BRAND BOOK
L OGO D E TAIL S
Clear space around logo
Minimum size of the logo
1.25�
1/2 height of
Logo Guideline
PR IM ARY C OL OR S
RG B
RGB
R GB
RGB
R - 1 6 8, G-145, B-109
R-99, G -100, B-101
R-255, G -255, B -255
R-33, G -44, B -57
CMY K
CMYK
C MYK
CM YK
C - 3 4 , M -38, Y-62, K-5
C-58, M-49, Y-48, K-26
C-0, M-0, Y-0, K -0
C-84, M-71, Y-53, K -56
HE X
H EX
HEX
HEX
#A8916D
#636465
#F F F F F F
#212C39
S EC ON D ARY C OL OR S
RG B
R GB
RGB
RGB
RGB
RGB
R-209, G-1 6 1 , B-8 3
R-92, G -81, B- 61
R - 11 4 , G- 1 3 2 , B- 9 1
R - 6 8 , G- 1 2 7 , B-142
R-216, G-210, B-201
R-35, G-37, B-60
C MY K
CMYK
CMYK
CMYK
CMYK
CMYK
C -18, M-36 , Y-7 8 , K-1
C- 54, M -55, Y- 73, K-3 9
C - 5 7 , M- 3 3 , Y- 7 3 , K- 1 2
C - 7 6 , M- 3 8 , Y- 3 7 , K-06
C-15, M -14, Y-18, K-0
C-86, M -81, Y-48, K-54
HE X
HEX
HEX
HEX
HEX
HEX
#001 B3 A
#5C513D
#72845B
# 4 4 7 F8 E
#D8D2C9
#23253C
T H E D OS
The original logo can be used on white or light appropriate background
The logo can be used in our grey
In terms of black background, logo has to be golden
Our grey can be used as background when logo is white
The logo can also be used in our golden
Our dark blue can be used as background when logo is golden
In terms of black & white production, logo can be black on white or light greys
If there is a need for a gradient background, two color gradient can be used
T H E DO N’ T S
Do not chage symbol/icon color to any other color than what is mentioned
Do not use any other color in logo than the ones mentioned
In terms of Gray background, do not use original logo
Do not use logo on any random gradien background
Do not stretch logo without proportion
Do not use white logo on light color
Do not pinch or bulge logo
Do not use blue logo on dark color
Font Guideline
P R I M A RY F O NT: B A NG A LI K O NGS H O M J
KongshoMJ (Regular)
i¨vbKb
KongshoMJ (BOLD)
i¨vbKb
A Av B C D E F ঌ G H I J KLMNOPQRSTUVWX YZ_`abcdefghijklmn vw x z ‚ … † ˆ † v †Š rts u 0123456789
KongshoMJ (Italic)
A Av B C D E F ঌ G H I J KLMNOPQRSTUVWX YZ_`abcdefghijklmn vw x z ‚ … † ˆ † v †Š rts u 0123456789
KongshoMJ (BOLD ITALIC)
i¨vbKb
i¨vbKb
A Av B C D E F ঌ G H I J KLMNOPQRSTUVWX YZ_`abcdefghijklmn vw x z ‚ … † ˆ † v †Š rts u 0123456789
A Av B C D E F ঌ G H I J KLMNOPQRSTUVWX YZ_`abcdefghijklmn vw x z ‚ … † ˆ † v †Š rts u 0123456789
P R I M A RY F O NT - PA R T I F UTURA LI G H T
A B CDE FGH I J KL M NOP QR ST U VW X Y Z a bc defghi j kl mno p q rst u v w xy z ,./ ; ’[]\<>? :”{}|-=!@# $% ^ & *( ) _ + 1 2 34567890
L I GHT OB L I QU E
A B CDEF GHIJ KLM N OPQRSTUV WXYZ a b cd ef g hijk lm nop q rstuvw xyz ,./;’[]\<>? :” {}| -=!@#$%^&* ( ) _+ 1234567890
ME DIUM
A BCD EFG H IJ K LMN O P QR S T U VW X Y Z abcde fg h ijklmn opqr s t uv w x y z , . /; ’[ ] \<>? :”{}|-=!@# $ % ^ & *()_ + 1 2 34567890
MEDIUM OB L I QU E
A B C DE F GHIJKL MNO PQ R STUVW XYZ abcdef g h ijk lmn o pqr st uvwx y z , . /; ’ []\<>?: ”{ } |-=! @#$%^&* ( ) _+ 1234567890
BOO K
A BCD EFG HI J K LMNOP Q R S T U VWX YZ a b cdef gh ijklmn opqr st uvw x y z , . / ; ’[]\<> ? :”{}|-=! @# $ % ^ & *()_ + 1 2 34 5 6 7 8 9 0
BOOK
ABC D EFGHIJ KLMNOP QRSTU V W XYZ a b c d efg h i j klmn op q rst uvwxyz ,./ ;’ []\ <>?:” { } |- =!@#$%^& * ( ) _+ 1234567890
P R I M A RY F O NT - PA R T I I
FU T U R A HEAV Y
A B CDEFG H I J K LM N O PQ R S T UV W X Y Z abcde fgh ijkl m n o p q r s t uv w x yz ,./;’ [ ] \ <>? :”{ } | -=! @#$ % ^ & *( ) _ + 1 234567890
BOLD
ABCD E FG H I J KL M N OP Q R S T U V W X YZ abc d e f ghi j kl m no p qr s t u v w x y z ,./ ;’[]\ <>? : ” {} | - =!@# $ % ^ & * ( ) _ + 12 34 567890
EX TR A BOL D
ABCDE F GHI J KL MN O PQ R S T U V W X YZ a bcd e f gh i j k lmn o p q r s t u v wxy z ,./;’ []\ < > ?: ”{}| -=!@#$ % ^&* ( ) _ + 1234 5 6 7 8 9 0
H E AV Y OB L I QU E
BOLD O B L I Q UE
E XT R A BO L D O BL I Q UE
ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r st u v w x y z , . / ; ’ [ ] \ < > ? : ” { } | - = ! @ # $ % ^ & * ( ) _+ 1234567890 A B C D E F G H I J K L M N O P Q R S T U V W XY Z ab c d e f g h ijk lm n o p q r s t u v wx y z , . / ; ’ [ ] \ < > ? : ” { } | -= ! @ # $ % ^ & * ( ) _+ 1234567890 A B C D E F G H I J K L M N O P QR S T U V W X Y Z a b c d e f g h ijk l m n o p q r s t u v w x y z , . / ; ’ [ ] \ < > ? : ” { } | - = ! @ # $ % ^ & * ( ) _+ 1234567890
S E CO NDA RY F O NT - PA R T I
AVE NI R H EAV Y
A BC D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w xy z , . / ; ’ [ ] \< > ? : ” { } | - = ! @ # $ % ^ & * ( ) _ + 1234567890
HE AV Y OBL I Q U E
A BCD E F G HIJ KL M NO P QR S T U V W XY Z ab cd e f g h i j kl m n o p q rs tu v wxy z , . /; ’ []\< > ? : ” {}|- = ! @#$%^ &* ( ) _ + 1234567890
BLACK
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ,./;’[]\<>?:”{}|-=!@#$%^&*()_+ 1234567890
BL ACK O BL I Q UE
ABCD E FG H I J K LMNOP QRS T UVWX YZ ab cd e fg h i j kl m n o p q r s t u vw xyz , . / ; ’ [ ] \ < > ?: ”{}|- = ! @#$%^ & *()_ + 1234567890
SECONDERY FONT: PAR T I I
NEX A
NEXA B OLD A B C D E F G H I JKLMN O P Q R ST UVWX Y Z A B C D E F G H I JKLMN O P Q R ST UVWX Y Z ,. / ; ’ [ ] \ < > ?: ” { }|-= !@ #$% ^ & *()_+ 1 2 3 4 5678 9 0
LORE M IPSUM D OLOR SI T A ME T , C ON SE C T E T UE R A D IPI SC IN G E LI T , SE D D IA M N ON UMMY N IBH EUI SMOD T IN C IDUNT UT LAORE E T D OLORE MAG N A A LI
N E X A LI GH T
Lo r em ipsum d ol or sit a m et , c o n s ec t et u er a d i p i s c i n g el i t , s ed d i a m nonu m my n i b h eu i s m od t i n c i du nt u t l a or eet d ol or e m a g n a a l i
A B C D E F G H I JKLMN O PQ R ST U V W XY Z abc d e fg h ij k l mn o pq r s t uv w x yz , . / ; ’ [] \ < > ? : ”{ } | - = !@ # $% ^& *() _+ 1 2 3 4 5 678 9 0
S E C O NDA RY F ONT - PA R T III
Respect SC RIPT FONT
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ,./;â&#x20AC;&#x2122;[]\<>?:â&#x20AC;?{}|-=!@#$%^&*()_+ 1234567890 Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Office collaterals
ROMO ROUF CHOWDHURY Managing Director +88 017 7777 7777 romo@rancon.com.bd
R A N C O N H O S P I TA L I T Y LT D RANGS Bhaban Bir Uttam Ziaur Rahman Road Dhaka-1215, Bangladesh +88 019 9999 9999 w w w. r a n c o n . c o m . b d
ROMO ROUF CHOWDHURY Managing Director
+88 017 7777 7777 romo@rancon.com.bd
R A N C O N H O S P I TA L I T Y LT D RANGS Bhaban Bir Uttam Ziaur Rahman Road Dhaka-1215, Bangladesh +88 019 9999 9999 w w w. r a n c o n . c o m . b d
R A N C O N H O S P I TA L I T Y LT D R A N C O N H O L D I N G S LT D RANGS Bhaban, Bir Uttam Ziaur Rahman Road, Dhaka-1215, Bangladesh +88 019 9999 9999 | hello@rancon.com.bd
w w w. r a n c o n . c o m . b d
RANGS Bhaban, Bir Uttam Ziaur Rahman Road, Dhaka-1215, Bangladesh +88 019 9999 9999 | hello@rancon.com.bd
w w w. r a n c o n . c o m . b d
Te r m s & C o n d i t i o n s L i n e 1 Te r m s & C o n d i t i o n s L i n e 2 Te r m s & C o n d i t i o n s L i n e 3
Signature of Authority
R A N C O N H O S P I TA L I T Y LT D
THE MASTER ARTIST Managing Director
VISITOR
01
RANGS Bhaban Bir Uttam Ziaur Rahman Road Dhaka-1215, Bangladesh +88 019 9999 9999 w w w. r a n c o n . c o m . b d
Apparel
Office Branding
Social Media
PR OFILE PI C T U R E : 180 x 180 pixels Unlike the cover photo, which only appears on your Facebook
This area is not visible in smartphone
keep the content within this area for smartphone and desktop screen visibility
page, your Facebook profile picture will be seen on your page,
640x360
820x310
C O VER PH O TO : 820 x 310 pixels (a preferred maximum file size of 100 KB) You can edit and add creative images as your cover photo that represents you or your business in the correct sense. – Appear
on posts where you comment, on the timelines of others
on page at 820 x 310 pixels
where you post messages, in search results of Facebook’s Open Graph and so on. In short, it represents you at most
This area is not visible in smartphone
– Anything less will be stretched.
180x180
– Minimum size of 399 x 150 pixels.
places on the largest social networking platform.
– Smartphones display as 640 x 360 – For best results, upload an RGB / JPG file less than 100 KB. – Images with a logo or text maybe best as a PNG file.
SH A R ED I M A G E: 1200x630
1200 x 630 pixels You can engage your friends or business followers in meaningful conversations by sharing useful images on your Facebook timeline. These will appear in the news feeds of your friends and followers. Check this post for more information on image sizes for Facebook
1200x627
HIG H LIG H T E D I MA GE :
SH A R ED L I N K : 1200 x 627 Image Guidelines: – Recommended upload size of 1200 x 627
Image Guidelines
– Square Photo: Minimum 154 x 154px in feed.
– Will appear on your page at 843 x 504 pixels.
– Square Photo: Minimum 116 x 116 on page.
– Choose a higher resolution at that scale for better quality.
– Rectangular Photo: Minimum 470 x 246 pixels in feed. – Rectangular Photo: Minimum 484 x 252 pixels on page.
843 x 504
Facebook will scale photos under the minimum dimensions. For better results, increase image resolution at the same scale as the minimum size.
E VE N T I MA GE :
E VE N T I MA GE 1920 X 1 0 8 0
IMAGE GU ID E LIN E - FA C EBOOK WILL SC A LE D OWN TO MIN IMU M D IMEN S ION S 470X 1 7 4 . - SH OWS IN FE E D : 470X 174
1 9 2 0 X1 0 8 0
BACKGROUND IMAGE:
1536 x 768px Recommended:1536 x 768 pixels. Minimum size of 1192 x 220. Maximum 4MB. Appears as 1400 x 425 pixels. Image types include: PNG, JPG or GIF.
1536 x 768
400 x 400
BUSINESS / CAREER COVER PICTURE: 974 X 330 PIXELS IMAGE GUIDELINES: MINIMUM 974 X 330 PIXELS. MAXIMUM 2 MB. LANDSCAPE LAYOUT. PNG, JPG OR GIF.
STANDARD LOGO:
400 x 400px Image Guidelines – 400 x 400 pixels recommended (300 x 300 minimum and resized to fit). – Maximum 4 MB (Square layout). – PNG, JPG or GIF.
974 X 330
SQUARE LOGO: 60 X 60PX
BUSINESS BANNER IMAGE: 646 X 220 PIXELS IMAGE GUIDELINES – MINIMUM 646 X 220 PIXELS. – MAXIMUM 2 MB. – LANDSCAPE LAYOUT. – PNG, JPG OR GIF.
646 x 220
IMAGE GUIDELINES – 60 X 60 PIXELS (RESIZED TO FIT). – MAXIMUM 2 MB. – PNG, JPG OR GIF.
CHANNEL PROFILE PICTURE 400 x 400px Image Guidelines
– 400 x 400 pixels recommended (300 x 300 minimum and resized to fit). – Maximum 2 MB (Square layout). – PNG or JPG
CHANNEL THUMBNAIL SIZE
C H A N N EL C OVER PIC T U R E: -2560 -1855 -1546 -2560
X x x x
1 4 4 0 p i xe l s ( fo r d e skto p ) , 4 2 3 p i xe l s ( fo r ta b l e ts) , 4 2 3 p i xe l s ( fo r sm a r tp h o n e s) , a n d 1 4 4 0 p i xe l s ( fo r TV )
T h e si ze s a r e o p ti m i se d fo r th e d i ffe r e n t p l a tfo r m s a s Yo u Tu b e vi d e o s a r e o fte n str e a m e d u si n g a n y o f th e a b o ve m e n ti o n e d p l a tfo r m s. A l so , th e vi d e o ch a n n e l co ve r i m a g e sh o u l d te l l yo u r vi e w e r s m o r e a b o u t th e ki n d o f vi d e o s th a t th e y w i l l p r o b a b l y b e a b l e to vi e w o n yo u r ch a n n e l .
2560X1440
2560x1440 pixels Image Guidelines
– Less Tan 2 MB (2560x1440). – PNG or JPG
1540X427
H E ADER PHO TO :
1500 x 500 pixels (a maxim u m 1 0 M B f i l e s i z e ) You can use an eye-catchy, c r e a t i v e i m a g e f o r y o u r high-resolution header pho t o o n y o u r Tw i t t e r p r o f i l e page. A s a business, your Tw i t t e r p a g e h e a d e r p h o t o should be in sync w ith you r l o g o , t a g l i n e a n d b r a n d .
PROFILE PHOTO: 400 x 4 00 pixels / D isplays a t 2 0 0 x 2 0 0 p i x e l s ( a maximum 100 K B file size)
I N- ST REAM PHO TO :
440 x 220 pi xel s (a maxi mum 5 MB f i l e si ze f or phot os and 3 MB f i l e si ze f or ani mat ed gi f s) You can post up t o f our pi ct ures al ong w i t h your t w eet s on t hi s pl at f orm. For every i n-st ream pi ct ure, an i mage l i nk i s creat ed w hi ch t akes up t he Tw i t t er charact er space. You si mpl y need t o mai nt ai n t he 2: 1 rat i o of t he i mages w hi ch can be reduced t o a smal l er versi on t o eff ect i vel y f i t your f ol l ow er â&#x20AC;&#x2122;s st ream.
PROF IL E IM AG E 2 5 0 X2 5 0 -Reco m m e n d e d 2 5 0 x2 5 0 -Min i m u m 1 2 0 x1 2 0 -Max i m u m 5 2 0 0 x5 2 0 0 ( 2 0 M B MAX) -Imag e Typ e : JPEG , G IF o r PNG
250X250 1080X608
C O V E R I MA G E 1080X 608 - R ec ommended 1080x 608 - Mi ni mum 480x 270 - Max i mum 2120x 1192 - I mage Ty pe: J P E G or P N G
S H A R E D I MA G E 497X 373 SHA RED IM AG E: 1 5 0 X1 5 0 150X150 497X373
SHA RED VIDEO : 4 9 6 PX WIDE
11 0 X 11 0
PR OFILE P ICTU R E: 110 X 110 PIXEL S
PH OTO THUMB N A ILS:
161 X 161
161 X 161 P I X E L S FOR A L L T Y P E S O F I NSTAGRAM I MAGES, YOU NE E D TO M A I N TA I N AN ASPECT RATI O OF 1: 1. SO , A LL Y O U R I M A GES WI LL APPEAR I N SQUARE DIM E N S I O N S . Y O U NEED TO TAKE SPECI AL CARE W I T H T H E I M A G E QUALI TY BECAUSE LI MI TED TE X T C O N T E N T I S SHARED ON THI S PLATFORM. IT I S MO R E A B O U T THE PI CTURES AND VI SUALS
VID E O TO S TO R I E S : 75 0 X 1 3 3 4 PIXEL S ON INSTAG RAM , YO U CAN UPL O AD A VIDEO TO YO UR TIM EL INE O R S HARE IT TO INSTAG RAM STO RIES. THE CO RRECT SIZE TO USE WIL L B E DETERM INED BY WHERE YO U PUBL ISH IT. T H E M AXIM UM DURATIO N O F THE VIDEO SHO UL D BE 1 0 SECO NDS
750 X 1334
1080 X 1080
LANDS CAP E S I ZE: 1080 X 566 PIXEL S
1080 X 566
PORTRAIT S IZE :
108 0 X 1 350 P I X E L S INS TA G R A M P O RT RAI T SI ZE RECOMMENDED: 1080P X X 1 3 5 0 P X . HOWE V E R , I N S TA GRAM WI LL SHOW I T AS A 600 X 74 9 P I X E L I M A GE .
1080 X 1350
PHO TO S I ZE : 1 0 8 0 X 1 0 8 0 P I X E LS
e-mail signature
Lorem Ipsum UX Designer +8801145689000 RANCON Oceana Limited 117, Dadarghat, Chittagong asmarif@rancon.com.bd http://www.rancon.com.bd
Office Vehicle
Outdoor Branding
TH A N K S