BOARD OF DIRECTORS MEETING WEDNESDAY, SEPTEMBER 16, 2015 | 8:00 a.m. GEORGIA DOME
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CALL TO ORDER DARYL EVANS CHAIRMAN OF THE BOARD AND EXECUTIVE COMMITTEE
WELCOME CARL ADKINS GENERAL MANAGER GEORGIA DOME
DESTINATION REPORT MARK VAUGHAN EVP & CSO
Atlanta Occupancy – July 2015 July 2015 YTD Occupancy
2014
2015
ACVB Tax Revenue District
72.2%
75.2%
Hotels w/500+ rooms
71.6%
75.6%
Hotels within 1-mile radius of GWCC
70.0%
74.6%
Metro Atlanta
69.9%
72.9%
Source: STR
Key Sales Activities • Currently through August we are at 102% of our room night goal and 112% of our lead goal • Demand share growth (May)+.09 (5.81%) in the top 25 markets Direct Sales Events • Student Youth Travel • Trade Show Executive Gold 100 • ASAE Annual Five Star • Tour Championship • ASAE Summit Awards • IMEX • China – U.S. Leadership Conference • UK sales mission
Branson, MO Sana Barbara W. Palm Beach Atlanta Washington Las Vegas Los Angeles UK
MAJOR GROUPS FOR FUTURE YEARS
Green Up = 10% above average Orange Equals = Within 10% +/- of average Red Down = 10% below average
BOOKINGS
Note: These numbers differ slightly from the Productivity Report due changes in room blocks and distribution of booking credit.
August 2015
Additional Rooms
2,551
Grand Total
49,589
2015 YTD
Additional Rooms Grand Total
127,057 1,049,959
FINANCIAL UPDATE GREGORY PIERCE EVP/CAO/CFO
ATLANTA CONVENTION & VISITORS BUREAU FINANCIAL STATEMENT SUMMARY WITH FORECAST THROUGH AUGUST 31, 2015 CONSOLIDATED 2015 ACTUAL YTD
2015 BUDGET YTD
2014 ACTUAL YTD
2015 YTD VARIANCE
SUPPORT & REVENUE Public Sector Private Sector
14,557,350 2,450,572
13,700,293 2,625,000
14,019,333 4,174,151
857,057 (174,428)
TOTAL SUPPORT & REVENUE
17,007,923
16,325,293
18,193,484
682,630
5,259,820 476,085 8,051,590 1,095,810
5,591,217 489,141 8,239,101 1,081,115
5,452,070 492,241 9,664,413 1,062,837
331,397 13,056 187,511 (14,695)
14,883,305
15,400,574
16,671,562
517,269
2,124,617
924,719
1,521,923
1,199,898
EXPENSE Payroll & Related Expense Other Operating Expense Direct Promotional Expense Capital Expense TOTAL EXPENSE EXCESS(DEFICIENCY) OF REVENUE OVER EXPENSE
CONSOLIDATED 2015 FULL YR BUDGET
2015 FULL YR FORECAST
SUPPORT & REVENUE Public Sector Private Sector
19,698,365 9,792,603
20,417,500 10,275,000
TOTAL SUPPORT & REVENUE
29,490,968
30,692,500
EXPENSE Payroll & Related Expense Other Operating Expense Direct Promotional Expense Capital Expense
8,742,222 973,510 17,938,534 1,575,000
8,711,000 966,150 18,888,534 1,575,000
TOTAL EXPENSE
29,229,266
30,140,684
261,702
551,816
EXCESS(DEFICIENCY) OF REVENUE OVER EXPENSE
MARKETING UPDATE ANDREW WILSON EVP/CMO
ATLANTA.NET
SITE VISITS
-1% vs. Goal
YTD 2015 as of End of August
ATLANTA.NET
PAGES PER VISIT
vs. Year Ago
-10% vs. Goal
YTD 2015 as of End of August
SOCIAL MEDIA
YTD 2015
GOALS
as of End of August
GOAL
Awareness
ACTUAL
29,400,000 29,907,373
VS. GOAL
+1.7%
Earned media impressions
GOAL
Brand Affinity Total Engagement: shares, likes, comments, mentions
242,732
ACTUAL
VS. GOAL
229,790
-5.3%
ATLANTA.NET
PLATFORMS OVERVIEW
August 2015 Impressions by Platform
6%
Increase of 15,823 Total Fans / Followers
Google+
Twitter Pinterest
SOCIAL MEDIA
BENCHMARKING ACTIVITY
Local Media Outlets
Best in Class DMOs
July 2015
ATLANTA.NET and Social Media
PLATFORM DEMOGRAPHICS
37% 63%
Age
SPORTS OVERVIEW
DAN CORSO EXECUTIVE DIRECTOR ATLANTA SPORTS COUNCIL
HOSPITALITY HALL OF FAME AMY PATTERSON VICE PRESIDENT
PRESIDENT’S REPORT E
WILLIAM PATE PRESIDENT & CEO
OLD BUSINESS E
GREGORY PIERCE
2015 Election of Board Member to the Executive Committee •
Nancy Oswald
Ruth’s Chris
2017
NEW BUSINESS
ADJOURN