ACVB PR INTRODUCTION MARCH 24, 2017
MEET OUR TEAM Heather Kirksey, director Travis Currie, specialist Victoria Lightfoot, specialist Lindsey Watts, coordinator
IN A NUTSHELL … •
Increase visibility of Atlanta as one of the top U.S. meeting and leisure travel destinations
• Enhance destination awareness in international markets • Increase room night bookings through ongoing client support • Position ACVB as an industry expert nationally and as the singular voice of hospitality in Atlanta
DOMESTIC MEDIA OUTREACH Increase visibility of Atlanta as one of the top U.S. leisure travel destinations
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Hosting jetBlue media FAM in conjunction with inaugural BOS>ATL flight Named to Lonely Planet’s “Best in the U.S. 2017” list Hosting neighborhoods-focused FAM for regional journalists in fall Conducting deskside visits with top-tier journalists in New York City Attending PRSA Travel and Tourism conference to mingle with leading travel journalists
INTERNATIONAL MEDIA OUTREACH Enhance destination awareness in international markets Tier 1: UK, Germany, Brazil, China Tier 2: France, Canada, Australia, Mexico
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Host Delta media FAM in conjunction with inaugural ICN>ATL flight Host Sunrise Australia morning show Support PR efforts for U.S. – China Tourism Leadership Summit Attend International Media Marketplace in New York City to pitch top-tier travel journalists Schedule media appointments during IPW to pitch travel journalists Collaborate with GDEcD on hosting numerous UK, German-based writers throughout the year
CONVENTION TRADE MEDIA OUTREACH Increase room night bookings through ongoing client support
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Position Georgia World Congress Center Authority developments early and often with convention trade media Support convention clients with local and industry trade-focused media outreach Work to increase meeting attendance through features on the destination
OPPORTUNITIES TO COLLABORATE • Align messaging on the destination • Research, data, accolades on Atlanta
• Legislative issues • General resource