Black Kassel Overview

OUR OFFERINGS

Our specialty deli meats and snacks have been crafted with today’s food lover in mind. For a snack, casual meal, or special occasion, our collection of great tasting foods has something for everyone.

SPECIALTY DELI MEATS

Whether craving one of our authentic European recipes, or one of our modern flavor combinations, consumers can enjoy the convenience of our pre-sliced salamis or customize their purchase at the deli counter.

MEAT SNACKS

Whether at home or on the go, consumers can enjoy our meat snacks as a perfect protein-packed snack, or as a great addition to any charcuterie board.

OUR STORY

By food lovers, for food lovers.

At Black Kassel, we’re as passionate about our foods as the people who consume them. That’s why we’re committed to quality — combining European craftsmanship and traditional techniques with modern flavor combinations to craft specialty deli meats and snacks to please every palate.

And because we know that good food brings people together, food lovers can count on Black Kassel to help them create charcuterie boards, authentic deli sandwiches and more — all as easy and delicious as they are impressive.

OUR VISION

Inspiring passion for memorable food experiences, responsibly and sustainably for future generations.

OUR PROMISE

To craft high quality, great tasting foods, to be shared and savored.

OUR DISTINCTIVE QUALITIES

Today’s specialty deli consumer expects an elevated experience. With our chef-inspired flavor combinations and unique shapes, Black Kassel delivers. Our authentic European recipes and time-tested methods have been passed down through five generations of master butchers. It’s this fusion of art and science that’s essential to crafting great tasting foods to be shared and savored.

CHEF-INSPIRED FLAVORS

Our meats are crafted using only the finest quality ingredients and carefully blended spices, with no artificial flavors. From our beloved traditional European recipes to modern flavor combinations, our specialty deli meats and snacks come in a range of delicious flavors to please every palate and are perfect for any occasion.

SIGNATURE DELI SHAPES

We’re best known for our signature salamis, available in three distinctive shapes: hearts, squares and flowers. Black Kassel is where charcuterie “takes shape”, and where consumers can come to make crowd-pleasing charcuterie boards, sandwiches and snacks that are as impressive as they are delicious.

ARTISANAL CRAFTSMANSHIP

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We believe that meats crafted with care and expertise taste better. That’s why we’re dedicated to traditional techniques like smoking our meats over natural hardwoods in small batches, then patiently dry aging them to perfection for a rich aroma and mouthwatering taste.

EUROPEAN HERITAGE

The founders of Piller’s and Black Kassel have been crafting deli meats and European specialties for five generations. Today, we stay true to their legacy, blending traditional family recipes and old world methods with modern techniques and flavors to craft great tasting, quality foods to be shared and savored.

WHO BUYS BLACK KASSEL?

TARGET CONSUMER SNAPSHOT

• Age group: 25-65

• 53% Millennials (25–40)

• 35% Gen X (41–56)

• 11% Boomers (57–65)

• 71% Female

• 29% Male

& BEHAVIORS

CHARCUTERIE IS A HOUSEHOLD STAPLE

• 85% of consumers purchase charcuterie meats at least monthly.

• Over half consume charcuterie meats on a weekly basis.

CONSUMERS WANT MORE VARIETY

• Consumers are looking for more varieties, flavors and brands of charcuterie meats.

• Over half of consumers believe there is a lot of duplication with what is currently available in stores.

• Consumers typically use three or more meats when building charcuterie boards and consider having a variety of meats essential.

TARGET

• Household Income $75K+

• Married

• Children living at home

• Post Secondary Education

• Employed Full Time

TASTE AND QUALITY DRIVE DECISIONS

• When it comes to charcuterie meats, taste and quality are the most important purchase motivators.

• 70% of consumers prioritize taste over nutrition.

• 71% of consumers are willing to pay more for higher quality charcuterie meats.

VERSATILE – PERFECT FOR ANY OCCASION

• Charcuterie benefits from not being a single daypart food. Great for entertaining, but consumers have also adopted charcuterie as a protein-packed snack or easy “no-cook” dinner.

• From a casual meal to special occasion. As a snack, appetizer, ingredient or main dish, consumers are using charcuterie meats in a variety of ways, for a variety of occasions.

WHERE CHARCUTERIE TAKES SHAPE .

OF CONSUMERS ENJOY TRYING NEW FLAVORS AND VARIETIES OF CHARCUTERIE

OF CONSUMERS SAY TASTE IS THE MOST IMPORTANT PURCHASE MOTIVATOR 80% 90%

To learn more about our offerings visit BLACKKASSEL.COM