Skinician Brand Introduction

SKINICIAN VISION

Partnered with my mum Hilary, we founded SKINICIAN as a way to cut through the noise and confusion of the skincare world, offering multi-tasking products that target a number of skin concerns.

Each one has a concentrated yet perfectly balanced blend of actives that deliver results without upsetting the skin’s protective barrier. After all, your skin is delicate and vulnerable, sensitive to our stress-levels, sleep quality and hormonal changes, as well as having to cope with an onslaught of sunlight and pollution on a daily basis.

Once you throw in a lot of strong skincare formulas into the mix, you’ve got a recipe for irritation and sensitivity, which affects 70% of women during our lifetime.

SKINICIAN MISSION

As former salon owners, we found ourselves facing challenges that many salons do – stocking big-name brands with extensive and over-complicated ranges that weren’t compatible with our clients’ busy lifestyles.

We were also startled at how so many people were treating their skin issues by using several harsh products at once (and paying a pretty penny in the process). When in fact, there is a much more kind and gentle – not to mention simple –alternative.

Bringing together the finest experts in the skincare industry –from cosmeceutical chemists, to formulators and manufacturers – we realised people could achieve happy, healthy skin without having to spend a fortune or risk irritation. And that fewer, multi-tasking products and better education around skincare were all that was needed. After all, why should great skincare be for a privileged few?

SKINICIAN BRIDGING THE GAP

The opportunity is huge for

• a less complicated

• more compact range

• for time compressed lives

• that delivers immediate and long-term results

> £1 Billion

SKINICIAN KNOWLEDGE IS BEAUTIFUL

Every product in the SKINICIAN range stars a nourishing cocktail of actives, 90% of which are naturally derived. These are then harnessed in the lab and channeled into hybrid cosmeceutical formulas to target various different issues at once.

Our Ageless Peptide Eye Complex, Ageless Overnight Retinol Powerbalm, Advanced Firming Serum and Advanced Pro Radiance Enzyme Cleanser are just a few of our ‘hero’ products that treat the skin on a number of levels. As well as multi-tasking skincare staples, we also have a range of Treatment routines to tackle more serious concerns, such as acne, sensitivity or dry skin.

All the products in these ranges were created to work harmoniously together, to bring the results you want in the shortest amount of time, whilst being gentle on the skin.

When it comes to great skincare, we’ve adopted an educational approach that goes beyond our product offering. Driven by the professionals we work with, we want customers to feel empowered to understand their skin better so they know exactly how to treat and take care of it. All of our products are used and trusted by professional therapists to deliver real results. So our ethos is simple: with the right knowledge and a simplified regime, you have a recipe for healthy, happy skin!

SKINICIAN FOR THE ENVIRONMENT

At SKINICIAN we care about the planet and are doing our best to help make the beauty world more eco-friendly.

Our formulas are free from the usual questionable ingredients (parabens, mineral oil, sulphates and palm oil) and our we are vegan, cruelty-free and PETA-approved.

What’s more, all of our products are made in the UK to minimise carbon footprint, and we strive to work with sustainable suppliers who are involved in many eco-friendly initiatives themselves. Our cartons are FSC certified.

DERMATOLOGICALLY TESTED PARABEN FREE VEGAN & CRUELTY FREE

PH BALANCED SAFE FOR USE IN PREGANCY

*except for retinol products

SKINICIAN VALUES & ICONS

I – Innovative Hybrid, cosmeceutical formulations that are harvested from nature & harnessed in the lab

R – Results Driven

We use the best quality clinically proven ingredients to deliver rapidly visible results

I - Inclusive

We don’t stereo-skin type because we know skincare is not a ‘one size fits all’

S – Skin Loving

A team of experts sharing education empowering you on your own personalised skin journey

H - Honest

Trust us to be transparent, affordable and jargon-free

Why choose SKINICIAN

WHAT? Multi-tasking skincare you can trust.

HOW? We aim to cut through the ‘noise of the skincare world’ with a less is more approach. By adopting an educational focus, we want customers to feel empowered to make the right choices for their skin. No fuss, no bother – just happy, healthy skin.

WHY? We are a force for change, we believe in affordable & effective solutions for all and we hope to encourage people to make sustainable & eco-friendly skincare choices. Effective Skincare shouldn’t cost the earth.

SKINICIAN OUR PERSONALITY

RESULTS

Our results-driven, cosmeceutical formulas contain the best quality active ingredients and antioxidants, of which 90% are naturally derived.

MULTI-FUNCTIONAL COSMECEUTICALS

PERSONAL TOUCH

TRUST & KNOWLEDGE

From concentrated plant extracts to cutting-edge lab engineering, every key ingredient in our formulas is clinically proven and used at the highest commercially available concentration, for rapidly visible results.

The great thing about SKINICIAN is that our products treat a number of concerns, empowering the consumer to streamline their skincare routines with just a few key multi-functional products.

What's more, the formulas are 'cosmeceutical' meaning while they are cosmetic, they have been developed by professionals with clinical studies to back up their claims.

Being former salon owners gives us a unique understanding of what our consumers want – solutionled products that fit easily into a busy lifestyle. Hence our language should be friendly and informative, including quotes from our founders where possible.

Not just a reiteration of its general benefits, but what do we love about the product and why did we create it?

Our brand philosophy is offering great multi-tasking skincare at an affordable price point.

This messaging can help position the brand as one of the most authentic and trustworthy in the marketand a real alternative to more 'corporate' and costly skincare lines.

PROFESSIONAL

PROFITABILITY

SKINICIAN is highly profitable Benefit from treatment margins of 84-97% in professional treatments.

When you sell the RETAIL products in your opening package, that’s it paid for.

An Ageless AHA lactic acid treatment: 30 mins at £65 Has a cost of £3.31

That’s a profit of 94%

EXAMPLE:

120 resurfacing facials (minimum) in an opening package

60 Glycolic Treatments - £3300 Revenue min (based on treatment @ £55)

60 Lactic Treatments - £3900 Revenue min (based on treatment @ £65)

TOTAL REVENUE POTENTIAL: £7200 from peeling services alone

SKINICIAN OUR 5 STAR CUSTOMER PROMISE

We believe in developing long term sustainable relationships. – collaboration is key.

We genuinely have the interest of our customers and consumers at heart.

We are focused on providing excellent customer and client care.

SKINICIAN DON’T JUST TAKE OUR WORD FOR IT

Bespoke Treatment

Results within 6 weeks

Retinol Powerbalm

Results within 6 weeks

Purifying System

Results within 3 weeks

SKINICIAN DON’T JUST TAKE OUR WORD FOR IT

Bespoke Treatment

Results within 6 weeks

Advanced Calming Serum

Results within 4 weeks

Ageless Peptide Eye Complex

Results within 4 weeks

REVITALISING

For normal, dry, sensitive skin types

Calms soothes and protects delicate skin, reducing inflammation and dryness, leaving skin soft and hydrated.

PURIFYING

For oily, breakout prone skin

Helps to control sebum production and refine pores, leaving skin mattified and hydrated with a clearer brighter complexion.

BRIGHTENING

For normal, dry, sensitive skin types

Calms soothes and protects delicate skin, reducing inflammation and dryness, leaving skin soft and hydrated.

OUR SYSTEMS – Professional & Retail

Mix and match products from each system for your best possible results. We tailor to you.

ADVANCED

For ageing skin

Sophisticated Ingredients for a noticeable difference. Our advanced system contains bespoke complexes that actively reduce the appearance of fine lines and improves smoothness, leaving a natural radiance and younger looking skin.

AGELESS

For skin with advanced signs of ageing.

This Retinol inspired system will dramatically target and reduce the signs of ageing to improve skin tone and texture.

BODY

For the body

This system contains active antiageing ingredients for smoother revitalised and younger looking skin from head to toe!

SALON FINANCIALS

A 2 room salon with 2 therapists

•Open 5 days a week

•Operating for 8 hours per day (minus lunch and room turnover time)

•Offering 6 skin services per day.

•Charging £35/€40 per treatment

•Selling one cleanser at £19 / €24 per client

They have the earning potential of £105,000/€120,000 in services and £53,850/€ 67,200 per year retail.

SALON SUPPORT

• Promotional Material

• Tester Stand & testers

• Certified Training

• Educational Support

• Seasonal Gift Sets (value lead)

• Image bank for websites and social channels

• Pre-made videos for websites and social channels

SKINICIAN Consumer Marketing

SKINICIAN has become a true favourite with beauty editors and skin-fluencers alike. Everything we do focuses on creating demand.

WHAT WE DO:

• Influencer engagement - monthly influencer outreach programme. Working with bloggers and skin-fluencers to ensure strong reviews of the products across digital channels

• Event pop ups and sampling activities

• Products in the SKINICIAN range are entered into beauty industry tried and tested features and awards

• Media Desk Drops and visits to secure press coverage in major titles

• Online social advertising strategy

• TV Coverage

• Dedicated digital & social team inhouse

SKINICIAN Salon Testimonial

Why Stock SKINICIAN?

SKINICIAN is an amazing Irish brand, with superb product systems, at fantastic prices. Clients love it and I love it.

How has it developed your Skincare business?

I love using skin loving products that deliver results, having clients see the benefits and give them confidence in their own skin. Cathy is always on the other end of the phone which is so important to me to be able to bounce ideas off, or to ask for advice. She is always knowledgeable with everything relating to skin & products.

How would you rate the SKINICIAN training?

5 Star for SKINICIAN training, it’s a privilege to have access and guidance with a professional Educator. I feel I have my very own marketing team, along with the amazing support I get from the office.

Why would you recommend SKINICIAN to other businesses?

All the girls are amazing at what they do, nothing ever seems a problem, they have helped me in every way they can. This has really helped me develop and grow my own business and I am forever thankful. . It’s affordable and the results speak for themselves. I did a bit of research into it, and it is reasonable, affordable but results driven. I loved the background of the brand being a mother and daughter founder, it felt very relatable.

Suzanne Clerkin, Dublin Sues Beauty, Dublin

AWARD WINNING PRODUCTS