WELL: HEALING SPACE POM ahrhembyeol stella lee
environmental design
summer 2010
Copyright 2010 by Ahrhembyeol Stella Lee slee426@hotmail.com
Instructed by Ania Borysiewicz Art Center College of Design 1700 Lida Street, Pasadena, CA 91103
All Rights Reserved. No part of this publiction may be reproduced or transmitted in any form or by any means, electronic or mechnical, inclusing photocopy, recording or an information storage and retrieval system, withour prior permission in writing from the publisher.
Designed and printed in Los Angeles, California, USA.
Designer
Ahrhembyeol Stella Lee
Environmental Design Studio 2
Dan Gottleib Penny Herschovitch
Graphics for Environmental Design
Ania Borysiewicz
Visual Communication 2
Robert Hunt
Design and representation Techniques 2
Jason Pilarski
INTRODUCTION 02 04
project overview concept statement
RESEARCH 06 07 09 10 12 14 15 16 18 19 20 23
initial research trend analysis target audience interview site analysis case study key attributes brand name possiblities final brand identity color pallete program diagram visual narrative
FORM DEVELOPMENT form developement pom seed inspired pattern 27 ideation sketch 29 sketch model 31 materials pallete 23 25
CONCLUSION conclusion final plan/section 37 final narrative sketch 39 final model/renderings 33 35
FIXTURES / PACKAGING fixtures / packaging wall divider 50 stairs 51 seating booth development 53 promotion piece 47 49
project overview Design a center for health and wellness through nutrition, skin/body therapy, or fitness, for the POM WONDERFUL brand. The WELL project goes beyond a retail store for the brand; it is a space for people to heal, rejuvenate and renew.
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Pom Beautiful is a personalized renewing spa for the classy health minded women. By using the highest quality fruits and vegetables vital to our wellbeing and beauty, we custom make 100% real fruitvegetable masks and juices to provide healing from the inside out.
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initial research
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fresh is the new funtional 88% of shoppersbelieve it’s more important to eat foods naturally rich in nutrients “inherently nutritious” “functionally natural.” fresh, less processed, real and authentic.
low carbon is the new low carb Before 2009, many people didn’t even know what the word “sustainable” meant; now it has become a priority - or at least shoppers are making small steps towards it. more green restaurants eco-labeling on foods carbon footprint biodegradable packaging water footprint food miles fair trade
trend analysis health trends
simplicity is the new sophistication The year will be defined by the concept of less is more. less packaging shorter ingredient lists more understandable ingredients It is a trend that started in 2009 with 42% of food and drink categories reducing the number of ingredients per product.
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food is the new insurance
dining in is the new dining out
With concerns about health care likely to remain, people will intensify their efforts to stay well, looking to food as a solution. Research conducted by HealthFocus International indicates that shoppers have a growing desire to control their own health and “live long and live strong.” Greatest concern of shoppers is retaining mental sharpness as they age.
Reduction in our reliance on restaurants in 2010 and eat more meals at home.
more foods and beverages touting brain-related benefits.
More respect for frozen foods, including steam-in-the bag meals and claims related to freshness locked in.
focus on immunity, heart disease, arthritis, eye health and the ability to “detox.”
Food preparation has changed with “warming and heating” now being the method of choice. Resurgence of the microwave oven and microwave cooking.
sodium is the new trans fat Now that packaged foods and restaurant deep fryers have taken out trans fats, expect all eyes to turn to sodium. Sodium reduction is poised to be the next major health movement. Gradual sodium reductions
30~50’s
women
meditative
target audience They are mainly women in their 20’s to 50’s who would like to maintain their health. They rountinely exercise or would like to, care about their health as much as their beauty, and believe true beauty is expresssed through inner-healing. They are up-to-date with the new and upcoming trends. These ladies have been to several of the “it” spas around town, and know what to expect. They come to the Pom Beautiful spa in order to seek a new, natural, and unheard of experience.
health conscious
trendy
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Haeran Kang 22
photographer exercises rountinely: no, but would like to
Pom: Have you tried POM wonderful before? if so, which one? Haeran: Yes, the 100% pomegranate one. P: Did you like the taste? H: Yes, but it’s too expensive. P: Did you buy it yourself? H: Yes. My friend told me that it’s really really really good. P: Are you convinced that it’s 100% real pomegranate? H: Not really. I assume that there’s other liquid inside. P: How does Pom make you feel? Do you feel trendy? H: Not really cause I just drank it at home. But it made me feel upgraded. It’s different. People don’t usually carry POM. It’s not like Starbucks. P: Are you aware of the benefits of Pomegranate? H: A little. I know it’s good for the body. That’s it.
interview
site analysis 1631 montana ave, santa monica, california 90403
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Montana Ave.
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case study 2910 rowena ave, silver lake, california
05.26.2010_7:30pm_The Spa had a modest entrance with yellow neon sign
Outisde the masseuse led me to the massage bed. Inside there was a small
flashing the words, THE RAVEN. The atmosphere of the space was very serene
lamp dimly light the space. The massage beds were enclosed by heavy linen
as I could hear the water from the fountain. It felt as though I had arrived
curtain. I laid down on the mat, and the masseuse gently pulled my hair back
at an oriental secret garden. The narrow entrance had no roof, but instead
with a fabric headband, and wrapped a steam towel on my face. Afterwards
flowers, trees, and vines defined the space. Within the space there was a Yoga
he brushed on a homemade cleanser and massaged my face. While the brush
studio where the instructor was meditating in the center of room.
has a rough end, it did not hurt, rather the texture brought me closer to nature. After several minutes, he brought a freshly made avocado yogurt fruit
At the end of the narrow entrance, there was another small door leading
mask, and brushed it on my face. While waiting for the mask to soak in he
into a dim reception area. Inside, an energetic lady who looked like a soccer
massaged my head, neck, shoulder, and arms.
mom in her orange and nacy striped shirt with white capris welcomed me. I felt that her character broked the flow of the space. Continuing on, there
All the while, the sound of the water running from the fountain, traditional
were colorful antique chandeliers lighting this space, and handmade cosmetic
Indian music playing in the background, and the gentle smell of fruit on my
products on display.
face evoked all of my senses
I was shown to a small changing area behind a drape and given an loose cotton shirt, yoga pants, a locker, and straw slippers to wear. The clothes weren’t brand new, but the fresh laundry scent assured me of their cleaniness.
At the conclusion of my treatment, I was given a small tray of fruit, dates, and tea.My masseuse left, and gave me time to enjoy the overall atmosphere. After 10 minutes of relaxing inside. I put my sweater and jeans on , and headed towards the counter where I was greeted by the energetic lady dressed in the striped t-shirt. For the 30minute facial and massage, I paid $57, which I felt was wothwhile considering the wholistic experience I recieved.
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massage beds sitting area
massage beds
chang -ing room
W.C.
laundry
massage beds
RECEPTION
YOGA ENTRANCE
massage beds
key attributes personalized
pampering
cutomized tailored individualized designated one-on-one private
rejuvenating healing restoring reviving remedial radiating
alluring elegant
classy
graceful stylish simple polished refined
juicy
fresh sweet fragrant mouthwatering tasty fruity
vital
enchanting fascinating seducing tempting charming captivating
lively energetic convincing forward confident animated
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brand name possibilities POM Beautiful
VITA-POM
Pom Beauty Clinic
POM Heal
Beautypom
6 Poms
POM Wellness Center
Holy Pomegranate
Pom #6
PUNICA
Healing POM
Pom
POMUM
Pomé
Pomorous
pome· gran· ate NOUN 1. a chambered, many-seeded, globose fruit, having a tough, usually red rind and surmounted by a crown of calyx lobes, the edible portion consisting of pleasantly acid flesh developed from the outer seed coat. 2. the shrub or small tree, Punica granatum, that bears it, native to southwestern Asia but widely cultivated in warm regions. 3. the name “pomegranate” derives from Latin pomum (“apple”) and granatus (“seeded”).
brand identity
pom beautiful
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The Pom Beautiful logo identity was inspired by the 6 key attributes, which were personalized, beautifying, classy, alluring, juicy, and vital.
pom beautiful
The two circles represent the idea of a renewing and healing as well as the idea of the inside and the outside. The logo was kept relatively simple, because Pom Beautiful’s target audiences are classy women. And classy women’s beauty is not expressed with heavy adornment but rather with who they are.
pom beautiful
color pallete
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program diagram resolutions - entry which allows more freedom of movement and not so directional - bar and reception that flows from one to another - enclosed seating area which creates space for varying number of groups
visual narrative stairs (transition) 3
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1st floor
1. approach: from across the street I discovered a space enchated with translucent lighting
2. reception: inside, a therapist welcomed and guided me to receive individual counseling based on my needs related to the body and skin
3. fruit bar: with the help of my therapist, I personalized a fruit and vegetable ingredients list for my fruit juice and fruit mask. Here, other customers and I exchanged our personal beauty tips.
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4 5 6
2nd floor
4. changing room: to recieve further pampering, I went up to the 2nd floor to recieve further pampering, where the lighting was dimmer, the energy was calm, the sound was soothing, and the smell was fresh and relaxing
5. treatment: inside the massage room, fresh, warm, and sensual atmosphere evoked all of my senses
6. leaving: after my treatment, my therapist surprised me with a small treat containing 100% real fruit/vegetable juice customized for me.
form development
pom seed inspired pattern
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top to bottom: 1. lasercut mylar, acrylic 2. panty hose, wire. 3. vaccum form acrylic, crayola, foam clay opposite (talisman experiment): a hand-held object that communicates the essence of pom brand aesthetic and the concept proposal lasercut mylar lighting fixture inspired by the seed formation in a pomegranate.
ideation sketch
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mylar. acrylic. foam core. panty hose. 1/4�= 1’ above: sketch model phase 2 opposite: sketch model phase 3
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materials pallete
model material translated to real-life material
a. lasercut mylar - water jet cut with powder-coating and painting b. beams- glass with exteriot steel c. stretch fabric (pantyhose)- tensile fabric
d. floor- pickled wood
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above left to right: tensile faric pickled wood water jet cut marble
final design
final plan/section mo
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t 17
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st. B
treatment/massage
entry
reception enclosed seating fruit bar pomegrante inspired stairs
axon plan
A
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A. section looking 17th st.
B. section elevation- back looking front
final narrative sketch
reception
fruit bar
bar and enclosed seating
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enclosed seating area
treatment and massage
final model/renderings
left to right: view of entry when walking in from side pom beautiful exterior in context with site
mylar. acrylic. panty hose. plywood. fun foam. 3d plaster print 1/4�= 1’
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a
b
c
a
b
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mylar. acrylic. panty hose. plywood. fun foam. 3d plaster print 1/4�= 1’ above left to right: overview of juice bar and seating booths private seating booths opposite: juice bar overlooking pom seating booths
d
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f
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above: 2nd floor fruit mask massage areas opposite: exclusive fruit mask message areas on 2nd floor
FIXTURES/ PACKAGING
wall dividers
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stairs
above left to right: the spiral stairs inspired by pomegranate see arrangement act as a transition between the first floor (social and active), and the second floor (light and airy). the stair was designed to reflect and connect the attributes of the first and the second floor. opposite: the blushing red color of a baby pomegranate inspired the colors on the stretch fabric. the red color creates visual energy reflecting the vitality of a pumping heart
seating booth development
1. inspiration from the seed formation in a baby pomegrate 2. sketch model experiment using plaster mold over clay spheres 3. sketch model experimentat pouring liquified wax over ice spheres
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phase1 3D rapid prototyping individual units of enclosed seating booths Final Pom Seating booths 3D rapidprotype material plaster. 4 seating booths varying in size accomodate various size of groups. seating booths contains holes which bring in natural light, and also reflect interior lighting (from the exterior view)
promotion piece
inspired by the concept “healing from the inside and out�, I created a metaphorical promotion piece representing a blossoming flower.
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Thank you
Emil Mertzel, Jen Silbert, Ania Borysiewicz , Dan Gottleib, Penny Herschovitch, Robert Hunt, Jason Pilarski, and Shinhae Kim, my professors who have given their time and energy in guiding me through this project. Ji A You, Susyn Herridge, Cora Neil, Angel Wang, Woodon Jeong, and Jiyeon Shin, my classmates who have been my support through all the sleepless nights we have endured together in the annex. Also, for being motivation to constantly push myself to strive for more comprehensive and cohesive designs. My family, who has believed, supported, and guided me in all my endeavors. My friends, Joe, Jongmin, Donghoon, Alex, Jonathan, and Rebecca, for being my pain-relievers during the many panic attacks throughout the designing process. I hope you enjoyed seeing my thought process throughout the projects. This project has been an essential stepping stone to my design approach. In all, I have learned that beautiful forms do not translate successful design. a design is only successful when ‘who’ i am designing for is reflected in the spatial experience.
Ahrhembyeol Stella Lee
Ahrhembyeol Stella Lee slee426@hotmail.com