Test it! Branding manual

testit!

Branding manual

Index About us

2

Who we are

4

What we do

5

How we are

6

Our identity

8

The logotype

10

The typeface

12

Our colours

14

Uses of identity

16

See it

22

Examples of aplications

24

1

about us

2

Who we are In last years, every tech company is triying to satisfy every person who’ll buy its products, but, unfortunatelly, there’s no comunication between users and makers before the product goes out, just a few technicians and press can test the products before they go to the shops showrooms.

We know that every person is different and everyone wants different kind of things on their new gadgets and electronic products, so we are here to aproach the brand to the user before doing the final product, so they can see what works on them, and what not. This can give a different kind of way on making new peripherals for life.

We were born to help brands to not waste their money into projects that not reaches the objectives people want to make it a “best seller”, not only for its sales numbers, even for being the best products on market. So, we help users also for brinding them the best of every brand wich wants to work with us.

The objective: Brind the users (who will pay for those objects) a new way to interact and collaborate with their favourites brands, and make a cry over the specs you want to be on their next gadget.

4

What we do Trying to get the best arround the world, we have some headquarters over few countries were we bring users the possibilty to test different concept products from the most importants brands of the world, as Sony, Microsoft, Panasonic, Apple, Samsung, HTC, Toshiba...

We are the node between the brand and the final user, wich will say what he thinks about the concept products he can reach in our headquarters (THE LAB).

First of all, the brand give us a concept of their product so we can put in our LAB and give the users the posibility of testing and saying about it. Then, the brand performs a description of who is their target for every gadget, and then, people can see what’s the objective and see/think if the concept product reaches them. Also, they would give the way to find perfect specs that acomplish with the brand objective so the result would be a happy brand wich not spends more than they need (and also who would release a product that will fit on), and users who’ll be happy with their final products, and also, with the brand.

Since internet were born, that kind of feedback had to be easiest way to reach our objective but as expected, internet has grown so much as there are a lot of lost information. To reorganize it would be a difficult point, so we want to make different points in many cities were that reviews, thinkings, and suggestions would be regarded to the brands so they can redesign their products.

5

How we are We are as our users, people who thought there could be a way to perform the new gadgets being sold on by the most important brands.

We want the same as you when you buy some stuff from that brands, to have a good product wich works as you expected, and also, to be happy with that brand for giving you what you wanted.

“Casual” may be the word that define our way to comunicate and work. We don’t feel as the most important sector for a brand to make the best products, we work as a blog, as a social network but in real life, where ideas, comments, and feedback are the most important things we should take on.

“Respect” is our main rule. As we expect the best of our daily brands, we must show them respect and always talk to them, not to cry or even shout them. We have to collaborate and feedback ourselfs to give the best experience for everyone, so the comments, opinions, and everything from testit! should apply to our rules and be constructive.

“Creative” as brinding the possibility of making good ideas for new products born from our users.

“Formal” as we treat with serious and important brands. So our identity is formal but casual, as we found it the best way to connect both parts of them.

6

casual respect creative formal 7

our identity

8

Our logotype The logotype shows us as a LAB where the main fact are comments of users that wants to be listened.

It can be used on any background colour, but the main one is made to fit under a white background to show our corporative colours.

Also, the bubble can be used alone on some projects as it remembers we are part of anywhere it appears.

The test-tube represents us as a factory of investigation.

10

testit!

testit! testit! testit!

testit!

testit!

testit!

testit!

testit!

testit!

11

The typeface We use Alwyn from Identikal to everything related to us when it’s written or shown by a display. Thats why we use it, its font made for display or even print, as it works well with anyone, but we have to use it following this rules to always share what we want.

Alwyn Bold: Used for headers or headlines when the type goes over 24pt, and also for little headers (as categories or spliters) when the type goes at 12pt.

Alwyn Regular: Used for any text outside headers or notes, regulary used at 10pt to show a clear reading experience to the user.

Alwyn Light: Only used for the logotype of the brand.

How to use it: When we just shout some phrase to catch the attention as used in our name (tesit!) we must wrote it in small caps so will announce a soft but expressive message. Use it for a bit of attention in slogans as “dream it!”, “listen it!”, “show it!”, “share it!”, etc...

Never use capital letters to anything except titles or models or anything expected to go formaly in capital. We don’t want to cry, just share.

12

Alwyn (Identikal) Alwyn Light:

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !? . , ; : = @ & [] {} ¿¡ Alwyn Regular:

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !? . , ; : = @ & [] {} ¿¡ Alwyn Bold:

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !? . , ; : = @ & [] {} ¿¡

13

Our colours Visual identity of testit! works with three main colours, but others are applicable on different supports.

RED: Our brand uses red to emphasize our comunication and who we are. Also its a solid but hot colour wich shows nearness to our users and brands.

GREY: Not as heavy as 100% black, it represents our warmess, but also we are technics for a brand, so it’s something related to electronic, and so, to metallic things.

BLACK: When we want to read something, it must be readable as it can, so we use black to write normal text on specs and for our information, excepting some applications where text can be negative (so, white).

WHITE: Not mentioned as any main colour as its just the standard background of papers but maybe the most important one. We want to represent us as a clean brand, opened for anyone who wants to be in, and atractive with a touhc of minimalist. So the good use of white must emphasize our message.

14

Coated works Pantone DE 88-1U

C=0 M=100 Y=90 K=20

R=192 G=2 B=34

#C00222

CMYK 80% GREY

C=0 M=0 Y=0 K=80

R=88 G=88 B=90

#58585A

CMYK 100% BLACK

C=0 M=0 Y=0 K=100

R=26 G=23 B=27

#1A171B

Uncoated works Pantone DE 88-1C

C=0 M=100 Y=90 K=20

R=192 G=2 B=34

#C00222

CMYK 80% GREY

C=0 M=0 Y=0 K=80

R=88 G=88 B=90

#58585A

CMYK 100% BLACK

C=0 M=0 Y=0 K=100

R=26 G=23 B=27

#1A171B

15

Uses of identity Please follow the rules beyond to provide the most solid visual identity for the brand.

1. When using the logotype, if it’s a big support, use it with the full version, as the support goes smaller, the bubble must be used to save space without forgetting the brand.

2. On any papper support, our logotype goes on down-right corner.

(Letters, and just some applications are exceptions in this case when we need to express we are the brand beyond that document, as billings).

3. Never change the colours of our logotype, just use it negative for a multi-coloured support (as images, textures...) or when colour matches and makes it loose visibility, and use it ever with the corporative colours when used on a white background.

4. Never write on capitals for explaining nothing related to the brand.

Use small caps at “it!” phrases.

5. When writting, never use different colours as the main ones. If some colour catch another, use a negative colour (for example, on a solid colour background use white or black).

6. The bubble must go ever at left-up side of the phrase where it goes, never change it. When used alone, must be centered or left or right alignment.

7. Don’t use icons without bubble, alone they’re just icons, with the bubble and our colours, it says is something ours.

16

1&2

Good usage testit!

testit!

testit!

Bad usage

testit!

testit!

testit!

testit!

17

3

Good usage

testit! testit!

testit!

testit!

testit!

Bad usage

testit!

18

testit!

testit!

testit!

testit!

testit!

4 Good usage

Bad usage

dream it! use it! share it! test it!

Dream it!

Use it!

Share IT! TEST IT!

DrEaM it!

Use iT Share It! SeeIt!

5 Good usage The logotype shows us as a LAB where the main fact are comments of users that wants to be listened.

The logotype shows us as a LAB where the main fact are comments of users that wants to be listened.

The logotype shows us as a LAB where the main fact are comments of users that wants to be listened.

The logotype shows us as a LAB where the main fact are comments of users that wants to be listened.

The logotype shows us as a LAB where the main fact are comments of users that wants to be listened.

Bad usage The logotype shows us as a LAB where the main fact are comments of users that wants to be listened.

19

6

Good usage

dream it!

Bad usage

dream it! dream it! dream it! dream it!

20

7

Good usage

Bad usage

21

see it

22