LI ST I NG W I T H
Annie Boland
A N N I E B O L A N D, TO P P E R FO R M E R , 20 1 8 AT L A N TA F I N E H O M E S S O T H E B Y ’ S I N T E R N AT I O N A L R E A L T Y
CELEBRATING $2.6 BILLION IN TOTAL SALES, 2018
Testimonials Annie went over and beyond in listing and selling my property. Annie set my property apart from the rest with her superb staging expertise, making sure my home was in the best showing condition. Her attention to detail, endless enthusiasm and powerful negotiation skills made selling my home a seamless process. I highly recommend her! – Seller, Morningside Annie has helped us buy and sell – with a high degree of success. Any good REALTOR® can do that. Annie helped us decide when to buy and sell by helping us track comps for years, watching the market, staying close and informed. When we were ready to sell, she personally hosted virtually every buyer, bulldogged the feedback and gave us great suggestions that we could easily follow like removing plants for openness and painting a ceiling for lightness. Annie helped us get a good price coming and going with good advice, data, timing and dedication. – Seller, Chastain Park Annie knew my property well and also knew exactly what it would take to sell it. She was very patient with me as it took several months from our initial engagement until I was ready to sell. During this time, she periodically kept me updated on the market so that I always knew where I stood. Annie also did a good job coordinating contractors so that the amount of work I needed to do to get my place up to speed was minimal. – Seller, Buckhead Forest Annie is passionate and motivated to do all she can to help you, whether you are the buyer or the seller. She sold our home and did an incredible job, keeping us in the loop at all times. She came to almost every showing to ensure all questions were answered and the home was in tip top shape for showing. She is honest, smart, and so easy to work with. She sold our home at peak price in just a few months. We would highly recommend Annie for your real estate needs. – Seller, Tuxedo Park
Annie’s Comprehensive Marketing Campaign PRE-LISTING • • • • •
Professional photography Drone photography for acreage and estate properties Professional videography for estate properties Property domain (1234StreetName.info) to be included on all materials and posts QR code to be included on all print materials
P R O P E R T Y M AT E R I A L S F O R B U Y E R TA K E AWAY • •
Professionally designed property brochure (see sample) Property features bound booklets containing detailed information on all property features and upgrades, disclosures, survey, neighborhood information and more
C O V E R AG E I N T W O M U L T I P L E L I S T I N G S E R V I C E S • •
First Multiple Listing Service - over 42,000+ Metro Atlanta agents Georgia Multiple Listing Service - over 38,000+ Georgia agents
P RO P E RT Y E- F LY E RS TO G ROW I N G N U M B E R O F R EC I P I E N TS • • •
Atlanta Fine Homes Sotheby’s International Realty – 420+ agents Various Atlanta areas – 12,000+ agents Personal database – 1,470+ recipients
P RO P E RT Y P OSTCA R D M A I L E D TO FO L LOW I N G R EC I P I E N TS • • • •
Personal Atlanta database – 241+ Brownstones at Habersham Owners – 74 Mathieson Exchange Lofts Owners – 98 Targeted Geographical Mailing When Appropriate
S H O W C A S E D O N AT L A N TA F I N E H O M E S S O T H E B Y ’ S I N T E R N AT I O N A L R E A L T Y S O C I A L M E D I A S I T E S • • • • •
Blog.AtlantaFineHomes.com – 5,200+ followers Atlanta Fine Homes Sotheby’s International Realty Facebook page – 2,000+ followers Feature post on Annie Boland’s Facebook page Feature post on Annie Boland’s Instagram Feature post on Annie Boland’s Linkedin
AG E N T N E T WO R K I N G • •
Multi-media presentation to 420+ Atlanta Fine Homes Sotheby’s International Realty agents in a sales meeting Networking with Sotheby’s International Realty® luxury agent network (Atlanta and around the world)
P R I N T A DV E RT I S I N G • •
Atlanta Fine Homes Sotheby’s International Realty quarterly insert - 40,000+ Atlanta Business Chronicle recipients Occasional print advertising in Metro Atlanta’s premier local publications
P O S T E D O N AT L A N TA F I N E H O M E S .C O M • • • • •
Narrated virtual tour in five languages View the listing price in more than 50 currencies Total site translation into 18 languages for the global consumer Up to 50 photos per listing Due to a strategic deal with Zillow, all Atlanta Fine Homes Sotheby’s International Realty listings are able to showcase up to 50 photos, unlike all other brokers which have a limit of 40 photos per listing. This can make a tremendous difference to consumers who are searching!
G LO BA L LY •
Market to the most significant companies and real estate-focused websites in the world, generating over 1 billion impressions each year including SothebysRealty.com, WSJ.com, NYT.com, Homes.com, Trulia.com, LuxuryRealEstate.com, Zillow.com and many more
Annie Boland REA LTOR ®
Annie has lived in Atlanta for 28 years. Prior to obtaining her real estate license, she was an active investor and developed a true savvy for researching property values, submitting offers and negotiating deals. Annie has the training, knowledge and expertise that you will not only come to rely upon, but will be grateful for, when buying or selling your home. If you have a property to sell, Annie’s experience professionally staging homes will set your property apart from the competition. Especially in today’s market, it is crucial that your home wins the beauty contest! Your home must show the best and be listed at the right price in order to attract a buyer. Prior to listing your home, Annie will work with you to get the property in the best possible showing condition. Annie’s years of corporate world marketing coupled with the powerful brand of Sotheby’s International Realty® will ensure maximum exposure for your property – worldwide! Once under contract, Annie’s masterful negotiation skills and attention to detail will be crucial to ensure a seamless transaction for her clients every time. She works tirelessly and enthusiastically to exceed her clients expectations, which is why a majority of Annie’s business has been referrals. So if you are ready to sell, trust Annie to guide you through the process. “My business is built on unsurpassed customer service, attention to detail and knowledge of the process. No matter what the price range of your transaction, every deal is equally important to me.” - Annie
The Annie Boland Difference Intown Office Team “Collaboration allows teachers to capture each other’s fund of collective intelligence.” – Mike Schmoker
Ma na ging Broker Front Desk Coordinator Ma rketing Design ers
Offi ce Ad m i n i strator Li sti n g Coord i n ator Pro p er ty M an age me n t
Closing Attorney A closing attorney attends many of our weekly meetings to share legal advice and insight into crucial contract updates and industry related issues so that we may better serve our clients.
Continuing Education At Atlanta Fine Homes Sotheby’s International Realty, I have access to classes that provide me with information to best serve and protect you during the home selling or buying process. Take a look at some of the classes listed below:
Survey – Protect Your Clients Appraisals Guide to CMA’s Multiple Offers and Closing Stoppers Social Media and more!
NOVEMBER 2016
To increase the potential for your home to be found by the most qualified real estate consumers, the Sotheby’s International Realty® brand has partnered with ListHub to distribute properties to the most significant media companies and real estatefocused websites in the world.
LORD & LADY ATTENBOROUGH’S PICASSOS | BOWIE/COLLECTOR | THE CELEBRATED JAEGER-LECOULTRE REVERSO WATCH
Sotheby’s International Realty® properties are viewed an astounding 190,000,000 times across all of our partner sites annually.
DAVID BOWIE: COLLECTOR & ICON 13 TREASURES FROM CHATSWORTH CELEBRATING THE REVERSO WATCH
LORD & LADY ATTENBOROUGH’S
PICASSO CERAMICS NOVEMBER 2016
U N M ATC H E D M E D I A PA RT N E RS H I PS
ST RAT EG I C PRINT MEDIA PA RT N E RS • • • • • • • • • • • • •
Architectural Digest Bloomberg Markets Country Life Financial Times Hong Kong Tatler Luxury Properties Magazine Mansion Global New York Times Robb Report Collection Robb Report Home & Style Sotheby’s Art & Home Sotheby’s Preferred Wall Street Journal
Annie Boland c. 4 04.449.1179 o. 404.874.0300 a nni e b ol an d@atlan taf in eh o mes.co m
1 5 5 5 Pe a c h t re e S t re e t , S u i t e 10 0 | At l a n t a , G e o rg i a 3 03 0 9 ©MMXIX Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Each Office Is Independently Owne d And Operated. Equal Housing Opportunity.