Sample Report on Data Analysis by Expert Writers of Assignment Desk

Sample Report ON DATA ANALYSIS

TABLE OF CONTENTS DATA ANALYSIS ......................................................................................................................... 1 INTRODUCTION .......................................................................................................................... 1 Analysis........................................................................................................................................... 1 Difference between quantitative and qualitative research .......................................................... 1 Objective of research .................................................................................................................. 2 Research questions ...................................................................................................................... 2 Qualitative data analysis ............................................................................................................. 2 Discussion ....................................................................................................................................... 7 Quantitative analysis ................................................................................................................... 7 Discussion on quantitative data analysis..................................................................................... 8 CONCLUSION ............................................................................................................................... 8 APPENDIX ................................................................................................................................... 10

INTRODUCTION Carrying a research is a very tough task and in this regard some of steps must be followed. Under this first of all appropriate sample size must be determine and then it must be ensured that sample units have broad knowledge of research topic. Thereafter, thematic and quantitative analysis of data must be done to arrive at specific conclusion. All these things are done in the report that is given below.

Analysis Difference between quantitative and qualitative research There is a difference between qualitative and quantitative research. This is because in the qualitative research thematic analysis is done. Under this data that is collected by distributing questionnaire is analyzed by computing frequency of the various elements of the specific scale that is related to the specific question. Plotting of the summed values is done to identify what sort of customers are agree or disagree with the specific fact. On other hand, another approach of data analysis is use of tools like SPSS under which association between multiple variables is identified on different fronts. Thus, it can be said that there is big difference between qualitative and quantitative research. In qualitative research within variable analysis is done but in quantitative approach between variables analysis is done. This is the only difference between qualitative and quantitative research.

Qualitative data Merits 

Easy to do qualitative data analysis as anyone can do such kind of analysis because for same technical knowledge is not required.



Give overview of the perception that respondents have in respect to specific situation or scenario.

Demerits 

Major demerit of mentioned method of data analysis is that it does not reveal relationship among variables. Hence, extensive research cannot be done by using relevant method.

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Quantitative data Merits 

Relationship can be identified among variables in terms of cause and effect relationship.

Demerits 

Application of tasks is a technical work and everyone can not apply such method in proper manner on data.

Objective of research 

To identify reasons due to which sales of the Mersey Cruise decline.

Research questions 

Due to recession do people start saving more money?



Do in past time period people preference for Cruise vacation reduced?

Qualitative data analysis Do you travel through Mersey Cruise?

Yes No

20 10

Figure 1Respondents response on question “Their travel on Mersey Cruise” Toll Free No: +44 203 8681 670 Mail Us: help@assignmentdesk.com Assignment Desk expert writer offers top notch Database Assignment Help to the students of UK at pocket friendly price.

How was service of the Mersey Cruise?

Excellent Somehow good Poor

5 6 9

Figure 2Respondents response on question of service quality of the firm Due to recession you’re spending reduced and lead to increase in savings.

Strongly agree Agree Somewhat agree Disagree Strongly disagree

6 8 2 2 2

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Figure 3People response on question “Due to recession you’re spending reduced and lead to increase in savings” Do your frequency on purchasing tour package of cruise reduced to some extent?

Strongly agree Agree Somewhat agree Disagree Strongly disagree

7 8 3 1 1

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Figure 4People response on question" Do your frequency on purchasing tour package of cruise reduced to some extent�

By commencing cruise service out of British Isles and European nations firm can increase its customer’s base.

Strongly agree Agree Somewhat agree Disagree Strongly disagree

4 5 3 3 5

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Figure 5People response on question" By commencing cruise service out of British Isles and European nations firm can increase its customer’s base�

Quantitative analysis H0: There is no significant difference between mean value of people increasing saving rate and frequency of purchase of cruise package.

H1: There is significant difference between mean value of people increasing saving rate and frequency of purchase of cruise package.

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Figure 6Regression analysis

Interpretation There are 4 respondents that are strongly agree, 5 are agree, 3 are somewhat agree followed by 3 are disagree and 5 are strongly disagree from same statement. It can be said that firm must expand its service to new areas.

Discussion Quantitative analysis Do you travel through Mersey Cruise?

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Results are clearly indicating that 20 respondents know about Mersey Cruise and 10 does not know. Thus, it can be said that brand is popular.

How was service of the Mersey Cruise?

5 respondent’s state excellent, 6 are somehow good and 9 state that firm service quality fall in poor category. Mixed response is received from respondents.

Due to recession you’re spending reduced and lead to increase in savings.

Results are reflecting that there are 8 respondents that are agree and 6 are strongly agree followed by 2 respondents are somewhat agree, disagree and strongly disagree on same statement. Thus, it can be said that due to recession spending of people reduced.

Do your frequency on purchasing tour package of cruise reduced to some extent?

Results are indicating that there are 7 respondents that strongly agree, 8 are agree, 3 are somewhat agree and 1 is disagree and strongly disagree on same statement. Hence, it can be said that due to lack of savings people spend less on cruise packages.

By commencing cruise service out of British Isles and European nations firm can increase its customer’s base.

There are 4 respondents that are strongly agree, 5 are agree, 3 are somewhat agree followed by 3 are disagree and 5 are strongly disagree from same statement. It can be said that firm must expand its service to new areas.

Discussion on quantitative data analysis Results are indicating that p value is 0.06>0.05, multiple R is 0.12 and R square is 0.014 which means that there is no significant difference between mean value of dependent and independent variable and there is low correlation among them.

CONCLUSION Survey should always be carried by taking appropriate sample of people that have strong knowledge of relevant area. Questionnaire must be designed in systematic way and in this regard first of all objectives must be frame and then on that basis questions must be formed. Same must Toll Free No: +44 203 8681 670 Mail Us: help@assignmentdesk.com Assignment Desk expert writer offers top notch Database Assignment Help to the students of UK at pocket friendly price.

be analyzed to arrive at specific conclusion by using both qualitative and quantitative methods.

By using both in-depth data can be analyzed.

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APPENDIX Name:______________ Age:_______________ Occupation:_________ Do you travel about Mersey Cruise? 

Yes



No

How was service of the Mersey Cruise? 

Excellent



Somehow good



Poor

Due to recession you’re spending reduced and lead to increase in savings. 

Strongly agree



Agree



Neutral



Disagree



Strongly disagree

Do your frequency on purchasing tour package of cruise reduced to some extent? 

Strongly agree



Agree



Neutral



Disagree



Strongly disagree

By commencing cruise service out of British Isles and European nations firm can increase its customer’s base. 

Strongly agree



Agree Toll Free No: +44 203 8681 670 Mail Us: help@assignmentdesk.com

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

Neutral



Disagree



Strongly disagree

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