Competitor Analysis Assignment HelpMarketing
Competitor Analysis Assignment HelpMarketing
In this Competitor Analysis Assignment Help- Marketing , You will get the answer of the following assignment :
Explain what percentages of senior and hospital food services business each company has in the market. What kinds of special programs they offer etc. With references.
1.Unidine Corporation 2.Sodexo 3.Morrison 4.Aramark
Competitor Analysis Assignment HelpMarketing
Market Percentage of Food Industry Service-According to report of IBIS world’s food service contractors in the US March 2012, most of that gain is generated by the top three companies Compass Group, Aramark and Sodexo.
Compass group including Morrison currently holds top position with approx 34.8 % of the market share for the industry.
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After this, Aramark got second position with 29.2% of market share in food service industry. Sodexo has a market share of 26.3% and Unidine Corporation has very less market share of 0.4 %. Unidine is a great company with exceptional benefits and a remarkable corporate culture.
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Every member of the Unidine team has a thought to deliver exceptional service to customer and clients and follows an approach to offer fresh food that is fundamentally linked to health and wellness, human interaction and social responsibility.
Competitor Analysis Assignment HelpMarketing
In food service industry, Unidine has to face many problems to make large market share in the competitive environment.
Currently, three main competitors are in the industry of food industry service those are competing with the Unidine Corporation are Compass Group, Aramark and Sodexo.
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Market of this industry can also be termed as oligopoly market among these three competitors. Target is the most powerful of the three in relation to food industry service. There are many threats of the rivalry like large number of competitors that have established in market at high level.
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Here large numbers of competitors are competing to each other. In this industry, company has to invest more amount of capital to compete large market players. This force affects the company’s position in the market. Competitors want to improve their position in the market.
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These competitors have entered in different markets like sea food market, canteen vending services, travel and leisure segment and restaurant market. They also run wellness program, healthcare call center to educate the people for maintaining the health.
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Implementation of these programs and entrance in new market give competitors an additional advantage over the company. Unidine will have to expand its business in different regions of the world to obtain growth in this industry.
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