ACVB BOARD OF DIRECTORS MEETING FRIDAY, FEBRUARY 23, 2018 | 8:00 a.m. THE CARTER CENTER
CALL TO ORDER
JOHN STEPHENSON CHAIR, BOARD & EXECUTIVE COMMITTEE
@thomasw24
WELCOME DR. MEREDITH EVANS PLACE IMAGE HERE
DIRECTOR JIMMY CARTER PRESIDENTIAL LIBRARY & MUSEUM
DESTINATION REPORT
PLACE IMAGE HERE
MARK VAUGHAN EVP/CSO
ATLANTA OCCUPANCY – January 2018 January 2018 YTD Occupancy ACVB Tax Revenue District
Hotels w/500+ rooms
Hotels within 1-mile radius of GWCC
Metro Atlanta
Source: STR
2017
2018
71.0%
72.0%
75.8%
76.1%
72.4%
74.0%
64.8%
64.5%
KEY SALES ACTIVITIES Through January we are at 80% of our hotel room night goal and 142% of our lead goal
PLACE IMAGE HERE
Direct Sales Events Destination Showcase Experient EnVision Travel South Conference Direct Partner CBI Medical Final Four MPI SISO NTA ASAE XDP Sports Commissions
Washington, D.C. Detroit Miss. Gulf Coast Los Angeles Philadelphia San Antonio Kansas City Las Vegas Baltimore Washington, D.C. Minneapolis
Green Up = 10% above average Orange Equals = Within 10% +/- of average Red Down = 10% below average
BOOKINGS
Note: These numbers differ slightly from the Productivity Report due changes in room blocks and distribution of booking credit.
January 2018
Additional Rooms
Grand Total
10,132 126,813
2018 YTD
Additional Rooms
Grand Total
10,132 126,813
MAJOR GROUPS FOR FUTURE YEARS
ATLANTA HAWKS UPDATE
ANDREW SALTZMAN EVP & Chief Revenue Officer Atlanta Hawks/Philips Arena
Neil%Everett SportsCenter Co0Anchor
Going to a Hawks game is put on my bucket list.
The Hawks May Soon Have The Coolest Homecourt in the NBA.
LOWER BOWL
FINANCIAL REPORT
GREGORY PIERCE EVP/CAO/CFO
ATLANTA CONVENTION & VISITORS BUREAU FINANCIAL STATEMENT SUMMARY WITH FORECAST THROUGH DECEMBER 31, 2017
*UNAUDITED/REVISIONS POSSIBLE
CONSOLIDATED
CONSOLIDATED
2017
2017
2016
2017
2017
2017
ACTUAL
FORECAST
YTD
YTD
ACTUAL
YTD
FULL YR
FULL YR
YTD
VARIANCE
BUDGET
ACTUAL
(FROM NOV)
ORIGINAL
SUPPORT & REVENUE Public Sector
23,603,777
23,307,020
23,244,257
296,757
23,908,314
23,603,777
Private Sector
9,782,750
9,024,000
10,115,329
758,750
10,072,000
9,782,750
33,386,527
32,331,020
33,359,586
1,055,507
33,980,314
33,386,527
9,209,669
9,475,000
9,118,726
265,331
9,560,746
9,209,669
TOTAL SUPPORT & REVENUE
EXPENSE Payroll & Related Expense Other Operating Expense Direct Promotional Expense Capital Expense
TOTAL EXPENSE
931,495
935,000
853,018
3,505
836,439
931,495
20,584,358
19,620,000
20,866,366
(964,358)
21,307,851
20,584,358
1,878,066
1,850,000
1,841,295
(28,066)
1,898,112
1,878,066
32,603,588
31,880,000
32,679,405
(723,588)
33,603,148
32,603,588
782,939
451,020
680,181
331,919
377,166
782,939
EXCESS(DEFICIENCY) OF REVENUE OVER EXPENSE
2017 ANNUAL DISCRETIONARY PENSION CONTRIBUTION PLACE IMAGE HERE
ARMAND VARI MEMBER FORMER CHAIR, FINANCE & HR COMMITTEE
2017 Discretionary Pension Contribution
2017 CONTRIBUTION
$290,000
This was approved as part of the 2017 budget and accrued during the year. This amount equates to approximately 5.1% of eligible participants total compensation. This payment was approved by the executive committee on January 25, 2018. It also requires board approval to make the payment.
MARKETING UPDATE ANDREW WILSON PLACE IMAGE HERE
EVP/CMO
MARKETING GOALS
Period
Destination Demand
Content Distribution
Brand Engagement
2017
105
99
112
Q4 Q3 Q2 Q1
103 108 104 106
89* 104 93 110
126** 105 102 148
* Negatively impacted by website page views (-20%) ** Driven by strong social engagement and improved ad performance on Atlanta.net
MARKETING GOALS
BUILT ON THE BERNHARDT ENGAGEMENT INDEX CONCEPT
Destination Demand
Content Distribution
Brand Engagement
Demand (room nights)
Website page Views
Social Shares, likes, comments, re-pins, retweets
Transient leisure weekend Social media impressions demand Video Views Attendance vs MP eCRM distribution expectation Display ad impressions [Quarterly/bi-annual perception tracking study] Syndicated content impressions
Page views/Visit Mobile Page views/Visit Desktop Email open rate Email opt-ins
TV/Radio GRPs
PPC clicks
Print Distribution
Website ad clicks/Visit
Out of Home audience reach
Member page clicks/Visit Video channel subscriptions
MUSIC VOYAGER: ATLANTA
INTERNATIONAL TV SERIES CELEBRATING CULTURE
FOUR 28-minute episodes produced since 2014; and broadcasted 2015 - 2018 ‒ ‒ ‒
Throughout the US via American Public Broadcasting Globally (Europe, South America etc) Twenty-two (22) Atlanta ambassadors
Episode 3 (Atlanta’s Stage) and Episode 4 (Atlanta’s Canvas) premiered in the United States on October 12, 2017 and has had ALL CHANNEL (APB) coverage at 82.69% Music Voyager: Atlanta broadcasts have conservatively produced $5 million in airtime, continuing to reach a global audience.
AND THE WINNER IS …
ADDYs
(American Advertising Federation/ Atlanta Ad Club) I AM ATL Social Campaign + 360 Video
AMYs
(American Marketing Association) I AM ATL Social Campaign
I AM ATL VIDEOS & CONTENT
CONTINUE TO PAINT THE PICTURE OF ATLANTA’S COOL, CREATIVE ART SCENE
I AM ATL FALL 2017 MEDIA RECAP
CONTINUES VIDEO PROMOTION, FOCUSED ON TOP PERFORMING CONTENT
365K video views across YouTube and Facebook for 13 new videos, including a 360 degree video 1.9 M impressions and 275K engagements on social media
2018 MEDIA
CONTINUE TO PAINT THE PICTURE OF ATLANTA’S COOL, CREATIVE ART SCENE
New site featuring 22 videos & articles
REPLACE WITH IMAGE FROM BARBERSTOCK OR REMOVE THIS NOTE TO KEEP CURRENT IMAGE
PLACE IMAGE HERE
PRESIDENT’S REPORT
WILLIAM PATE PRESIDENT & CEO
REPLACE WITH IMAGE FROM BARBERSTOCK OR REMOVE THIS NOTE TO KEEP CURRENT IMAGE
PLACE IMAGE HERE
OLD BUSINESS
2018 Election of Executive Committee Members
•
Daryl Evans
MediaLink
•
Jo Ann Herold
Honey Baked Ham
•
Dexter Warrior
T. Dallas Smith & Co.
NEW BUSINESS
@christopherbw
ADJOURN