Preface The new identity of RANCON as a brand landed finally! Over the past few months, the Brand and Communications team has been developing a new brand identity to better reflect the essence of who we are, where we are going and most importantly what are we going to achieve and aspire as a company. We’re excited to share it with you. In this book you’ll find the information and resources to guide customer interactions and develop corporate collateral with the same unique and consistent RANCON footprints. This book is just a start and will continue to evolve. We’ll let you know when there is a new version. If you have any questions about this guide or need templates or assets not included in this book, please send us a note to brand@rancon.com.bd [ 0 1]
Contents Winning heritage The logo story Value embedding logo Core purpose Personality Traits What makes RANCON, RANCON Brand positioning [ 0 2]
2 3 4 5 6 12 13
Brand prism Brand tree Visual identities Out of home touch points Press and media touch points Digital guidelines
14 15 20 45 82 91
THE WINNING HERITAGE Years of winning The brand laid its first stone in1979, 39 years ago, an enthralling wave of entrepreneurship comes onto reality. A ‘winning heritage’ starts writing its own story in the history of Bangladesh corporate culture.
[ 03 ]
Since the beginning to date, RANCON has been pioneer in delivering the best brands for the consumers of the country. Brands like Mercedes, Mitsubishi, SUZUKI motorcycles, Shell lubricants have been making its mark in Bangladesh with the rightful support of RANCON, and to a greater extent, RANCON has been creating own brands like Rangs Properties, RANKTEL to serve the needs of the consumers. RANCON’s core DNA is to become an entity which leaves an impression of hope, aspiration and success, surpassing all the common acronyms of current corporate arena.
THE LOGO STORY RANCON’s new pattern is not a new identity or forms or an absolute new expression. It is rather evolutionary; exhibits the content of glorious past and future entails with a trendsetting pattern. Final shape is triangular and it brings significant desire for growth and prosperity. Most importantly, triangle moves ahead with the help of leaning hand of the other two; likewise, in this particular case of RANCON logo- smaller Triangle represents core with the delta force of dynamism, direction and aspiration whereas the other leaning stripes means the rightful support of the SBUs towards a singular direction; To be the trendsetter in everything we do! Growth comes as derivatives.
Heritage and diversity
[ 04 ]
Core Metamorphosis & Growth Delta
Trendsetting Pattern by Challenging Conventions
OUR VALUES Passion to excel Think out of the box Have mutual respect Keep learning Leadership Have fun, be healthy
All these made us RANCON [ 05 ]
THE RANCON SYMBOL
Trendsetting through Challenging Conventions Leadership: The core triangle supports a network of significant bodies that lean onto parent company for guidance and support demonstrating institutional integrity. Passion to excel: The apexes keep growing, at greater heights, form an inward to upward perspective. Thinking out of the box: We just don’t fit into circles into squares, rather we are adaptive, versatile, dynamic and visionary identity that calibrates as it advances. Keep learning: Knowledge and experience is progressively added and becomes a pivotal point to move ahead to the pathways of success. Have mutual respect: Open minded to the others’ ideas and thoughts, aligned with organizational framework, we seek & act on opinions, with dignified manner. Have fun, be healthy: The inner spirit is to remain aligned and focused; only to be achieved through a concrete work-life balance, a catalyst to bring out the best. [ 0 6]
Company Philosophy
VISION
To be the trendsetter in all businesses we operate CORE PURPOSE The very reason why do we stand and aspire to excel
Challenge Convention
[07]
Brand personality Personality quotient for RANCON
[08]
The charisma of winners’ trait is that they never fear of failure, they are driven by ambition. We too are not different to that. We are doers, we act to collaborate, and we see things through and never stop trying something new, innovative and different. We possess ‘we can do’ attitude which makes us winner.
Winner [09]
Uncompromising
Conditioned for growth and for the best. We keep trying to achieve the best, we are uncompromising to attain what we strive to, we are uncompromising to anything that brings down our standard, we are uncompromising in thinking beyond the curve; We do not compromise, we are RANCON.
[10]
We never shy away trying new ideas or new ventures. Methods are our very own, we set the mark, and others just follow. We do not step into the footprints of others, we are unconventional yet we set sail for success.
Maverick [11]
We are upfront with our customers, colleagues, suppliers and associates. No hidden agendas and no ulterior motives. Transparent is ‘talks’ and ‘ways of doing things’ are our core patterns.
Straightforward [12]
Brand ideas What made RANCON, RANCON
[13]
Brand idea that defines us Why RANCON?
We stand up for our customers to achieve & aspire the unprecedented What we offer?
Idea that defines RANCON
Affordable, Unparalleled & diverse set of products and services
Be the trendsetter by challenging conventions
How we behave?
In Pursuing brilliance, we do always find a customer solution-centric way
Who we are?
Uncompromising Maverick Straight-forward Ahead of the curve [14]
Brand positioning Value proposition of RANCON
[15]
Brand Positioning
Promise Brilliance in everything we do
Personality Traits
We are the bearer of winning genes who set the trend for the others to follow, we operate to achieve excellence in exceptional methods, for ‘growth’, we are uncompromising; and we act together, we are straight forward to win; Nothing more, nothing less! Rational Attributes Unparalleled service experience Excellent Track record Business Innovation
Winner Maverick Straightforward Uncompromising
Reasons to believe
Emotional attributes 39 years winning spirit
• Winning heritage
Premium in Class
• First Mover • Diversity
• Service excellence
Diverse exposure Invaluable contribution to employee being
Trendsetting through Brilliance is the name of the game for us. We harness and nurture excellence in what we can deliver to our valued clients both in terms of products and services.
Value pillars • Passion to excel
• Think out-of-the Box • Have mutual respect • Keep Learning • Leadership • Have fun, be healthy Core purpose
To be the trendsetter in every business we operate
[16]
Brand prism The way people perceive us
[17]
Sender’s view
Physique First-Class I Contemporary Delta force I All out winning
Personality Winner I Trendsetter I Straightforward Exceptional I Uncompromising
Corporate best in class events and sponsorships Winning hearts of customers
Reflection Aspiring to be a World class conglomerate in Bangladesh driving brilliance in what it does/act/approach ( through examples)
Culture Glocal mindset I Open-minded Mutual respect
Internaliza�on
Externaliza�on
Relationship
Self-Image Go-getter I Maverick Result-oriented
- Most appropriate for media and PR related communication [18]
Brand tree House of prestigious brands in one quarter
[19]
BRANDED HOUSE
HOUSE OF BRANDS
ENDORSEMENTS/ JVS
M O T O R S
A U T O
I N D U S T R I E S
I N D U S T R I A L
S O L U T I O N S
B R A NDS W E R E P R E S E NT
[20]
Logo style guide Styles we represent
[21]
[ 22]
[ 23]
L OGO D ETA IL S
Original Logo
Clear space around logo
Minimum size of the logo
1.25�
1/2 height of
[ 24]
[ 25]
[ 26]
P R IMA RY C OL OR S
RG B
RGB
R GB
RGB
R -3, G-56, B-111
R-99, G -100, B-101
R-255, G -2 55, B -255
R-0, G -0, B -0
CMY K
CMYK
C M YK
CM YK
C - 9 9 , M -77, Y-11, K-33
C-58, M-49, Y-48, K-26
C-0, M-0, Y-0, K -0
C-75, M-68, Y-67, K -90
HE X
HEX
H EX
HEX
#03386F
#636465
#F F F F F F
#000000
[ 26]
S EC ON D ARY C OL ORS
RG B
RGB
RGB
RGB
RGB
RGB
R-0, G-2 7 , B-5 8
R- 0, G -38, B- 73
R - 0 , G- 4 7 , B- 9 0
R - 1 5 3 , G- 1 5 3 , B-153
R-216, G-210, B-201
R-122, G-111, B-102
CMYK
CMYK
CMYK
CMYK
CMYK
CMYK
C-99, M-7 7 , Y-3 3 , K-6 6
C-99, M - 77, Y-28, K- 5 5
C - 9 9 , M- 7 7 , Y- 2 2 , K- 4 4
C - 4 3 , M- 3 5 , Y- 3 5, K-02
C-15, M -14, Y-18, K-0
C-51, M -49, Y-55, K-17
HE X
HEX
HEX
HEX
HEX
HEX
#00 1 B3 A
#002649
# 0 0 2 F5 A
#999999
#D8D2C9
#7A6F66
[ 27]
T H E D OS
The original logo can be used on white or light appropriate background
The logo can be used in our grey
In terms of black background, logo has to be white
Our grey can be used as background when logo is white
The logo can also be used in our blue
Our grey can be used as background when logo is white
[ 28]
In terms of black & white production, logo can be black on white or light greys
If there is a need for a gradient background, two color gradient can be used
T H E DO N’ T S
Do not chage symbol/icon color to any other color than what is mentioned
Do not use any other color in logo than the ones mentioned
In terms of black background, do not use original logo (blue icon)
Do not use logo on any random gradien background
Do not stretch logo without proportion
Do not use white logo on light color
[ 29]
Do not pinch or bulge logo
Do not use blue logo on dark color
Fonts Our alphabets
P R I M A RY F O NT: B A NG A LI K O NGS H O M J
T HE DON ’ TS
KongshoMJ (Regular)
i¨vbKb
KongshoMJ (Italic)
A Av B C D E F ঌ G H I J KLMNOPQRSTUVWX YZ_`abcdefghijklmn vw x z ‚ … † ˆ † v †Š rts u 0123456789
KongshoMJ (BOLD ITALIC)
Do not chage symbol/icon color to any other color than what is mentioned
KongshoMJ (BOLD)
i¨vbKb
A Av B C D E F ঌ G H I J KLMNOPQRSTUVWX YZ_`abcdefghijklmn vw x z ‚ … † ˆ † v †Š rts u 0123456789
In terms of black background, do not use original logo (blue icon)
i¨vbKb
Do not use any other color in logo than the ones mentioned
Do not stretch logo without proportion
Do not use logo on any random gradien background
Do not use white logo on light color
i¨vbKb
[ 30]
A Av B C D E F ঌ G H I J KLMNOPQRSTUVWX YZ_`abcdefghijklmn vw x z ‚ … † ˆ † v †Š rts u 0123456789 Do not pinch or bulge logo
A Av B C D E F ঌ G H I J KLMNOPQRSTUVWX YZ_`abcdefghijklmn vw x z ‚ … † ˆ † v †Š rts u 0123456789 Do not use blue logo on dark color
T E R T I A RY F O NT A D O B E CA SLO N P RO
RE G U LAR
AB C DEFG H IJ KL MNO PQRST UVWXY Z ab cd e f g hi j k l mno pqr s tuvwxy z , . /; ’[]\< > ? : ”{}|-= ! @ #$%^& *()_+ 1234567890
I TA L I C
ABCDEFGHIJKLMN OPQRST UVWX YZ abcde fghijklmnopqrst u vwxyz ,./;’[ ] \<>?:”{ } |-=! @#$%^&*()_+ 1234567890
S EM I B O LD
A BC DEF GH I JKL MNOP QRST U VWXYZ a b c d ef g hi j kl mnop qrst uvwx y z ,./;’[]\< > ? :” {}|-= ! @#$%^&*()_+ 1234567890
SEMIBOLD I TA L I C
ABCDEFGHIJKLMN OPQRST U VWX YZ abcde fghijklmnopqrst uvw xy z ,./;’[ ] \<>?:”{ } |-=!@#$%^&*()_+ 1234567890
B O LD
A B CD EFGH IJKL MN O PQ RST U VW XYZ a b cd ef g hi jkl mn o pqrst u v wxy z ,./;’[]\< > ? :”{}|-= ! @#$% ^& *()_+ 1234567890
B OL D I TA L I C
ABC DEFGHI JK LMN OPQRST UV WX YZ a bc de fghijklmnopqrst uvwxyz ,./;’[]\<>?:”{}|-=!@#$%^&*()_+ 1234567890
[ 31]
P R I M A RY F O NT - PA R T I F UTURA LI G H T
A B CDE FGH I J KL M NOP QR ST U VW X Y Z a bc d e fghi j kl mno p q rs t u v w xy z ,./ ; ’[]\<>? :”{}|-=!@#$% ^ & *( ) _ + 1 2 34567890
L I GH T OBLIQUE
A B CDEF GHIJ KLM N OPQRSTUV WXYZ a b cd ef g hijk lm nop q rstuvw xyz ,./;’[]\<>? :” {}| -=!@#$%^&* ( ) _+ 1234567890
ME DI U M
A BCD EFG H IJ K LMN O P QR S T U VW X Y Z abcde fg h ijklmn opqr s t uv w x y z , . /;’ [ ] \<>? :”{}|-=!@# $ % ^ & *()_ + 1 2 34567890
MEDIUM OB L I QU E
A B C DE F GHIJKL MNO PQ R STUVW XYZ abcdef g h ijk lmn o pqr st uvwx y z , . /; ’ []\<>?: ”{ } |-=! @#$%^&* ( ) _+ 1234567890
BO O K
A BCD EFG HI J K LMNOP Q R S TU VWX YZ a b cdef gh ijklmn opqr st uv w x y z , . / ;’[]\<> ? :”{}|-=! @ # $ % ^ & *()_ + 1 2 34 5 6 7 8 9 0
BOOK
[ 32]
ABC D EFGHIJ KLMNOP QRSTU V W XYZ a b c d efg h i j klmn op q rst uvwxyz ,./ ;’ []\ <>?:” { } |- =!@#$%^& * ( ) _+ 1234567890
P R I M A RY F O NT - PA R T I I
FU T U R A HEAV Y
A B CD EFG H I J K LM N O PQR S T UV W X Y Z abc d efgh ijkl m n o p q r s t u v w x yz ,./;’ [] \ <>? :”{ } | -=! @#$ % ^ & *( ) _ + 1234567890
BOL D
A BCD E FG H I J KL M N O P Q R S T U V W X YZ abc d e f ghi j kl m no p q rs t u v w x y z ,./ ;’ []\ <>? : ” { } | - =!@# $ % ^ & * ( ) _ + 1 23 4567890
E X TR A B OL D
H E AV Y OB L I QU E
BOLD O B L I Q UE
ABCD E F GHI J K L MNOPQ R S T U VWX YZ abcd e f gh i j k lmn o p q r s t u v wxy z ,./; ’ []\ < > ? : ”{}| -=!@#$ % ^&* ( ) _ + 123 4 5 6 7 8 9 0
E XT R A BO L D O BL I Q UE
[ 33]
ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k lm n o p q r st u v w x y z , . / ; ’ [ ] \ < > ? : ” { } | - = ! @ # $ % ^ & * ( ) _+ 1234567890 A B C D E F G H I J K L M N O P Q R S T U V W XY Z a b c d e f g h ijk lm n o p q r s t u v wx y z , . / ; ’ [ ] \ < > ? : ” { } | -= ! @ # $ % ^ & * ( ) _+ 1234567890 A B C D E F G H I J K L M N O P QR S T U V W X Y Z a b c d e f g h ijk l m n o p q r s t u v w x y z , . / ; ’ [ ] \ < > ? : ” { } | - = ! @ # $ % ^ & * ( ) _+ 1234567890
S E CO NDA RY F O NT - PAR T I AVEN I R LIGHT
ABC DEFGHIJKLMNO P Q RS T UVWXY Z a bcdefghijklmnopqr s t u v wx y z ,./;’[]\<>?:”{}|-=!@#$%^ &* ()_+ 1 2 34567890
LI G HT OBLI QUE
AB C DE F GH I J K L M NOP QR ST U V W X Y Z ab c d ef g hi j k l m no p q r st uvw x yz , . /; ’ [ ] \< > ?: ” { } | - = !@ # $ % ^ & * ( ) _ + 1234567890
B O OK
ABCDEFGHIJKLMNO P Q RS T UVWX Y Z a bcdefghijklmnopq r s t u vwxyz ,./;’[]\<>?: ”{}|-=! @# $ %^&* ()_+ 1234567890
BOOK OBLIQU E
A B C DE FGH I J K L M NOP QR ST U V W X Y Z ab c d ef g hi j k l m no p q r st uv w x y z , . /; ’ [ ] \< > ? : ”{ } | - = ! @ # $% ^ & * ( ) _ + 1 234567890
ABCDEFGHI JKLMN O PQ RS T UV WX Y Z a bcdefghijklmnopq r s t u vw x yz ,./;’ [ ] \ <>?: ”{}|-=! @# $ % ^&*()_+ 1234567890
M EDI UM OBLI QUE
A B C DE F GHI J KLM N O P Q R S T U V W XYZ ab c d ef g h i j kl m n o p q rs tu v w xy z , . / ; ’ [ ] \ < > ? : ”{ } | - = ! @ # $% ^ & * ( ) _ + 1 234567890
M E D I UM
[ 34]
S E CO NDA RY F O NT - PAR T I I
AV E NI R H E AV Y
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ,./;’[]\<>?:”{}|-=!@#$%^&*()_+ 1234567890
HE AV Y OBL I Q U E
A BCD E F G HIJ KL M NO P QR S T U V W XY Z ab cd e f g h i j kl m n o p q rs tu v wxy z , . /; ’ []\< > ? : ” {}|- = ! @#$%^ &* ( ) _ + 1234567890
B L AC K
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ,./;’[]\<>?:”{}|-=!@#$%^&*()_+ 1234567890
BL ACK O BL I Q UE
ABCD E FG H I J K LMNOP QRS T UVWX YZ ab cd e fg h i j kl m n o p q r s t u vw xyz , . / ; ’ [ ] \ < > ?: ”{}|- = ! @#$%^ & *()_ + 1234567890
[ 35]
VISUAL IDENTITY- Marketing collaterals
- RANCON corporate logo - Companies adapting dynamic logo - Companies adapting RANCON corporate identity
[36]
RANCON corporate logo
[ 37]
[ 38]
L E T TER HEA D
[ 39]
[ 40]
[ 41]
[ 42]
[ 43]
LA NYA RD
[ 44]
V IS ITO R ID
[ 45]
5 INCH
2 i n c h a c c o rd i n g t o l o g o ra tio
8 INCH
[ 46]
BU SI N ESS C A R D ( L AN D S C AP E )
H ea d li ne - 1 0 p t (Fur ur a s td Medium) Sub H ea d line- 7 p t ( Furura std book)
3. 5 in
0 .2 5 i n 0 .2 5 i n ROMO ROUF CHOWDHURY Managing Director +88 017 7777 7777 romo@rancon.com.bd
2 . 2 in
0 .2 5 i n
R A N C O N H O L D I N G S LT D RANGS Bhaban Bir Uttam Ziaur Rahman Road Dhaka-1215, Bangladesh +88 019 9999 9999 w w w. r a n c o n . c o m . b d
1. 8 in
0. 8 in
0 .2 5 i n
0 .2 5 i n
HO RIZ O NTA L BU S INES S CARD
[ 47]
BU SI N ESS CAR D ( P O R T R AI T )
H ea d li ne - 1 0 p t (Fur ur a s td Medium) Sub H ea d line- 7 p t ( Furura std book) 2. 2 in
ROMO ROUF CHOWDHURY Managing Director
3 . 5 in
+88 017 7777 7777 romo@rancon.com.bd
R A N C O N H O L D I N G S LT D RANGS Bhaban Bir Uttam Ziaur Rahman Road Dhaka-1215, Bangladesh +88 019 9999 9999 w w w. r a n c o n . c o m . b d
0. 8 in
V ER TICA L B U S INES S CA RD [ 48]
BU S INES S CA RD WITH WRA PPING PAP ER
[ 49]
Companies adapting dynamic logo
[ 50]
R A N C O N O C E A N A LT D RANGS Bhaban, Bir Uttam Ziaur Rahman Road, Dhaka-1215, Bangladesh +88 019 9999 9999 | hello@rancon.com.bd
w w w. r a n c o n . c o m . b d
L E T T E R H E AD
[51]
S IZ E- W- 1 0 .5 ”X H- 4 .4 ”
CENTER FLAP 8 pt
0 . 45 i n
w w w. r a n c o n o c e a n a . c o m . b d
0.45 in
R A N C O N O C E A N A LT D RANGS Bhaban, Bir Uttam Ziaur Rahman Road, Dhaka-1215, Bangladesh +88 019 9999 9999 | hello@rancon.com.bd
w w w. r a n c o n o c e a n a . c o m . b d
0.35 in
2 in
E N VEL O P E
[52]
BU SI N ESS C AR D
H ea d li ne - 1 0 p t (Fur ur a s td M edium ) Sub H ea d line- 7 p t ( Furura std book)
3. 5 in
0 .2 5 i n 0 .2 5 i n ROMO ROUF CHOWDHURY Managing Director +88 017 7777 7777 romo@rancon.com.bd
2.2 in
0 .2 5 i n
R A N C O N O C E A N A LT D RANGS Bhaban Bir Uttam Ziaur Rahman Road Dhaka-1215, Bangladesh +88 019 9999 9999 w w w. r a n c o n . c o m . b d
1. 8 in
0. 8 in
0 .2 5 i n
0 .2 5 i n
B U SI N E S S C AR D
[ 53]
Te r m s & C o n d i t i o n s L i n e 1 Te r m s & C o n d i t i o n s L i n e 2 Te r m s & C o n d i t i o n s L i n e 3
Signature of Authority
R A N C O N O C E A N A LT D
THE MASTER ARTIST Managing Director
[ 43]
RANGS Bhaban Bir Uttam Ziaur Rahman Road Dhaka-1215, Bangladesh +88 019 9999 9999 w w w. r a n c o n . c o m . b d
ID CARD
[ 54]
Companies adapting RANCON corporate identity
[ 55]
[ 43]
I D C AR D
[ 56]
LET T ER H EAD
117/A, Old Airport Road, Bijoy Sarony, Tejgaon, Dhaka 1215 Corporate Office: Phoenix Tower, 8th Floor, 407 Tejgaon I/A, Dhaka 1208, PABX +8809617112233 www.rankstelecom.com
ENV ELO PE
[ 57]
0 .2 5 i n 0 .2 5 i n
.3 5i n
0 .2 5 i n 0 .2 5 i n
117/A, Old Airport Road, Bijoy Sarony, Tejgaon, Dhaka 1215 Corporate Office: Phoenix Tower, 8th Floor, 407 Tejgaon I/A, Dhaka 1208, PABX +8809617112233 www.rankstelecom.com
0.35 in
Size 85 mm X 55 mm
Md Masudur Rahman Chief Financial OfďŹ cer +8801709 632 841 masudur.rahman@rangs.com
Ranks Telecom Ltd. 387, Tejgaon I/A Dhaka-1208, Bangladesh. +880 9617112-233 www.rankstelecom.com
B U S INES S CA RD
[ 58]
VISUAL IDENTITY (Others) RANCON Corporate Brand
[59]
1. 5 in Logo (Same Proportion)
FLASH DRI V E
[60]
3. 5 c m Logo (Same Proportion)
TI SSU E BO X
[61]
3. 5 cm Logo (Same Proportion)
TI SSU E BO X
[62]
DESK C AL E NDA R
[63]
3. 5 cm Logo (Same Proportion)
PEN
[ 64]
2. 5’x 2. 5’
2. 5 inch acc ording to main logo ratio
PENH OL D E R
[ 65]
5cm
5.5 cm
KEY R I N G
[ 66]
1 inch 1 .8 I NC H 2 I NC H
RUB B ER STAMP
[ 67]
1inch- Lo go ( S ame Proportion) 0.5 inch- D ate (Futura Font)
1:1
PIN B U T T O N B AD G E
[ 68]
2.5’ x2.5’
2.5 inch a cco rding to D elta ra tio
T-SHI R T ( R O UN D N E C K )
[ 69]
2 . 5 â&#x20AC;&#x2122; x2 . 5 â&#x20AC;&#x2122;
2 inch a cco rding to lo go ra tio
T-SHI R T ( P O L O )
[ 70]
2 . 5 i n ch a c c o rd i n g t o Delta ratio
NCON
RA
RA
NCON
NCON RA
NCO N RA
FORMAL SH IR T
0.5 mm
[71]
CU FFL I N K S
5 mm
5 mm 5 mm
[ 72]
2. 5â&#x20AC;&#x2122;x2. 5â&#x20AC;&#x2122;
2. 5 inc h ac c ording to main logo ratio
W I N D B RE AK E R
[ 73]
www.ran con .com.bd 3 inch Font: Futura Std B ook
WI N D B R E AK E R
[ 74]
2.5â&#x20AC;&#x2122; x2.5â&#x20AC;&#x2122;
2 .5 i nch a c c o rd ing to l o g o ra tio
CAP
2 inch acc ording to logo ratio
[ 75]
2 inc h ac c ording to logo ratio
1 inch a c c o rd i n g t o logo ratio
C ROC K ERI ES
[ 76]
C R OC K E R I E S [ 77]
2 inc h ac c ording to main logo ratio
2 inch acc ording to main logo ratio
CROC K ERY
[ 78]
Vehicle branding RANCON Corporate Brand
[79]
[ 8 0]
S TA FF B U S (S ID E V IE W )
[ 8 1]
S TA FF B U S (S ID E V IE W )
[ 82 ]
STAFF BUS (SIDE VIEW)
1. Vehicle - DM JHA 140114 Model - Fuso 2010 Length – 23 feet, Weight – 6 feet 2. Vehicle – DM JHA 110872 Model – Yotong 2016 Length – 22.5 feet, Weight – 7.5 feet
Front Glass 2 ft www.rancon.com.bd
1.8 ft
Roof Top 3 ft www.rancon.com.bd
2.8 ft
#02386f
Front/Side of Bus #989898 6 inch 2.5 ft
[ 83]
M I C R O B US ( T O P )
[ 84]
MI C RO B U S ( R E AR V I E W)
[85]
M I C R O B US ( S I D E V I E W)
[86]
Brand Guideline Digital Platform
[87]
E- mail communications
[ 88]
E M A I L C OM M U N IC AT ION T EMP L ATE (A D MIN )
[ 89 ]
E M A I L C OM M U N IC AT ION T E M PL ATE (FIN A N C E )
[ 90 ]
E M A I L C OM M U N IC AT ION T E M PL ATE (H OLID AY )
[ 91]
E M A I L COM M U N IC AT ION T E M PL AT E (N E W JOIN E R S )
[ 9 2]
E M A I L C OM M U N IC AT ION T E M PLATE (A D MIN )
[9 3]
E M A I L C OM M U N IC AT ION T E M PL ATE (MD â&#x20AC;&#x2122; S N OTE )
[ 94 ]
E- mail signature
[ 95]
E -MA IL S IG N AT URE
FONT NAME : FUT URA BOOK FONT SIZE: 13 (BOLD) 12 (REGULAR)
2 PT
Lorem Ipsum UX Designer +8801254569800
2 PT 2 PT
RANCON Oceana Limited 117, Dadarghat, Chittagong asmarif@rancon.com.bd http://www.rancon.com.bd
RANCON Holdings Limited 117, Old Airport Road Bijay Sharani, Tejgaon, Dhaka-1215, Bangladesh asmarif@rancon.com.bd http://www.rancon.com.bd
RANCON corporate logo
Lorem Ipsum UX Designer +8801145689000
Companies adapting dynamic logo
[ 96]
2 PT 2 PT
Lorem Ipsum UX Designer +8801701845300
2 PT
RANGS Properties Limited I/A, 215 Bir Uttam Mir Shawkat Sarak, Dhaka 1208 asmarif@rancon.com.bd http://www.rancon.com.bd
Companies adapting RANCON corporate identity
Powerpoint Template
[ 95]
Website
[ 97]
RANCON Corporate LOGO (Website)
Favicon
RANCON
R A N CO N H O L DI N GS LIMIT ED
LOGO Placement
L I G HT B A CK GROUND
D AR K BAC KGR OU N D
RANCON
RANCON http://suzuki.com.bd/
H O ME
http://suzuki.com.bd/
ABOUT US
C O MPA N Y W E B
ME D I A
CAREER
HO ME
PRI M A RY LOGO
A B O UT US
R EVER SE L OGO
[ 98]
CO MPA NY WE B
ME DIA
CA RE E R
Companies adapting dynamic logo (Website)
Favicon
RANCON OCEANA
R A N C O N O C E A N A LI M IT E D
https://www.ranconoceana.com/
COMPANIES FOLLOWING THIS GUID E LI N E A R E
[ 99]
Favicon
Suzuki
S UZUKI
http://suzuki.com.bd/
COMPANIE S FOL LOWING THIS G U IDE L INE A R E
M O T O R S
[ 100]
ABOUT US C OM PAN Y N AM E M U ST BE PR ESEN T IN T H E D ESC R IPT ION .
CO MPA N I E S F O L LO W I N G T H I S G U I D E L I N E AR E
[ 101]
C O M PA N I S H AV I N G O W N B R A N D SYMBOL
Favicon RANKSTEL
RANKSTEL
https://www.rankstelecom.com/
COMPANIES FOLLOWING THIS GUIDELINE ARE
[ 102]
Favicon
Rangs Properties ltd.
RANGS P R O P E R T I E S L I M I T E D
https://www.rangsproperties.com//
CO MPANIE S F O L LO W ING THIS G U IDE L INE A R E
[ 103]
Favicon
Mitsubishi
M ITS UB IS HI
http://suzuki.com.bd/
COMPANIE S FOL LOWING THIS G U IDE L IN E AR E
[ 104]
P L A CE ME NT- W E B S IT E F O O T ER T Y P E - S TAT IC ME A S URE ME NT- 3 5 % O F F O O T E R ( A S P E R LO G O PR O PO RT I O N )
LI G H T B A C K G R O U ND
DARK BACKGROUND INSPACE
INSPACE
http://inspace.com.bd/
http://inspace.com.bd/
H OM E
ABO U T U S
C O M PAN Y W EB
M ED I A
C AR EER
H OM E
P R I MA RY LO G O
ABOUT US
REVERSE LOGO
A R AN CO N CO M PAN Y â&#x20AC;&#x153; W I L L BE ADDED AT T H E F O O T E R O F W E B S I T E F O R CO M PAN I ES AD O PT I N G R AN CO N CO R P O R AT E I D E N T I T Y
[ 105]
C O M PA N Y W E B
MEDIA
CAREER
WEBSITE
C OMPA N Y DE S CRI P TI O N/ A B O UT US S ECT ION
TYPE 1 A DD A RAN CON COMPANY A LONG WI T H T H E C OMPAN Y NAME.
[ 106]
Social Media General Guideline
[ 107]
PROF I LE P I CT URE : 180 x 180 pixels Unlike the cover photo, which only appears on your Facebook
This area is not visible in smartphone
keep the content within this area for smartphone and desktop screen visibility
page, your Facebook profile picture will be seen on your page,
640x360
820x310
C OV E R P H OTO: 820 x 310 pixels (a preferred maximum file size of 100 KB) You can edit and add creative images as your cover photo that represents you or your business in the correct sense. – Appear
on posts where you comment, on the timelines of others
on page at 820 x 310 pixels
where you post messages, in search results of Facebook’s Open Graph and so on. In short, it represents you at most
This area is not visible in smartphone
– Anything less will be stretched.
180x180
– Minimum size of 399 x 150 pixels.
places on the largest social networking platform.
– Smartphones display as 640 x 360 – For best results, upload an RGB / JPG file less than 100 KB. – Images with a logo or text maybe best as a PNG file.
S H A R E D IMA GE : 1200x630
1200 x 630 pixels You can engage your friends or business followers in meaningful conversations by sharing useful images on your Facebook timeline. These will appear in the news feeds of your friends and followers. Check this post for more information on image sizes for Facebook
1200x627
HIGH L I G HT E D I MAG E :
S H A R E D L IN K : 1200 x 627 Image Guidelines: – Recommended upload size of 1200 x 627
Image Guidelines
– Square Photo: Minimum 154 x 154px in feed.
– Will appear on your page at 843 x 504 pixels.
– Square Photo: Minimum 116 x 116 on page.
– Choose a higher resolution at that scale for better quality.
– Rectangular Photo: Minimum 470 x 246 pixels in feed. – Rectangular Photo: Minimum 484 x 252 pixels on page.
843 x 504
[ 108]
Facebook will scale photos under the minimum dimensions. For better results, increase image resolution at the same scale as the minimum size.
E V E N T I M A GE :
E V E N T I M A GE 1 92 0 X 1 0 8 0
IMAGE GUIDELINE - FA C E B O O K W I L L S C A L E D O W N TO M I N I M U M D I M E N S I O N S 4 7 0 X1 7 4 .
1920X 1080
- SHOWS IN FEED: 470X174
[ 109]
FACE B O O K PA GE
FA C E B OOK E V E N T PA GE
[ 110]
BACKGROUND IMAGE:
1536 x 768
1536 x 768px
Recommended:1536 x 768 pixels. Minimum size of 1192 x 220.
400 x 400
Maximum 4MB. Appears as 1400 x 425 pixels. Image types include: PNG, JPG or GIF.
BUSINESS / CAREER COVER PICTURE: 974 X 330 PIXELS IMAGE GUIDELINES:
MINIMUM 974 X 330 PIXELS. MAXIMUM 2 MB. LANDSCAPE LAYOUT.
STANDARD LOGO:
PNG, JPG OR GIF.
400 x 400px
974 X 330
Image Guidelines – 400 x 400 pixels recommended (300 x 300 minimum and resized to fit). – Maximum 4 MB (Square layout). – PNG, JPG or GIF.
SQUARE LOGO: 60 X 60PX
IMAGE GUIDELINES – 60 X 60 PIXELS (RESIZED TO FIT).
BUSINESS BANNER IMAGE: 646 X 220 PIXELS
– MAXIMUM 2 MB. – PNG, JPG OR GIF.
646 x 220
IMAGE GUIDELINES – MINIMUM 646 X 220 PIXELS. – MAXIMUM 2 MB. – LANDSCAPE LAYOUT. – PNG, JPG OR GIF.
[ 111]
[ 112]
C H A N N EL C OVER PIC T U R E:
CHANNEL PROFILE PICTURE
-2560 -1855 -1546 -2560
400 x 400px Image Guidelines
– 400 x 400 pixels recommended (300 x 300 minimum and resized to fit). – Maximum 2 MB (Square layout).
X x x x
1 4 4 0 p i xe l s ( fo r d e skto p ) , 4 2 3 p i xe l s ( fo r ta b l e ts) , 4 2 3 p i xe l s ( fo r sm a r tp h o n e s) , a n d 1 4 4 0 p i xe l s ( fo r TV )
T h e si ze s a r e o p ti m i se d fo r th e d i ffe r e n t p l a tfo r m s a s Yo u Tu b e vi d e o s a r e o fte n str e a m e d u si n g a n y o f th e a b o ve m e n ti o n e d p l a tfo r m s. A l so , th e vi d e o ch a n n e l co ve r i m a g e sh o u l d te l l yo u r vi e w e r s m o r e a b o u t th e ki n d o f vi d e o s th a t th e y w i l l p r o b a b l y b e a b l e to vi e w o n yo u r ch a n n e l .
– PNG or JPG
2560X1440
CHANNEL THUMBNAIL SIZE 2560x1440 pixels Image Guidelines – Less Tan 2 MB (2560x1440). – PNG or JPG
1540X427
[ 113]
[114]
H E ADER PHO TO :
1500 x 500 pixels (a m ax i m u m 1 0 M B f i l e s i z e ) You can use an eye-catch y, c r e a t i v e i m a g e f o r y o u r high-r esolution header ph o t o o n y o u r Tw i t t e r p r o f i l e page. A s a business, you r Tw i t t e r p a g e h e a d e r p h o t o should be in sync with yo u r l o g o , t a g l i n e a n d b r a n d .
I N- ST REAM PHO TO :
440 x 220 pi xel s (a maxi mum 5 MB f i l e si ze f or phot os and 3 MB f i l e si ze f or ani mat ed gi f s) You can post up t o f our pi ct ures al ong w i t h your t w eet s on t hi s pl at f orm. For every i n-st ream pi ct ure, an i mage l i nk i s creat ed w hi ch t akes up t he Tw i t t er charact er space. You si mpl y need t o mai nt ai n t he 2: 1 rat i o of t he i mages w hi ch can be reduced t o a smal l er versi on t o eff ect i vel y f i t your f ol l ow er â&#x20AC;&#x2122;s st ream.
PROFILE PHOTO: 400 x 400 pixels / D ispla y s a t 2 0 0 x 2 0 0 p i x e l s ( a maximum 100 KB file siz e )
[115]
[116]
P R O F I L E I M A G E 25 0 X2 5 0 -R ecom m ended 250 x2 5 0 -M i ni m um 120x120 -M axi m um 5200x5200 (2 0 MB MAX) -I m age Type: JP E G, G IF o r PNG
2 5 0 X2 5 0 1 0 8 0 X6 0 8
COVER I MAGE 1080X608 -Recommended 1080x608 -Minimum 480x270 -Maximum 2120x1192 -I mage Type: JPEG or PNG
SHARED I MAGE 497X373 S H A R E D I M A G E :150 X1 5 0 1 5 0 X1 5 0 497X373
S H A R E D V I D E O : 49 6 PX W IDE
[117]
GO OGLE P LUS PA G E
[118]
11 0 X 11 0
PROFI L E P IC T U R E : 11 0 X 11 0 P IXELS
PHOTO T H U M B N A IL S :
161 X 161
1 6 1 X 1 6 1 P IX E L S FO R A L L T Y P E S O F I N S TA G R A M I M A G E S , Y O U NE E D TO M A IN TA IN A N A S P E C T R AT I O O F 1 : 1 . S O , A L L Y O U R IM A G E S W I L L A P P E A R IN S Q U A R E DI M E NS I O N S . Y O U N E E D TO TA K E S P E C IA L C A R E W I TH TH E IM A G E Q U A L I T Y B E C A U S E L IM IT E D TE X T CO N T E N T I S S H A R E D O N T H I S P L AT F O R M . I T I S M O R E A B O U T T H E P I C T U R E S A N D V IS U A L S
VIDEO TO STO RIES: 7 5 0 X 1 3 3 4 PIXEL S ON IN STAGR AM , YOU C AN U PL OAD A VID EO TO YOU R TIM EL IN E OR SH AR E IT TO IN STAGR AM STOR IES. TH E C OR R EC T SIZE TO U SE WIL L BE D ETER M IN ED BY WH ER E YOU PU BL ISH IT. TH E M AXIM U M D U R ATION OF TH E VID EO SH OU L D BE 1 0 SEC ON D S
750 X 1334
1080 X 1080
LANDSC A P E S IZ E : 1 0 8 0 X 5 6 6 P IXEL S
1080 X 566
PHO TO SIZE: 1080 X 1080 PIXELS
PORTRA IT S IZ E :
1 0 8 0 X 1 3 5 0 P IX E L S I NS TA G R A M P O RT R A IT S IZ E R E C O M M E N D E D : 10 80 P X X 13 50 P X . HO W E V E R , I N S TA G R A M W IL L S H O W I T A S A 6 00 X 74 9 P I X E L I M A G E .
1080 X 1350
[119]
I N STAGRA M PA G E
[120]
Out of home touch points
[121]
S TA ND A RD SIGN AG E COLOR OPTION 01
FASCIA- A R T W O RK CO DE
DE TAI LS
A
S INGLE
B
DIS TR IB UTO R
C
DEALER
D
S ER V IC E
FASCIA-AR T WORK
DI S T R IB U TO R NAM E
DEALER NAME DISTRIBUTOR NAME
SERVICE [ 122]
DISTRIBUTOR NAME
STAN D ARD SI G NAG E COLOR OPTION 01
FA S C IA- AR T W O R K COD E
D E TAI LS
A
SI NGLE
B
D I ST RI BUTO R
C
D E ALE R
D
SE R VI CE
FASCIA-AR T WORK
i¨vbKb wWw÷ªweDUi wWjvi wWw÷ªweDUi
mvwf©m [ 123]
wWwֻweDUi
S TAND A RD SIG N AGE COLOR OPTION 02
FA SCIA -A R T W OR K COD E
D E TAI L S
A
J O I N T V ENT U RE
B
D I S T R I BU TOR
C
D EA LER
D
S ER VI C E
FA S CIA -A R T W O R K
DI ST RI B UTO R N A ME
DEALER NAME DISTRIBUTOR NAME
SERVICE
[ 123]
DISTRIBUTOR NAME
STAN D A RD S I G NA G E COLOR OPTION 02
FA S C I A - A R T W O R K COD E
D E TAI L S
A
JOI NT V ENT U RE
B
D I S T RI BU TOR
C
D EAL ER
D
S ER V I C E
FA S CIA -A R T W O R K
wWwֻweDUi wWjvi
wWw÷ªweDUi mvwf©m
wWwֻweDUi
STANDARD SIGNAG E COLOR OPTION 03
FA SCI A-AR T WORK CO DE
D E TAI LS
A
J OI NT V ENTURE
B
D I S T RI BUTOR
C
DEALER
D
SERVICE
FASCIA-AR T WORK
D I S T R I B U TO R N A M E
DEALER NAME DISTRIBUTOR NAME
SERVICE
[ 124]
DISTRIBUTOR NAME
STANDARD SIGNAGE COLOR OPTION 03
FASCIA-AR T WOR K COD E
DE TAI LS
A
JOI NT VENTURE
B
DI STRI BUTOR
C
DEALER
D
SER VI CE
FASCIA-AR T WORK
wWwֻweDUi wWjvi
wWw÷ªweDUi mvwf©m
wWwֻweDUi
S TA N DA RD S I G N A G E DAY AND NIGHT
DAY EFFECT
NIGHT EFFECT
S TA N DA RD S I G N A G E DAY AND NIGHT
DAY EFFECT
NIGHT EFFECT
S TAN D AR D SIG N AGE
DISTRIBUTOR NAME
DISTRIBUTOR NAME/LOGO
S TAN D AR D SIG N AGE
S TA N D A R D S IG N A G E
DISTRIBUTOR NAME DAY EFFECT
DISTRIBUTOR NAME NIGHT EFFECT
S TA N D A R D S IG N A G E
DAY EFFECT
NIGHT EFFECT
C O- B R A N DE D SIG N AG E ON DARK BACKGROUND
ON LIGHT BACKGROUND
ON RANCON BRAND COLOR
[ 125]
C O- B RA ND E D S IGNA GE ON DARK BACKGROUND
ON LIGHT BACKGROUND
ON RANCON BRAND COLOR
[ 124]
C O- B R A N DE D SIG N AG E ON DARK BACKGROUND
ON LIGHT BACKGROUND
ON BLACK BRAND COLOR
[ 125]
C O- B R A N DE D SIG N AG E (BAN G ALI) ON DARK BACKGROUND
ON LIGHT BACKGROUND
ON BLACK BRAND COLOR
[ 125]
LARGE BANNER
[126]
BILLB OA R D
[127]
D I G I TA L B A NN E R
[128]
I N HOU SE M ETAL L O G O
[129]
I LLU M I N AT E D B AN N E R
[130]
H UGE OUT DOOR BUILDING BILLBOARD
[131]
OF FI C E FL O O R WAL L B AN N ER
[132]
EXH I B I TI ON B O O T H
[133]
R EC EPT I ON D E S K ( WO O D E N )
[134]
Press and media touch points
[135]
NEWS PA PER
13 INCH ( 8 CO L U M N)
8 C O L U M NX 1 0 I NCH
20 I NCH
8 C O L U M NX 1 0 I NCH
[136]
B A NNER DES IGN Minimum size of the logo
1.25â&#x20AC;?
MOU Between RANCON & GUARDIAN for
Employee Life & Health Insurance Coverage Date: 11th Feb, 2018
www.rancon.com.bd
0.5/4 0.5/4
Clear space around logo
1/2 height of
[137]
NEWS LETTER
[138]
T HANK YOU