2+2=
Semantics: A brief definition of definitions… •
Semantics is the study of meaning.
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Applied to ordinary language to denote an obstruction of comprehension that derives from word selection and connotation.
Semiotics: The Definition of Meaning •
Semiotics is the study of how meaning is constructed and understood.
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Semiotics are used to illustrate the [sometimes] subtle differences between literal interpretation and associated meanings. *Up yours Agnes!*
The Three Rules of Cool •
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Rule One: The quicker the chase, the quicker the flight . The act of discovering what is cool is what causes cool to move on. Rule Two: You can’t “manufacture” cool out of thin air. Rule Three: You have to know cool to be cool.
The Five Stages of Cool • • • • •
Innovator/s Early Adopters Early Majority Late Majority Stragglers
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Permeation of Cool through industry: Video Link
Horizontal Segmentation: Keywords •
Prior Paradigm: What came before?
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Platonic Dish: There is no one perfect food.
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Pepsi vs. Pepsis: Who wants just one?
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Preferences: Underscores individuality.
Doc Martins & Converse All Stars
Cool or Uncool: Gov. School Edition •
What makes Birthday Cake Ice Cream cool?
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Is it cool to have a “Gov. Love” type of relationship?
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What makes hanging out in the “Hippy Tree” popular?
What is “Cool” ? •
Cool - [kool] adjective, adverb, noun, verb. • a. great; fine; excellent • b. characterized by great facility;
highly skilled or clever • c. socially adept
Additional Points to Address if Time Permits •
Cool vs. Popular
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Anthropology of Cool
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Manipulating a Crisis
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Cyclical nature of “cool”