone company. The acquisition of NICE PSBU definitely has a lot of potential, the new company’s performance will reveal whether or not Battery’s bet was right in its analysis of the market.

SECU OPEN

SEPTEMBER 2015 â&#x2014;? www.asmag.com

Since the military government took over in 2014, expectations for Thailand have been optimistic. Unfortunately, the economy has yet to benefit from the efforts the government has taken, as the country sees project delays and a recent bombing tragedy that took the lives of 22 people. BY Lisa Hsu

AILAND

RITY DEMAND S UP

hailand’s economic growth slowed in the second quarter of the year as improved government spending and tourism failed to counter weak local demands and exports. A main reason for the decline is the rise and deceleration of the Chinese economy which has impacted Thailand’s export-dependent, open economy. According to Thailand’s Ministry of Commerce, imports in Thailand decreased to US$17.5 billion in July from $18 billion the previous month, while exports remained flat. GDP growth in the second quarter grew by 0.4 percent, compared to 0.3 percent in the first quarter. As the government makes plans to boost the economy, along with the ASEAN Economic Community (AEC) to be implemented by the end of the year, it won’t be long before we see an economic upturn. The security industry on the other hand, has reached a turning point as recent events will create more requirements for security equipment and projects.

Delayed Projects Affect Security Players The sluggish growth of the economy has led to delays in projects due to limited government budget, and a number of infrastructure projects have gone through specification and budget reviews. “The government annual budget appropriation is made by the end of every year, and as the Thailand government had experienced some

Masami Eguchi, GM, APAC, Panasonic System Communications Joy Hu, Sales Engineer, Dahua Technology Abhay Joshi, International Business Development and Sales Manager, Matrix Comsec

regime change, most of the budget of the security-related projects which were made by the end of 2014 still got delayed or cut,” explained Joy Hu, Sales Engineer at Dahua Technology. An example is the CCTV Safe Zone School project, to be implemented in three provinces in southern Thailand. “With plans to implement more than 6,000 surveillance cameras, the project should have started operation from the beginning of 2015, but could only be restarted again by the second half of this year, while the total scale has been reduced,” she commented. The lack of government projects has indeed impacted the security industry. To handle the current situation, government project-oriented security players have also turned to the private sector to maintain growth. “Panasonic prepare solutions for government projects and compensate the shortfall by providing private sector businesses, such as retail store groups and manufacturing companies with up-to-date solutions fulfilling customers’ requirements,”

The security market in Australia is mature; however, compared to other mature markets like in the U.S. or parts of Europe, the adoption of IP, electronic access control, and recurring-monthly-revenue models have been much slower. Despite this, Australia remains a tech-savvy security market with many opportunities for new entrants. BY Eifeh Strom

Continues Steady Climb

SEPTEMBER 2015 ● www.asmag.com

nlike most countries in the world, crime rates in Australia are actually on the decline. In fact, despite the hostage situation at a Lindt Cafe in Sydney at the end of last year, Australia rose to number 9 on the Institute for Economics and Peace’s Global Peace Index, up four spots from the previous year. “Essentially, Australia has been seen as a more secure market,” said Naz Circosta, MD of Australiabased Ness. “The risks haven’t been as bad. There haven’t been as many muggings or other types of violence like in the U.S. or other places.” Low levels of crime make security less of a crucial investment than in countries where security and surveillance measures are more critical. Yet, this is not the reason that adoption rates of technologies like IP-based surveillance and electronic access control have been slower than in the U.S. and Europe. Factors such as high labor cost and Internet infrastructure are what Adam Storoschenko, GM of O-Lin Security, says has caused IP adoption to be slow.

“Australia is an expensive country to live in. High labor charges is one result of the cost of living here,” Storoschenko said. “As labor charges are high, by replacing a complete analog system, including your coax cables, etc., it can turn out to be a very expensive option to rewire complete buildings with networking cable.” Aside from cost and infrastructure, Circosta offered another reason. “In Australia, we actually trail the U.S., in terms of trends, by probably five years. For example, Automation is just beginning to happen here. People are only just beginning to think about it. It’s certainly not the technology because in many respects when we [Australia] do things we do them better than the rest of the world.” Regardless, many security players in Australia say that the security market right now is very strong. According to Peter Grimshaw, National Sales Manager at Central Security Distribution (CSD), “The security industry in Australia is probably the strongest it’s been in a long time.” Scott Fraser, GM for Australia and New Zealand at Salto Systems shared a similar belief, saying, “There’s a bit of a shift from the reliance on mining into other areas of the market now, but the market is still quite good.”

Australians Know Their Tech Despite slower adoption of new technologies, it does not mean that Australians are not tech savvy. “I think Australians are fairly progressive in terms of technology,” Fraser said. Specifically speaking on access control, Fraser pointed out that while Australians may not be quite as quick to accept technologies such as biometric fingerprint locks as they are in say Korea, overall, they are still very accepting of new technology. Marc Chan, Business Development Manager for Security in APAC at FLIR Systems pointed out, “Australia is an important market for us because it’s a technologically advanced country. It’s receptive to new technologies, for instance thermal technology — they were one of the early adopters for it.” When it comes to buying, Chan added, “Australians make very informed decisions. Customers know a lot about what they’re buying; they’re not just blindly buying. A lot of them actually know the technology pretty well. Newer technology takes some time for them to absorb, but in general they are pretty informed.”

Did Somebody Say NBN? Australians and non-Australians are all eagerly awaiting the roll out of the National Broadband Network (NBN), which promises to deliver Internet speeds of up to 25 megabits per second regardless of location in the country. When it finally is implemented, Internet speeds and bandwidth availability will exponentially improve nationwide. However, like most government projects, the NBN rollout has been met with delays and more delays. The reality of the NBN could be on the near horizon though. Recently, the Australian government announced that the first of two new NBN satellites will be launched on October 1 of this year. These satellites will “provide high-speed broadband to even the most remote areas of Australia,” according to a news release from Australia’s Minister of Communications.

The Great IP Push Most security players in Australia will attest that the current network infrastructure, while not nearly as strong as it should be, is plenty good enough for an IP system, despite slow adoption. However, the trend in Australia now is definitely going to IP and the eventual roll out of the National Broadband Network (NBN) will hopefully only further drive IP growth. In fact, some of the largest security distributors in Australia say that in terms of sales between 80 and 90 percent go to IP now. While new projects are using IP-based solutions, retrofits and upgrades are still likely to hang on to legacy systems. This is where hybrid systems and HD-over-coaxial solutions come into play. While some believe that HD-over-coaxial solutions could be a good fit for the Australian retrofit market, most believe that with easy plug-and-play IP solutions available, taking the plunge and going IP is still the better option.

Infrastrcutre Limitations While the current infrastructure is “good enough” for an IP system, where it really limits security is with the cloud and remote monitoring.

The eventual roll out of the National Broadband Network is expected to greatly enhance bandwidth limitations across Australia, thereby increasing the adoption of IP, cloud, and service-based models. 43

Tailoring Mobile Surveillance for Enhanced Onboard Surveillance solutions on public transport systems have their unique requirements, mostly depending on the nature of the vehicle, location, and government regulations. To make things complex, more and more applications are getting integrated into these solutions. Here we take a look at the features that typically go into mobile DVR/NVR systems and how they are expected to evolve in the future.

BY Prasanth Aby Thomas

ecuring public transport has become a priority for nations across the globe. Governments and private companies are making significant investments towards this, and initiatives such as smart cities have increased its demand. Realizing the potential, several security companies are concentrating their efforts on providing mobile surveillance solutions that leave no stone unturned. A key ingredient of any mobile surveillance solution is the NVR or DVR. Although the recorders used in this vertical are fundamentally the same as their counterparts in others, the unique environment in which they operate demands certain specific modifications.

Adapted Solutions for Mobile Environments The nature of the vehicle largely defines the specifications for the recorder. An example is the number of video channels required, according to Wallace Ma, Executive Director of TeleEye Group. “We normally require one to two cameras installed in a taxi,” said Ma. “On the contrary, we would need much more cameras installed in a bus or a train compartment.”

Standards to Secure Railway Carriages

SEPTEMBER 2015 ● www.asmag.com

Things do get more complex on larger public transport vehicles like buses and trains. Johan Slotte, Deputy CEO of Teleste said that issues such as vibration and electromagnetic fields demand specific requirements in the railways, necessitating the need for rail-certified mobile DVRs and NVRs. EN 50155, a common standard covering electronic equipment used on rolling stock for railway applications, is what manufacturers are often required to adhere to. “In addition, products and components need to fulfill certain fire and smoke certificates,” Slotte said. “The obsolescence management of the components is equally important and suppliers often need to guarantee component availability and functionality up to 30 years.” Derek Tai, Product Manager for the Rail Communications Division at Moxa said that while the EN 50155 is an EU standard, IEC 60571 is the global standard. The latter has very specific requirements, in terms of electromagnetic compatibility (EMC), vibration, temperature, and reliability for railway equipment. For example, in most cases “EN 51055 requirement for temperature is from -25 to 70 degrees, Moxa can fulfill the highest standard requirement, from -40 to 70 degrees, which is very unique in IP camera for railway application,” said Tai.

Derek Tai, Product Manager, Rail Communications Division, Moxa Johan Slotte, Deputy CEO, Teleste Musk Li, Product Manager, Dahua Technology Ruslan Salimov, Regional Sales Manager, EMEA, EverFocus Electronics Wallace Ma, Executive Director, TeleEye Group.

Solutions Security

Yet another standard is expected to come out soon. “A new standard, IEC 62580-2, is to be issued by the end of this year or early next year which will list train location as part of the ‘metadata’ that should be taken by the video surveillance system,” said Kevin Shen, Product Manager for Industrial Video Networking Division at Moxa. “This standard will be very specific in the functionality, applications, specifications in areas that should be covered by video surveillance cameras, and also based on the network communication standard IEC 61375.” In other words, the IEC 62580-2 standard could be more detailed in application, to the extent it might even note how clearly a camera can see a certain area in varied lighting conditions. This in turn might help specify the types of cameras to be used in different places, and ensure overall improvement in security.

Lack of Universal Standard in Buses When it comes to buses, the equipment is largely the same as those used in railways (due to similar harsh environmental conditions like temperature, vibration and dust), to the extent that those who do projects in buses tend to follow the same certification standard as for rolling stock, according to Ruslan Salimov, Regional Sales Manager for EMEA at EverFocus Electronics. Speaking of the Russian market where the company has a strong presence, Salimov noted that there is more demand to secure public transportation such as buses and ambulance cars, as trains and mass rapid transit (MRT) systems come with a significant level of inherent security. “For buses, there is no international standard yet, due to the difficulties in reaching exact specifications of a vehicle,” Salimov said. “Systems integrators (SI) mostly look at their local regulatory requirements and compliance with the EN 50155 standard. If you comply with the railways, you definitely comply for majority of other mobile projects.”

Certification Requirements in Different Countries In Asia there is no single certification for mobile surveillance solutions, as different countries maintain their own approval systems. Slotte pointed out certain standards other than EN 50155 that are mandated in the continent. “Suppliers providing rail solutions should be IRIS certified, which ensures proper processes and a sufficient quality as well as obsolescence management and RAMS [Reliability, Availability, Maintainability, Safety analysis],” Slotte said. Giving an instance of the varied certification systems in different countries, Salimov said that in Taiwan there is the Bureau of Standards, Metrology and Inspection (BSMI) that ensures the surveillance solutions in buses adhere to their specifications. But he added that regulations in buses are relatively easier than those in trains, as railways have stricter norms on energy distribution and security. “For a MRT project in Russia, the authorities had demanded

Identifying

Challenges Priorities

and

BY Prasanth Aby Thomas

to Keep Concerns at Bay

eing a major entry point in any country, seaports warrant special attention when it comes to security. Besides the obvious concerns such as unauthorized access, cargo theft, and smuggling, post-9/11 terrorist fears and piracy concerns have all made it vital that seaports are given a critical infrastructure status in nations across the globe. There are several important points to consider while providing security surveillance solutions for seaports. But to Louis Noriega, Physical Security and Port Operations Technology Consultant at Automated Port Solutions and former CIO of the Port of Miami who headed the team that implemented security solutions at the port, the one single key requirement that installers need to ensure is that security does not impede the movement of cruise passengers or cargo. “Congestion is the single main problem that seaports face today, in getting containers in and out,” said Noriega. “Anything that may slow down the movement would cause a negative impact on the bottom line of the port and its various partners.”

SEPTEMBER 2015 ● www.asmag.com

Challenges and Requirements in the Vertical Given the large number of equipment that goes into a seaport security solution and the complexity of integrating them, ensuring that non-intrusive security is indeed a core issue. But from a systems integrator’s (SI) or a solution provider’s perspective, this is only one among the many such concerns.

Juan Echavarria, Business Development Manager, South America, Mobotix Daniel Hearn, Director of Sales, Northeast, Pelco by Schneider Electric

Nick Swift, Business Manager for Maritime Security at Sonardyne International insists that conditions at seaports are some of the most difficult to implement an ideal security system. “The reliable detection of underwater intruders — and discrimination from marine fauna — is a notoriously difficult problem,” said Swift. “Any intruder detection system must work in the most challenging acoustic environment with ports being one of the most complex, thanks to reflections of dockside walls and constant noise from vessel movement.” To Aditya Morampudi, President of the India-based SI Morcorp Solutions, which installed the physical security solutions at the Vizag Seaport, the primary concerns begin from selecting the right equipment that can withstand the conditions and perform at the optimum level. Given the environment, a general norm would be ruggedized industrial products. “The major challenges are mostly related to the environment,” Morampudi said. “Salty air, due to the proximity to sea, dust, and the kind of cargo being handled in the port/terminal will all affect the physical

Social Media Marketing

for Security — Is the Investment Worth it?

SEPTEMBER 2015 ● www.asmag.com

BY Israel Gogol, Freelancer

Social media has undoubtedly become a major platform for marketing; however, research shows that the security industry is a bit of an outlier when it comes to this trend.a&s reached out to several companies to hear about their perception of social media marketing and its effectiveness.

n 2014, the Security Industry Association (SIA) released a major study conducted by the Josh Gordon group designed to improve the marketing effectiveness of organizations selling products into the security market. The study, which surveyed 1,090 security managers, systems integrators, and dealers/distributors, found although security buyers search and evaluate information on suppliers’

websites, social media (with the exception of “professional” network LinkedIn) lags far behind trade magazines. Among the key findings of this report was that despite the seemed importance of digital marketing, in practice, security industry customers still tend to rely on trade publications and shun social media. Among the reasons given in the report was that respondents from the security industry

belong to a relatively older age group and that social media seems to be “too exposed” for an industry that deals with security and protecting assets. We reached out to several companies who are actively present on social media platforms to hear from them what benefits social media gives their marketing efforts and why they maintain a presence on social media despite a low adoption rate by the security industry.

Is Social Media Marketing Picking Up? The first question to our interviewees was if they feel there is wide-scale adoption of social media in the security industry. They all agreed that social media is not so popular and widespread adoption has been slow. Despite these setbacks, the consensus is that social media marketing is likely to pick up speed and its adoption rates in the market will grow. Therefore companies establish a presence on social media to prepare for the future. “On balance, our experience currently favors traditional media. We have a great deal of positive experience with printed and electronic trade media. However,

Anna Boudinot, Content Manager, Hikvision USA Alistair Enser, Global Sales Director, Vanderbilt Systems Lena Heden, PR Marketing Manager, Axis Communications Therese Hume, Digital and Social Media Marketing Manager, Oncam Technologies

the demographic of our customers will inevitably change,” said Alistair Enser, Global Sales Director at Vanderbilt Systems. “Social media seems likely to increase given the age of many social media users for whom the use of smartphones and online information is now second nature. It would be foolish to ignore the growing demand for social media and at Vanderbilt we have embraced it and for many of our employees it is second nature.” A similar view was voiced by Rachel Neiman, Director of Marketing Communications at BriefCam: “At this stage of the game, companies can still decide whether to engage in social media. But sharing is rapidly becoming the norm for getting information and soon it won’t even be a question of ‘are you in or are you out.’ Everyone will be in. So, that is the reason for at least creating — and maintaining — a presence, even a minimal one, on social media.”

Benefits of Social Media Marketing Social media marketing has huge potential. Unlike trade shows or magazines which require substantial investment and expenses, even small companies with limited resources can use it to reach big audiences around the world. Another advantage is that since it is digital, it is measurable much more than traditional media. Marketers can quickly gain insight into what really interests customers in far greater detail than magazines or trade shows. “The analytics provided by each platform provides an opportunity to see how many impressions, clicks, likes, and shares a post received,” explained Kim Rahfaldt, Public Relations Manager at AMAG Technology. “Each time a post is shared, it receives more impressions. On social media I can see if people are engaging with our content, what type of content receives shares, and use that information to generate similar content to grow our community of followers and share our message.”

Cross-Platform Sharing The large number of social media platforms makes successful marketing challenging. In order to successfully get a message across, cross-platform sharing is necessary. Rachel Neiman, Director of Marketing Communications at BriefCam explained, “Cross platform sharing can bring out the strength of each platform. For example, BriefCam, as a company in the video field, has lots of content on YouTube — but it needs to be shared with the relevant audience and they are not on YouTube. For that reason, Twitter is most beneficial to us for posting videos from our YouTube channel, or for making quick announcements by sharing links to news stories, press announcements, or pages from our company website. Other platforms reach out to specific audiences: new players, like Yo and Meerkat, speak to a young audience. If you are active in China, register for YouKu and Weibo accounts, in the Far East, you’ll want to sign up for Line, if you have a very visual product, get an Instagram account. But in all cases, the idea is to share across platforms.”

Things Leading the

A lot has happened in the eight years since a&sâ&#x20AC;&#x2122; 100th issue in April 2007. Now, as we celebrate our 200th issue, we take a look at what has had the biggest impact on the industry since 2007 to give us the industry we have today. BY Eifeh Strom

SEPTEMBER 2015 â&#x2014;? www.asmag.com

urn back the clock to 2007 and the security industry would look a bit different than it does now. The shift from analog to IP was hitting a lot of roadblocks. Chinese manufacturers like Hikvision Digital Technology and Dahua Technology were relative no ones. Ask an end user what they thought about Chinese products and words like “poor quality” and “unreliable” were common responses. Fast forward eight years and you have yourself a different industry. Rarely will you find a tender spec for an analog solution, as IP has become the surveillance standard. Resolution has entered into the ultra-high resolution range and security is going into the cloud. Those once relatively new Chinese companies have turned the video surveillance industry upside down with their low-cost, quality offerings. And some of security’s biggest names have been surprisingly (or not) acquired by unsuspecting companies. While technology has undoubtedly advanced over the years, actual new, innovative technologies within the security industry have been lacking; this has been observed by security players at trade shows around the world. It is true that resolution has gotten better, compression has gotten smaller, and storage has gotten bigger, but these advances are the result of basic technology laws that note the inevitability of technological progress. Therefore, the real change over the last eight years has been changes in the market. In this article, a&s examines some of these biggest industry game changers since our 100th issue and examines how the security industry has transformed over the last eight years.

China Market to Take the Top Spot

According to IHS, worldwide security equipment demand will increase 6.8 percent annually to US$125 billion in 2018. The regions with the fastest growth prospects are those with relatively underdeveloped security markets in Asia, Eastern Europe, Africa, and the Middle East. Frost and Sullivan predicts that the value of the Middle East physical security market will reach $10.9 billion by 2020, up from $3 billion in 2014, an incredible growth rate of 23.7 percent, which is more than double the global average rate. They further predict that by 2020 the Middle East will represent 10 percent of the global security market.

The period between a&s International’s 100th and 200th issues, namely over the past eight years, has certainly been eventful for the access control industry. Major security events, coupled with conflicts in certain regions, have kept demands intact even amid the aftermaths of the 2008 financial crisis. But taking a look back, the biggest development in the industry during this time perhaps has been the migration towards IP-based access control, which has driven industry consolidation, created new applications, and prompted industry players to deliver integrated solutions that help meet customers’ various needs. BY William Pao

Froma&s 100 to 200:

SEPTEMBER 2015 ● www.asmag.com

&s International published its 100th issue back in April 2007. Since then, the security world was hit hard by the 2008 financial crisis, which led to a decline in both construction projects and spending on security. According to IHS, a revenue drop was seen for access control players across the globe during that time. “In 2008 in terms of revenues, both the EMEA and American regions declined by about 16 percent, and in 2009, IHS estimated the Asian region declined by about 4.3 percent,” said Blake Kozak, Senior Analyst at the marketing research firm. Yet the access control industry, along with the rest of security, saw a rebound afterwards and proved itself to be somewhat resilient. Europe, meanwhile, saw upgrades to new access control technologies as the main growth driver. Overall, according to IHS’s Blake, the American region was faster to pick up after the financial crisis, expanding by a compound annual growth rate of 0.2 percent from 2008 to 2013, compared to the -1.9 percent for EMEA. Asia, meanwhile, was the most resilient, growing by a CAGR of 4.4 percent from 2008 to 2013. “The security market’s unique characteristics allowed the industry to stay relatively free from the effect of the recession. Security is viewed as a long-term investment and overall

Matt Barnette, President, AMAG

Arjan Bouter, Head of Sales, Nedap Security Management

John Davies, MD, TDSi

necessity,” said Baudouin Genouville, Global Alliances and Integration Manager at Suprema. In fact, the access control industry is driven not so much by economic factors as it is by security-related events, which were aplenty since 2007. In the Middle East, conflicts have triggered greater security concerns. In North America, tragedies such as the Sandy Hook Elementary School shootings and the Boston Marathon bombings have also changed the ways people deal with security, especially at schools and campuses. “Access control, video, and visitor management systems have been widely deployed at most school districts around North America now, and if they haven’t, they are in the planning stages to be done,” said Matt Barnette, President of AMAG.

The security market's unique characteristics allowed the industry to stay relatvely free from the effect of the recession.

A Consolidating Industry A major development in the access control industry over the past eight years is consolidation. Perhaps the biggest driver for this phenomenon was IP, which allows different systems to be integrated into access control on the same IP network. Companies integrated resources and formed alliances to draft open standards that allow further integration and interoperability. PLAI agent, for example, is a standard developed by the Physical Security Interoperability Alliance to enable better physical and logical access control integration. Standard Offline Access Application, meanwhile, is a standard developed by Assa Abloy, Nedap, Dorma, and Zugang for offline locks. For biometrics, however, all major M&A deals with regard to security applications have basically stopped with 3M’s acquisition of Cogent Systems in 2010

and Safran’s acquisition of L-1 Identity Solutions in 2011. Yet, acquisitions in the non-security field continued to go on. One of the most famous cases was Google’s purchase of facial recognition technology company Viewdle. During this time, several famous merger and acquisition deals also occurred between companies seeking to boost product lines and regional presence. Some major examples include the merger between Kaba and Dorma in 2015 and Allegion’s acquisition of SimonsVoss Technologies also this year. “SimonsVoss is a top brand in Europe with a leadership market position in Germany,” said Patrick Shannon, CFO of Allegion. “By adding SimonsVoss to the Allegion family of brands, we are expanding our technological expertise in Germany, Europe, and the whole EMEA region, as well as strengthening our global leadership in electromechanical convergence.”

ADVERTISER INDEX

*The index is provided as an additional service. *The publisher does not assume any liability for errors or omissions.

SURVEILLANCE PAGE NO.

ADVERTISER

MAJOR ITEM

COUNTRY

E-MAIL

ADLINK TECHNOLOGY INC.

SURVEILLANCE

TAIWAN

tw@adlinktech.com

AXIS COMMUNICATIONS AB

NETWORK VIDEO SOLUTIONS

SWEDEN

contact-sap@axis.com

5, 7

DAHUA TECHNOLOGY CO., LTD.

SURVEILLANCE

CHINA

overseas@dahuatech.com

EVERFOCUS ELECTRONICS CORP.

CAMERA / DVR / IP CAMERA

TAIWAN

marketing@everfocus.com.tw

FLIR SYSTEMS CO., LTD.

SURVEILLANCE

HONG KONG flir@flir.com.hk

FUZHOU FRAN M&E TECHNOLOGY DEVELOPMENT CO., LTD.

DOME COVER

CHINA

sales@fjsmt.com

GKB SECURITY CORPORATION

IP CAMERA / NVR / HD SDI CAMERA / HD SDI DVR

TAIWAN

sales@gkbsecurity.com

HANGZHOU JUFENG TECHNOLOGY CO., LTD.

AHD DVR / CAMERA / IPC / NVR / HOME SECURITY

CHINA

oversea_sales@jufenginfo.com

HDPRO CO., LTD.

CCTV

KOREA

sales@hdprocctv.com

FRONT COVER, 9, 26, 27, 28, 29 HIKVISION DIGITAL TECHNOLOGY CO., LTD.

SURVEILLANCE

CHINA

overseasbusiness@hikvision.com

IDIS CO., LTD.

SURVEILLANCE

KOREA

sales@idisglobal.com

INFINOVA

CCTV

HONG KONG sales-hk@infinova.com

MEERE COMPANY INC.

CAMERA

KOREA

sales@cube-eye.co.kr

MILESTONE SYSTEMS

SURVEILLANCE

DENMARK

sk@milestonesys.com

INSIDE BACK COVER

PANASONIC SYSTEM NETWORKS CO., LTD.

VIDEO SURVEILLANCE

JAPAN

30, 31

PIXELPLUS CO., LTD.

SEMICONDUCTOR

KOREA

kahn@pixelplus.com

QNAP SYSTEMS, INC.

NVR / VMS

TAIWAN

nvr@qnap.com

RIFATRON CO., LTD.

DVR

KOREA

contact@rifatron.com

INSIDE FRONT COVER, 1 SAMSUNG (HANWHA TECHWIN CO., LTD.)

CCTV / DVR

KOREA

apriler@samsung.co.kr

SHENZHEN COMMANDER TECHNOLOGY CO., LTD.

CASING

CHINA

sjw@yjdcase.com

SHENZHEN NANFANG HANBANG TECHNOLOGY CO., LTD.

NVR, IP CAMERA

CHINA

sales@hanbangoverseas.com

2, 3

SONY CORPORATION SEMICONDUCTOR GROUP

SEMICONDUCTOR

JAPAN

SONY ELECTRONICS ASIA PACIFIC PTE. LTD.

NETWORK MONITORING SOLUTIONS

SINGAPORE

pro.info@ap.sony.com

WEBGATE INC.

DVR

KOREA

support@webgateinc.com

ACCESS CONTROL PAGE NO.

ADVERTISER

MAJOR ITEM

COUNTRY

E-MAIL

CHIYU TECHNOLOGY CO., LTD

ACCESS CONTROL / TIME ATTENDANCE

TAIWAN

sales@chiyu-t.com.tw

GIGA-TMS INC.

RFID MODULE / LOCK / READER

TAIWAN

promag@gigatms.com.tw

BACK COVER

HID GLOBAL

CARD, CARD READER

USA

asiasales@hidglobal.com

SUPREMA INC.

FINGERPRINT

KOREA

sales@supremainc.com

VOIM TECHNOLOGIES INC.

FINGERPRINT

KOREA

sales@ten-bio.com

PAGE NO.

ADVERTISER

MAJOR ITEM

COUNTRY

E-MAIL

ETHERWAN SYSTEMS, INC.

TRANSMISSION

TAIWAN

info@etherwan.com.tw

OTHER

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