St ar t
S t a r t a t t r a c t i n g
a t t r a c t i n a n d s t o p pur sui ng I NS UMMARY
He r ea r eaf e wt h o u g h t st oc o n s i d e rwh e nt h i n k i n g a b o u t y o u ra g e n c ya n dy o u rb r a n d .
Yo u rc o mp e t i t i v ee d g eb e g i n swi t hy o u rb r a n d . Yo u rp r o s p e c t s a n dc u s t o me r sf o r mt h e i rf i r s t i mp r e s s i o no fy o uf r o my o u rb r a n d .
a n d s t o p
Asa g e n c yo wn e r s , a n dma n a g e r s , y o ua r es o l e l yr e s p o n s i b l ef o r c h o o s i n gt h ec u s t o me r sy o uwr i t e .
P u r s u i n g
Yo u rb r a n di sd e f i n e db yac u s t o me r ’ so v e r a l l p e r c e p t i o no fy o u r a g e n c y .
On eo fy o u rb i g g e s t b r a n db u i l d i n gg o a l si sd i f f e r e n t i a t ey o u r s e l ff r o m t h ec o mp e t i t i o n .Yo u rb r a n ds h o u l dc o n v i n c es o me o n et ob u yf r o my o u r a t h e rt h a ns o me o n ee l s e . Ch o o s eab r a n dv o i c et h a t ma k e ss e n s ea n dr e s o n a t e swi t hy o u rt a r g e t ma r k e t .
Ab r a n dme s s a g ei sy o u ro p p o r t u n i t yt oma k ead i r e c t e mo t i o n a l c o n n e c t i o n wi t hy o u rc u s t o me r s .
BY
TEDBAKER
DESI GNEDBY MI CHAELBROWN
Pr ovi d i n gs o l u t i o n st ot h ei n s u r a n c ei n d u s t r ys i n c e1 9 9 0