ASTRID OTERO
PAT CLEVELAND The famous black model of the 1970s, Pat Cleveland, became one of the pioneers to break through fashion’s exclusionary system. She was epitomized by her outgoing personality as well as her love of dance, poetry and all things art.
Ámate Spirit Moving Pen Poise Poet Everblooming Coquette Répandre l’amour Prendre Position Graphology Poise Thread Softly Anna’s Mood Concealed Gesture Feng Shui
Print Development, utilizing Adobe Illustrator & Photoshop
Clarity
Iterative sketching process
Tent dress with asymmetrical neckline
One-shouldered fit & flare chiffon dress with constructed bodice
Strapless tent dress with asymmetrical bodice
Fitted dress with drape chiffon detailing tied into a knot
Blouson silhouette high-low dress
One-shouldered fitted dress with asymmetrical neckline
Strapless fit & flare tunic
Fitted bodice with chiffon draped shoulder
Medium rise culottes
Halter blouson top
Short-sleeved blouse with cascading ruffle detail
Medium rise culottes
One-shouldered ruffle crop top
One-shouldered ruffle crop top
Extra long skinny scarf
Bubble skirt with extra gathered detailing on one side
BARE BONES Bare Bones is a collection that borders on elegance and minimalism, drawing from the impact simple silhouettes and texture can have. Inspiration for this came from the various contours and ridges of the human skeleton.
Caged crop top
Silk charmousse tailored slip tank
Short-sleeved t-shirt with detailed collar
Neoprene lace-up top
Knit 3/4 sleeve sweater with caged collar
Knitted sweater dress with neck, hem, & cuff details
Cap sleeve t-shirt with detailed collar
Knitted sweater with neck, hem, & cuff details
Silk charmousse tailored slipdress
Caged circle hoop skirt: corset boning with elastic waistband
Neoprene lace-up shorts
Lace-up overall dress with detailed center front pocket
Neoprene lace-up A-line skirt
Cap sleeve wool blend coat with oversized drape collar
Cigarette lace-up pants
Wool blend asymmetrical wrap skirt
Long sleeve wool blend coat with oversized drape collar
Neoprene
100% Cotton
Crepe Georgette
Crepe Georgette
Silk Charmousse
Wool Blend
Steel Corset Boning
CONSUMER PROFILE The Bare Bones woman aims to quietly stand out and is always concerned with wearing her values. She not only has a minimal aesthetic but this is her overall approach to life, consistently defying the ideals consumerism has created for our society. Our quintessential lady likely ranges from 32 to 42 in age and either lives in a city in the North East of the US, or aspires to do so. Bringing in $80k a year most of her shopping takes place online, especially through mobile, as this allows her to find what she considers fair pricing and investigate deeper into each companies morals. Still, she appreciates welldesigned retail experiences and is loyal to brands that hold ethical standards; something her mother, whom she is still very close to, taught her.
RESPECTABLE BUSINESS MODEL transparency $218
Cost to Produce $ 72.53 Labor $31.31 cut sew pack
Material $41.22 fabric trims tags
$78
Gross Profit Margin $ 145.47 Operating Costs $121.56 Taxes Non-production wages Equipment Shipping Photos/Models Marketing Storefront rent, electric, water
Net Profit $23.91 Reinvesting in the business Employee health care/benefits
Cost to Produce $ 29.59 Labor $13.97 cut sew pack
Material $15.62 fabric lace trims tags
Gross Profit Margin $ 48.41 Operating Costs $43.09 Taxes Non-production wages Equipment Shipping Photos/Models Marketing Storefront rent, electric, water
Net Profit $5.32 Reinvesting in the business Employee health care/benefits
REACH Moving from Conceptual Idea into Trend Forecasting, my goal with Reach was to create an activewear ensemble that allowed for seamless transition from activity to activity; be that yoga class, reconnecting with a friend over coffee, or running errands. I drew inspiration from the heavens, stars, depth and textures of space, and the sense of reverential respect it creates in us. The title Reach gives off a sense of longing; Reach eludes as much to the stars as it does to aerobic poses.
The Heavens. The Depths. This idea of perspective and relativity. Seemingly close yet untouchable. Humbling - constantly reminding us we’re small. Contours and negative space. Where the sky and ocean meet, similar oximorons. Oceans and space are the TWO major frontiers.
TREND ANALYSIS
Cropped Top
Soft Ruffles
The Great
Slouchy “V”
I’M Isola Marras
Fendi
ZARA
Heightened color contrast, optic texture, and boxy proportions lend newness for autumn, joining a soft assortment of open knit sweaters with pretty details such as ruffles, slouchy V-necks, and shoulder exposure.
Burberry
Fendi
Shoulder Baring
No. 21
John Lewis
Boxy Shape
Fendi
Arjé
TAKING RESPONSIBILITY For 2019 and beyond, commitment to long-term social, environmental and ethical issues will gather pace. Brands focusing on transparency and active in visibly giving back, create trust with younger consumers, most of all. The Giving Keys, Eileen Fischer, and other brands are standing for the concept of “wearing your values,” while others such as Ikea embrace the need for kind collaboration, employing Syrian refugees for a limited edition collection of textiles and rugs.
CONSUMER PROFILE Our ideal woman knows that as of 2017 activewear and fashion are no longer separate entities. She is a busy women and hence looks for pieces that can easily transition through all the errands she has to run in any given day. As an older millennial and possible younger Gen X-er, she is fully aware of healthy habits that create a more optimal version of herself, and though she isn’t a hardcore athlete she embraces wellness as a lifestyle. Her favorite time of day is walking her two precious Cavalier King Charles Spaniels in the morning, followed with a 45 minute yoga session. Her friends have always admired her “morning person” ability, but she herself does not understand how anyone can function without taking a little time for themselves.
C l e D C S
ASTRID OTERO (787) 629-7980 oterosac@mail.uc.edu 2804 Euclid Ave., Apt 2 Cincinnati, OH 45219 https://astridotero.carbonmade.com/
EDUCATION
UNIVERSITY OF CINCINNATI Cincinnati, OH College of Design, Art, Architecture & Planning Fashion Design Class of 2019 GPA 3.78/4.00 - Dean’s List
EXPERIENCE
KOHL’S
Menomonee Falls, WI June - August 2017 Mudd Junior’s Design Intern Sketched & Designed woven tops for S18 based on trend research Prepared trim sheets & scrappy packs Worked directly with Tech Design team on handoffs & fittings Sketched based on team needs for knit tops, woven tops & dresses
CARTER’S INC.
Atlanta, GA August - December 2016 Sleepwear Design Intern Designed sets of 4pc, 1pc & coats for boy & girl, & girl underwear sets Sized & recolored CAD prints to match seasonal color palettes Maintained all paperwork for production of sleepwear mainline & clubs Worked directly with Art & Tech team on graphics, prints, & fittings
RUFF HEWN
New York, NY Fashion Design Intern Created flat sketches using Adobe Illustrator Created & maintained line sheets Worked with seasonal trend & color Developed & pitched artwork Sourced materials & trims
SOFTWARE DESIGN PROFESSIONAL
January - May 2016
Photoshop - Illustrator - InDesign - Microsoft Office Programs Technical Flats - Fashion Illustrations - 8yrs Sewing Experience Concept & Mood Boards Fluent in English & Spanish - Commercially aware - Proficient problem solving skills - Excellent collaborative worker & communicator