BA (Hons) Illustration - Level 06 OUIL603 Extended Practice
BRIEF TITLE Educational book about space/astronomy (the big brief) Brief Illustrate and make a book educating about space for older children. It will give facts about the planets, map out the universe and explain complex concepts but in a simple and understandable way – with fun, visually exciting imagery. The book will then come with other products and promotional material. Product Tone of Voice -‐ A book Fun, exciting, vibrant, educational, Other products: simple/understandable, intriguing -‐ Pull out poster -‐ Stickers -‐ Bookmarks -‐ Mobile -‐ Display material Audience Context Children, possibly 9-‐12? Space is something lots of children are interested in, but it can be quite hard to understand so this would condense ideas into something simpler and fun but not patronising Additional information/Considerations Mandatory Requirements A book with extra promotional materials
Deliverables A book, with other promotional materials
BA (Hons) Illustration - Level 06 OUIL603 Extended Practice
BRIEF TITLE Smaller competitions Brief I want to group two smaller competitions together – Secret 7 and Penguin books. The secret 7 songs haven’t been released yet, but penguin books has; it is to design a book cover for either ‘a clockwork orange’, ‘how to be a woman’ or ‘emil and the detectives. I am not completely decided on which to choose, but I think I will do ‘a clockwork orange’, mainly because I am familiar with the story and there is lots of strong, interesting imagery to play around with. Product Tone of Voice A book cover, spine and back; designed to the Dystopian, horror, black comedy, dark, set specifications: conceptual, suppression, totalitarian, violence B format 198mmx129mm CMYK 5mm bleed Audience Context Adults, young adults – not children It is a book cover, so it must be recognisable as a cover for that story – conceptual. But also be able to fit platforms for print and online Additional information/Considerations Make sure the front cover, spine and back all work cohesively as one image Mandatory Requirements Must stick to the specification Include trim and crop marks Max file size is 5mg Deadline – 9th march
Deliverables A book cover
BA (Hons) Illustration - Level 06 OUIL603 Extended Practice
BRIEF TITLE ‘War Horse’ Brief A competition set by the Folio society to illustrate a book cover and 3 inside illustrations for the children’s book ‘War Horse’ Product Tone of Voice A book cover Ww1 time, soldiers, nostalgic, heroic, dark, 3 inside illustrations exciting, battles Audience Context Children 12-‐16? A book set during WW1, about a horse who is set around the country to fight in battle, but also the horse’s relationship with a boy – written from the perspective of the horse. Additional information/Considerations Mandatory Requirements 3 portrait illustrations from different sections of the book A book cover – front, spine and back 197x137mm Deadline – 18th January
Deliverables A book cover 3 inside illustrations in different sections of the book
BA (Hons) Illustration - Level 06 OUIL603 Extended Practice
BRIEF TITLE D&AD/YCN Brief I want to do either a D&AD or YCN brief, possibly more. They haven’t been released yet though. Another student from graphic wants to collaborate on one of these briefs so we will decide once they are set. Product Tone of Voice -‐ unknown -‐ unknown Audience Context Additional information/Considerations Mandatory Requirements
Deliverables
BA (Hons) Illustration - Level 06 OUIL603 Extended Practice
BRIEF TITLE Recipes Brief Illustrate step-‐by-‐step recipes for a weekly newspaper/online. My aim is to make one very week Product Tone of Voice Recipe cards with illustrated step-‐by-‐step Fun, vibrant, understandable, clear, appealing instructions Made for platforms in either print or online Audience Context Students/adults Magazines that come with newspapers e.g. the observer which have food sections – these would appear there; fun illustrations alongside recipes Additional information/Considerations Mandatory Requirements Illustrated recipes Images work alongside text Clear images
Deliverables Illustrated recipes