DistinctionMy
Thrift Jr & Susan Knox
Lana Phillips
Prepared exclusively for 5612 Conway Drive, Marietta, Georgia 30068
Gibson
leverage our brand’s heritage and sophistication. connect with affluent consumers who share our vision. go above and beyond to meet clients’ needs. offer the only true, worldwide luxury real estate network. partner with leading media to obtain the best exposure. provide unparalleled reach to qualified buyers and sellers. showcase every home with the highest quality production. utilize the latest technology for even greater impact. deliver a singular client experience.
Doing more is our distinction.
We ...
SalesNoteworthy
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NORTHAMPTONBUCKHEAD INDIAN HILLS GATES AT SEVENGLENRIDGEHILLS ALDERWOOD
My clients benefit from my marketing as I am able to tap into our company’s resources to help them stay on top the latest technology and marketing am committed to providing clients knowledge, representation and overall encounter possible!
I enjoy assisting a wide range of clients throughout Metro Atlanta, including Buckhead, Sandy Springs, Acworth, Canton and Marietta. My clients benefit from my marketing advantage as I am able to tap into our company’s expansive resources to help them stay on top of trends using the latest technology and marketing systems. I am committed to providing clients with the best knowledge, representation and overall real estate encounter possible!
I enjoy assisting a wide range of throughout Metro Atlanta, including Sandy Springs, Acworth, Canton
drawn to exceptional and distinctive homes within the area. Previously, she owned Lana Norman, a Buckhead boutique, where she developed an appreciation for the city’s most prestigious homes. Lana began her real estate career in 1999 with Jenny Pruitt & Associates where she represented a variety of properties. Success stories ranging from Atlanta to Minneapolis exemplify her unwavering determination to cater to the luxury market regardless of the location. She ties it all together with a highly comprehensive approach to real estate, extensive neighborhood knowledge and persistent negotiation tactics. Lana is committed to providing the highest level of service to every buyer, seller and investor she represents.
Secondary to her professional obligations, she is a part of the National Charity League, Inc. East Cobb Chapter and a sponsor for ChildFund International.
Lana Phillips c. 404.990.2895 o. Asatlantafinehomes.comlanaphillips@atlantafinehomes.com770.604.1000|sir.comanAtlantanative,LanaPhillipshasalways been
Lana specializes in Atlanta, Loganville, Marietta, Smyrna and Sandy Springs.
• Atlanta Fine Homes Sotheby's International Realty branded sign
ADVERTISING LOCALLY
• Marketing verbiage to be utilized under all photography images
• Professionally designed brochure and marketing materials printed on quality cover stock
• Presented on AtlantaFineHomes.com with the listing price available in more than 50 currencies, total site translation into 18 languages for the global consumer and commute time calculations powered by INRIX DriveTime™
• Displayed as a featured home of the blog post for on blog.atlantafinehomes.com and Facebook
• Property listed with the First Multiple Listing Service (FMLS) servicing over 33,000 agents across Metro Atlanta
90-Day Marketing Plan
• Property listed with Georgia Multiple Listing Service (Georgia MLS)
LISTING YOUR PROPERTY
• Showcased on Atlanta Fine Homes Sotheby’s International Realty’s social media channels
• Professional photography (including aerial images), video and virtual tours
• Initial appraisal of home
This is a 90-day plan. After this, we will revisit and re-target accordingly based on market feedback.
• Showings by appointment
ADVERTISING GLOBALLY
• Market listing to the most significant companies and real estate-focused websites in the world, generating more than 1 billion impressions each year, including SothebysRealty.com, Juwai.com, Nikkei.com, WSJ.com, Homes.com, Realtor.com, Zillow.com and more Featured
• Broker open luncheon promoted via eblast and FMLS Open House promoted via signs and multiple platforms, including AtlantaFineHomes.com, SothebysRealty.com, Zillow.com and Realtor.com
• Special feature cards posted throughout the property to point out unique items that a buyer might miss
• property on eGallery in all 900 Sotheby’s International Realty offices and eight auction houses around the world
• Networking with agent population
SHOWINGS AND FEEDBACK
• Daily updates of pertinent market changes as they occur
• Occasional print advertising in Metro Atlanta’s premier local publications
Atlanta Fine Homes Sotheby’s International Realty was founded in 2007 under the extraordinary leadership of Jenny Pruitt and David Boehmig. As the exclusive Sotheby's International Realty® affiliate in Metro Atlanta, with offices in Buckhead, Cobb, Intown and North Atlanta, our company builds upon the 278-year foundation and heritage of Sotheby’s, the esteemed auction house. The collaboration between realty and auction utilizes a combination of unique and exclusive marketing efforts that provide targeted exposure to a coveted and influential audience. Our partnership with this premier brand affirms our commitment to providing you a superior level of service, marketing and expertise — here, and around the world. With the guidance of our exceptional senior management team, Atlanta Fine Homes Sotheby’s International Realty's 550+ agents achieved more than $4.7 billion in sales last year, proudly ranking No. 1 in Metro Atlanta for total sales volume and in the Top 10 of Sotheby's International Realty affiliates for total home sales.
Senior Management Team pictured from left to right: Jennifer Pino, Bill Rawlings, Lisa Johnson, David Boehmig, Jenny Pruitt, Jim Glover, Nancy See, Scott Payne and Sherri Conrad
Our Story
The Sotheby's International Realty brand is built on the centuries-long prestige of the world’s preeminent auction house. Our unmatched reputation gives the properties we represent the best-in-class exposure they deserve and assures buyers they are working with experts they can trust no matter where they are in the world.
Our YourBrand,Advantage
Globally Connected
With a network of residential brokerage companies in more than 77 countries and territories, Sotheby's International Realty is the only truly global real estate brand. Through our personal relationships, our sellers reach a highly qualified global clientele.
The properties represented by our network are exclusively promoted to the affluent clients of Sotheby’s auction house through events, signature publications, digital newsletters, The Collection program and direct traffic linked from sothebys.com to sothebysrealty.com.
A CollaborationUnique
Collectors of fine art and possessions are equally as passionate about their homes, so we take pride in showcasing our properties with rich photography, ultra-high-definition video and virtual reality tours to help inspire buyers and sellers more than ever.
PresentationImpeccable
The exposure and worldwide reach of our listings set us apart. We partner with media powerhouses to introduce your home to discerning audiences worldwide. We complement those efforts with targeted digital and print advertising plans that are often exclusive to Sotheby's International Realty
Exclusive Partnerships, Superior Exposure
Targeted Advertising
With an emphasis on exclusivity, the Sotheby's International Realty brand’s advertising plans are driven by a consumer-centric approach targeting potential homebuyers and sellers at all stages of the real estate journey. Our robust digital and print strategy is aimed at showcasing homes to highly qualified homebuyers.
Atlanta Fine Homes Sotheby’s International Realty hand selects premier print publications and digital platforms to advertise the homes we represent. From daily blog and social media posts to targeted print publications that focus on real estate, lifestyle, art, regional events and philanthropic missions, we ensure your home receives enhanced exposure, translating to more buyer inquiries, showings and activity. Some of our local media partners include the Atlanta Business Chronicle, Atlanta INtown, the Buckhead, Brookhaven, Dunwoody and Sandy Springs Reporter Papers, North Fulton’s Appen newspapers, Marietta Daily Journal, Cherokee Ledger and more.
As Metro Atlanta’s No. 1 Brokerage, the greatest success is the opportunity to serve you. To help you turn someday into right now. To help open doors to everything you’ve longed for. It is truly work worth doing, each and every day. Thank you for trusting us.
Local Advertising Atlanta Fine Homes, LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated. 404.237.5000. TrendGraphix, Top 5 Firms, October 2021. January 1, 2021 – September 30, 2021, Cherokee, Cobb, DeKalb, Forsyth, Fulton and Gwinnett Counties. All Property Types; All Price Points. BUCKHEAD COBB INTOWN NORTH ATLANTA atlantafinehomes.com | sothebysrealty.com ATLANTAFINEHOMES.COM
Nothing Compares.
Sotheby's International Realty has a growing number of more than 941K followers worldwide viewing content on Instagram, YouTube, Facebook, Pinterest, LinkedIn, Twitter, WeChat and our popular RESIDE® Blog. Together with Sotheby's International Realty, we craft and share exclusive social media content for people passionate about fine living and leverage targeted social media marketing to ensure your property reaches the web’s most sophisticated buyers.
Social Media
Dynamic Video
Video plays an important role in our marketing strategy, The Sotheby's International Realty award-winning YouTube channel has more video views and subscribers than any other real estate brand and more than twice the subscribers and views of the No. 2 channel – Zillow.
atlantafinehomes.com
Our website, atlantafinehomes.com, features the latest technology with a focus on showcasing beautiful listings. Recognizing the importance of appealing to the global consumer, the robust features include the ability to view all of our listings in five different languages, translate the entire website into 18 languages and view the listing price in more than 50 currencies. Immerse yourself in a Matterport 3D/Virtual Reality experience or explore the homes our brand represents around the world through our integrated video channel. More than 55,000 unique visitors explore atlantafinehomes.com each month. Users can also search by commute time, powered by INRIX Drive Time™ technology.
In 2021, the newly relaunched sothebysrealty.com won a prestigious Webby Award for Best Real Estate Website. Our enhanced website — now in 14 languages/dialects — engages millions of buyers to immerse themselves in your home via high-resolution photography, 3D virtual reality tours and ultra high-definition videos. Listings from around the globe can be accessed seamlessly on any device, and mobile users can text a sales associate directly from any listing page.
sothebysrealty.com
Property Distribution
Our global property marketing partners include the most authoritative news, lifestyle and financial voices, as well as real estate-centric websites. Additionally, once a home is showcased on sothebysrealty.com, it is exclusively marketed on more than 100 Sotheby's International Realty affiliate websites around the world. Results are measured with a variety of analytics and reporting tools, which enable sales associates and clients to define a marketing campaign’s impact.
Property Report
Sincerely, Kellyann L cense Number: 367173 ONLINE ACTIVITY REPORT FOR 3554 Tuxedo Park NW USD 2,990,000 4 Bedrooms | 6 Bathrooms 2,954 property views 1 inquiries Top 10 Websites Website Property Views Inquiries FMLS MLS 1 296 0 Realtor com 1,164 0 Atlanta Fine Homes SIR 165 1 luxuryestate com 75 0 Nextdoor 64 0 SothebysRealty com 59 0 Homesnap 31 0 JamesEdition 21 0 Bloomberg com 19 0 Homes com 15 0 Total 2,909 1 Top 10 Cities City Property Views Atlanta, GA 1,047 Marietta, GA 64 Decatur, GA 46 Alpharetta, GA 37 Cumming, GA 28 Smyrna, GA 24 Duluth, GA 22 Chicago, IL 17 Dallas, GA 15 Roswell, GA 15 View More Stats on Your Home Presented by your real estate professional Kellyann Dunning Atlanta Fine Homes Sotheby's International Realty Each Office is Individually Owned And Operated sites Please contact me if you have any questions at all Sincerely, Kellyann L cense Number: 367173 ONLINE ACTIVITY REPORT FOR 3554 Tuxedo Park NW USD 2,990,000 4 Bedrooms | 6 Bathrooms 2,954 property views 1 inquiries Top 10 Websites Website Property Views Inquiries FMLS MLS 1,296 0 Realtor com 1,164 0 Atlanta Fine Homes SIR 165 1 luxuryestate com 75 0 Nextdoor 64 0 SothebysRealty com 59 0 Homesnap 31 0 JamesEdition 21 0 Bloomberg com 19 0 Homes com 15 0 Total 2,909 1 Top 10 Cities City Property Views Atlanta, GA 1,047 Marietta, GA 64 Decatur, GA 46 Alpharetta, GA 37 Cumming, GA 28 Smyrna, GA 24 Duluth, GA 22 Chicago, IL 17 Dallas, GA 15 Roswell, GA 15 View More Stats on Your Home Presented by your real estate professional Kellyann Dunning Atlanta Fine Homes Sotheby's International Realty Each Office is Individually Owned And Operated Strategic placement and unique positioning of your home’s best features are critical in securing the right audience to not only preview your home online, but also to take the next step in their home search. The Sotheby's International Realty brand partners with and distributes properties to the most significant media companies and real estate-focused websites in the world in order to increase exposure and drive the online consumer back to the rich content on sothebysrealty.com. To measure results of this exposure, the brand provides a property report including view and inquiry statistics for each partner site to effectively illustrate the activity a property receives online. This allows us to keep you informed of our marketing efforts to sell your home.
$1,907,352$2,195,741$2,852,830$3,940,195
FMLS, January 1, 2021 – December 31, 2021. Data deemed reliable but not guaranteed.
Leading the Market
Atlanta Fine Homes Sotheby’s International Realty is one of the highest-performing real estate companies in the nation and, having closed $4.7 billion in sales last year, proudly ranks No. 1 in Metro Atlanta for total sales volume and in the Top 10 of Sotheby's International Realty affiliates for total home sales.
AllRepresentingPricePoints 25 UNDER $350K 36 $350K - $650K 39 OVER $650K
$7,609,509
Competitor 1 Competitor 2 Competitor 3
Our clients benefit from our firm’s global reach, powerful marketing and superior professional service, regardless of price point. In addition to record-setting sales, 61% of our transactions in the past 12 months were under $650,000.
TrendGraphix, Top Five Firms, January 2022. Agent Productivity. January 1, 2021 - December 31, 2021; Metro Atlanta; All Price Points.
Competitor 4
• METRO ATLANTA: CHEROKEE, COBB, DEKALB, FORSYTH, FULTON AND GWINNETT COUNTIES • BUCKHEAD AND INTOWN HOME SALES • BROOKHAVEN AND SANDY SPRINGS HOME SALES TrendGraphix, January 1, 2021 – December 31, 2021. Data deemed reliable but not guaranteed. No. 1 Brokerage in Metro Atlanta • NORTH FULTON AND SOUTH FORSYTH HOME SALES • METRO ATLANTA LUXURY HOME SALES, $1M+ • METRO ATLANTA LUXURY HOME SALES, $3M+ • METRO ATLANTA NEW CONSTRUCTION
Public Relations
Meltwater, January 1, 2021 – December 31, 2021.
Sotheby's International Realty is the most profiled company in the press. Our public relations team fosters relationships with leading media outlets to achieve two objectives: increase traffic to our website and generate exposure for our listings.
Apple TV
Our innovative Apple TV app gives consumers the big-screen details of our properties from the comfort of their living rooms. It's the best way to explore a home from afar. Our app is the only one that lets users explore via lifestyle and amenities, highlight properties and recent searches, as well as view property videos.
RESIDE® Magazine
RESIDE® is the Sotheby's International Realty brand's print and digital magazine devoted to the finest in inspirational homes and lifestyles worldwide. It's a destination for connoisseurs of art, culture, design, travel, fashion, food and philanthropy — and another impactful way to reach even more buyers.
SIR Mobile
Our mobile app — now in 14 languages/dialects — is the only luxury real estate app that serves properties around the world. You can experience homes on your mobile device with property videos and 3D tours.
BEFORE
Virtual staging is the transformation of a single photo into a uniquely virtually staged scene to make listings that are not furnished or in need of a refresh, look more appealing. Virtually staged photos can be used for online marketing exposure on sothebysrealty.com, Apple TV, SIR Mobile, and will also be sent to the brand’s syndication channel partners. Any property can be transformed using virtual staging technology.
Virtual Staging
AFTER
Atlanta Fine Homes Sotheby’s International Realty’s foundation begins with a servant-first commitment to community. To us, home is a feeling that extends beyond our front door and into the communities in which we live and work to those who need a helping hand. We proudly and passionately support more than 80 arts, charitable, community and education organizations through donations, sponsorships, volunteering, mentoring, board member and leadership opportunities.
Live Generously
They say there’s strength in numbers. With more than $4.7 billion in sales last year, over 550 sales associates and four offices in Buckhead, Cobb, Intown and North Atlanta, Atlanta Fine Homes Sotheby’s International Realty is the area’s premier residential real estate brokerage. Our offices are strategically located across Metro Atlanta, providing convenient access points for our clients and critical exposure to buyers.
inStrengthNumbers
1555 Peachtree Street NE, Suite 100 Atlanta, Georgia
770.604.100030009
1000 Johnson Ferry Road, Building 400, Suite 408 Marietta, Georgia 30068
NorthCobbAtlanta
770.442.730030309
1125 Sanctuary Parkway, Suite 400 Alpharetta, Georgia
3290 Northside Parkway NW, Suite 200 Atlanta, Georgia 30327
Intown 404.874.0300
404.237.5000
Buckhead
atlantafinehomes.com | sothebysrealty.com Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated. ON THE COVER: 79 BEVERLY ROAD NE, ATLANTA LANA PHILLIPS c. 404.990.2895 o. lanaphillips@atlantafinehomes.com770.604.1000
