February 23, 2018 ACVB Board Presentation

ACVB BOARD OF DIRECTORS MEETING FRIDAY, FEBRUARY 23, 2018 | 8:00 a.m.

THE CARTER CENTER

CALL TO ORDER

JOHN STEPHENSON CHAIR, BOARD & EXECUTIVE COMMITTEE

@thomasw24

WELCOME DR. MEREDITH EVANS PLACE IMAGE HERE

DIRECTOR JIMMY CARTER PRESIDENTIAL LIBRARY & MUSEUM

DESTINATION REPORT

PLACE IMAGE HERE

MARK VAUGHAN EVP/CSO

ATLANTA OCCUPANCY – January 2018 January 2018 YTD Occupancy ACVB Tax Revenue District

Hotels w/500+ rooms

Hotels within 1-mile radius of GWCC

Metro Atlanta

Source: STR

2017

2018

71.0%

72.0%

75.8%

76.1%

72.4%

74.0%

64.8%

64.5%

KEY SALES ACTIVITIES Through January we are at 80% of our hotel room night goal and 142% of our lead goal

PLACE IMAGE HERE

Direct Sales Events Destination Showcase Experient EnVision Travel South Conference Direct Partner CBI Medical Final Four MPI SISO NTA ASAE XDP Sports Commissions

Washington, D.C. Detroit Miss. Gulf Coast Los Angeles Philadelphia San Antonio Kansas City Las Vegas Baltimore Washington, D.C. Minneapolis

Green Up = 10% above average Orange Equals = Within 10% +/- of average Red Down = 10% below average

BOOKINGS

Note: These numbers differ slightly from the Productivity Report due changes in room blocks and distribution of booking credit.

January 2018

Additional Rooms

Grand Total

10,132 126,813

2018 YTD

Additional Rooms

Grand Total

10,132 126,813

MAJOR GROUPS FOR FUTURE YEARS

ATLANTA HAWKS UPDATE

ANDREW SALTZMAN EVP & Chief Revenue Officer Atlanta Hawks/Philips Arena

Neil%Everett SportsCenter Co0Anchor

Going to a Hawks game is put on my bucket list.

The Hawks May Soon Have The Coolest Homecourt in the NBA.

LOWER BOWL

FINANCIAL REPORT

GREGORY PIERCE EVP/CAO/CFO

ATLANTA CONVENTION & VISITORS BUREAU FINANCIAL STATEMENT SUMMARY WITH FORECAST THROUGH DECEMBER 31, 2017

*UNAUDITED/REVISIONS POSSIBLE

CONSOLIDATED

CONSOLIDATED

2017

2017

2016

2017

2017

2017

ACTUAL

FORECAST

YTD

YTD

ACTUAL

YTD

FULL YR

FULL YR

YTD

VARIANCE

BUDGET

ACTUAL

(FROM NOV)

ORIGINAL

SUPPORT & REVENUE Public Sector

23,603,777

23,307,020

23,244,257

296,757

23,908,314

23,603,777

Private Sector

9,782,750

9,024,000

10,115,329

758,750

10,072,000

9,782,750

33,386,527

32,331,020

33,359,586

1,055,507

33,980,314

33,386,527

9,209,669

9,475,000

9,118,726

265,331

9,560,746

9,209,669

TOTAL SUPPORT & REVENUE

EXPENSE Payroll & Related Expense Other Operating Expense Direct Promotional Expense Capital Expense

TOTAL EXPENSE

931,495

935,000

853,018

3,505

836,439

931,495

20,584,358

19,620,000

20,866,366

(964,358)

21,307,851

20,584,358

1,878,066

1,850,000

1,841,295

(28,066)

1,898,112

1,878,066

32,603,588

31,880,000

32,679,405

(723,588)

33,603,148

32,603,588

782,939

451,020

680,181

331,919

377,166

782,939

EXCESS(DEFICIENCY) OF REVENUE OVER EXPENSE

2017 ANNUAL DISCRETIONARY PENSION CONTRIBUTION PLACE IMAGE HERE

ARMAND VARI MEMBER FORMER CHAIR, FINANCE & HR COMMITTEE

2017 Discretionary Pension Contribution

2017 CONTRIBUTION

$290,000

This was approved as part of the 2017 budget and accrued during the year. This amount equates to approximately 5.1% of eligible participants total compensation. This payment was approved by the executive committee on January 25, 2018. It also requires board approval to make the payment.

MARKETING UPDATE ANDREW WILSON PLACE IMAGE HERE

EVP/CMO

MARKETING GOALS

Period

Destination Demand

Content Distribution

Brand Engagement

2017

105

99

112

Q4 Q3 Q2 Q1

103 108 104 106

89* 104 93 110

126** 105 102 148

* Negatively impacted by website page views (-20%) ** Driven by strong social engagement and improved ad performance on Atlanta.net

MARKETING GOALS

BUILT ON THE BERNHARDT ENGAGEMENT INDEX CONCEPT

Destination Demand

Content Distribution

Brand Engagement

Demand (room nights)

Website page Views

Social Shares, likes, comments, re-pins, retweets

Transient leisure weekend Social media impressions demand Video Views Attendance vs MP eCRM distribution expectation Display ad impressions [Quarterly/bi-annual perception tracking study] Syndicated content impressions

Page views/Visit Mobile Page views/Visit Desktop Email open rate Email opt-ins

TV/Radio GRPs

PPC clicks

Print Distribution

Website ad clicks/Visit

Out of Home audience reach

Member page clicks/Visit Video channel subscriptions

MUSIC VOYAGER: ATLANTA

INTERNATIONAL TV SERIES CELEBRATING CULTURE

FOUR 28-minute episodes produced since 2014; and broadcasted 2015 - 2018 ‒ ‒ ‒

Throughout the US via American Public Broadcasting Globally (Europe, South America etc) Twenty-two (22) Atlanta ambassadors

Episode 3 (Atlanta’s Stage) and Episode 4 (Atlanta’s Canvas) premiered in the United States on October 12, 2017 and has had ALL CHANNEL (APB) coverage at 82.69% Music Voyager: Atlanta broadcasts have conservatively produced $5 million in airtime, continuing to reach a global audience.

AND THE WINNER IS …

ADDYs

(American Advertising Federation/ Atlanta Ad Club) I AM ATL Social Campaign + 360 Video

AMYs

(American Marketing Association) I AM ATL Social Campaign

I AM ATL VIDEOS & CONTENT

CONTINUE TO PAINT THE PICTURE OF ATLANTA’S COOL, CREATIVE ART SCENE

I AM ATL FALL 2017 MEDIA RECAP

CONTINUES VIDEO PROMOTION, FOCUSED ON TOP PERFORMING CONTENT

365K video views across YouTube and Facebook for 13 new videos, including a 360 degree video 1.9 M impressions and 275K engagements on social media

2018 MEDIA

CONTINUE TO PAINT THE PICTURE OF ATLANTA’S COOL, CREATIVE ART SCENE

New site featuring 22 videos & articles

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PRESIDENT’S REPORT

WILLIAM PATE PRESIDENT & CEO

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OLD BUSINESS

2018 Election of Executive Committee Members

•

Daryl Evans

MediaLink

•

Jo Ann Herold

Honey Baked Ham

•

Dexter Warrior

T. Dallas Smith & Co.

NEW BUSINESS

@christopherbw

ADJOURN