P O R T F O L I O
“ W H E R E
A R T ,
T H E
A T H I F A H
S T A R E S
A T
Y O U ”
2018
Hello! This is a journey of my college life artworks, let’s have a look
ATHIFAH POETRI VISUAL COMMUNICATION DESIGN
CURRICULUM VITAE
PROFILE I actually have everything organized and prefer to work in a structured way. Which I am so passionate and motivated about learning something new. Jakarta, 16 August 1998 th
CONTACT Chandra Indah Lama
EDUCATION 2010-2013
Jalan Timor Blok E No. 35
An g kasa Ju n i or Hi g h Sc h ool H a li m P e r d a na K u s u m a E as t Jakarta
Jatirahayu, Pondok Melati Bekasi 17414
2013-2016 +62 8778 2490 634
113 Sen i or Hi g h Sc h ool Lu b a ng Bu a y a E as t Jakarta
+62 21 846 8612 athifah.poetri@binus.ac.id athifahp@gmail.com
Current
B i n u s Un i ver si t y K e m a nggi s a n Wes t Jakarta
SKILLS
EXPERIENCE
Graphic Design
B IN US
Illustration
Character Build ing
Photography
Te a c h F o r I nd o ne s i a ( TF I )
2016-2017
Web Design Editorial Design
B N CC 3D M o d e lli ng
R PTR A PAN DAWA Env i r o nm e nt a l C a r e
Logo Design
R UM AH HATI SUCI
Advertising
Te a c h i ng
2018
Branding
AR TCAM P “ OR ION ’S OD Y SSEY ” P 3K
LANGUAGES Indonesia English
SOFTWARE
Ae
Ai
Pr
An
Ps
Id
PACKAGING & BRANDING
01 CHOCODOT COKELAT GAWAT DARURAT
Assignment
Scoop of Work Re-packaging
Tools of Trade Adobe Illustrator Adobe Photoshop
Duration 3 Weeks
Concept This was redesign to fit with thinker people. The target of audience is probably a workers, that has related on high segment. Where the design have to be simple, elegant, and have a knowledge for the buyers in their packaging.
PACKAGING
Phase
02 CHOCODOT COKELAT GAWAT DARURAT
Packaging Structure
Phase Assignment
Scoop of Work Re-packaging (futuristic) Outside Part
Tools of Trade Adobe Illustrator
Duration 3 Weeks
Concept This was designed into futuristic, which is related with never outdated design and have strength in visual that leads the future. This packaging was formed in square, but the body has polygon shape. The use of dark Inside Part
navy make it looks like in outer space. This packaging output is in metallic application.
PACKAGING
03 CHOCODOT COKELAT GAWAT DARURAT
Phase Assignment
Scoop of Work Re-packaging (sachet)
Tools of Trade
choCODOT
Adobe Illustrator
Duration 1 Weeks
Concept The design is fit into a pouch which has a sachet, using a memphis design theme. The theme is prioritize some geometric elements, and colors that tend to form into a random shapes.
coke l t ga w a dar u a t rat
pepper-mint PERHATIAN !!! Jika gejala menetap hubungi dokter cokelat. STRONG dark. 50gr
PACKAGING
choCODOT
coke l t ga w a dar u a t rat straw-berry straw-berry P ERH ATI AN !!! Ji ka gejala m e n e tap h u bu ngi d okter cokelat. STRONG dark. 50gr
choCODOT
coke l t ga w a dar u a t rat
va-nilla PERHATIAN !!! Jika gejala menetap hubungi dokter cokelat. STRONG dark. 50gr
04 STATIONERY SET FURNITURE
Initial Name
Phase Assignment
Scoop of Work Branding Identity
Tools of Trade Adobe Illustrator
athifah poetri F
U
R
N
I
T
Duration 3 Weeks
Concept This was a self branding, using typeface that have been modified. The initial name represented with traditional element, which is look like a furniture. The design created a visual approach of being as an interior designer. The font used is Futura Light and Selfica.
Business Category
U
R
E
Full Name
BRANDING
05 SLICE FRUIT BEVERAGES The straw symbolized that they actually sells beverages
Phase
Fruit
Assignment
Scoop of Work Re-design Logo
Tools of Trade Adobe Illustrator
Duration 2 Weeks
Concept It is a fruit shop, which is sell beverages. The shop served fruit that can be sliced or served in juice. Actually, they can mix the fruit that fit with customer request.
Each part is represent with different types of fruit. Which is symbolized that they served custom fruits
The fruit sliced into a few parts, which is symbolized that they served slice fruits
BRANDING
ILLUSTRA - TION
06 SIGER TOWER POINTILLISM
Assignment
Scoop of Work Postcard
Tools of Trade Adobe Illustrator Adobe Photoshop
Duration 1 Weeks
Concept This iscaptured on the landmark city of Lampung, which is Siger Tower. Then, it is adapted use fauvism style by Henri Mattise in his artwork Luxe, Calme et Volupte. The characteristics of the style are almost the same like Impressionism, which also has pointillism.
ILLUSTRATION
Phase
07 CURIOSITY NOVEL
Phase Assignment
Scoop of Work Re-design Cover
Tools of Trade Adobe Illustrator Adobe Photoshop
Duration 1 Weeks
Concept The cover is adapted from Indonesian novel that tells about the feelings of a woman who was fell in love. However, when she fell in love with a man, another woman appeared and made a gap into their relationship. This story involves sacrifice, tears and perceived pain, she has choosen to give up.
ILLUSTRATION
08 FROZEN
ILLUSTRATION
CARICATURE
Phase Assignment
Scoop of Work Caricature
Tools of Trade Adobe Illustrator
Duration 2 Weeks
Concept This caricature is a combination of my face with one of a cartoon character, Anna from "Frozen". The background is use cool tone to represent the cold scenery, which is symbolized with snow and gradient color.
09 UNITY T-SHIRT
Assignment
Scoop of Work Screen Printing
Tools of Trade Adobe Illustrator
Duration 2 Weeks
Concept It is about the unity and combined it with many kinds of flowers that exist. This means that even though there are many different flowers, it can form into a whole in unity (circle). And represent it with the words "unity in variety".
ILLUSTRATION
Phase
EDITORIAL DESIGN & TYPO GRAPHY
10 HABITATION INTERIOR MAGAZINE
Assignment
Scoop of Work Magazine Layout
Tools of Trade Adobe Illustrator Adobe Photoshop
Duration 1 Month
Concept This magazine is about home living. The design has to be clean and have more white space, to create a best layout for the interior.
EDITORIAL DESIGN
Phase
EDITORIAL DESIGN
Cover
Advertising
Editor’s Letter
Table of Content
Article Spread
EDITORIAL DESIGN
11 BLANKA NEWSLETTER
Phase Assignment
Scoop of Work Newsletter Layout
Tools of Trade Adobe Illustrator Adobe Photoshop
Duration 1 Month
Concept This is a newsletter about design history. The design is actually made by construct the hierarchy that fit with design images. This is using column compound grid that has descontructed into layers.
EDITORIAL DESIGN
12 LARSH
Basic Typeface
LARSH
TYPEFACE
Modified
Phase
Reference Shape
Assignment
Scoop of Work Typography
Tools of Trade Adobe Illustrator
Duration
Ragam Hias Padjajaran
1 Month
Modified Shape
Concept This typeface is named LARSH, and modified
1.5 cm
it from a typeface which is a sans serif type, Futura Bold. The typeface is combined with Padjajaran decoration, according to Indonesian ethnic theme. The font body has a curve shape
1.5 cm
to impress a strong, friendly and graceful.
Uppercase
TYPOGRAPHY
Lowercase
13 LARSH POSTER
Phase
TYPOGRAPHY
Assignment
Scoop of Work Typeface Poster
Tools of Trade Adobe Illustrator
Duration 2 Weeks
Concept The poster content was combined with the typeface that have been modified, and named it LARSH. The layout was made by the uppercase, lowercase and the title of the typeface.
14 E-COM POSTER
Phase Assignment
Re-design Poster
Tools of Trade Adobe Illustrator
Duration 3 Weeks
Concept The poster reference from Wim Crouwell style, which is use the principle of depth and has volume in their font. The design used contrast colors, and they are dominant in blue, in order to make the poster looks friendly. The font used is Montserrat and Found Gridnik.
TYPOGRAPHY
Scoop of Work
OTHERS
15 MONOPOLY VIRTUAL REALITY
Phase Team Work Samantha DS, Martina Indah
Scoop of Work Toy Advertising
Tools of Trade Canon EOS 700D Photo Studio Monopoly Toy Adobe Photoshop
Duration 2 Weeks
Concept This is an advertisement for monopoly into virtual reality theme. The purpose is that the players can "enter" or “jump in” into the games world. They are directly playing this game and experiencing where they can travelling the world for real.
DIGITAL IMAGING
Group Assigment
16 SUSHI TUTORIAL (HOW TO)
Phase Assignment
Scoop of Work Interactive Video
Tools of Trade Adobe Illustrator Adobe Animate
Duration 3 Weeks
Concept This is an interactive video, which is a tutorial to make a sushi. This interactive include a video opening, and must be able to click on by page. The tutorial include the ingredients, how to roll the sushi and technique of how they serve it.
ANIMATION
17 THAI TEA BEVERAGES
Phase Personal
Scoop of Work Brochure
Tools of Trade Adobe Illustrator Adobe Photoshop Canon EOS 700D
Duration 1 Weeks
Concept The visual of Thai Tea is photographed by me. In order to have a visual that looking good and tasteful to be drinked, the design look is bright and clean because the target is mainly teenagers up to middle age.
ADVERTISING
“
WHERE THE
ART,
STARES A T YOU
CONTACT INF0: a t f pt r atfh.p f a c e bo o k . c o m / a t h i f a h . po e t r i