Associative Design - Milan Design Week 2018

Page 1

MILAN DESIGN WEEK BRERA DESIGN DISTRICT’ 17-22 APR 2018


Photo on the cover by Magyk [ www.magykporto.com ]

Terminal de Cruzeiros do Porto de LeixĂľes, Oporto


WWW.ASSOCIATIVEDESIGN.COM

Associative Design (AD) is a project by the Portuguese Association of Wood and Furniture Industries (AIMMP) that aims to develop and promote the production of products from the home sector as well as launch challenges that will contribute to innovation in the use of both technology and design. AD will support and push companies that share this vision and take their products further into exciting new markets.

AD is a brand of excellence that represents and promotes Portuguese products on the most important, demanding and acclaimed venues on the international landscape. This collective effort is sustained by quality, innovation and design and aspires to answer the growing global market demands. The AD brand relaunch aims to continue to the project started in 2009 while being more ambitious on its execution and goals. While expecting to produce a real increase on the volume of sales AD is also determined to become a success case study alongside the companies and products involved.

Salete Peixinho Project Manager +351 936 799 746 associativedesign@aimmp.pt www.associativedesign.com

AssociativeDesign

associativedesign

@AD_bestofpt


As part of Milan Design Week 2018,

eagerdesign aficionados. As a centre

Associative Design will showcase

of Milan’s creative, commercial and

‘The Best of Portugal’ in Brera Design

cultural evolution, Brera Design District

District, a key area in Milan for the

is the perfect location for Associative

promotion of design. Originated by

Design’s artistic showcase.

the Portuguese Association of Wood and Furniture Industries (AIMMP),

Bringing Portuguese flair and creativity

Associative Design promotes

to Milan Design Week, the Associative

Portuguese brands and products

Design showcase feature an expertly

globally.

curated mix of contemporary and

Taking place in April every year, Milan

luxury Portuguese design and

Design Week is a veritable show-

innovation, including furniture, lighting

stopper. The greatest design show

and objets d’art.

on earth, it is a creative beacon for much of the world’s design glitterati,

Items from the AD Challenge ’17 are on

cognoscenti and devotees. Comprising

show. Launched in 2017 by Associative

the Salone Internazionale del Mobile

Design, the AD Challenge invited fifteen

(the largest design trade fair of its

Portuguese and interna-tional designers

kind) and the Fuorisalone (a series of

to submit proposals exploring new

design events under one umbrella),

and innovative furniture designs.

Milan Design Week is abuzz with

Designers were asked to use wood in

creativity. In design districts across

their concept and to work alongside

the city, a plethora of inspiring and

furniture makers in Portugal’s northern

exciting events whet the appetites of

region.


Come parte della Milano Design Week

appassionati del design. Come centro

2018 Associative Design presenterà

dell’evoluzione creativa, commerciale

“Il meglio del Portogallo” nel Brera

e culturale di Milano, il Brera Design

Design District, un’area chiave di

District è la location perfetta per la

Milano per la promozione del design.

vetrina artistica di Associative Design.

Creato dall’associazione portoghese dell’industria del legno e del mobile

Portando la creatività e creatività

(AIMMP), Associative Design promuove

portoghesi alla Design Week di Milano,

marchi e prodotti portoghesi a livello

la vetrina di Associative Design è

globale.

caratterizzata da un mix sapientemente curato di design e innovazione

La Milano Design Week si svolge ogni

portoghesi contemporanei e di lusso,

anno ad aprile ed è una vera e propria

tra cui mobili, illuminazione e oggetti

esibizione, il più grande spettacolo di

d’arte.

design sulla terra, un faro creativo per gran parte del mondo dei designer

Anche gli oggetti della AD Challenge

di grido. La Milano Design Week è

‘17 sono in mostra. Lanciata nel 2017 da

piena di creatività, infatti nella stessa

Associative Design, la AD Challenge ha

settimana si potrà ammirare il Salone

invitato quindici designer portoghesi

Internazionale del Mobile (la più

e internazionali a presentare proposte

grande fiera di design del suo genere)

per esplorare progetti di mobili nuovi e

e il Fuorisalone (una serie di eventi di

innovativi. Ai progettisti è stato chiesto

design sotto un unico ombrello). Nei

di utilizzare il legno nel loro concetto

distretti del design in tutta la città,

e di lavorare al fianco dei produttori di

una miriade di eventi stimolanti ed

mobili nella regione settentrionale del

eccitanti stuzzicheranno l’appetito degli

Portogallo.



The &blanc is a multi-authored collection of accessories for the home, produced by Corian® DuPont. The collection consists of 8 small size pieces with different functions for different environments. These have been developed by Miguel Flores Soeiro (Art Director), Marco Sousa Santos, Toni Grilo, Gonçalo Campos, and Daniel Vieira. These small-scale accessories, of domestic and semi-industrial production intend to show the world the potential of Corian® material, combined with the talent of some of the best Portuguese Designers. This is a perfect symbiosis of high-digital production technologies joined with care and manual finish, which results in parts with unmatched durability. It is not intended to be a mass production collection, each object is unique; they tell a story, have an intention and a distinct manufacturing process. The Designers of &blanc are Portuguese, with different experiences, backgrounds and distinctions, proven around the world. However, they have an ambition in common, which is creating objects according to a specific need of the consumer. _ www.and-blanc.com info@and-blanc.com +351 917 665 437 Av. Álvares de Cabral, 23 - Porta 1 1250-015 Lisboa, Portugal



BY

Bancci Sleep - Draft .indd 1

X8

SOLUTION

GROUP

Bancci was founded in 2017 adding to the portfolio of companies held by X8 Solution Group, who have been producing high quality furniture for more than 25 years. Based out of Lordelo, in Porto, Portugal, the 100,000sqft manufacturing centre delivers produces to various destinations across the world. The identity of Bancci lies in the ability to bring natural materials to a world that merges traditional craftsmanship and leading edge technology. At the forefront designing today for tomorrow, products that are elegant, clean and full of Portuguese warmth. An inherited ability to create timeless collections. Every product is identifiable to the hands that made it and every detail matters, from the materials used, to where they are sourced and how they finally live their life. Manufacturing products that are comfortable and durable for the hospitality sector without compromising design. Our products have the ability to be adapted and customized to fit into various environments whilst not losing the identity that is Bancci. Research and development is at the heart of what we do, working alongside designers to produce exceptional products for: lobby and lounge spaces, restaurants and bars, hotel rooms, high end apartments and villas. _ www.bancci.com info@bancci.com +351 224 441 862 Zona Industrial de Lordelo, 1220 4580-565 Lordelo, Portugal

10/11/2017 15:41



With 100% natural origin, combining design with superior quality production, our floors provide a new identity to each space. 9 collections, over 60 choices of flooring. From classic to modern, from the simple to the extravagant, our products are pure design, where each piece is unique and full of character. _ www.castrowoodfloors.pt info@castrowoodfloors.pt +351 935 088 578 Rua Padre JoĂŁo Moreira Leite, 1297 4800-611 Sta. EufĂŠmia de Prazins, Portugal



DAAO Furniture Design collection is a trademark of DAAO – Architecture and Design. Being developed in the past four years, this collection brings to the domestic furniture a new concept. DAAO Concepts contemplate the furniture collection #. Is an entirely Portuguese collection where the functionality and the formal clearance is a constant.The collection consists of 40 pieces of furniture. We are currently developing ten new pieces to launch in 2018 and grow the collection to 50 pieces. _ www.daaofurnituredesign.com info@daaofurnituredesign.com +351 916 281 898 Rua Arthur Brandão, Loja 13E 2780-193 Nova Oeiras, Portugal



Duquesa & Malvada is a luxury furniture brand, upholstery and lighting and is especially designed to a cosmopolitan, irreverent public with an aesthetic sense determined. It is, above all, a brand design inspired by the peculiar tastes of an urban and demanding generation with a strong personality. We create design pieces reflecting an urban and intense lifestyle in perfect harmony with cosmopolitan elements, trends and luxury. We believe that our design is desirable and of high quality. The production is handmade and completely made in Portugal by artisans with high technical capabilities. We invite all interested to embark on this journey with us… an intense journey, seductive, subtle and mysterious. _ www.duquesaemalvada.com info@duquesaemalvada.com +351 256 004 158 Oliva Creative Factory – Rua da Fundição, 240 3700-119 S. João da Madeira, Portugal



by Fagotel

Fagotel is a furniture and interior contract company. We are responsible for equipping the best and most prestigious national and international hotels. We work with high quality and sophistication in interior design projects in partnership with the most reputed national architects and designers. In addition, we are recognized for offering an efficient service of production and assembly of furniture in a useful time, but also as a company specialized in upholstery and carpentry. _ www.fagotel.com info@fagotel.com +351 224 885 634 Rua de Sistelo, 531 4435-452 Rio Tinto, Portugal



Granorte is a Portuguese family company, founded in 1972 to recycle the cork waste from the wine cork stoppers manufacturing industry. From the beginning we have dedicated our attention to product research and development, resulting on innovative production processes and technical excellence. Our significant know-how in cork allowed us to develop into an expanding producer of technical solutions using cork. Today, Granorte is a leading sustainable flooring manufacturer, producer of thrilling environmentally responsible products. However, one tradition was kept unchanged: the quiet revolutionary way of promote ongoing, consistent, breakthrough creativity. This innovation culture and teamwork encouraging have been the basis of our success. Using only the best raw materials and state-ofthe-art technology, Granorte offers a diverse range of products for both residential and commercial environments, delivering eyecatching styles as well as superb quality. _ www.granorte.pt info@granorte.pt +351 256 781 562 Avenida de Santiago, 68 4520-470 Rio MeĂŁo, Portugal



Green Apple International Trading is a Portuguese based company with international activity in furniture, decorative accessories and lightning for private housing and hospitality by the name of Green Apple HOME STYLE. Fostering national design through innovative processes has turned Green Apple into one of the very few Portuguese luxury brands to achieve 100% local manufactured pieces, exporting on a worldwide level. _ www.greenapple.pt info@greenapple.pt +351 243 709 080 Casal do Prioste, Lote 1 - Q 2070-034 Cartaxo, Portugal



Horizon 47 represents a new vision and an innovative concept for furniture with technological integration. The passion for technology, sound and furniture has been combined to create this high-end furniture brand. We want to deliver products that can provide our customers a unique sound experience, not only for the user but also for your ambiance. Horizon 47 mission is to endeavor the exploration and limits of luxury, technology and craftsmanship.

Our brand is built on core values that help us delivering unique experiences to our clients. We care about sophistication and elegancy through luxury and invisible technology that points to future. Our attitude and presence aim to establish a close relationship with our clients in a basis of trust and a great service. We want to boost emotions and passions and help our customers to live their lives intensively. Our products and services are magnetic! We work closely with our clients, and we want to inspire, seduce and help them to fulfil their dreams with high-end technology, premium quality and exclusive design. _ www.horizon47.com info@horizon47.com Rua da Cavada, 70 4590-549 Paรงos de Ferreira, Portugal



JOHEMA’s factory has over 25 years experience innovating, transforming

Galinha sideboard

and finishing of wooden furniture;

Designed by André Teoman Produced by Johema

interiors and exteriors.

specialists in high quality solutions for hotels, offices, stores and homes, With this great expertise and valuable knowledge, JOHEMA aims to be a reference company

“The connection of Portugal to the rooster have always been culturally intrinsic as one of the most iconic images of our country. This piece portrays a part of our culture in a sober and emotional object that creates interactivity in its exterior and a certain surprise effect in the interior. Like chickens, this piece of furniture rests on its eggs.“ André Teoman www.andreteoman.com

in Portugal and be known as an essential business partner. _ www.johema.pt info@johema.pt +351 919 460 044 Estrada da Circunvalação, 14007 4100-179 Porto, Portugal


Csarite drink cabinet Designed by Joana Pinto Produced by Craft Dream Productions

Ten thousand times rarer than a diamond, Csarite is a variety of Diaspore discovered in Turkey. Because each stone is unique the rarity and uniqueness of this exceptional gem is appreciate by collectors and jewelry designers. With its ethical origin, transparency, and striking ability to change color, Csarite is the perfect gem. This piece reflects in an intense way the inspirations that daily motivate us to create. The pattern, in harmony with the strength of materials, bring power to this design. Allied to functionality, the Csarite Drinks Cabinet, exudes sensations and mark moments. The greatness of the porcelain, the strength of the American Walnut and the richness of the gold leaf combined with the tranquility of the blue tones give to this cabinet a fresh and elegant look. A strong combination of materials that transform this piece i nto a visual composition, designed to enhance any space.


MURANTI and Craft want to be a reference in the world, but also be recognized for the highest harmony between the design, colors, materials and the perfect manufacturing. We want to be on the top of every costumer’s mind, interior designer, design lover, architect, opinion leader, media and store in The world. Craft Dream Productions is a company focused on producing high-end design pieces using rich materials, 100% made in Portugal by specialized craftmens who treate each piece like an art piece, from the beginning to the last detail. The way we work is always towards the best quality, innovation and flexibility. Along with our artisans, capabilities and experience, our team is committed to make your projects come real. MURANTI is a brand that reflects a way of living. We create equilibrium between the mind and the heart, in a way to bring the essence of a sanctuary, away from the stressful modern living modes, to any interior decoration. We find our inspiration on those thrills, using the spectacular tones of gemstones, crystals and rocks to create our collection. _ www.muranti.com info@muranti.com +351 915 724 196 Rua Santos Pousada, 441 4000-486 Porto, Portugal



OIA was born in Oiã, Portugal in

The inspiration for all the products

part thanks to BARMAT knowledge

from OIA come from the universe

and experience, so OIA Design

created around the brand

counts with the best craftsmen

associated with unique materials

and materials quality. It all started

such as exotic stones and well-

in 2017 with no detail left to

crafted metals. Inspired in the world

chance. All the brand aspects

of Kubrick, in such works as Space

were created to bring to life a new

Odyssey 2001, these futuristic

kind of product which aims to be

minimalistic objects are born

contemporary and reasonably

from well thought visual imagery

priced. More than just functional

combined with the right materials

products, OIA designs brings

to create more than utilitarian

emotions and identity to all its

objects, but objects that will make

collections.

us feel connected to this narrative. Inspiration comes from everywhere, but taper down to this limit creates a brand with consistency that will never lose the identity that makes it unique, giving boundaries to all kinds of different design processes that can adapt their self to it. _ www.oia.design plemos@barmat.pt +351 964 819 645 Av. da Estação, 10 – Zona Industrial de Oiã 3770-068 Oiã, Portugal



Serip design concept consists in nature-inspired organic shapes. The round, spiral, unproportional and uneven forms sets Serip design apart as exclusive and immediately defined as “Organic Lighting”. In a present world mainly focused in symmetry, standard and monotony - as a result of the industrial and mechanic production - Serip responds with concepts such as difference, unevenness, uniqueness and contrast, like nature´s powerful distinguished elements. Serip´s passion for lighting and search for design innovation provides a unique point of view in today´s massified decoration market. _ www.serip.com.pt marketing@serip.com.pt +351 217 970 810 Rua Dr. João De Freitas Branco, 26 2650-287 Amadora, Portugal



MBN is a furniture manufacturer for over 35 years. The company produces for brands, designers and architects , and also for hotel projects. Our major asset rely on our diversity of production as we also own our private labels. We are present in several markets, as UK, France, Jordan, and USA. Each TAILOR piece has its own identity, its own fingerprint. Inspired in the cities of the world that impress those who visit them, they tell a story, a tradition, a culture. _ www.tailorfurniture.com sales@mbn.pt +351 255 964 597 Rua do Monte, 278, Frazão 4594-164 Paços de Ferreira, Portugal



The good name of Portuguese Design lives in each object, with each telling a story of beauty and passion, ojectively recognising and registering the work of it’s course. The concepts of fluidity and simplicity are explored in juxtaposition with fibres and resins, in its unlimited functionality. To observe what it is produced, is a charm win over. To share and contribute with others is a ‘Moto’ of inspiration. The conincidence between the Design and the work despondancy, became an opportunity for new project constructions. Ultimatly ‘That Place’ is a story of love between two creative beings, the improbable combination between a mind of a Desinger and of an Engenier, has born in Porto a passion Design Label. _ www.thatplace.pt hello@thatplace.pt +351 223 231 872 Rua D. Frei Álvaro Pinto, 281 4465-566 Leça do Balio, Portugal



Viarco is a world apart, a place immersed in history, where time has stopped, but at the same time, a place of research, experimentation, modernity and innovation. Visit Viarco it’s recognize the importance of the simple things of our lives through an enchanted journey into the world of pencils. It’s a place of learning for children, which teaches and transmits the basic human values, of influence and residence for artists, and at the same time an amazing industrial museum. Since 2007 Viarco has successively launched innovative materials on the world market, fruits of many collaborations, experiences and friendships.

www.viarco.pt geral@viarco.pt +351 256 830 880 Rua Jaime Afreixo, 533 3700-144 S. JoĂŁo da Madeira, Portugal



Wewood is a Portuguese brand founded in 2010, as the result of the research and development office of Móveis Carlos Alfredo, a company specialized in manufacturing & exporting solid wood furniture since 1964. Each piece is born from the inspiration and creativity of the most talent designers and

Bridge desk

architects, turned into reality by

Designed by Christophe de Sousa Produced by Wewood

of our craftsmen. In Wewood we

“My challenge was to create a connection between the user and his work/hobby. This piece is an object inspired by the city of Porto the only city in Europe with 6 bridges.The bridge is the métaphore through which I would like to illustrate this union.”

culture and design.

Christophe de Sousa www.christophedesousa.com

the hands, wisdom and experience believe in elevating the high-end joinery by producing superb solid furniture that promotes Portuguese _ www.wewood.eu info@wewood.eu +351 224 114 050 Rua D. Afonso Henriques, 77 4585-322 Gandra, Portugal


AIMMP - Portuguese Association of Wood and Furniture Industries’ mission is to represent, promote and protect the interests of the companies from the five sectorial divisions from the Wood and Furniture sector. These industries account for 2.5 billion of euros in exports. Furniture, wood panels, construction materials, pine and eucalyptus wood are the main agents for achieving these remarkable values. As part of the forest transformation cycle, which is responsible in Portugal for about 4% of national GDP, 11% of industrial GDP, 9% of industrial employment and 10% of national exports, the Wood and Furniture Industries sector is of paramont importance in Portugal.

INTER WOOD & FURNITURE is a structured intervention program that supports portuguese companies interested in developing internationalization strategies in order to expand into new growing markets. This program has already contributed to the growth in exportations in the Wood and Furniture Industries. Inter Wood & Furniture has supported over 120 companies in 16 markets and currently is able to provide up to 50% in funding.

www.aimmp.pt facebook.com/aimmportugal aimmp@aimmp.pt +351

223 394 200

Rua Álvares Cabral, N.º 281, 4050-041 Porto - Portugal The texts and images showcased by each company in this catalog are of their entire responsibility and AIMMP cannot be held responsible.





www.associativedesign.com

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