LI ST I NG W I T H
Annie Boland
A N N I E B O L A N D, T O P P E R F O R M E R , 2 0 1 8 AT L A N TA F I N E H O M E S S O T H E B Y ’ S I N T E R N AT I O N A L R E A L T Y
CELEBRATING $2.6 BILLION IN TOTAL SALES, 2018
N O RT H E AST G EO R G I A B OA R D O F R E A LTO R S ®
ANNIE BOLAND, LIFETIME MEMBER 2 0 1 8 AWA R D R EC I P I E N T RA N K E D A M O N G T H E TO P 6 % O F A L L I N D I V I D UA L AG E N TS R E C O G N I Z E D I N T H E 2 0 1 8 C I R C L E O F E XC E L L E N C E
Testimonials Annie Boland sold our lake house in 90 days. It had been on the market off and on with another broker for almost two years with no luck at all. Annie came in and personally transformed the house through amazing staging and project coordination of improvements that provided great value. She did all of this on her own, as we were out of town. She went above and beyond anything we have ever seen with a REALTOR®. She was quite simply genius and a pleasure to work with. She was incredibly creative in bridging gaps between the buyer and seller (us!). We would definitely hire Annie again! – Kathy | Seller, Lake Blue Ridge Home Annie has an extraordinary passion for helping and serving clients that goes beyond what we have seen in selling other properties with other agents. She gives advice on what needs to be done; she manages details with skill and enthusiasm; and she has a great sense of style. Annie is prompt, responsive and all around outstanding. She advised us on how to market, present and stage our mountain home for sale. She represented us with the same excellence in our actual transaction. I enthusiastically recommend Annie based on our experience working with her, and in comparison to what we have experienced in other residential property sales. – Steve | Seller, Lake Blue Ridge Home Annie is a real professional and was terrific to work with! She has a thorough knowledge of the market and has an uncanny ability to identify potential buyers. She has superb negotiating skills, and you always feel that she’s working on your behalf. Annie sold two homes for us and I unequivocally recommend her to others!! – Connie | Seller, Fightingtown Creek Home Our river property was unique, and we figured it would take some time to sell. Annie knew exactly what to do and did it. Our property sold in two three weeks at 95% of the asking price. I would use her again and highly recommend her. – John | Seller, Toccoa River Home
Annie’s Comprehensive Marketing Campaign PRE-LISTING • • • • •
Professional photography Drone photography Professional videography for estate properties Property domain (1234StreetName.info) to be included on all materials and posts QR code to be included on all print materials
P R O P E R T Y M AT E R I A L S F O R B U Y E R TA K E AWAY • •
Professionally designed property brochure (see sample) Property features bound booklets containing detailed information on all property features and upgrades, disclosures, survey, neighborhood information and more
C O V E R AG E I N T H R E E M U L T I P L E L I S T I N G S E R V I C E S • •
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First Multiple Listing Service - over 42,000+ Metro Atlanta agents Georgia Multiple Listing Service - over 38,000+ Georgia agents • Currently only about 2% of North Georgia active listings appear in the above MLS services • I maintain membership in these services and pay dues and substantial fees upon closing (based on property sale price), so that I can reach the over 80,000 agents for each listing • The majority of Northeast Georgia local agents do not list properties in the above services, missing an overwhelming number of Atlanta agents who are conducting searches for buyers Northeast Georgia Multiple Listing Service - over 4,000+ Northeast Georgia Agents • This is the service where all Northeast Georgia agents list properties
P RO P E RT Y E- F LY E RS TO G ROW I N G N U M B E R O F R EC I P I E N TS • • • •
Atlanta Fine Homes Sotheby’s International Realty – 420+ agents Northeast Georgia – 2,000+ agents Various Atlanta areas – 12,000+ agents Personal database – 1,470+ recipients
P RO P E RT Y P OSTCA R D M A I L E D TO FO L LOW I N G R EC I P I E N TS ( 1 ,6 1 1 & G ROW I N G)
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Personal Atlanta database – 241+ Lake Blue Ridge owners – 416 Mountain Tops owners – 161 Mountain High owners – 92 Toccoa River owners and Fightingtown Creek owners – 593 Downtown Blue Ridge owners – 70 Necowa Cove owners – 67 Greenridge Mountain owners – 42
S H O W C A S E D O N AT L A N TA F I N E H O M E S S O T H E B Y ’ S I N T E R N AT I O N A L R E A L T Y S O C I A L M E D I A S I T E S • • • • •
Blog.AtlantaFineHomes.com – 5,200+ followers Atlanta Fine Homes Sotheby’s International Realty Facebook page – 2,000+ followers Feature post on Annie Boland’s Facebook page Feature post on Annie Boland’s Instagram Feature post on Annie Boland’s Linkedin
AG E N T N E T WO R K I N G • • •
Multi-media presentation to 420+ Atlanta Fine Homes Sotheby’s International Realty agents in a sales meeting Networking with Sotheby’s International Realty® luxury agent network (Atlanta and around the world) Networking with the North Georgia agent community
P R I N T A DV E RT I S I N G •
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Homes for Sale in the Mountains - printed every four weeks and distributed in retail locations throughout Fannin, Gilmer, Towns and Union counties in Georgia, and Clay, Cherokee, Macon and Graham counties in North Carolina. Atlanta Fine Homes Sotheby’s International Realty quarterly insert - 40,000+ Atlanta Business Chronicle recipients Occasional print advertising in Metro Atlanta’s premier local publications
P O S T E D O N AT L A N TA F I N E H O M E S .C O M • • • • •
Narrated virtual tour in five languages View the listing price in more than 50 currencies Total site translation into 18 languages for the global consumer Up to 50 photos per listing Due to a strategic deal with Zillow, all Atlanta Fine Homes Sotheby’s International Realty listings are able to showcase up to 50 photos, unlike all other brokers which have a limit of 40 photos per listing. This can make a tremendous difference to consumers who are searching!
G LO BA L LY •
Market to the most significant companies and real estate-focused websites in the world, generating over 1 billion impressions each year including SothebysRealty.com, WSJ.com, NYT.com, Homes.com, Trulia.com, LuxuryRealEstate.com, Zillow.com and many more
Annie Boland REA LTOR ®
Annie Boland is passionate about real estate and it shows! After spending many years in the corporate world excelling in sales and marketing roles, she obtained her real estate license in 2004 and has never looked back. Her niche immediately blossomed into working with buyers and sellers in North Georgia, where she had purchased a cabin in 2000. If you have a property to sell, Annie’s professional staging experience will be a true asset for market preparation. She will work with you to ensure the property is in the best possible showing condition. Once your home is ready for market, Annie will utilize her years of marketing experience, along with the tools available through Atlanta Fine Homes Sotheby’s International Realty, to gain the greatest exposure. Annie’s masterful negotiation skills and attention to detail are crucial to a successful deal and will ensure a seamless transaction for her clients every time. She works tirelessly and enthusiastically to exceed her clients expectations, which is why 100% of Annie’s business has been referrals. “My business is built on unsurpassed customer service, attention to detail and knowledge of the process. No matter what the price range of your transaction, every deal is equally important to me.” - Annie
The Annie Boland Difference Intown Office Team “Collaboration allows teachers to capture each other’s fund of collective intelligence.” – Mike Schmoker
Ma na ging Broker Front Desk Coordinator Ma rketing Design ers
Offi ce Ad m i n i strator Li sti n g Coord i n ator Pro p er ty M an age me n t
Closing Attorney A closing attorney attends many of our weekly meetings to share legal advice and insight into crucial contract updates and industry related issues so that we may better serve our clients.
Continuing Education At Atlanta Fine Homes Sotheby’s International Realty, I have access to classes that provide me with information to best serve and protect you during the home selling or buying process. Take a look at some of the classes listed below:
Survey – Protect Your Clients Appraisals Guide to CMA’s Multiple Offers and Closing Stoppers Social Media and more!
NOVEMBER 2016
To increase the potential for your home to be found by the most qualified real estate consumers, the Sotheby’s International Realty® brand has partnered with ListHub to distribute properties to the most significant media companies and real estatefocused websites in the world.
LORD & LADY ATTENBOROUGH’S PICASSOS | BOWIE/COLLECTOR | THE CELEBRATED JAEGER-LECOULTRE REVERSO WATCH
Sotheby’s International Realty® properties are viewed an astounding 190,000,000 times across all of our partner sites annually.
DAVID BOWIE: COLLECTOR & ICON 13 TREASURES FROM CHATSWORTH CELEBRATING THE REVERSO WATCH
LORD & LADY ATTENBOROUGH’S
PICASSO CERAMICS NOVEMBER 2016
U N M ATC H E D M E D I A PA RT N E RS H I PS
ST RAT EG I C PRINT MEDIA PA RT N E RS • • • • • • • • • • • • •
Architectural Digest Bloomberg Markets Country Life Financial Times Hong Kong Tatler Luxury Properties Magazine Mansion Global New York Times Robb Report Collection Robb Report Home & Style Sotheby’s Art & Home Sotheby’s Preferred Wall Street Journal
Annie Boland c. 4 04.449.1179 o. 404.874.0300 a nni e b ol an d@atlan taf in eh o mes.co m
1 5 5 5 Pe a c h t re e S t re e t , S u i t e 10 0 | At l a n t a , G e o rg i a 3 03 0 9 ©MMXIX Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Each Office Is Independently Owne d And Operated. Equal Housing Opportunity.