ACVB EXECUTIVE COMMITTEE MEETING WEDNESDAY, JANUARY 25, 2017 | 8:00 a.m. ACVB BOARD ROOM
CALL TO ORDER CHRIS COAN CHAIR, BOARD AND EXECUTIVE COMMITTEE
DESTINATION REPORT MARK VAUGHAN EVP/CSO
Atlanta Occupancy – December 2016 December 2016 YTD Occupancy
2015
2016
ACVB Tax Revenue District
72.4%
72.7%
Hotels w/500+ rooms
73.6%
75.3%
Hotels within 1-mile radius of GWCC
71.5%
72.9%
Metro Atlanta
69.8%
69.9%
Source: STR
Demand Share
Top 25 Markets Luxury & Upper Upscale
MONTHLY
YTD
Source: STR
Green Up = 10% above average Orange Equals = Within 10% +/- of average Red Down = 10% below average
BOOKINGS
Note: These numbers differ slightly from the Productivity Report due changes in room blocks and distribution of booking credit.
December 2016
Additional Rooms
1,200
Grand Total
263,038
Additional Rooms
135,874
Grand Total
173,5091
2016 YTD
MAJOR GROUPS FOR FUTURE YEARS
Key Sales Activities • We finished 2016 at 102% of our room night goal and 102% of our lead goal.
Direct Sales Event • PCMA • American Bus Association • NTA • Destination Showcase • Envision • Conference Direct Partner • SISO • Sports Commissions • NFL Super Bowl
Austin Cleveland St. Louis Washington, D.C. Cleveland Baltimore Miami Sacramento Houston
FINANCIAL UPDATE GREGORY PIERCE EVP/CAO/CFO
FINANCIAL STATEMENT SUMMARY WITH FORECAST THROUGH NOVEMBER 30, 2016
CONSOLIDATED
CONSOLIDATED
2016
2016
2015
2016
2016
2016
ACTUAL
BUDGET
ACTUAL
YTD
FULL YR
FULL YR
YTD
YTD
YTD
VARIANCE
BUDGET
FORECAST
SUPPORT & REVENUE Public Sector
21,933,532
20,670,380
20,176,019
1,263,152
22,134,003
23,140,000
Private Sector
6,520,191
6,350,353
3,711,882
169,838
8,730,915
8,815,000
28,453,723
27,020,733
23,887,901
1,432,990
30,864,918
31,955,000
8,242,727
7,972,234
7,305,851
(270,493)
9,280,340
9,281,000
769,284
729,219
656,636
(40,065)
923,510
915,000
15,282,163
14,699,666
11,727,438
(582,497)
18,700,952
19,600,000
1,677,086
1,606,852
1,502,964
(70,234)
1,675,000
1,680,000
25,971,260
25,007,971
21,192,889
(963,289)
30,579,802
31,476,000
2,482,463
2,012,762
2,695,012
469,701
285,116
479,000
TOTAL SUPPORT & REVENUE
EXPENSE Payroll & Related Expense Other Operating Expense Direct Promotional Expense Capital Expense
TOTAL EXPENSE
EXCESS(DEFICIENCY) OF REVENUE OVER EXPENSE
MARKETING UPDATE ANDREW WILSON EVP/CMO
ATLANTA.NET
END of 2016 YTD
SITE VISITS
MOBILE SHARE
YTD Monthly Average
of Site Visits
+ 21% YoY 442,931
+ 15% YoY 536,999
600K
70%
52%
60%
2015 YTD
2016 YTD
60%
500K
Goal 50% 400K 40% 300K 30% 200K 20% 100K
10%
0K
0%
2015 YTD
2016 YTD
ATLANTA.NET
END of 2016 YTD
USER ENGAGEMENT YTD Index
118.8
*
vs. 2015
Weighting
Page Views/Visit Mobile
92
25%
Page Views/Visit Desktop & Tablet
98
20%
Soc. Media Engagement **
165
30%
Leisure Newsletter Open Rate
116
10%
Leisure Newsletter Sign-up
70
5%
Ad Clicks
104
5%
Member Clicks
122
5%
Weighted Index
118.8
* 2015 set as baseline = Index 100 ** Social Media Activity is the aggregate of Likes, Comments, Shares and similar activity across Facebook, Twitter, Instagram and Pinterest.
GOVERNMENT AFFAIRS UPDATE MARCUS MARGERUM VP, GOVERNMENT & COMMUNITY AFFAIRS
Georgia General Assembly • • • •
Religious Freedom (RFRA) - TBD Mimosa Mandate SB 17/HB 57 – Georgia Restaurant Association Casino Gambling - TBD Gun Legislation – TBD
City of Atlanta / Atlanta City Council •
Downtown Entertainment District – Central Atlanta Progress • Chapter 46 – District Creation • Chapter 28 – Zoning Ordinance Amendment • Authorization of Cooperation Agreement with the Atlanta Downtown Improvement District
• • •
City of Atlanta Mayoral Candidates = 13 Atlanta City Council President Candidates = 5 Atlanta City Council District 2 Candidates = 3
ACVB Partners
2016 ANNUAL DISCRETIONARY PENSION CONTRIBUTION E
STAN WILSON TREASURER, ACVB CHAIR, FINANCE AND HR COMMITTEE
2016 ANNUAL DISCRETIONARY PENSION CONTRIBUTION
• 2016 CONTRIBUTION = $330,000 to be approved by Executive Committee and Board of Directors in 2017 – – – – – – –
2015 contribution = $330,000 2014 contribution = $250,000 2013 contribution = $150,000 2012 contribution = $200,000 2011 contribution = $200,000 2010 contribution = $151,000 (zero for 2008-2009)
PRESIDENT’S REPORT E
WILLIAM PATE PRESIDENT & CEO
OLD BUSINESS GREGORY PIERCE
2017 Board Election New board members •
Bob Somers
SVP »
Delta Air Lines
2018
NEW BUSINESS
ADJOURN