Travel and Tourism
“To asses the role of advertising and selling products in online travel agency�- A study on Barrhead Travels.
INTRODUCTION Aim: “To asses the role of advertising and selling products in online travel agency�- A study on Barrhead Travels. Objectives: To determine the role of advertisement in travel and tourism industry To asses the link between advertisement and sale of services in tourism sector To recommend the ways in which online travel agencies can better advertise their products and services
RESEARCH QUESTIONS
What is the role of advertisement in travel and tourism industry? Explain the relationship between advertisement and sale of services in tourism sector? ? What are the ways using which travel agencies can better advertise their products and services?
RESEARCH METHODOLOGY Data collection: Primary data collection: Questionnaire Interview Secondary data collection: Researches Journals Books Online websites
Contd... Research design- Descriptive design Research approach- Deductive approach Data analysis- Quantitative data analysis Research philosophies- Interpretivism philosophy Sampling- Purposive sampling
DATA ANALYSIS
Thematic Analysis
Theme 3: Online advertisement leads to rise in sales and profitability
What are the key benefits of online advertisement
Rise in sales and profitability Increase in customer base Effective brand image All of the above
Theme 4: Online advertisement assist in understanding the need and preference of customers
Theme 5: E-mails are one of the most commonly sources of advertisement
Theme 6: There is a direct relation between online advertisement and sale of services
Theme: 7 Online advertisement has enhanced the profit margin.
Theme 8: The company has strengthen its customer base by online advertisement
Theme 9: online advertising has helped Barrhead to achieve competitive advantage
CONCLUSION From the above research it can be concluded that advertisement play a very important role in travel industry businesses in travel industry can achieve competitive advantage by using various from of advertisement negative response of customer towards ads means that travel agencies are required to make some changes and improve the services offered by them he growing use of social media has provided a very effective platform to the company in order to advertise its various services to wide range of customer in a very cost effective manner From the above research it can be advertisement plays a very important role in travel agency.
RECOMMENDATIONS It can be recommended that Barrhead travel is required to increase the use of advertisement in its operations so that it can enjoy higher profits and sales in long run. it can be recommended that the company is required to take care of the fact that the information provided in online advertisement is useful for people and it is also relevant it can be suggested that, the company is required to analyse the ads and promotional campaign strategy of its competitor