The Distinction
EVERY HOME IS UNIQUE. EVERY CLIENT IS ONE OF A KIND.
Our Distinction
We curate an experience tailored to you — elevating every detail and anticipating every need. As stewards of a brand renowned for its heritage and global influence, we connect our clients with discerning buyers who share their vision. Our unparalleled reach, strategic media partnerships and cutting-edge technology ensure that the homes we represent receive exposure at the highest level. Every home is unique and deserves nothing less than extraordinary representation.
Our Brand, Your Advantage
The Sotheby’s International Realty® brand is built on the centuries-long prestige of the world’s preeminent Sotheby's auction house. Our unmatched reputation gives the homes we represent the best-in-class exposure they deserve, while giving buyers confidence that they are working with trusted experts — not matter where they are in the world.
GLOBALLY CONNECTED
Sotheby’s International Realty is the only truly global real estate brand with 26,100 advisors working in more than 1,110 local offices across 84 countries and territories. Through personal connections and a worldwide network, we offer our clients unrivaled access to the most qualified clientele globally — ensuring their home is seen by those who value it most.
A Unique Collaboration
For nearly three centuries, Sotheby’s has meticulously crafted an iconic brand synonymous with unparalleled prestige. Today, Sotheby’s International Realty builds on its legacy by offering the same elevated standards and exemplary service. We harness the global power of the Sotheby’s name and its proprietary database of over one million clients to create unique opportunities and introduce your home to the most qualified buyers all around the world.
EXCLUSIVE PARTNERSHIPS.
UNRIVALED EXPOSURE.
The homes we represent are showcased to the world. Once your home is on sothebysrealty.com, it is seamlessly distributed across a curated selection of leading websites worldwide, ensuring maximum visibility among the most qualified buyers.
We complement those efforts with targeted digital and print advertising plans often exclusive to Sotheby’s International Realty
Through cutting-edge innovation, strategic positioning and powerful media partnerships, we connect with discerning audiences worldwide, elevating your home’s presence in a way that is simply unmatched.
Your Home’s Marketing Journey
Your home is one-of-a-kind, and its marketing should reflect that. We understand the unique value of your home and will develop professionally designed marketing materials that will provide the exposure it deserves.
DIRECT PRINT AND EMAIL MARKETING
We will create a customized direct mail campaign featuring a smart QR code that seamlessly links to your property details page, strategically targeting key areas within your local neighborhood and surrounding areas. Additionally, a professionally designed introducing eBlast will be shared with our proprietary network of Metro Atlanta agents, amplifying exposure among top industry professionals.
SOCIAL MEDIA MARKETING
Your home will be showcased through professionally designed social media graphics posted on your advisor's platforms to engage their client base. Our marketing team will further expand its reach with a strategic, paid Meta ad campaign, ensuring your property is seen by potential buyers on Facebook and Instagram.
PRINT & DIGITAL PROPERTY BROCHURES
We create a compelling marketing brochure featuring stunning professional photography, a captivating narrative designed to showcase your home’s most distinctive features and a smart QR code. This elegant, tangible piece serves as an essential tool in attracting and engaging buyers.
Our Connections Become Your Connections
SOCIAL MEDIA
The Sotheby’s International Realty brand creates exclusive content featuring our global properties on multiple social media platforms and engages with more than 1 million followers each day. Together with Sotheby’s International Realty, we craft and share exclusive social media content for those who appreciate fine living and leverage targeted social media marketing to ensure your home reaches the web’s most sophisticated buyers.
DYNAMIC VIDEO
Video plays an important role in our marketing strategy — the Sotheby’s International Realty award-winning YouTube channel has more video views and subscribers than any other real estate brand.
Click the QR code to follow us on our social media platforms.
Cooperative Advertising
TARGETED ADVERTISING
With an emphasis on exclusivity, the Sotheby’s International Realty brand’s advertising plans are driven by a consumer-centric approach targeting potential homebuyers and sellers at all stages of the real estate journey. Our robust digital and print strategy is aimed at showcasing homes to highly qualified homebuyers.
LOCAL ADVERTISING
Atlanta Fine Homes Sotheby’s International Realty hand-selects premier print publications and digital platforms to advertise the homes we represent. From social media posts to targeted print and digital publications focusing on real estate, lifestyle, art, regional events and philanthropic missions, we ensure your home receives enhanced exposure, translating to more buyer inquiries, showings and activity. Our local media partners include the Atlanta Business Chronicle, Atlanta Intown, the Buckhead, Brookhaven, Dunwoody and Sandy Springs Reporter Papers, North Fulton’s Appen newspapers, Rough Draft digital newsletter and more.
33M+
ANNUAL VISITORS
15 AVAILABLE TRANSLATIONS
SOURCES: GOOGLE ANALYTICS, BRIGHTCOVE AND LISTTRAC.
49% VISITORS FROM OUTSIDE THE U.S.
41% ORGANIC SEARCH TRAFFIC
Unrivaled Web Exposure
ATLANTAFINEHOMES.COM
We offer unparalleled exposure and worldwide reach for your home. Our website, atlantafinehomes.com, is powered by the award-winning sothebysrealty.com platform, allowing us to leverage the millions of buyers monthly, immersing them in your home through rich content, such as high-resolution photos, ultra-high-definition videos and virtual reality tours.
With its rich, dynamic content, atlantafinehomes.com consistently ranks at the top of Google search results, maximizing exposure and ensuring your home reaches the right audience. Your home can be accessed seamlessly on any device around the globe, and mobile users can connect direction with an advisor from your property details page.
Click the QR code to visit atlantafinehomes.com.
Powerful Property Insight
PROPERTY SYNDICATION
The exposure and worldwide reach for the homes we represent are a crucial differentiator that sets us apart from the rest of the industry.
As soon as your home is showcased on atlantafinehomes.com, it is exclusively distributed to the most authoritative news, luxury lifestyle, financial and real estate-centric websites worldwide.
PROPERTY REPORTS
Strategic placement and unique positioning of your home’s best features are critical in securing the right audience to preview your home online and take the next step in their home search. The Sotheby’s International Realty brand partners with and distributes properties to the world’s most significant media companies and real estate-focused websites to increase exposure and drive online consumers back to the rich content on sothebysrealty.com. To measure the results of this exposure, we provide a property report including view and inquiry statistics for each partner site to illustrate the activity your home receives online effectively. This transparent approach keeps you informed of our marketing efforts and the online.
The Ones with Proven Performance
NO. 1 BROKERAGE IN METRO ATLANTA
• METRO ATLANTA: CHEROKEE, COBB, DeKALB, FORSYTH, FULTON AND GWINNETT COUNTIES
• BUCKHEAD AND INTOWN HOME SALES
• BROOKHAVEN AND SANDY SPRINGS HOME SALES
LEADING THE MARKET
TrendGraphix, January 1, 2024 — December 31, 2024. Data deemed reliable but not guaranteed.
• NORTH FULTON AND SOUTH FORSYTH HOME SALES
• METRO ATLANTA LUXURY HOME SALES, $1M+
• METRO ATLANTA LUXURY HOME SALES, $3M+
• METRO ATLANTA NEW CONSTRUCTION
Atlanta Fine Homes Sotheby's International Realty stands among the nation's top-performing real estate brokerages. Having closed $4.3 billion in sales last year, we proudly hold the No. 1 ranking brokerage in Metro Atlanta for total sales volume — an achievement that reflects our commitment to excellence and extraordinary client service.
$7,025,246
TrendGraphix, Top Five Firms, February 2025. Agent Productivity. February 1, 2024 - January 31, 2025; All FMLS Counties; All Price Points.
REPRESENTING ALL PRICE POINTS
Our clients benefit from our firm’s global reach, powerful marketing and superior professional service, regardless of price point.
In addition to record-setting sales, 45% of our transactions in the past 12 months were under $650,000.
TrendGraphix, January 1, 2024 — December 31, 2024. Data deemed reliable but not guaranteed.
12% UNDER $350K
33%
$350K - $650K
55% OVER $650K
2024 PRESS
SHARE OF VOICE
Sotheby’s International Realty®
Douglas Elliman
Coldwell Banker
Compass
The Agency
Engel & Völkers
Christie’s International Real Estate
Knight Frank Berkshire Hathaway HomeServices
Keller Williams Realty
Our Reputation is Your Advantage
PUBLIC RELATIONS
As the most profiled luxury real estate brand in the news, Sotheby’s International Realty provides unmatched editorial exposure for notable properties. Our public relations team fosters relationships with leading national and international media outlets to enhance brand awareness, uphold our reputation and generate exceptional exposure for your home.
No. 1
Most profiled luxury real estate brand in the news
Source: Meltwater, January 1, 2024 - December 31, 2024.
Agile with Digital Tools
VIRTUAL STAGING
Virtual staging transforms a single photo into a uniquely styled scene, enhancing the appeal of unfurnished homes or those needing a refreshed look. These virtually staged images can be showcased across sothebysrealty.com, Apple TV, and SIR Mobile and distributed to the brand’s syndication channel partners for maximum exposure. By reimagining any space to captivate potential buyers, virtual staging generates more interest and helps homes sell 5-10% higher and 73% faster on average than unstaged properties.
Source: The National Association of REALTORS®
Your Community is Our Community
GIVING BACK TO METRO ATLANTA
Atlanta Fine Homes Sotheby’s International Realty’s foundation begins with a servant-first commitment to the community. To us, home is a feeling that extends beyond our front door and into the communities in which we live and work to those who need a helping hand. We proudly and passionately support over 30 arts, charitable, community and education organizations through donations, sponsorships, volunteering, mentoring, board member and leadership opportunities.
Senior Management
Team
pictured from left to right: Lisa Johnson, Blaine Palmer, Ashley Morris, Bill Rawlings, Jennifer Pino, David Boehmig, Nancy See, Scott Payne, Sherri Conrad, Andy Payne and Beth Stedman.
A Unique Heritage of Selling
Atlanta Fine Homes Sotheby’s International Realty was founded in 2007 under the extraordinary leadership of David Boehmig and Jenny Pruitt. As the exclusive Sotheby’s International Realty affiliate in Metro Atlanta, our company builds upon the 281-year foundation and heritage of Sotheby’s, the esteemed auction house. The collaboration between realty and auction utilizes a combination of unique and exclusive marketing efforts that provide targeted exposure to a coveted and influential audience. Our partnership with this premier brand affirms our commitment to providing you a superior level of service, marketing and expertise — here and around the world.
THE ONES WITH LOCAL EXPERTISE
They say there’s strength in numbers. With more than $4.3 billion in sales last year, over 580 sales associates and four offices in Buckhead, Cobb, Intown and North Atlanta, Atlanta Fine Homes Sotheby’s International Realty is the area’s premier residential real estate brokerage. Our offices are strategically located across Metro Atlanta, providing convenient access points for our clients and advisors.
404.874.0300 1555 Peachtree Street NE, Suite 100