Jen Pelka
This month, our cover features Chef Chris Scott who was a finalist in Season 15 of Top Chef in Colorado and brought his technique and culinary view to the show. From that season, he continued to be on our radar as we saw him appear on a number of shows and food oriented festivals and more. He's always focused on the food, making sure that it educates us on the cultures and regions it comes from as well as ensuring that he continues to reach back and assist chefs that are coming up by sharing knowledge where he can! We caught up with him ahead of the holiday season to dig a little deeper into his background, what he is focusing on with his restaurants, what it's like when you're going through the Top Chef process and his cookbook Homage: Recipes and Stories from an Amish Soul Food Kitchen. His insights on the intersectionality of foods he grew up with as well as how he has created impactful James Beard Foundation dinners is a conversation that we truly enjoyed!
ATHLEISURE MAG: We’re excited to have you as this month’s cover. We have connected via in the past and it’s always great to see you and your food, and what you’re working on!
When did you fall in love with food and when did you know that you wanted to be a chef as a career?
CHEF CHRIS SCOTT: I would say that I fell in love with it when I realized that early on in my career. It was sort of when it became more than just cooking and it became more so a way of life and the way that I understood the power from within the food and what it could do. Not only to sustain our bodies and everything, but what it could do culturally and things of that nature. It became more of a revolutionary kind of platform for me.
AM: How do you define your culinary style?
CHEF CS: My style, it changes from time to time. When you first start out, you're busting out all of your best moves in the beginning. You see that a lot in younger
chefs and they really want it to be more about them than it is about the food! So you kind of go through those phases – the up and down and through the ebb and flow. But the older that I get, I understand that it is about the food and it was never really about me so you try really hard to highlight those things as far as food and everything is concerned. It’s about the farmers, it’s about the growing aspect and it’s about all of those things!
My cooking, some of the styles of it, I have been trained in fine dining and I have been doing that for 30+ years. You know I’ve worked in some very high end spots. Right now, I’m kind of focused in on the food of my ancestors, but I do it all! The focus is really about the food and not about me, you know?
AM: Right! Tell us about Butterfunk Biscuit Co. I’ve looked at the IG posts over the past few months or so and it’s some drool worthy pictures!
CHEF CS: Yeah! I don’t do the social media on there! I’ve seen it here and there. Butterfunk Biscuit Co is heritage biscuits at its finest. You’re going to be experiencing biscuits that have been passed down for 4 generations and it’s the biscuit that I did on Top Chef that got a lot of notoriety and people were lined up outside of the doors and they still are! But it’s where you can really come and it emphasizes more on Black bakers because I actually do a lot of pastries out of there and I’m going to be expanding into a lot of Rotis and Jeera and everything. So really focusing on chefs that bake from Brown countries. Just really trying to emphacize breads that are made by Brown hands.
AM: We enjoyed your season of Top Chef Season 15 in Colorado. Why did you want to compete on the show? You
were a finalist on that season which was amazing and it was great to hear your story!
CHEF CS: It’s funny because that particular season, I did not want to compete! I applied 5 times onto the show and just didn’t get onto it and everything. I read somewhere that over 200,000 chefs apply to the show every year and they choose anywhere from 12-15 people and after awhile, the process is very long. Not only do you have to fill out this intense application –sometimes you hear back and sometimes you don’t. To only have to go through a bunch of Skype calls, to doing tastings, to be flown to different locations around the country – it’s a pretty long process and I didn’t want to have to go through that process for a 6th time!
AM: That’s understandable!
CHEF CS: At that time, my wife and I, we had our youngest kid, so we had a 1 year old and a baby. When I got the call, I turned them down at first and I told my wife, “hey listen, Top Chef called, they wanted me to come and try out for this season, but I told them no.” She said, “call them back and tell them yes!” I said, “how are we going to do this? How are you going to run 2 restaurants and 2 small children if I get on the show?” She said, “don’t worry, we’ll find a way.” So I got on and we found a way.
AM: Well you found a way!
Shortly after that season aired, Cochon 555 happened and that’s where we first met you in person as we were media sponsors of that event here in NY. It was cool to see you as well as other cheftestants from your season there as well. We know that you support other chefs, you do other types of foodie events – why is that so important to you to be able to participate and to present yourself in those spaces with all of those people?
CHEF CS: You know, it’s always good to be able to keep yourself out there and to
show people what you’re out there doing and to use that platform sometimes for a bit more than just food. It’s also about talking about how the industry is moving, what’s new or even some new dishes that you might want to be able to highlight. But it’s also important to want to uplift the ones that are coming up behind you as well. I think I did that event with Tyler Anderson (Millwright's, TaQue, Bar Piña) and Bruce Kalman (Soulbelly BBQ , BKBrinery) you know back in the day. Actually, there was a Cochon in Aspen while we were filming and we were at the finals and we weren’t supposed to leave the cast house, but we snuck out and went to the Cochon party back then. Not only was it fun, but you get to rub elbows with your colleagues from different parts of the country, but it’s good to kind of lift up the other chefs that are coming up behind you to give them that experience to be there and to also see what’s happening so that in the following years, they can be involved.
AM: We recently saw you on Bobby’s Triple Threat! Love that episode and how was it to be on the show and to taste 2 great chefs going head-to-head and then having to score them and to figure out a winner?
CHEF CS: Right! I mean for that day, it was some good eats for sure!
AM: It looked so good!
CHEF CS: I knew I was going there so I didn’t eat breakfast at all and I went in there ready! But that whole experience was pretty surreal! I knew of Bobby (Amalfi Las Vegas, Bobby’s Burgers, Beat Bobby Flay: Holiday Throwdown) back in the day in my Philly days. He started out on Food Network doing a show called Grillin and Chillin with Jack McDavid who’s a Philly chef back in the day and they tried to have Jack McDavid who was this country bumpkin dude wearing a farmer’s outfit and Bobby was supposed to be a city boy coming on the scene. Now here we are 20 some
years later, he’s still doing it and I’m still doing it and we were just kind of talking about the old days and having the opportunity to be on the show was a great time!
AM: We love that!
We’re excited to learn more about Homage: Recipes and Stories from an Amish Soul Food Kitchen. I live in NY now, but I’m originally from Indianapolis, so I grew up around Amish communities although they were not in my town per se. I never thought about Amish and Soul Food having a connection until I saw you on Top Chef and you were talking about it. Can you tell us why you wrote this book and what that connection is like?
CHEF CS: So the book was written for a bunch of reasons. I think that the first and foremost is that I look at it like it is a love letter passed down from the women that have raised me to my children and their stories kind of run through me. My mother and grandmother passed away before my children were born and there always comes a time in anyone’s life when they kind of want to know where am I from, who are my ancestors, what did they do and what did they eat? So this book really touches base on that, but also with the intermingling of the food and everything. Soul Food to me, is regional and is based on where you are. So wherever you are in the country, is certainly where some of the ingredients will be available to you. For example, my people are from Virginia – tidewater people so you have a lot of that Virginia agriculture a little bit of that coastal stuff with the shad, the shad roe, the blue crab so on and so forth. You keep on going down South - the Gullah Geechees in the Carolinas. It’s more of a rice culture and more African flavors. Keep on going further South, now you’re in the panhandle of Florida, more Creole. Up where I’m from, there are German, Dutch and Amish, so after Emancipation happened, with the Great Migration and everything, by the time I was born, the Southern culture and the Amish culture were already intermingled so that was
the only food that I knew. But that happens everywhere because Black people are everywhere!
AM: So what foods are considered Amish foods?
CHEF CS: It’s more of a flavor as opposed to Black Amish. You know the flavors that we bring with us from Africa, through the Caribbean, through the American South and so forth. But once you intermingle it with some of that German technique and flavors, you have acidity and sugars and vinegar and that sweet and sour aspect really plays its role. For example, that Lemonade Fried Chicken that I did on Top Chef and which is also in the book, everybody and their mama is doing some form of tea brined chicken, but I chose to do a lemonade brine. Now it’s not like Country Time, but it is lemon juice, it is hot sauce, it is buttermilk, it is fresh spices and everything. So, it’s more or less, a savory lemon like a marinade like that which is on the border of sweet and savory.
So you have all of those aspects and flavors that are into it as well. So when I talk about the Amish Soul Food, again, it’s not Black Amish food. It’s more like flavor profiles and stuff like that.
AM: You’ve cooked at 9 James Beard Foundation dinners, 5 of them as the lead chef and you also created the first Juneteenth Dinner at the Beard House with Brother Luck (Top Chef Season 15, Beat Bobby Flay, Chopped), Tanya Hopkins (Kwanzaa Menu, James Hemings: Ghost in America’s Kitchen, Savory & Sweet) and Andrea Cheatham (Top Chef Season 15 Runner Up, Alex vs America, Live! with Kelly and Ryan). This dinner is now an annual event. What is it like to cook at Beard House and what was it like to create that iconic meal on Juneteeth?
CHEF CS: It was super special! I also got invited back today and I am going back on Dec 5th.
AM: That’s exciting!
CHEF CS: So it will be #10 which blows my mind, but every single time I walk through those doors, I always intentionally get there first. I always want to be the first person in the room because I remember all of the legendary chefs that came through before me that stood in that same kitchen and I always like to be their first, put my hands on the table and kind of get a feel and play my music, start prepping and just kind of really set the mood and the vibe for everyone that comes through because tonight is my night! That has always been what’s going on and for chefs of color that might be coming through, I always say, “hey, listen. Before you go, call me and I’m going to tell you how you can really make this night special. I kind of have them follow through. As far as Juneteeth, it was special to be the first to do that and I’m really glad that they continued to do so. Like I’ve said, we always want to be able to pull all the others up and there’s a lot of really amazing chefs from generations that are behind me and that are up and coming and that they are already here! For them to be able to have their moment there is special too!
AM: Well, you’re also the chef at the Institute of Culinary Education. Why did you want to add this to your resume as you have done so many things that are so amazing. What was about that that you wanted to be part of it?
CHEF CS: Well, they asked me to come through. It more so started on the ambassador level, where they said here you’re doing great things – why don’t you use our space and we’ll pay you for it. So whenever we have an idea to do something creative, they want to be part of it. So they tell me to come through, use their kitchen, use their food and all I have to do is to document it and kind of teach that to the students. So that’s what we do. But again, it’s always paying it forward and really showing that next generation what it's all about. Again, it's not ever about me. There was a time when it was and when I
needed the whole world to know what Chris Scott was doing. But that is so not important. What’s important is that I’m taking all my wisdom, all my experience, all my know how and kind of giving that to the next generation. Even when it’s how to navigate the way through the kitchen as a chef of color – all of those things. It’s so much experience that needs to be passed along.
AM: Couldn’t agree more with this. My background coming from fashion and being the Co-Founder of Athleisure Media, to navigate as a person of color in these spaces it’s not easy. Anytime I can go back and tell people that this is how they need to do it or how to be on set – giving that knowledge is going to help that person who may not have known anything about that. You have to know what you know and how to actually interact with other people.
CHEF CS: Absolutely!
AM: Are there any upcoming projects we can keep an eye out for?
CHEF CS: Well, we’re currently looking for a brick and mortar spot that’s a standalone for Butterfunk Co all over again. We left Brooklyn back in 2019 and we’re sort of looking to get back into it. I’m currently on the 8 city/19 event book tour. I’ll be down at the BayHaven Food & Wine Festival in Charlotte Oct 19th –23rd for a second time in a row. As you know, that’s pretty much the mecca of Black chefs like all of the who’s who kind of goes there. We’re doing a dinner that Fri and I will also be there on Sat. On Fri, I am doing a seafood dinner with some of my colleagues and on Sat morning, I am doing a book signing and then I’m back on the plane.
@chefchris512
It's all about the approach to food whether you're making it or enjoying it. We've been fans of Katie Lee Biegel for a number of years as we love how she simply enjoys telling her story through food. With a hectic holiday season upon us, we wanted to chat with her to talk about her love of food, being a co-host on The Kitchen, partaking in Kitchen Therapy as a form of self-care and her thoughts on her bestselling book being turned into a film on the Hallmark channel!
ATHLEISURE MAG: When did you realize you wanted to work in food?
KATIE LEE BIEGEL: I don’t consider myself a chef, I consider myself a home cook that likes to share what I know. I grew up in my Grandma’s kitchen. I’ve always been cooking my whole life and I realized that I could make it a career, probably 20 years ago when I was in college. I started thinking that this was what I wanted to do and I have been fortunate enough to be able to make it my life’s work and it’s also my hobby and I love to cook!
AM: Which is awesome and we always love seeing you in different shows as you make food so approachable. Love seeing you on The Kitchen, what drew you to want to be on that show?
KLB: Oh gosh, The Kitchen is a dream come true! We’ve been doing that show for almost 10 years now! It’s the best thing that ever happened to me professionally. Those are my people and we have such a good time, we have become family. But it’s also our viewers as well. We have such a loyal following and I love hearing from our viewers on social media. Especially at this time of year, the holidays are when everyone is in the kitchen, everybody is cooking and it's our busiest time. I really believe in making and cooking with an enjoyable experience with people. It doesn’t have to be stressful. I teamed up with Sub-Zero, Wolf and Cove for this Kitchen Therapy initiative which I am so into. I like during the holidays to carve out somemetime and to go to the kitchen. It's actually my form of self-care by having those mo -
ments of peace in the kitchen when everything else about the holidays can be chaotic.
AM: I love that you say that. I never thought of self-care happening in the kitchen so when I heard about it, I knew that I wanted to know more about this as we’re all about wellness and bringing self-care to other areas, so why not here? Tell me more about your partnership with Sub-Zero, Wolf & Cove.
KLB: I learned that 95% of Americans find cooking to be calming. That actually surprised me because you hear a lot of people getting stressed out about food and what they are cooking. I think when it comes to holiday cooking especially, it’s about making a game plan and carving out that time in your schedule as opposed to waiting until the last minute. I always wait to the last minute to buy gifts and then I’m totally stressed. I got the kitchen part down, I just need to get the gift buying part down and maybe I would have a stress free holiday!
I think that when you can carve out that time and get in the kitchen, whether you’re putting on your favorite music or turning on a holiday movie that you love to watch while you cook or open a bottle of wine if you like. It’s about having that time that’s yours. For me, I get that sense of contentment that I am cooking for my family and loved ones. It makes me feel good, especially if I’m not in a rush.
AM: Why do you think it’s so important that we all need to find ways to do Kitchen Therapy?
KLB: Well I mean, food is what nourishes our bodies right? When you’re taking the time to cook good nourishing food, I think that you’re going to feel good about it. I just did a renovation and I’m here in my kitchen in NYC.
AM: Which is beautiful!
KLB: Thank you! I got my favorite appliances. I got my Sub-Zero fridge, I got my Wolf Range Oven and my Cove Dishwasher. I think that having those appliances that really do their jobs effectively and efficiently makes me feel a sense of ease as well in the kitchen.
AM: Well how can we make cooking an escape from the stress? What are tips that you suggest? Someone such as yourself has already adopted it, but what can people do that makes it a lot easier for them?
KLB: I’m a big believer in making lists. If it’s not written down, I don’t remember it. So I write out my menu, I write out everything that I am going to need to buy at the store and I shop in advance. I know that the refrigerator is going to keep things fresh so I do a lot of cooking in advance as well. Whether it’s making my dressing a couple of days ahead of time and storing it in there. I have a bread pudding back there on the stove. Bread pudding is a fantastic dessert to make in advance, to keep it in the fridge and then to pop it in the oven before dessert time. I can’t stress enough to plan ahead before the holidays.
AM: What are some of your favorite recipes to make especially with these amazing appliances that you have?
KLB: Oh some of my favorite recipes! I’ve got so many! I always look forward to making my Thanksgiving turkey. Some people are intimidated by the turkey, we always joke that it’s a big chicken! Again, allow yourself some time with the turkey. If you have a frozen turkey, allow yourself 1 day for every 5lbs to thaw in your refrigerator. Then I like to do an herb butter under the skin and I do a dry brine and put it back in the refrigerator and then I let it sit out for an hour to come to room temperature before putting it in the oven. Then it’s going to need a good hour to rest after it has come out of the oven. So think about what time you want to start serving your Thanksgiving dinner and work backwards from there.
AM: What plans do you have for the holiday season and what does Katie Lee’s kitchen serving and doing?
KLB: We’ve got a jam packed holiday season! We moved into our new place in the city and we invited my husband’s family to come for Thanksgiving. He has a big family and we’ve got a lot of plans! So, I definitely have to cook in advance. We’ve got plans to go to the Museum of Natural History, we’re going to do a pizza party at one of our favorite places the night before Thanksgiving so that I’m not cooking the night before Thanksgiving. We’re going to the Thanksgiving Day Parade and then we’ve got plans to see the Radio City Rockettes. We’ve got all kinds of plans. We’re going to do a Chinatown night –super excited for it! But I’ve been thinking a lot about our meal and how I am going to time that out. I’m actually going to start cooking on Mon of Thanksgiving week.
AM: Wow! That’s smart!
You’re also the Executive Producer for the Hallmark film, Groundswell which is based on your bestselling debut novel. How exciting has this been for you to be part of this and to see your book become this whole other thing?
KLB: I enjoyed working with Hallmark so much. It was really a dream come true to see my book become a film and it had been a really long time. That book came out in 2011 and I certainly wasn’t expecting that in 2022, to have it become a movie! So it just goes to show that anything can happen!
AM: Exactly!
What are you excited about for the upcoming year as we’re closing this one out which seems crazy to say! Is there anything that we should keep an eye out for?
KLB: I’m really focused on my daugh -
ter, I have a 2 year old and she’s going to nursery school this year, so I’m really enjoying all of the things with her school and participating in holiday events with her. As far as professionally, continuing on with The Kitchen, we are in production all year long so I’m constantly writing recipes for The Kitchen and I’d like to do something again in the scripted world. So we’ll see if it’s another movie or if I start writing another book. I’m not exactly sure, but I want to be able to get those creative juices flowing again! I think that when we first become moms, it’s like that part of your brain turns off, because you’re so focused on your child, your baby and now she’s getting to the point where I can begin to start thinking of other things!
AM: Does she help you in the kitchen as well?
KLB: She loves to be in the kitchen and she definitely helps a lot in making messes!
AM: Every little bit helps and that’s why you plan as you know there will be 20mins of “uh-oh!”
KLB: There’s definitely some extra clean up, but it’s so worth it and so much fun!
Katie Lee Biegel is known for having the perfect recipe and especially during the holiday season, she wanted to share her Pumpkin and Chocolate Croissant Bread Pudding that she was talking about that could be made ahead and then heated up when friends and family come over for holiday festivities!
• 1 teaspoon pumpkin pie spice
• 1/2 teaspoon ground cinnamon
• 1 teaspoon vanilla extract
• 6 chocolate croissants, cut into 1 1/2inch pieces
• 1 cup semisweet chocolate chips
• Whipped cream or vanilla ice cream, for serving (optional)
• Hot fudge sauce
• Caramel sauce
Directions:
1. Spray an 8-inch square baking dish with nonstick cooking spray; set aside.
2. In a large bowl, whisk the eggs, halfand-half, pumpkin, sugar, salt, pumpkin pie spice, cinnamon and vanilla. Add the croissant pieces and chocolate chunks and toss to coat. Transfer to the prepared baking dish. Press the mixture down into the pan. Cover and refrigerate for at least 1 hour to overnight to allow the liquid to be absorbed.
3. Preheat the oven to 350° F.
4. Bake until golden brown, 40 to 45 minutes. Serve hot with whipped cream or vanilla ice cream, if desired. Drizzle with hot fudge sauce and caramel sauce.
@katieleebiegel
@subzeroandwolf
PHOTOGRAPHY COURESY | Katie LeeWe always love catching up with Chef/ Restaurateur Chef Jordan Andino of big Flip Sigi here in NYC! In addition to bringing FIlipino flavors and a great personality that you can see on a number of his shows, he is always working on his latest project that is bound to be exciting!
We caught up with him ahead of his newest show he's hosting on Netflix, Cook at All Costs on Dec 16th, to talk about his partnership with Allstate! The rise of mocktails has increased for those that don't drink alcohol or are the designated driver. He shares a recipe with us as well as how you can enter to win a limited-edition Allstate Good Sips mocktail kit with ingredients, tools and more. The kits are available in limited quantity via sweepstakes now through Dec 8th and you can enter and find out more on their Instagram post!
ATHLEISURE MAG: Obviously you know we are fans of yours and we loved having you as our NOV ISSUE 2018 cover as well as other times you’ve popped up! What is it about the holiday season that you love?
CHEF JORDAN ANDINO: Well listen, I love a lot of things obviously hearing your voice and seeing you again! But really for me, the best thing about the holidays is the fact that you get to be with people and you know, just really celebrate life and celebrate relationships that have really been building throughout the year. Because of that, a lot of people don’t realize that you’re sharing a lot of these times together and you really want to keep the roads safe and that’s why I’m here because Allstate has this legacy for safe driving advocacy and we’ve seen a big growing rise in popularity of mocktails. So they took that and used this climate to help promote safe driving for the entire holiday season.
AM: That’s great to hear and it’s crazy how the mocktail scene has just increased in general whether it’s restaurants adding more interesting cocktails or destinations that only serve them. What can you tell us about mocktails in general for those that may not be familiar with this?
CHEF JA: Ok, so everyone, mocktails is a cocktail without the alcohol. So let’s just put that out there. So then everyone says, why would you have a cocktail without the alcohol? Because! What a lot of people don’t realize is that you drink a cocktail because it will give you a head buzz and it will make you feel all loopy and whatever, but you know what? That’s not the main point! It’s because it’s a social drink and it’s fun to have a cocktail and to be out with people. So now, the alternative to cocktails and in this case, mocktails, are being made so that people can still be out, socialize, enjoy everything that is around you with other people, but all the while ensuring that you will get home safe.
So here, the Allstate Mocktail Collection gives people non-alcoholic options to enjoy not just now during the holidays, but year around as well.
AM: I know that you have created some signature mocktails. What do you suggest that we can have with our friends and family?
CHEF JA: There’s 3 of them that I created. So the 1st one is the 10 and 2. It’s an alcohol free version of an Old Fashioned. Then there’s the Silver Sage, a festive gin inspired one with cranberry, sage and a serrano pepper simple syrup, soda water and of course a sage leaf as a garnish. But the one that I am going to show you is the most important one which is this one right here. This is the Safetini. It’s like a non-alcoholic take on a classic Martini in this beautiful Allstate Blue.
I’m going to make it for you and it’s pretty simple! All you have to do is start with this lovely shaker which I need you to ask me about later so that we can touch on this. You have this shaker with a little bit of ice in it and what we’re going to do is we are going to take one measurement of the blue Curaçao syrup – this is going to give you the sweetness that you need in a drink and it also gives you that blue
and a bit of aromatic. Then you're going to have another pour of the lime juice. The lime juice is really going to help you balance the entire drink and to make it delicious and then we’re going to take some mint. The mint has some elements that is two fold it will keep you concentrated, but not just that. It will also keep your drink minty fresh and delicious. So now we’re going to put on the lid and we’re going to shake and now it feels like I’m just the bartender making you drinks like we did before when you came to the restaurant. So take the lid off after shaking and you get that amazing Allstate Blue. Now we’ll top it off with a bit of soda water and there’s your drink with some cranberries right inside and of course a nice sprig of mint to really drive that home – it’s so delicious.
AM: Definitely looks like a fun drink and it’s great that you brought the point home that grabbing a drink is a social type of thing and whether you don’t drink alcohol at all or you are the designated driver, you still want to feel like you have something fun and Instagramable that you can take a picture of but knowing that there isn’t alcohol in there.
You were talking about this shaker – what’s going on with that?
CHEF JA: Ok I appreciate that pitch right there! Starting today, you can visit Allstate’s Instagram page for a chance to win a limited edition Good Sip Mocktail Kit. It comes with all of the ingredients and of course, the highlight of it is this amazing golden shaker! It’s so pretty and it’s perfect for the holidays. You can mix everything and anything in here and it’s a great way to serve up drinks and all the while, there’s no booze in here which means all of the roads are going to be safe thanks to Allstate.
AM: Love that and because I know you’re always on the move and have something going on – you have Flip Sigi, you’ve opened up various locations and you’re always on Food Network as a judge or a host, you’re hosting Cook at All Cost which is coming
up on Netflix next month, what can you tell us about this show?
CHEF JA: That’s right! I’m very fortunate, very happy, very grateful! It’s called, Cook at All Costs and it airs on Netflix on Dec 16th – 8 episodes that will be released internationally to every Netflix account in the world! It’s a cooking competition, 3 home cooks are given $25,000 to start at the beginning. They go through 2 rounds that are 45 mins each and they use that money to bid on ingredients that will help them elevate their dish. Then the trick is, whatever money they don’t spend is the money that they take home if they win! It’s a fun kind of strategic part of it. I’m the chef and I go into auction mode so – I’m the chef, I’m the host, I’m the auctioneer and it’s so much fun and I can’t wait for y’all to see it.
AM: That’s super exciting is there anything else that you want us to keep an eye out for? I’m waiting to see when you’re going to be making a cookbook!
CHEF JA: Ok listen, unfortunately cookbooks take 2 years! Believe me, cookbook is in the works! If you really want to know, I have another restaurant opening in the West Village it’s called Carriage House. I’m really excited and it’s actually American Home Style fine dining and we’re launching that right after Thanksgiving! So stay tuned for that as well. It’s a busy busy year!
@fork_knife
PHOTOGRAPHY COURTESY | Chef Jordan Andino
Growing up in the 90s, when you thought of Beach Volleyball, you thought about Gabby Reece! Whether it was seeing her in a number of commercials, gracing covers of Elle, Women's Sports & Fitness, appearing in Arliss (which in many respects laid the groundwork for future HBO shows such as Entourage and Ballers), interviewing athletes, modeling and so much more. Gabby really made her presence know whether she was on the sand or off.
We enjoyed catching up with Gabby to talk about her career, how she got into playing volleyball and how she used her creativity and natural curiosity to continue to add an array of work to her portfolio is amazing. In addition, we talk about how she is an advocate for fitness, wellness and nutrition and why this is something that she is so passionate about. We also find out about other projects she has going on such as The Gabby Reece Podcast and her entreprenurial projects with her husband, big wave surfer, Laird Hamilton.
ATHLEISURE MAG: When did you realize that you wanted to play beach volleyball?
GABBY REECE: Well I moved from the Caribbean my junior year of high school to Florida and I was 15 and I was 6’3” and I had dabbled a little bit. But because athletics was so organized in the US, it was sort of like they said that I had to play. I was really a beginner and kind of like a neophyte at it and like I said, I had just kind of dabbled. Then I started getting offers my senior year which is pretty late for college which was a surprise to me for basketball and for volleyball. So it really was something that I fell into. I think that being part of something was really powerful for me. I think that my nature is that I like to work hard. I think that if you had said to me at the end of my junior year that I would be going and playing college volleyball, I would not have known that! Quite frankly, the same with professional volleyball. When I was in college, I had not participated in beach volleyball. It was only because I had moved to Miami after college and I picked up the game and
someone said after about a year and a half, that I should move to California. I’d say that I did that a lot in that realm.
AM: We’ve been fans of yours watching you during your iconic career, you made your presence known from being Nike’s first female spokesperson, the first female athlete to ever have designed a shoe for Nike and their first ever female cross training spokesperson. What do you feel are your biggest achievements in the sport?
GR: You know, I have to be honest, I feel that just being able to participate in anything at a high level with other people that are doing it! I mean, I won a World Championship, but there were some other things and I think that for me personally, it was being able to play at that level and being around that caliber of athletes and coaches. Because I always say that volleyball in a different way kind of saved my life a bit. It sort of directed me in this area that I remained in for my adult life. So I think that for me, it was a very deep relationship! Plus, I feel like volleyball, like any other sport, it’s very honest and I always felt like I had respected myself after practice if you will, if that makes sense. Because you can’t bs it. If I was modeling, they could give you really good hair and makeup or you could be like whatever and tuck in this and this – wear something tight there. But I think that there was something that was really honest about it which I know that this sounds weird, but then it also makes being imperfect and vulnerable easier because you’re like, “oh yeah, I know what it’s like to fall on my face in front of a lot of people.” So it almost gives you the strength to be like – yeah I know how to suck and I know how to fail and it’s ok, you’ll be able to survive it.
AM: I like the way that you put that. You’ve navigated the sport and have also added in these other elements of yourself whether it’s being an author, modeling, acting and hosting. Why is it import-
ant to you to be able to utilize these skills in your creative pursuits?
GR: Well I think that you just said. I think that we’re all creative and we express ourselves differently. For me, my husband says this perfectly because Laird is a surfer and Laird is more dedicated to his sport because it’s part of his life and it’s very different. But he says, I’m Laird and one of the things that I do is surf. And I think for me, it was a creative outlet, but so were the other things! Interviewing other people and learning from them or writing books or writing columns, these were just other extensions of who I am and a creative outlet because in certain ways I combat being very linear. So, every once in awhile when I have these opportunities, to have these creative expressions, I feel like it just helps me. You get a level of satisfaction I think in life when you get to do that.
AM: Tell me about the Gabby Reece Show, why you wanted to start this podcast and what you have learned by doing it?
GR: Oh my gosh, what I have learned is that there are a lot of smart people out there! You know, I used to interview people when I started for TV in the early 90s and I liked it, but it was short and quick. You got 7 mins, you got 12 mins whatever. I like the idea of it also not being about me because I was interviewed often so it was like, oh this is cool this is about them. You’re doing your homework. I did a podcast with a gentleman named Neil Strauss, he’s an author and we’re very different. So we did that for a few years and to be honest, I didn’t have the confidence necessarily to think that I could do it myself and be interesting. I thought that I could be interesting for like 12 shows…
AM: Impossible – impossible!
GR: No, I’m being honest! I’m always in awe of people who say that they are so fun to watch. I’m like, wow you’re amazing! I think for me it was like, yeah it makes me uncomfortable, but I am curious and I
do like to learn and so I do talk to a lot of different types of people – scientists and doctors and the hope was to get the very best in information – the sharp end of the stick of information and communicate it at the 6th grade level and also try to give it to people who really need it. I always say that people like myself or athletes or people that have the opportunity to have trainers or eat organic food – they already don’t need it. It’s people that are working their butts off and they are just trying to get there minute by minute – how do we condense this information for them and to get it to them in a way that it is understandable, but it’s the really good information. And it’s like, can you tweak this one thing or could you do this? So that’s my hook because if you’re very high performance, you’d say that this is very good intel, but if you’re like, “I’m too busy to deal with it,” then we sift through it for you and say maybe this is what you really want to focus on.
AM: As a mom, you’re someone who is involved in a lot of entrepreneurial endeavors, health and wellness is key to you and we’re always looking at things that we can add into our workout – what are 3 exercises that you do that we should consider including?
GR: You know, I’m sometimes the anti person in this way – I’m like, oh! I have a friend and we say 100% of the things a 100% of the time. So when we talk about cardio, stretching or lifting – I will say this, anytime that you can use more of your whole body and also work on proprioception and balance – like working out on one leg at a time is great. Like a sit up, you’re going to be very strong in a limited range of motion. But if you do a clean and jerk or a 1 arm dumbbell snap, you activate from your neck to the top of your knee. So I would say that squatting, overhead snapping and one legged type movements where you are doing one legged row or deadlift is best. I don’t want women to shy away from lifting weights.
Cardio is good for your heart, but lifting some time under tension I want to say that I really want to encourage women and if they say that they don’t want to get too big, it’s very hard to build muscle, you’re not going to get too big. Those muscles work in your favor long after you have lifted weights and they just do so many positive things for you. So I would say that and you know having some kind of mobility and integration in there. That’s the other thing, if you asked me where I really blew it. I got really tight as an athlete andI didn’t integrate enough mobility.
When you say to me to pick 3, I would say things that challenge your balance and those that are working on your whole body, but warm up because if you are doing 3 joint kind of moves versus single joint moves that are more complex and learn how to do things correctly. Let’s not go in the wrong direction every day, let’s try to move in the right direction so that we don’t get injured. Do some kind of diversity where ok you’re outside and walking, maybe take your shoes off, you’re on a bike and you’re doing something – not to do the same things over and over! I want people to support themselves and to participate in their recovery. So it’s not like, oh it’s my day off. It’s, ok it’s my day off and I am going to do some breathing or meditation practice. It’s my day off and I’m going to see if I can get myself into a sauna or do a cold plunge. So, making the recovery a dynamic process that you support yourself. It shouldn’t be just like oh I’m not doing anything. My hope is that everyone works out and they do it decently – hard at least a couple of times a week forever. So, we need to find ways to recover.
The other part is that you should be truthful to yourself. On the days that you don’t feel different than the days that I call it, bone tired. If you’re genuinely bone tired, it might be better to take the day off and that's why it's tricky too. Because if Wed is your day off, but what if you feel great on Wed and you feel like shit on Fri? I also want to encourage people to listen to
themselves. If you hate the gym, then the gym isn’t for you – so what is for you? It’s just getting them to do that because it’s the only way that we will be consistent.
And there’s also only so much time in the day! Laird and I joke all the time about these new exercises that I’m doing to help my hip, it’s like everybody feels that way! The other thing is that I would direct people, there’s so many people that are really good. I don’t work with any of these people, but I know them. Jill Miller has things that she can teach people about self mobilization for those that say that they don’t know what to do. I like Jill Miller, I like Kelly Starrett and what happens is, if you see one, it will lead you to the next. So Kelly Starrett wrote a book called Becoming A Supple Leopard. These are people that give you these proactive tools. Even though we’re talking about motion, we all know that the #1 is just food right? It’s like there is no way around it. Food is everything. So no matter what, I want to encourage people that we focus on the training, this and that, but what’s so important is that it is all about our nutrition. It’s a bummer because it’s the hardest one and it’s the one that could be the most sexiest or fun that we use to medicate like I'm bored, I'm heartbroken whatever. But I want to encourage people to not give up on that because that is the most important part of this whole equation.
AM: You’re a brand ambassador for Rebalance Health. What is synergistic to you about incorporating this into your lifestyle and what made the partnership right for you?
GR: Well, typically, I don’t know why I have always been like this, but even in my early 20s when I was first starting out in this work, I would never talk about things or represent things that I wouldn’t personally take. I will say that in the case of Rebalance for example, they wanted to vet me as well. I took the
product for a lot of months actually maybe 5 or 6 months because you have to feel it right? Especially with things like this which are subtle. So what attracted me to the product initially was that it felt realistic to me, it was easy to use, it had a melt in your mouth lozenge, they have 3 kinds of mint in there and it didn’t say it was going to do this overnight – it’s a system to help you manage cortisol levels. I am familiar with a lot of the ingredients – ashwagandha and maca. The womens formula is different than the mens imagine that! They have things like tongkat ali which I know about from Laird which can boost or support your system for testosterone. Just things like that – I felt that this was well created and formulated and the ingredients were high level and it was very thoughtful. There was this idea that some people thought that cortisol was bad, but no we want cortisol – it helps us get a lot done, but we do want to manage it so that we can have a restful sleep.
I love that there is the Morning, Evening and Bedtime. That made sense, the ingredients made sense, it’s easy to use and it’s achievable. If you tell someone to take this 30 mins after you eat and 4 minutes before something – no one is going to do that. I love the other side. I know that this is pretty obvious, but I love it when there is no downside!
The idea of something being really good and things like this that are focused on natural herbs, they elevate your own system so that it can do its job better. When I hear things like that, that I believe. I started taking it and for me, I had an energy and my sleep improved. For me, that has always been my Achilles in terms of my sleep. I do a lot of mind grinding like a lot of people and trying to solve all the household issues at night when I’m sleeping or when you get up at 3am and you think, I’m going to tell that kid that thing tomorrow! It really helps with that and I felt that pretty quickly. For me, it was about a week and then we collaborated and after checking me out, we agreed to work together and that's how we got
here. For me, it’s in my cabinet and the way that I do it, I have coffee in the morning and as I’m running out the door, no one wants coffee breath and I’ll just pop my Rebalance Morning lozenge in the morning and it’s like boom I have mints and it’s melting. I want to encourage people that try the product, please don't eat it just try to let it happen so that you can absorb it through sublingually – let it melt. It’s one of those ones where I know how hard it is to formulate it and to bring it at such a high level and to encourage people to do it this way. I feel really honored.
AM: I have been taking it for the past few days and I have noticed that my sleep is better. The Morning part, I have it after my protein shake as the shake is a bit dense so it’s good to have something to freshen up with after drinking it.
GR: Yes! Doesn’t it help – it’s like the double whammy! When I use my Night one it’s when I’m preparing dinner, because you’re just held in one spot and I just sort of pop it in and then I let it happen. What I say to people is for the Bedtime one, if you’re taking a shower before you go to bed, maybe pop one in and just let it happen.
What has your boyfriend thought about it?
AM: I know the Morning one was a bit much for him as the minty aspect was a lot for him, but I think that he liked the Bedtime one. I like that it’s something that we can do together as it sits on our vanity and it’s a system. It gives you something to add into your day, I like the stickers and the packaging!
GR: It’s beautiful! Then they do the refills which is less packaging and it’s just the bag.
AM: I think that it’s something that is working for me and it’s nice after that first protein shake – I chug it and put the lozenge in.
GR: I think that they want people to know that it’s not a sleep aid, but because you are dealing with your cortisol levels, it helps you manage and that ends up leading to a better more restful night sleep. We’ve talked about movement and food, but we all keep our sanity and the only time that we recover is when we’re sleeping. Whether you want to manage weight, deal with vitality, longevity or you just want to look younger, it’s sleep.
AM: I do have to say because I check my REM cycles and stuff, I feel that I have gotten 20 – 30 mins more of the REM sleep.
GR: Interesting.
AM: I’m not saying that that will be the case for other people.
GR: No no it’s your experience.
AM: Yeah, it’s something that I have seen and in terms of things that I do for my sleep, I feel that that tablet has something to do with that over time. So if that’s what it is for me, then bring on the tablets!
What will your partnership look like in terms of what you will do with Rebalance Health?
GR: One thing I am excited about is the ability to do giveaways and to give people the opportunity to try it out. They've been very kind that once a month that we do 1 female and 1 male giveaway so people can try. It will really be about hopefully using the idea that the credibility that I represent that people will say that they are curious to know more. There is also an educational component as well for people in terms of how they would use it in their own lives and why.
So not to make it too technical, there has to be an educational process because it would be too hard for people to try something new where people have to take it orally and not sort of give them some information. I think it’s important to empower people in any part of this whether
it’s exploring physical health or nutrition and what have you. They have to understand their why and providing that user friendly information especially since it’s new and they haven’t taken certain herbs or things. What’s the difference and certain things have a systemic impact on you and it’s understanding that whole organism and system. I take it, I want to give it away and if makes sense for their day to day lives, I want them to know about it and why they should take it. We’ll be doing that in the upcoming months and year. My thing is, if I find stuff that is good, because it is hard to find things out there that are, we need to put some light on it. I use this and I find it to be really good and if you were my girlfriend down the street, I’d be like, I learned about this or I saw that and I would vet it first so that you’re not coming back to me 6 months later saying, “hey Gabby, I don’t know about this.” The other part is making sure that I am being responsible. I want to feel good about things and feel proud to work with companies and that if people are trying it out, they are your friends.
It’s like when I go to a doctor, I ask them, what would you tell your sister? I treat everyone like my neighbor. If I’m not going to do it, I wouldn’t suggest it to someone else either.
@gabbyreece
PHOTOGRAPHY COURTESY | Gabby Reece
When it comes to celebrating a major moment or the fact that you just got through the day, sparkling wine and Champagne is our go-to. There's something about opening the bottle the act of pouring it for yourself or others. Just in time for the holiday season, we caught up Jen Pelka who knows a thing or two about this beverage. We chatted with her to find out how she found her way into food and her path to this bubbly beverage. She shares how she came about launching her much talked about The Riddler which had locations in San Francisco and NY locations and her latest venture, Une Femme. We dig into how this wine empowers, collaborates with others and gives back to charities that benefit women. She also gives us some tips on how we can pair these wines with dishes and how we can purchase them when gifting it to others as a gift or a thank you for inviting us to dinner.
ATHLEISURE MAG: We have been fans of yours for awhile now as The Riddler was such a great spot to go to! So being able to talk to you about Une Femme Wines as well as The Riddler is perfect!
JEN PELKA: Oh thank you! Which one did you go to the one in San Francisco or the one in NY?
AM: The West Village. I remember that I had been following The Riddler’s IG account for awhile and the time, you only had the San Francisco location. But I kept following it because I knew if a location opened up in NY, I’d be there. When you opened it here, I want to say that I was there in the first 6 weeks. The concept and the vibe was so fun!
JP: I’m excited to talk with you and I’m so glad that you enjoyed The Riddler and we know that there were many who liked it and we all hope that it will come back one day.
AM: Before we delve into Une Femme Wines, when did you fall in love with food and what point in your journey did it take you to focusing on wines and champagnes?
JP: I’m really lucky that I grew up in a family that really loved food, restaurants and entertaining. My parents were both home cooks and also my dad’s family was really in the restaurant business so they had diners and delis his whole life growing up. My grandfather was actually the chef of the Ocean County NJ Jail and would come home after work in his whites. He would always have cream puffs or bananas – the two things that would go bad so those are always fun traditions that we had as a family. We always had food around, we always had entertaining around.
So, when I went to college, one of the things that I wanted to do when I graduated was basically to start a restaurant and my parents said, ”you’re crazy, move to NY and get a real job.” That’s what I did but as soon as I was there, I fell in love with restaurants and chefs. It was really at the beginning of chefs coming out into the dining room and being in their whites and I was really lucky. I was at the bar of the restaurant Schiller’s, there was a chef that was down the bar on one of his night’s off and out of his whites reading this book called The Perfectionist: Life and Death in Haute Cuisine, which was about a chef that had 3 Michelin chef stars and lost his star and committed suicide. So we started talking about this book that he was reading and it turned out that he was a chef at the restaurant Daniel on the UES. I had heard that you could work as a stagiaire – essentially an intern and I asked him if I could come in and intern for him. So from Schiller’s to the following weekend I starting stagiairing and I ended up working at Daniel every Sat for a year and a half. I had a job at a hedge fund and I learned so much working in that kitchen. I worked on almost every position on the line with amazing chefs and eventually lobbied to become Daniel Boulud’s research assistant. So that is where it all really began. So it’s in my blood, in my family, but it all really got ignited in 2004/2005 at restaurant Daniel.
AM: That is amazing. I love a good Boulud restaurant and such a great story. So how did that turn into you getting into the wine industry?
JP: I have always loved champagne and sparkling wines. Actually, Schiller’s was the restaurant that my friends and I went to in our 20s and we would always drink Prosecco there. We didn’t understand the difference between Prosecco and Champagne, but we just knew that drinking something bubbly is always really fun and celebratory. Once I was at Daniel, I started learning about traditional Champagnes and then I ended up taking on a job later at the Gilt Groupe, the shopping site. We launched a website called Gilt Taste which was an online food and beverage gourmet site essentially. There, we did a ton of sales with all of the Moet Hennessey Champagnes so Veuve Clicquot, Dom Perignon, Krug etc and that’s where I really started to learn about Champagne by going to the Veuve Clicquot headquarters, doing tastings with them and learning and understanding their wines. It was also about really understanding the Champagne making process. I wouldn’t say that I’m a wine aficionado, but I am definitely a Champagne lover and when it comes to Champagnes and wines in particular, that’s where I really focus and where I have a huge amount of passion.
AM: Such a great story. I love that you turned something that you enjoyed and just spread out and learned as you went along. You have created a safe space for people to understand that information that they need to get which I think is awesome.
JP: Well I think that that was so much of the spirit of what we did at The Riddler. I wanted to create a place, a destination especially for women where they could open up a great bottle of wine, have a really good time and drink really really beautiful wines but not to take the experience of the educational components too seriously. Our team took the development of the wine list very seriously. We treated
the wines with a tremendous amount of respect, but for a typical night out, you just want to pop a bottle and have a really good time. It’s our job to curate a really good list and guaranteeing that every guest was going to open something really special and have a really beautiful wine experience. We were not the kind of place that you were given a long list of attributes and education about the wines unless you wanted it. I think that any wine drinker can enjoy really beautiful delicious wines without having to go into the really serious sides of things.
AM: I know whether it was with my friends or if I was being asked by agencies where I wanted to go if we wanted to just hang out over drinks and have some nibbles, The Riddler was always my go-to suggestion! You felt sophisticated being there knowing you’re in this environment and you didn’t feel intimidated and you could enjoy it. It was kind of like, my boyfriend loved a good cigar bar and you could find him at The Carnegie Club, I liked my bubbly and I had The Riddler. I also loved that you had women made wines there. What was the process like in terms of finding the great wines that you featured there?
JP: Well, the reason why we had women made wines was that all of our investors in both locations were women. So 33 investors in San Francisco and 40 in NY, all women. Many were first time investors some big and some small, but that was really important to me to get together a really great community of women in support of the bars. When you’re looking at a Champagne list with hundreds of Champagnes by the bottle, it’s pretty intimidating. So we tried to find ways into the menu for those that were new to Champagne or exploring a new style of Champagne. For us, we thought it would be really cool to feature women made wines and it turns out that those wines would always outsell every other style of wine on the list. Those were always the most popular. You get 2 girlfriends together who are out for the
night and they’re choosing between 100s of wines, of course they are going to pick a wine made by women.
So how we found them was just by doing a huge amount of research, working with distributors, sales people and everybody that had access to Champagne lists and Champagne producers’ wines. We also just proactively asked for women made wines and I see more and more restaurants, retailers, wine shops, websites, etc having a big focus now on diversity, inclusion, interesting voices, interesting producers and we were happy to be part of that 5 years ago. It’s exciting to see that continuing to build.
AM: I would agree with that. I started to notice various places that do highlight that and I always think that there was a place that actually did that before it was a trend. But it’s good to have inclusion no matter how it happens.
JP: Absolutely.
AM: It definitely made me excited to support that initiative. Even though I didn’t know the maker/producer, you were happy that your dollar was supporting her.
JP: Totally, totally. I think you know, I talk to so many people, women especially who just have come to realize that one of the ways that we can make significant change and to bring about equity is by voting with our wallet. I try whenever possible to buy sustainable products and products that give back and I try to learn about the founders of the companies that I am buying products from. It’s not possible for every single thing that we buy to know the provenance, but when you can get curious about it, it’s great. It doesn’t even necessarily mean that you’re spending more – your dollars are going to something that that you believe in.
AM: I’m a big believer that when people understand the process and who is behind certain things, that’s where the connection comes in. Like you could leave what-
ever company and go to the next one, I know that if I hear your name, you have a focus that’s in a very specific area that I want to support and that’s important to me. I wouldn’t have known that if I hadn’t stalked The Riddler account for awhile and then finally going to the location in NY.
As the Co-Founder of Athleisure Media, I also believe that you need to bring those voices forward.
When you created Une Femme, what was the thought behind this and tell me about this brand.
JP: It really started as our house wine at The Riddler. We found that so many women were buying women made wines that guests would ask us, “how do I know when I go into a retail store or that I’m looking at a wine list, that it is being made by women?” So I thought, why isn’t there a brand for this? So I launched Une Femme as an opportunity to highlight women winemakers whose wine style we already loved and to put them all under one brand. The first wine that we launched was a really beautiful organic grower-producer Champagne from a 5th generation wine producer called Gonet-Medeville, a husband and wife team and we really love their style of wine. It’s elegant and really luxurious wines. They were always wines that when we opened them for friends, they were always surprised and delighted. You may not have heard of the producer, but the wines speak for themselves. So that was the first partnership that we launched and then after, we started looking at the sales at The Riddler and we noticed that the top selling wine was whatever was the most affordable sparkling rosé by the glass. I couldn’t find a sparkling rosé wine in California made by a woman wine maker that I was in love with. So I reached out to a woman who is a great wine producer, Samantha Sheehan – she makes POE and Ultra Violet as well as Mommenpop Vermouths. I said, Sam let's make a rosé together. She
agreed and the next one we made was The Callie.
AM: Just got that one! I’ll be enjoying that this weekend, it’s been a very busy 2 weeks, but it will be me and The Callie!
JP: Awww that’s great! I love it! So that wine is a delicious, dry, sparkling rosé predominantly Pinot Noir and Chardonnay. It’s really meant to be an approachable, crowd pleasing, delicious high quality sparkling rosé representative of California wine making. That was the wine that really took off for us. We have since launched a sparkling white wine called The Betty for Betty White. I love that wine. It’s a very dry, very elegant, very nuanced sparkling white wine Chardonnay and Pinot Noir as well. I think that it’s pretty close to rivaling Champagne, you can never truly rival Champagne, but I think that for the price point, it really punches above its weight. I’m so proud of that wine. So for us, Une Femme is all about women made wine makers. All of our wines are made by women wine makers and they give back to charities that benefit women. Our key partners are The Breast Cancer Research Fund and Dress for Success. Both of which are incredibly important to us and that we are really proud to give back to. It’s just been so fun to see the reception to these wines and to the brand and we’re just growing nonstop right now.
AM: That’s so great to hear. So you work with women owned producers in Champagne, Napa and Sonoma – do you think that you will expand to other regions that have women owned producers?
JP: Absolutely, we have been talking a lot about the potential of launching a Prosecco, the potential of launching a Cava, there’s a lot happening right now in the UK in what they’re calling British Fizz which is sparkling wines from the UK and we’re also interested in other areas in the US –North Fork in NY and on up the coast of the West Coast. I think that we will pretty much stick with sparkling wines because it is a passion of ours and we know that
so many of our customers love sparkling wines. I think it’s really fun to be able to taste sparkling wines from different regions side by side. Honestly, it’s just what I love!
AM: I love that just by default, your brand is about empowerment, collaboration and giving back. I think that that’s a message that transcends no matter what vertical you work in. Why is it important to have those 3 things which are massive pillars to your brand?
JP: You know, for me, collaboration and support, all of these pieces are just what has gotten me to where I am in my career now. One of the things that I think is so powerful about women is that I think for a long time there was this perception of the mean girl or women being really competitive against each other and I just really feel that that isn’t true anymore. The women that I see succeed are the ones that are helping each other out and are teaming up with collaborative projects and are giving back and that’s who people want to support. I’ve just been incredibly lucky throughout my career to work with amazing women and it’s just so naturally what I lean towards and what I gravitate to is teaming up with women that are doing cool stuff. I will tell you that there is nothing more powerful than female customers who are advocating for something that they love. You get a gaggle of women together talking about something and it’s incredibly powerful.
AM: Especially when you have all of these women come together, we’re more than just one thing and for myself, I Co-founded this magazine, I’m also a fashion stylist and when you start talking over sparkling wine, all of these ideas come out and it gets done. You don’t even think about the red tape that you had to get through – it’s just people sitting down, talking, being vulnerable sharing whatever and moving forward and bringing something together that is bigger than themselves which is really beautiful.
JP: That’s so true! We’ve come a long way these last couple of years. The last couple of years has been so challenging, but I think that through all of the muck, a lot of progress has been made. We still have a lot of work to do.
AM: I think that when you have something so horrific that continues to happen in various ways, you start realizing that you can’t just be in your own corner anymore. You need to do something or just change the perspective. It has been challenging, but I have seen some really beautiful things that have come out. If we were all doing the things that we were doing before, we would be annoyed about what’s going on, but the need to do something else wouldn’t be there so it’s amazing.
Tell me about the Hall of Femme and why was it important to honor women in this way?
JP: So the Hall of Femme is kind of an awards program that we launched in which we decided to honor 365 women a year – a years worth of women that have shattered glass ceilings. The way that you’re selected is that you’re nominated in your community or someone on our team. We have a section on our website where you can nominate women to be included. Every month we honor 30 women from across the country in every possible vertical of business, philanthropy or politics that have shattered the glass ceiling in some way. I believe that you don’t have to be the first person in the world or in history to do something that shatters the glass ceiling. You can be the first woman in your family, your neighborhood, your block or at your college. For each of these women, we spotlight them on our website, across social media and then we also send them this incredible gift which is a crate of sparkling wine from Une Femme and there’s a sheet of stunt glass on the top and they get a hammer and they shatter the glass!
AM: That’s awesome!
JP: It’s amazing, it’s incredible and it gives
me goose bumps every single time I watch a woman shatter these glass ceilings. It’s always very emotional. I’ve seen women do it when they were pregnant, I’ve seen them do it with their kids in frame, I’ve seen them do it with their partners and their friends or their team. It’s really such an important commemorative moment to just showcase all of the progress that so many women have made in their own worlds and in their own communities. We’re called Une Femme because we believe it only takes 1 woman to shatter another glass ceiling. There are limitless glass ceilings still above us and I think that we should each have our own personal mission to identify what is that glass ceiling that we want to shatter and to go after it.
AM: I did not know about the crate!
JP: Oh yeah!
AM: Wow, just hearing you say it and thinking about having that moment of knowing, yes I did do that. That’s really nice.
JP: It’s incredible. We have had a lot of people ask us if we will sell these boxes because what a cool thing to send to someone as a gift. So we’re working on trying to figure out how to make that happen. But as of right now, it’s essentially an award that you can be nominated for and it’s been an amazing experience connecting with these 365 women and they are a big part of our community. We reach out to them regularly and collaborate with them and it’s amazing to just be able to showcase some cool stuff that all of these women have done.
AM: With the holiday season upon us, we always love knowing about pairings. Looking at The Callie for example, what are 3 dishes or 3 kinds of snacks that people can enjoy with it?
JP: Great question! I think that The Callie is really great for brunch. Some of my favorite brunch pairings would be a soft
scramble egg with for me – crème fraiche and a little caviar and salmon roe –even some lox. That to me is the ultimate brunch opportunity. I also love this wine with tacos – I know that sounds kind of funny!
AM: I love rosé with tacos!
JP: Me too! So a breakfast taco with a fried egg, avocado and some crema would be delicious. I also think about things on the brunch side like a lemon ricotta pancake with blueberries or something like that which would be so good.
But when it comes to the evening, especially holidays, I’m always thinking caviar and potato chips.
AM: Oh yes!
JP: That was our classic go-to dish at The Riddler. It’s the easiest thing to do when you’re at a dinner party or for a holiday party. Just get a bowl of potato chips, caviar and crème fraiche – boom! You don’t have to buy crazy expensive caviar, but that’s always a fun one. It’s interesting that some of the classic Champagne pairings are always things that are fried! French fries are like a #1 best pairing. I know that some people think that that is so crazy. But trust me, next time you’re out at a restaurant. Get fries and a bottle of Champagne – of course a bottle of Une Femme and they are just made for each other. Another one is classic fried chicken. My husband and I sometimes when we are feeling fancy will do a staycation and stay at a beautiful fancy hotel and order room service. We always get chicken fingers and Champagne and let me tell you, it’s so fun and so delicious!
AM: I love that! I love a good Korean Fried Chicken and Champagne. Those two together –
JP: The best! I think that that is so much of what we would always talk about at The Riddler – the high-low. You don’t always have to do the Champagne with caviar.
You should do it and you should be drinking it with the kinds of food that you would normally be eating anyway. I actually think that anything that you would think to drink a beer with, you can substitute Champagne or sparkling wine with. They have a lot of similar characteristics. They’re both fizzy, they’re both cold, they have great acidity and they’re a great compliment to anything that has that need to have something thirst quenching with it.
AM: Sometimes you just want something that's high-low. I believe in that concept when I style people and I also believe it when it comes to food. There’s something so satisfying about those flavors coming together and it’s also about normalizing that everyday is a special occasion, especially with all the stuff that we have been through.
JP: You know it! Absolutely. I totally believe that that’s true and I think that it is so important to cheers to yourself and your friends. Everyday should be a special occasion. On the high-low styling, we actually talk as a team about a great amazing outfit, one of my favorites ever is a great pair of Levi’s, a great blazer, a pair of Louboutin’s and a red lip with a great handbag!
AM: Yes!
JP: And so that high-low, I’m always thinking of. We are the red lip to the out fit or to the meal. Like you should be able to do something really really elevated as a final touch on an outfit or a meal, but it doesn’t all need to be fancy. In fact, it’s better when you’ve got the jeans and the white tee with the blazer and the Loubi’s.
AM: It also reflects your personal style as opposed to buying everything off of the mannequin.
JP: Right – absolutely!
AM: What are things that people should
think about when they are gifting this holiday season when it comes to wines?
Do you have any tips as there are those that haven’t done it before and they get nervous or if they are bringing over a bottle as a thank you for having them over for dinner – what should they be thinking about?
JP: I think that the first thing is that you should go to a store that you like that have a team of people who work there who are not snobs and are nice and that you trust them. You should go in and be honest about your price point – say that you’re looking for a bottle that is $20, $30, $50 or $70. Then proactively tell them that you are looking for a women made wine or a wine made by a BIPOC founder or an LGBTQ founder. The people who work in wine shops love those kinds of assignments and it also encourages them to stock their shelves with more diverse suppliers. I think that you should always think about your guests in mind or gift recipient in mind. What to you do you think that person represents and try to find a wine that pairs with that.
We have all of our wines available for direct shipping across the country with really good gift packs that are launching by the time that this will air, they will be live. They are super super beautiful and they are a great gift. So that is always fun if you are sending something across the country. But it’s also important to shop local and to find wines that I think speak to your personal values.
Here in NYC, we have a number of restaurants that we enjoy going to that become our neighborhood spots whether we live or work there. One of them is Serafina which is always fun for a lunch meeting, happy hour, celebrating an event or just an average day! We enjoy their menu, the ambiance, the cocktails and the sense that you feel at home regardless of the locations. We've eaten there more times than we can count! We caught up with Vittorio Assaf, founder of Serafina Restaurant Group to talk about this restaurant, their approach to food. We also talked with him about one of their newest additions to the Serafina Family that launched this fall, Serafina Express.
ATHLEISURE MAG: We have been fans of Serafina for well over a decade as the location on W 55th was a go to, countless editor lunches/dinners in Soho and then we attended a media dinner at the location in Tribeca and that became a great go-to as well as location for our cover shoot with the Super Bowl Champs the New England Patriots a few years ago. Before we delve into Serafina Express, can you share with our readers who may not be familiar with Serafina, what kind of cuisine can they expect as well as the atmosphere?
VITTORIO ASSAF: Thank you so much for your loyalty and support, it is overwhelming to read your notes, it make us all very proud and rewards all the efforts and hard work we put into our Serafina Family.
Serafina offers mostly a Northern Italian cuisine that spans as well into Tuscan, Roman (our thin crust pizza) & Neapolitan cuisine.
Common denominator is that we try not to use garlic, with the only exception of a couple of classic dishes like Spaghetti Aglio & Olio Al Pacino, or the Bruschetta.
We also must remember that Italy is a very small country, just about the size of Arizona, and because of proximity many recipes are interconnected from region to region.
AM: I feel that each location has its own vibe and is specific to the neighborhood that it’s in. What factors go into deciding the neighborhood that will be the best fit for the Serafina brand?
VA: We are very proud that each Serafina location shaped its own identity and was able to easily blend and immerse itself into the neighborhood around it. Most of our locations stem from the multitude of our customers requesting us to come close to where they live. Another factor that plays a role in deciding where we should plant ourselves are statistics, analytics and demographic stats.
AM: Are the menus the same or do the locations have a bit of a twist depending on the one that you’re going to?
VA: The menu is 95% consistent across all locations, with a 5% of variation due to the identity of the neighborhood, many of our customers come for lunch close to their workspaces and come for dinner with their families near their houses, there comes the need to offer a little variation, but at the same time they can still find our staples and their favorites.
AM: What are 3 appetizers whether you’re sitting at the bar or sharing amongst friends that we should get?
VA: Whether you’re sitting at the bar, or sharing amongst friends, our renowned and delicious Black Truffle Pizza can never go wrong. The Bruschetta as well, a dish made with diced tomatoes marinated olive oil for 24 hours, and finally our Carpaccio di Filetto Al Tartufo is phenomenal. Sliced to perfection and coated in a creamy and delicious sauce - it practically melts in your mouth.
AM: What are 3 dishes at Serafina that are a must when you’re coming in for lunch or dinner?
VA: Three dishes that are an absolute
when dining at Serafina are the Farfalle al Limoncello, Gnocchi di Mamma and Penne alla Vodka.
AM: In terms of dessert, what are 3 that we should have our eye on?
VA: As for dessert, your eye needs to be on the Berry Tart and Tiramisu. Order the Berry Tart, a Tiramisu and then another Berry Tart for good measure!
AM: I’m always a fan of the cocktails at Serafina and the Tribeca location is always a fave – what are 3 cocktails that we should try?
VA: My go to’s are the Champagne Cocktail, the Jalapeño Margarita and the Strawberry Basil Martini.
AM: We were unable to attend the Grand Opening event for Serafina Express but we know that the offerings there are going to be tasty when we do swing by. What is the thought behind Serafina Express and how is it different from Serafina?
VA: You missed a beautiful night of fun and dancing (and food of course). Next opening let’s make sure you are there! Please let me know when you want to come to Express and I will be there waiting for you with open arms.
Serafina Express was created to meet the needs of those on the go, who refuse to sacrifice quality, even when pressured by the time. With an emphasis on great Italian food & ambiance, value, accessibility, and easy-to-use technology,
Serafina Express is providing the quintessential Serafina experience in a quick and easy manner, while still delivering the Italian elegance they’re known for.
AM: How many Serafina Express locations do you have and are there plans to open more?
VA: Eight locations in total will open in the coming months. There are three already
open at 30 Broad Street, 402 Sixth Avenue and Eighth Street, and 287 Park Avenue South and 22nd Street.
Five more are in the making and in construction as of now: Jackson Avenue and Queens Boulevard; One Gateway Center at Penn Station in Newark; University Place and 12th Street; 84th and Third Avenue; 777 Third Avenue at 48th.
AM: For those who are eating in Serafina Express, can you tell me about the atmosphere?
VA: The atmosphere is relaxed yet upscale but unpretentious
AM: What are 3 pasta dishes that you suggest that we should try at Serafina Express?
VA: Cacio Pepe, Ravioli Pomodorini and the Canelloni.
AM: What are 3 pizzas that we should try?
VA: Margherita with Cherry Tomatoes, Bianca with Arugula and Parmigiano and Buffalo Mozzarella.
AM: Is there a cocktail menu at Serafina Express?
VA: No cocktails, we only serve wine and beer, please stop by for a glass of Rosé Whispering Angel!
AM: What are 3 desserts that you suggest?
VA: The homemade Chocolate Chip Cookie is an absolute favorite, baked twice a day in house, the Baba Al Limoncello, a dessert original from Capri, and obviously the Tiramisu!
AM: Earlier this year, we shared Serafina: Modern Italian Cuisine for Everyday Home Cooking with our readers in our feature known as Bingely Books. Seeing recipes that we have enjoyed from Seraf-
ina as well as comfort foods that we can make from home, why did you want to create this book and what were your favorite recipes that are in this book?
VA: Our long overdue cookbook was created to mark 25 years of Serafina. With this book we honored and acknowledged all those who were part of the journey.
@vittorioserafina
@serafinanewyork