Portfolio 2018

P O R T F O L I O

“ W H E R E

A R T ,

T H E

A T H I F A H

S T A R E S

A T

Y O U ”

2018

Hello!

This is a journey of my college life artworks, let’s have a look

ATHIFAH POETRI VISUAL COMMUNICATION DESIGN

CURRICULUM VITAE

PROFILE I actually have everything organized and prefer to work in a structured way. Which I am so passionate and motivated about learning something new.

Jakarta, 16 August 1998 th

CONTACT Chandra Indah Lama

EDUCATION 2010-2013

Jalan Timor Blok E No. 35

An g kasa Ju n i or Hi g h Sc h ool H a li m P e r d a na K u s u m a E as t Jakarta

Jatirahayu, Pondok Melati Bekasi 17414

2013-2016 +62 8778 2490 634

113 Sen i or Hi g h Sc h ool Lu b a ng Bu a y a E as t Jakarta

+62 21 846 8612 athifah.poetri@binus.ac.id athifahp@gmail.com

Current

B i n u s Un i ver si t y K e m a nggi s a n Wes t Jakarta

SKILLS

EXPERIENCE

Graphic Design

B IN US

Illustration

Character Build ing

Photography

Te a c h F o r I nd o ne s i a ( TF I )

2016-2017

Web Design Editorial Design

B N CC 3D M o d e lli ng

R PTR A PAN DAWA Env i r o nm e nt a l C a r e

Logo Design

R UM AH HATI SUCI

Advertising

Te a c h i ng

2018

Branding

AR TCAM P “ OR ION ’S OD Y SSEY ” P 3K

LANGUAGES Indonesia English

SOFTWARE

Ae

Ai

Pr

An

Ps

Id

PACKAGING & BRANDING

01 CHOCODOT COKELAT GAWAT DARURAT

Assignment

Scoop of Work Re-packaging

Tools of Trade Adobe Illustrator Adobe Photoshop

Duration 3 Weeks

Concept This was redesign to fit with thinker people. The target of audience is probably a workers, that has related on high segment.

Where the design have to be simple, elegant, and have a knowledge for the buyers in their packaging.

PACKAGING

Phase

02 CHOCODOT COKELAT GAWAT DARURAT

Packaging Structure

Phase Assignment

Scoop of Work Re-packaging (futuristic) Outside Part

Tools of Trade Adobe Illustrator

Duration 3 Weeks

Concept This was designed into futuristic, which is related with never outdated design and have strength in visual that leads the future.

This packaging was formed in square, but the body has polygon shape. The use of dark Inside Part

navy make it looks like in outer space. This packaging output is in metallic application.

PACKAGING

03 CHOCODOT COKELAT GAWAT DARURAT

Phase Assignment

Scoop of Work Re-packaging (sachet)

Tools of Trade

choCODOT

Adobe Illustrator

Duration 1 Weeks

Concept The design is fit into a pouch which has a sachet, using a memphis design theme. The theme is prioritize some geometric elements, and colors that tend to form into a random shapes.

coke l t ga w a dar u a t rat

pepper-mint PERHATIAN !!!

Jika gejala menetap hubungi dokter cokelat.

STRONG dark. 50gr

PACKAGING

choCODOT

coke l t ga w a dar u a t rat straw-berry straw-berry P ERH ATI AN !!!

Ji ka gejala m e n e tap h u bu ngi d okter cokelat.

STRONG dark. 50gr

choCODOT

coke l t ga w a dar u a t rat

va-nilla PERHATIAN !!!

Jika gejala menetap hubungi dokter cokelat.

STRONG dark. 50gr

04 STATIONERY SET FURNITURE

Initial Name

Phase Assignment

Scoop of Work Branding Identity

Tools of Trade Adobe Illustrator

athifah poetri F

U

R

N

I

T

Duration 3 Weeks

Concept This was a self branding, using typeface that have been modified.

The initial name represented with traditional element, which is look like a furniture. The design created a visual approach of being as an interior designer. The font used is Futura Light and Selfica.

Business Category

U

R

E

Full Name

BRANDING

05 SLICE FRUIT BEVERAGES The straw symbolized that they actually sells beverages

Phase

Fruit

Assignment

Scoop of Work Re-design Logo

Tools of Trade Adobe Illustrator

Duration 2 Weeks

Concept It is a fruit shop, which is sell beverages. The shop served fruit that can be sliced or served in juice. Actually, they can mix the fruit that fit with customer request.

Each part is represent with different types of fruit. Which is symbolized that they served custom fruits

The fruit sliced into a few parts, which is symbolized that they served slice fruits

BRANDING

ILLUSTRA - TION

06 SIGER TOWER POINTILLISM

Assignment

Scoop of Work Postcard

Tools of Trade Adobe Illustrator Adobe Photoshop

Duration 1 Weeks

Concept This iscaptured on the landmark city of Lampung, which is Siger Tower. Then, it is adapted use fauvism style by Henri Mattise in his artwork Luxe, Calme et Volupte. The characteristics of the style are almost the same like Impressionism, which also has pointillism.

ILLUSTRATION

Phase

07 CURIOSITY NOVEL

Phase Assignment

Scoop of Work Re-design Cover

Tools of Trade Adobe Illustrator Adobe Photoshop

Duration 1 Weeks

Concept The cover is adapted from Indonesian novel that tells about the feelings of a woman who was fell in love. However, when she fell in love with a man, another woman appeared and made a gap into their relationship. This story involves sacrifice, tears and perceived pain, she has choosen to give up.

ILLUSTRATION

08 FROZEN

ILLUSTRATION

CARICATURE

Phase Assignment

Scoop of Work Caricature

Tools of Trade Adobe Illustrator

Duration 2 Weeks

Concept This caricature is a combination of my face with one of a cartoon character, Anna from "Frozen".

The background is use cool tone to represent the cold scenery, which is symbolized with snow and gradient color.

09 UNITY T-SHIRT

Assignment

Scoop of Work Screen Printing

Tools of Trade Adobe Illustrator

Duration 2 Weeks

Concept It is about the unity and combined it with many kinds of flowers that exist.

This means that even though there are many different flowers, it can form into a whole in unity (circle). And represent it with the words "unity in variety".

ILLUSTRATION

Phase

EDITORIAL DESIGN & TYPO GRAPHY

10 HABITATION INTERIOR MAGAZINE

Assignment

Scoop of Work Magazine Layout

Tools of Trade Adobe Illustrator Adobe Photoshop

Duration 1 Month

Concept This magazine is about home living. The design has to be clean and have more white space, to create a best layout for the interior.

EDITORIAL DESIGN

Phase

EDITORIAL DESIGN

Cover

Advertising

Editor’s Letter

Table of Content

Article Spread

EDITORIAL DESIGN

11 BLANKA NEWSLETTER

Phase Assignment

Scoop of Work Newsletter Layout

Tools of Trade Adobe Illustrator Adobe Photoshop

Duration 1 Month

Concept This is a newsletter about design history. The design is actually made by construct the hierarchy that fit with design images. This is using column compound grid that has descontructed into layers.

EDITORIAL DESIGN

12 LARSH

Basic Typeface

LARSH

TYPEFACE

Modified

Phase

Reference Shape

Assignment

Scoop of Work Typography

Tools of Trade Adobe Illustrator

Duration

Ragam Hias Padjajaran

1 Month

Modified Shape

Concept This typeface is named LARSH, and modified

1.5 cm

it from a typeface which is a sans serif type, Futura Bold. The typeface is combined with Padjajaran decoration, according to Indonesian ethnic theme. The font body has a curve shape

1.5 cm

to impress a strong, friendly and graceful.

Uppercase

TYPOGRAPHY

Lowercase

13 LARSH POSTER

Phase

TYPOGRAPHY

Assignment

Scoop of Work Typeface Poster

Tools of Trade Adobe Illustrator

Duration 2 Weeks

Concept The poster content was combined with the typeface that have been modified, and named it LARSH. The layout was made by the uppercase, lowercase and the title of the typeface.

14 E-COM POSTER

Phase Assignment

Re-design Poster

Tools of Trade Adobe Illustrator

Duration 3 Weeks

Concept The poster reference from Wim Crouwell style, which is use the principle of depth and has volume in their font. The design used contrast colors, and they are dominant in blue, in order to make the poster looks friendly. The font used is Montserrat and Found Gridnik.

TYPOGRAPHY

Scoop of Work

OTHERS

15 MONOPOLY VIRTUAL REALITY

Phase Team Work Samantha DS, Martina Indah

Scoop of Work Toy Advertising

Tools of Trade Canon EOS 700D Photo Studio Monopoly Toy Adobe Photoshop

Duration 2 Weeks

Concept This is an advertisement for monopoly into virtual reality theme. The purpose is that the players can "enter" or “jump in” into the games world. They are directly playing this game and experiencing where they can travelling the world for real.

DIGITAL IMAGING

Group Assigment

16 SUSHI TUTORIAL (HOW TO)

Phase Assignment

Scoop of Work Interactive Video

Tools of Trade Adobe Illustrator Adobe Animate

Duration 3 Weeks

Concept This is an interactive video, which is a tutorial to make a sushi. This interactive include a video opening, and must be able to click on by page.

The tutorial include the ingredients, how to roll the sushi and technique of how they serve it.

ANIMATION

17 THAI TEA BEVERAGES

Phase Personal

Scoop of Work Brochure

Tools of Trade Adobe Illustrator Adobe Photoshop Canon EOS 700D

Duration 1 Weeks

Concept The visual of Thai Tea is photographed by me. In order to have a visual that looking good and tasteful to be drinked, the design look is bright and clean because the target is mainly teenagers up to middle age.

ADVERTISING

“

WHERE THE

ART,

STARES A T YOU

CONTACT INF0: a t f pt r atfh.p f a c e bo o k . c o m / a t h i f a h . po e t r i