HOSPITALITY INDUSTRY BRIEFING | SUPER BOWL LIII SEPT. 26 – THE CARTER CENTER
PLACE IMAGE HERE
JASON MEANS DIRECTOR, MEMBERSHIP AND CORPORATE EVENTS
ATLANTA CONVENTION & VISITORS BUREAU
CHEF VAGN NIELSEN PLACE IMAGE HERE
CORPORATE EXECUTIVE CHEF PROOF OF THE PUDDING
PLACE IMAGE HERE
WILLIAM PATE PRESIDENT AND CEO, ATLANTA CONVENTION & VISITORS BUREAU
MAJOR SPORTING EVENTS IMPACT ATLANTA
ACVB Industry Briefing | September 26, 2018
BRETT DANIELS CHIEF OPERATING OFFICER
SOLANGE ABREU
CARL ADKINS
ARDELIA AUSTIN
BRE’ANNA BARTON
CYONE BATISTE
JAMIYA BRINSON
TYLER CHARRASSE
AMY COMSTOCK
OUR STAFF
BRETT DANIELS
WES FAULKINBERRY
LEE HENDRICKSON
JENNIFER JOHNS
JULIA KARRENBAUER
PHILL LANA
KAY LAWRENCE
RANDY LIEBERMAN
OUR STAFF JOHN LUNG’AHO
CANDACE MITCHELL
CHINCIE MOUTON
AMY PATTERSON
ERIN SHEARER
MATT SNYDER
DIANA TRUJILLO
ABE WILLIAMS
COUNTDOWN TO KICKOFF
129 DAYS
Atlanta’s evolution as a city since we last hosted: 1.6 million residents since Super Bowl XXXIV Estimated 150,000 out-of-town visitors Goal of touching more than one million Metro Atlanta residents Estimated economic impact: 
 $185 million
JULIA KARRENBAUER EVENTS AND SPONSOR ACTIVATION
SUPER BOWL LIII EVENTS
OPENING NIGHT FUELED BY GATORADE January 28, 2019 Location: State Farm Arena
NFL TAILGATE (GWCC C)
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(STATE FARM ARENA)
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ANDREW YOUNG INTL. BLVD
SUPER BOWL LIII OPENING NIGHT
SUPER BOWL EXPERIENCE (GWCC B)
BLVD.
YOUNG INTL. BLVD
LEN JR.
SUPER BOWL LIII
SUPER BOWL EXPERIENCE January 26 - February 2, 2019 Location: Georgia World Congress Center, Building B
IVAN AL
MITCHELL ST.
NORTHSIDE DR.
SUPER BOWL LIVE January 26 - February 2, 2019 Location: Centennial Olympic Park
MEDIA OPS/ RADIO ROW (GWCC A) TA T E
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NFL HONORS February 2, 2019 Location: The Fox Theatre
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IVAN ALLEN JR. BLVD.
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CENTENNIAL OLYMPIC PARK
BAKER ST.
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SUPER BOWL LIVE
TASTE OF THE NFL February 2, 2019 Location: Cobb Galleria
NFL ROOM BLOCKS NFL is currently contracted with 107 hotels NFL hotel block includes entire metro area and beyond: Airport, Decatur/DeKalb, Gwinnett, Perimeter, Cobb Galleria, Buckhead, Midtown, Downtown, Alpharetta and beyond Peak Nights: Arrival: Friday, February 1, 2019 Departure: Monday, February 4, 2019 Peak rooms nights: over 20,100 rooms contracted on peak by NFL
AMY PATTERSON OPERATIONS AND LOGISTICS
SEAR RATING
SPECIAL EVENT ASSESSMENT RATING
Rating determined by Department of Homeland Security & FBI SEAR System attempts to quantify several threat, vulnerability, and risk factors to determine an events potential attractiveness as a terrorist target National Special Security Event (NSSE) – Inauguration, political conventions, funeral for head of state SEAR Ratings 1 – 5 In 2018, four events given SEAR 1 rating Federal Coordination Team assigned to oversee coordination of federal resources to assist local and state agencies
EVENT PORTAL FOR SITUATIONAL AWARENESS
ARDELIA AUSTIN VOLUNTEER PROGRAMS
WHO WE ARE 32,500 applicants 10,000 chosen volunteers 450 captains
WHERE WE ARE Airport Ambassadors Street Teams Super Bowl LIVE Volunteer HQ Hotels
WHAT’S NEXT October 28: Volunteer Kickoff Rally December/January: Role-Specific Training January 25- February 4: Team ATL Deployment
LEE HENDRICKSON COMMUNITY ENGAGEMENT
OUR MISSION To leverage Super Bowl LIII to create a lasting impact on communities throughout Atlanta
BUSINESS CONNECT
215 businesses selected
CAPITAL IMPROVEMENT PROJECT
CIVIL RIGHTS AND SOCIAL JUSTICE
$2M renovation of John F. Kennedy Park
“Off the Wall” Project
SUSTAINABILITY
Trees Atlanta
YOUTH ENGAGEMENT
GENYOUth Laureus Playworks
JEN JOHNS MARKETING AND COMMUNICATIONS
MARKETING AND COMMUNICATIONS Overview of Strategic Goals Opportunities for Involvement
THANK YOU
Q&AÂ
ADJOURN