ACVB EXECUTIVE COMMITTEE MEETING THURSDAY, MARCH 28, 2019 | 8:00 a.m. ACVB CONFERENCE ROOM EAST
CALL TO ORDER
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DEXTER WARRIOR CHAIR, BOARD & EXECUTIVE COMMITTEE
DESTINATION REPORT
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MARK VAUGHAN EVP/CSO
ATLANTA OCCUPANCY – FEBRUARY 2019 February 2019 YTD Occupancy ACVB Tax Revenue District
Atlanta Convention Hotels
Hotels within 1-mile radius of GWCC
Metro Atlanta
Source: STR
2018
2019
73.1%
75.0%
76.6%
80.9%
74.2%
78.5%
66.0%
67.7%
KEY SALES ACTIVITIES Through February 2019, we finished 100% of our room night goal and 118% of our lead goal. Direct Sales Events
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PCMA Capital NCAA Final Four Experient Envision CBI Medical Meetings Forum Conference Direct Partner Meeting SISO NTA MPI IPW
Washington, D.C. Minneapolis Las Vegas Philadelphia Atlanta Miami Tucson Kansas City Anaheim
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FINANCIAL REPORT
GREGORY PIERCE EVP/CAO/CFO
HOTEL REVENUE THROUGH 2/28/2019 (STR)
February hotel revenue $119,154,946 +57.9% YOY
2019 YTD hotel revenue $226,812,463 +33.1% YOY
MARKETING REPORT
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ANDREW WILSON EVP/CMO
CHOOSE ATL SXSW ACTIVATION
SXSW overview • • • • • • • •
10 days Conference – Interactive, Film, Music Festival – Music, Film, Comedy, Gaming 4,000 members of press attend 75,000 registrants* 300,000 attendees* 25% of registrants international* 102 countries*
* 2018
CHOOSE ATL SXSW ACTIVATION
Choose ATL House
CHOOSE ATL SXSW ACTIVATION
CHOOSE ATL SXSW ACTIVATION OkCello + Chef Taria Camerino collaboration
CHOOSE ATL SXSW ACTIVATION
CHOOSE ATL SXSW ACTIVATION
Results CHOOSE ATL SXSW ACTIVATION • 23 speakers • 9 performances • 12 brand sponsors • 1 million reach with #ChooseATL • 3.6 million impressions “SXSW + Atlanta”
GOVT. & COMMUNITY AFFAIRS REPORT PLACE IMAGE HERE
MARCUS MARGERUM VP
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@christopherbw
PRESIDENT’S REPORT
WILLIAM PATE PRESIDENT & CEO
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OLD BUSINESS
GREGORY PIERCE
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2019 BOARD ELECTIONS •
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Bob Schuler
AmericasMart
2020
NEW BUSINESS
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ADJOURN