W W F"I ns pi r et henew gener at i on. Maket hem actf orourpl anet . " TheBr i ef :T a k et hei nf or ma t i onf r om t heL i v i ngRe por t2014a ndma k ei tmor ei nt e r e s t i nga nda c c e s s i bl et ot he" a l wa y son"g e ne r a t i ona ndma k et he mr e a l i z et ha twene e dt obemor epr oa c t i v ei n s a v i ngt hepl a ne ti fwewa ntt os a v eour s e l v e s . Thec a mpa i g nwi l l ha v et obebot hdi g i t a l a ndpr i nt e d Audi ence:1424y e a rol dus e r sofne wa nde xi s t i ngme di a Pr oduct :Pr i nt e dpr oduc t swi l l i nc l udebr oc hur e s / f l y e r s , ma g a z i ne s , t he me dnot e pa ds , pos t e r s . Ea c h pr oduc tc oul da l s opot e nt i a l l yc omewi t has i g nupf or mt ot heWWF . Di g i t a l pr oduc t swi l l i nc l udeamoc k upofa na pp , s oc i a l me di apa g e s( F a c e book , t wi t t e r , e t c . )a nda ni ma t e dwe bba nne r s Cont ext :Thedi g i t a l pr oduc t swi l l e xi s tonl i ne . Thepr i nt e dpr oduc t sc oul de xi s ti nav a r i e t yof pl a c e si nc l udi ngs c hool s / uni v e r s i t i e s , s t a t i ona r ys hopsorbook / ma g a z i nes hops . P os t e r sc oul dbedi s t r i but e dbot hi nma g a z i ne sa sf ol dout soront hes t r e e t( s uc ha sonabuss he l t e r ) Addi t i onali nf or mat i on/Cons i der at i ons :T ot hi nka boutwh ype opl edon' tg e ti n v ol v e da nd s ol v et hi spr obl e m. T e l l t hes t or yoft hes t a t i s t i c st oma k epe opl ec a r e . " Thei mpor t a nc eofbi odi v e r s i t y , i c oni c s pe c i e s , k e yha bi t a t sa ndourus eof na t ur a l ma t e r i a l s ; Tha te v e r y t hi ngwedoha sa ni mpa c t onou rpl a ne ta ndwea r el i v i ngbe y ondourpl a ne t ’ sme a ns ; Thei nt e r c onne c t e dne s sofa l l l i v i ng t hi ng s ; Thes pe e dofc ha ng ea ndourr e s pons i bi l i t yt ol ooka f t e rourpl a ne t , f ornowa ndf orf ut ur e g e ne r a t i ons . " Mandat or yRequi r ement s :I nt e g r a t e dc a mpa i g ns pa nni ngmor et ha noneme di um. Atl e a s tone mus tbedi g i t a l . Mus tus eWWFxD&ADl og owhe r ene c e s s a r y Del i ver abl es :UPTO 8Pr e s e nt a t i ons l i dei ma g e sofpr opos e dr e s ol ut i ons
As t r i dWe g ue l i n&Ema n ue l S a nt os OUI L 503-S t udi oBr i e f2-Col l a bor a t i v ePr a c t i c e
Vi s ualI nves t i gat i on Th e s ea r ee x a mp l e sofp os s i b l ea p p r oa c h e st ot h ei ma g e r yt h a twi l l b eu s e donou rf i n a l r e s ol u t i on sa l on g s i det h ef a c t sa n d f i g u r e sf r om t h ea n n u a l r e p or t . Wea r et r y i n gt ot e l l s t or i e st h r ou g ht h et on eofv oi c et oe v ok ee mp a t h yf r om t h ea u di e n c e . Th i sc a nb es e e ni nt h eu s eofwa t e r c ol ou rt oc r e a t eas omb r emood.
Ab ov ea r ee a mp l emoc ku p sofp ot e n t i a l p r odu c t s-t won ot e p a dswi t hf a c t s / f i g u r e swi t ha c c omp a n y i n gi l l u s t r a t i on sa n d awe bb a n n e rt h a ts h owsf a c t s .
CONTEXTUALREF ERENCES WWFpos t er-of t enha sphot oordr a wi ngof wi l dl i f ewi t hs hoc ki ngf a c ta l ons i dei t
Wewa ntt oma k eabookl etwhi hci sbot hc r ea t i v e a ndi nf or ma t i v e, her ea r es omeexa mpl eswel ook eda t .
Wewi l lbeg et t i ngourf a c t sa ndi nf or ma t i onf r om t heWWF a nnua lr epor t , her ea r es omei l l us t r a t eda nnua lr epor t sf r om ot herc ompa ni eswhi c hwet houg htr el a t ed.
Exa mpl esofot herpr oduc t swea r et hi nki ng ofpr oduc i ngi nr es pons et ot hi sbr i ef ; not epa ds , webba nner s , phonea pps , pl a y i ngc a r ds , bookl et pa c ks .