S P E C T R U M n o v e m b e r c o n c e p t
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p r o p o s a l
c o n t e n t s c o n c e p t
l o g o
F O N T S
p o s t e r
p u b l i c i t y
i d e a s
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T h e m a i n i d e a o f t h e c o n c e p t w a s t o p r o p o s e a d a r k e r a l t e r - e g o t h a n m o s t f e s t i v a l s a r e t h o u g h t t o b e . We f e l t t h a t b y e x p l o r i n g t h i s d i rect i o n of co n ce pt cou l d f u r t h e r e n g a g e t h e g e n e ra l c rowd by s h ow i n g t h e m a n ew fee l a n d at m os p h e re to t h e a r ts. T h e s i m p l e a n d m i n i m a l o u t l o o k o f t h e c o n c e p t i s t o p r o v i d e q u i c k a n d f a s t i n t e r a c t i o n w i t h t h e c r o w d . We f e l t t h a t w i t h s i m p l i c i t y , w e cou ld engage deeper. Th e u se of t r i ba l a n d g eo m et r i c patte r n s a n d e l e m e nts i n t h e co n ce pt i s to co m p l e m e nt t h e sto r y l i n e of t h e u pco m i n g m u s i ca l. It i s best to b r i n g s h ow a l i n k betwee n t h e two p rog ra m m es. Th i s f u r t h e r c reates a b ra n d i n t h e wh o l e fest i va l
l o g o Th e m a i n i d ea of t h e l og o wa s to n ot be re m e be red a s a sym bo l bu t rat h e r a s a patte r n. Th e u se of patte r n s cou l d be fa b r i cated i nto m a ny d i ffe re nt pa r ts of p l atfo r m s. Fro m t h e b ra n d i n g to m e rc h a n d i s i n g of t h e fest i va l. We g o t i n s p i r a t i o n f r o m p a t t e r n s o f t r a d i t i o n a l t a t t o o s a n d a l so f ro m sa c red g eo m et r y. Th i s i s to a l so a d d a l i n k to t h e s t o r y l i n e o f t h e m u s i c a l . We w a n t e d t o c r e a t e a n e w a n d i m a g i n at i ve cu l t u re of a n ot h e r ra ce. H e n ce t h e u se of t ra d i tion.
l o g o
F O N T S Ant i pa sto Ant i pa sto Ant i pa sto
m u l t i c o l o r e
p o s t e r O u r i d ea i s to u se g ra p h i ca l a n d g eo m et r i ca l patte r n s s u p e r i m p o s e d o n t o a s u b j e c t ’s b o d y . T h i s i s a w a y t o c r e a t e a d i ffe re nt pe rs pect i ve of v i ew i n g t h e s u b j ect. A l t h ou g h peo p l e m i g ht p rec i eve t h e u se of body a r t a s a n eg at i ve i m a g e, we d e c i d e d to u s e i t a s a way to ex p l o r e h ow fa r peo p l e a re w i l l i n g to l oo k at i t to co n s i d e r body a r t a soc i a l nor ma l i ty. B ody a r t h a s a l ways bee n po r t rayed a s be i n g a ssoc i ated to a “ g rou p ” o r “ c l a n ” . If l oo ked ba c k i nto ou r i n i t i a l co n ce pt p ro posa l of c reat i n g a n ew ra ce a n d ex i sta n ce of a d i ffe re nt p l a c e, ta t to os c o u l d p r ov i d e t h e v i ewe r s o m e g u i d e n c e of t h e wh o l e sto r y l i n e of wh e re t h e c h a ra cte r o r i g i n ates a n d h ow i t ca n be see n a s a n i d e nt i ty. B u t t h e m a i n i d ea of t h ese poste rs a re fo r i t to be m o re c l ose l y l i n ked to t h e rea l ese of t h e m u s i ca l. Th i s i s to g e n e r ate m a ss cu r i os i ty w i t h i n t h e i nte n d ed a u d i e n ce.
p u b l i c i t y i d e a s we h ave t h ou g ht of ways to g a r n e r cu r i os i ty w i t h ou r a u d i e n ce. By p l a c i n g ou r l og o a n d patte r n s a rou n d N Y P a n d to h ave peo p l e wo n d e r i n g wh e re a n d wh at. S l o w l y a f t e r w e c o u l d h a v e N Y P ’s s t u d e n t j o u r n a l i s t t o s t a r t a c o m m o t i o n b y w r i t i n g r e v i e w s a n d d ocu m e nt i n g t h e sym bo l s a n d patte r n s. We c o u l d a l s o i n i t i a t e a s h o r t a c t b y h a v i n g s o m e o f t h e m u s i c a l a c t o r s t o g o a r o u n d N Y P a n d say i n g l i n es of t h e sto r y. Th i s cou l d q u est i o n t h e a u d i e n ce bu t at t h e sa m e t i m e p rov i d e e n ou g h ex pos u re fo r t h e fest i va l
S P E C T R U M n o v e m b e r c o n c e p t
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p r o p o s a l