ALLEN SNOW ASSOCIATES
R E SA L E A L L E N S N O W, R E A LTO R ® ALLEN SNOW ASSOCIATES
#10 AGENT - VOLUME SOLD | ATLANTA REALTORS® ASSOCIATION, 2018 & 2020 #2 AGENT - UNITS & VOLIME SOLD | ATLANTA FINE HOMES SOTHEBY’S INTERNATIONAL REALTY, 2019, 2020 ATLANTA FINE HOMES SOTHEBY’S INTERNATIONAL REALTY TOP PERFORMER, 2021
ASSOCIATES
ASSOCIATES
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MEET ALLEN SNOW
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ALLEN SNOW’S ASSOCIATES
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LEADING THE MARKET
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MARKETING SERVICES
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PRINT AND DIGITAL MARKETING
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COMPARATIVE MARKET ANALYSIS EXAMPLE
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ALLENSNOWREALTY.COM
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ALLEN SNOW SOCIAL MEDIA
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WHAT SEPARATES US
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CLIENT TESTIMONIALS
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FOUNDATION OF EXCELLENCE
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LOCAL EXPERTISE
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STRENGTH IN NUMBERS
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LOCAL JOURNEY | AN ICONIC BRAND
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BRAND HERITAGE | A UNIQUE COLLABORATION
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ATLANTA FINE HOMES SOCIAL MEDIA
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A GLOBAL CONNECTION
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CUTTING-EDGE TECHNOLOGY
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LEADING THE WAY
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GLOBAL PROPERTY DISTROBUTION
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THE JOURNEY YOUR HOME WILL TAKE
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COMMUNITY LEADERSHIP
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OFFICE LOCATIONS
ASSOCIATES
AL LE N SNOW The son of a nuclear physicist, Allen Snow was raised in the historic smalltown of Oak Ridge, Tennessee (“The Atomic City”), after which he attended Auburn University, where he obtained a bachelor’s degree in civil engineering, unique amongst REALTORS®. While working as an engineer for 10 years before switching to real estate sales in 2001, Allen spent time in many areas of the country, including cities such as Atlanta, Boston, Fort Lauderdale, Memphis, Miami, Raleigh, Providence and San Francisco. Each time Allen visited Atlanta, he felt a deep connection to the city, where he ultimately found both business and personal success. Allen has now resided in Midtown for over 20 years, where he enjoys the outdoors in Piedmont Park, bikes the Atlanta BeltLine and embraces the diverse culture and fantastic local cuisine. Allen’s pride, passion and enthusiasm for the city of Atlanta are reflected in his successful real estate business. “Every time I open the Atlanta Business Chronicle, an exciting new project is being planned, and I love sharing that information with my clients and getting them as excited about it as I am.” Since 2001, the year Allen decided to delve into real estate sales full-time, he began earning notable awards such as “Rookie of the Year,” “Agent of the Year” nearly every year, ranking in the top 1 percent of sales associates at NRT Worldwide, and ranking as the #10 agent in volume sold at the Atlanta REALTORS® Association for 2020. Currently, he is on track to meet or exceed these same goals for 2022. Allen owes his success to loving what he does, building relationships and working well with people. It was with Allen’s degree and 10 years of experience in civil engineering that his interest and insight in real estate sales and real estate development grew, and he began leveraging that into individual buyer and seller services. Over the years, Allen has expanded his portfolio by working with reputable developers, such as Minerva Homes, Cablik Enterprises, Thrive Homes, PacificPoint Realty, Daniel Corporation and Jamestown, to mention a few. Allen’s experience and ever-expanding skill set give him the tools to assist individual buyers and sellers through the challenging process of buying or selling their home, but also the unique tools to help developers navigate the complexities of new home residential project sales and sales management. Today, Allen Snow Associates is working with Atlanta Fine Homes Sotheby’s International Realty and continues to build upon the new energy that has taken the city of Atlanta by storm.
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ALLEN SNOW’S ASSOCIATES
L ISA J OHN SO N
senior vice president & managing broker
RO BE RT B L A H A real estate professional
RE A K E LLY
real estate professional
HEY WA RD YO U N G real estate professional
Lisa Johnson joined Atlanta Fine Homes Sotheby’s International Realty in 2013 and oversees management and recruitment for the Intown office. Born and raised in Southern California, Lisa moved to Atlanta in 1992. She began her real estate career in 1997 and became the associate broker of the a different brokerage in 2003, where she served under Philip White, now the CEO of Sotheby’s International Realty®.
Robert Blaha has 16 years of sales and sales management experience plus now more than 10 years of top-producing real estate experience. Robert first moved to Atlanta in 1991 and is now extremely familiar with the Metro Atlanta and Intown markets.
Whether a first-time homebuyer or luxury home seller, Rea Kelly approaches each transaction with excitement and energy. She prides herself on going above and beyond her clients’ expectations. Rea has acquired an understanding of local trends, pricing strategies and negotiating skills that are unmatched by most other real estate professionals.
After attending Clemson University, Heyward Young settled in Atlanta in 1992. After a few years in real estate, he successfully marketed and sold out two new construction neighborhoods of over 175 homes in less than two years. In 2006, Heyward, along with partners, started his own brokerage, which grew to over 40 agents and two locations. In 2012, Heyward joined Atlanta Fine Homes Sotheby’s International Realty.
Kelli Meier has lived in Atlanta for more than 18 years and is a graduate of the College of Charleston. For nine years before being a REALTOR®, she was a business analyst and budget manager for higher education. Her strong analytical and problem solving skills are best utilized in assisting individuals and investors in the real estate industry.
Kellie Hardcastle has lived in Atlanta for more than 30 years, and joined Atlanta Fine Homes Sotheby’s International Realty in 2015. She began her real estate career in 1998 selling new construction, luxury condominium and townhome communities. Kellie moved into property management with Cousins Properties, which broadened her knowledge and experience in real estate.
June Obondo epitomizes integrity, energy, hard work and creative service in every detail of your real estate transaction. June is multi-lingual, speaking five languages fluently. Her social background facilitates easy interaction with people from different walks of life, hereby enhancing and improving customer service. She has worked in every aspect of the industry by representing sellers, buyers, investors and banks in the residential market realm.
Kevin McBride has been a REALTOR® for the last 17 years, specializing in both condominium and residential sales in the Atlanta Intown market. He is an expert in marketing condominium and residential projects. Some of Kevin’s achievements include Life Member of the Atlanta REALTORS® Top Producers, No. 1 agent of the Atlanta REALTORS® Association for new home sales in 2013 and 2014 and more.
Matt Watkins has been an Atlanta resident for more than 12 years. His experience includes working as an office administrator, a closeout appraisal auditor and as a closing coordinator for an on-site project. As a result of his years of experience, Matt has developed strong relationships with many REALTORS®, mortgage lenders and closing firms throughout the Atlanta area.
Andrea Urquhart is an advertising graduate of the University of Georgia. After graduating, she worked as a creative director at an advertising agency where she designed and oversaw all creative services while placing a strong focus on branding. Her knowledge and experience in marketing translate seamlessly to the real estate market and the branding of homes and developments.
KELLI MEI ER
real estate professional
KELLIE H ARDCASTL E real estate professional
JU NE O B O N DO
real estate professional
KEVIN MCB R IDE real estate professional
M ATT WATKINS real estate professional
ANDR EA U RQU HART marketing graphic designer
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LEADING THE MARKET $6,257,329
Competitor 1
$3,571,761
$2,608,505
Competitor 2
Competitor 3
Competitor 4
$2,244,536
$2,187,691
TrendGraphix, Top Five Firms, January 2021. Productive Agent Productivity. January 1, 2020 - December 31, 2020; Metro Atlanta; All Price Points.
ALLEN SNOW ASSOCIATES AVERAGING
#2
#10
$40+
AGENT, UNITS SOLD INTOWN OFFICE
AGENT, VOLUME ATLANTA REALTORS ASSOCIATION,
MILLION IN SALES EACH YEAR
8
ASSOCIATES
COLLATE RAL
O N -LO CATIO N
POSTCARDS
AGENT EVENTS
MAILERS
BUYER EVENTS
Media Sign-Up Sheet MATTERPORT 3D
CARAVANS AND OPEN HOUSES
FLY-THROUGH TOURS
PRO M OTIO N
eBLASTS
MAGAZINES
AGENT NAME(S):
FLYERS PROPERTY ADVERTISING OPTIONS BROCHURES
NEWSPAPERS PRESS RELEASES
DEVELOPMENT PACKETS
12-MONTH LISTING AGREEMENT:
PROPERTY INFORMATION AGENT NETWORKING
VIRTUAL STAGING 6 MEDIA OPTIONS (AT LEAST 1 ONLINE)
LISTING ADDRESS:
FACEBOOK LINKEDIN
9-MONTH LISTING AGREEMENT: 4 MEDIA OPTIONS (AT LEAST 1 ONLINE)
FMLS #:
ATLANTA FINE HOMES BLOG NEIGHBORHOOD/CITY:
6-MONTH LISTING AGREEMENT: 3 MEDIA OPTIONS (AT LEAST 1 ONLINE)
LISTING DATE: •
3-MONTH LISTING AGREEMENT: 1 ONLINE OPTION
)
Company-provided advertising applies to ACTIVE listings; pending listings will be removed from the advertising system
•
M ED IACompany-provided S H EET advertising is non-transferable to another listing •
POSTCARD OPTIONS (Select one)
EXPIRATION DATE:
JAN
Your selections may be adjusted by your listing coordinator due to deadlines
FEB MAR APR MAY JUN
JUL
AUG
SEP OCT NOV DEC
Templated Design Gallery Just Listed Postcard mailed to 75 by Valerie Simmons and Blair Lundy Custom Just Listed Postcard mailed to 75 ($35 design fee, please contact your Marketing Designer of choice)
PRINT OPTIONS (Select one per month) Alpharetta-Roswell Herald & Johns Creek Herald Atlanta INtown Buckhead/Brookhaven/Sandy Springs/Dunwoody Reporter Cherokee Ledger Forsyth Herald Milton Herald Marietta Daily Journal
ONLINE OPTIONS Blog.AtlantaFineHomes.com Facebook Promoted Post
• • • •
For multiple insertions in the same month or additional ads, contact Erica Jackson Weingart at erica@atlantafinehomes.com. To obtain additional company-provided advertising after the original listing agreement expires, a new FMLS number and significant price reduction are required. Listings UNDER $1.5 MILLION must have a price change after each 90-DAY PERIOD to continue in company-provided advertising. Listings OVER $1.5 MILLION must have a price change after each 120-DAY PERIOD to continue in company-provided advertising. Color renderings are required for advertising new construction.
PROPERTY FEATURES
1555 Peachtree Street NE, Suite 100 Atlanta, GA 30309
Gated community Large heated square footage Quality hardwood floors Ten foot ceilings Optional elevator Custom gourmet kitchens Brookhaven. $975,000 2721 Caldwell Road NE 5BR/4.5BA FMLS: 5970139 Christine O’Neill 404.857.7058
Buckhead. $1,799,000 3344 Peachtree Road, No. 3702 2BR/2.5BA FMLS: 5973442 Eydie Koonin 404.697.8215 Burma Weller 404.735.6666
Buckhead. $475,000 3655 Peachtree Road, No. 302 2BR/2BA FMLS: 5967670 Bradford Smith 404.210.4141
Buckhead. $869,000 2906 Grandview Avenue NE 4BR/4.5BA FMLS: 5969518 Neal Heery 404.974.4388 George Heery 404.974.4378
Collier Hills. $525,000 1839 Greystone Road NW 2BR/1BA FMLS: 5969166 Annie Boland 404.449.1179
Buckhead. $945,000 2218 Willow Avenue NE 5BR/3BA FMLS: 5977078 Neal Heery 404.974.4388 George Heery 404.974.4378
Bosch stainless appliances ©MMXVII Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Each Office Is Independently Owned And Operated. Equal Housing Opportunity. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.
Elegant quartz countertops Oversized owner’s suites Owner’s bathroom free-standing tub Sizable walk-in closets
Womack Rd
East Atlanta. $420,000 1180 Mica Lamp Court SE 4BR/4BA FMLS: 5973985 Chrissie Kallio 404.295.2068 Roberto Vazquez 404.455.3805
Pe r
Spacious decks with Trex decking
im ete rC en W
Community garden park Access to the Dunwoody Trailway.
19 400
ALLEN SNOW
Hammond Drive
Midtown. $345,000 800 Peachtree Street, No. 8417 2BR/2BA FMLS: 5971966 Jared Sapp 404.668.7233
Midtown. $468,000 395 Laurent Street, No. 4 2BR/2BA/2HBA FMLS: 5971426 Anne Fuller 678.662.5750
Pe ri
Midtown. $499,900 500 Means Street NW 2BR/2BA FMLS: 5964765 Adam Ellis 770.355.0549 Patti Ellis 770.366.4658
Morningside. $1,725,000 890 Courtenay Drive NE 4BR/4.5BA FMLS: 5971935 Neal Heery 404.974.4388 George Heery 404.974.4378
Morningside. $595,000 1112 Mclynn Avenue NE 3BR/1BA FMLS: 5962009 Jared Sapp 404.668.7233
Morningside. $719,500 1115 E. Rock Springs Road NE 2BR/2BA FMLS: 5964547 Jared Sapp 404.668.7233
Morningside. $1,696,000 1249 Lanier Boulevard 6BR/5BA FMLS: 5959992 Allie Burks 678.772.8915 Tiffany Torbert 404.379.0102
Old Fourth Ward. $619,900 504 Rankin Street, No. 1 3BR/3.5BA FMLS: 5929787 Allen Snow 404.931.1176
Roswell. $1,995,000 2020 Grande Loch 6BR/5BA/3HBA FMLS: 5937935 Jeremy Aldridge 404.998.6922 Rony Ghelerter 703.899.6663
Roswell. $550,000 222 Vickery Falls Drive 3BR/2.5BA FMLS: 5953778 Tricia Leuallen 678.699.3955
Roswell. $759,000 172 Oxbo Road 4BR/3.5BA FMLS: 5962171 Tricia Leuallen 678.699.3955
Sandy Springs. $899,000 525 Park Gate Court 4BR/4.5BA FMLS: 5974897 Andrea Cueny 404.695.7040
Serenbe. $860,000 10555 Serenbe Lane 4BR/4.5BA FMLS: 5971880 Sandra Storrar 404.310.3558 Evan McKinney 770.527.0128
Serenbe. $995,000 38 Swann Ridge 4BR/4.5BA FMLS: 5951624 Sandra Storrar 404.310.3558 Evan McKinney 770.527.0128
Virginia-Highland. $849,900 1029 N. Virginia Avenue 4BR/3BA FMLS: 5971378 Carmen Pope 404.625.4134
Virginia-Highland. $1,448,000 1079 N. Highland Avenue 5BR/4.5BA FMLS: 5960015 Allie Burks 678.772.8915 Tiffany Torbert 404.379.0102
Bellevue, Washington $9,400,000 4648 95th Avenue Realogics Sotheby’s International Realty
Santa Rosa Beach, Florida $3,695,400 169 Ansley Forest Drive Scenic Sotheby’s International Realty
Makena, Hawaii $6,950,000 7131 Makena Road Island Sotheby’s International Realty
Bluffton, South Carolina $1,749,000 350 Bamberg Drive Celia Dunn Sotheby’s International Realty
allensnow@atlantafinehomes.com atlantafinehomes.com I sir.com
t um m i m e t er S
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Midtown. $249,900 923 Peachtree Street, No. 1723 1BR/1BA FMLS: 5973699 Bobby Blaha 404.402.9741
Ch
o unwoo d y R eD
Midtown. $229,900 195 14th Street, No. 904 1BR/1BA FMLS: 5972616 Adam Morrison 404.981.7249
Pe
285
Johns on F err y ad Ro
Midtown. $1,095,000 222 12th Street NE, No. 1703 2BR/2.5BA FMLS: 5966987 Jared Sapp 404.668.7233
GEORGETOWN SQUARE
285
c. 404.931.1176 o. 404.874.0300 Loring Heights. $829,000 1488 Hawthorne Avenue 4BR/3BA FMLS: 5967688 Jeff Tubo 404.819.1874
Vermack
Ample storage
Edgewood. $534,900 1463 La France Street, No. 3 3BR/3.5BA FMLS: 5929441 Allen Snow 404.931.1176
Peachtree Dunwoody Road
Donalsonville. $220,000 2397 Seminole Shores Road 3BR/2BA FMLS: 5965830 Blaine Palmer 229.400.3674 Wilmot Irvin 704.776.8313
r te
Decatur. $499,900 818 Grove Bend 3BR/3.5BA FMLS: 5930173 Allen Snow 404.931.1176
Road NE
Decatur. $345,000 811 Whelchel Drive 3BR/1.5BA FMLS: 5954515 Talia Viggers 404.594.2180
Ro ad
Rd
Ashford Dunwoody
Stained oak stairs throughout Decatur. $194,900 2186 Sterling Ridge Road 4BR/2BA FMLS: 5977132 Adam Morrison 404.981.7249
w oo dy
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Ver
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Mt
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Customizable fireplace surrounds
ts Mill Ro a d NE Har
ASSOCIATES
GEORGETOWN SQUARE
G I V E-AWAY & PURCHASE INCENTIVE
AT L A N TA F I N E H O M E S . C O M | S O T H E B Y S R E A LT Y. C O M Buckhead • 404.237.5000 Intown • 404.874.0300 North Atlanta • 770.442.7300 Cobb • 770.604.1000 ©MMXVIII Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Each Office Is Independently Owned And Operated. Equal Housing Opportunity.
BRAND NEW HOMES
JUST LISTED STUNNING CONDO FLAT IN DRUID HILLS 1449 RED FOX DRIVE, UNIT C ATLANTA, GEORGIA 30306
4330 georgetown square d u n w o o d y, g e o r g i a 3 0 3 3 8 tour the model home and register between november 12-19 to:
ENTER DRAWING FOR A CHANCE TO WIN
$500 VISA GIFT CARD (one entry per household)
ELIGIBLE FOR $5,000 UPGRADE CREDIT IF UNDER CONTRACT BY DECEMBER 4TH. (Credit can only be used toward available upgrades offered by seller. Credit cannot be used to reduce purchase price of home.)
1555 Peachtree Street NE, Suite 100, Atlanta, Georgia 30309
offered for $883,900
2 Bedrooms, 2.5 Bathrooms, FMLS 5952614, Offered for $883,900 JUST LISTED
GEORGETOWNSQUARE.COM
Rare opportunity to own stunning condo in Druid Hills. Art Moderne-inspired living in a contemporary setting, this home features a spacious den, office, large covered porch, deck off the bedroom, seven-inch oak hardwoods throughout and private elevator access. Kitchen features Gaggenau stainless steel integrated appliance package, custom cabinetry, quartz countertops throughout with a waterfall edge, paneled kitchen island, 36-inch, five-burner gas cooktop. Master suite includes a large master closet, GROHE plumbing and a freestanding Kohler tub.
ALLEN SNOW c. 404.931.1176 | o. 404.874.0300 allensnow@atlantafinehomes.com atlantafinehomes.com | sir.com ©MMXVIII Sotheby’s International Realty Affiliates LLC. A Realogy Company. All Rights Reserved. An Equal Opportunity Company. Equal Housing Opportunity. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.
Artfully uniting extraordinary homes with extraordinary lives. Rankin Townhomes Introducing: 504 Rankin Street NE, No. 3
Allen Snow c. 404.931.1176 allensnow@atlantafinehomes.com
Atlanta Fine Homes Sotheby’s International Realty 1555 Peachtree Street NE, Suite 100 Atlanta, Georgia 30309 404.874.0300
504 Rankin Street NE, No. 3 Offered for $619,900 Rankin Townhomes is a quaint community of 12 luxury townhomes in the heart of the Old Fourth Ward and within a short distance to Ponce City Market, Atlanta BeltLine, Historic Fourth Ward Park, Freedom Barkway Dog Park and much more. Homes are state-of-the-art with enhanced WiFi and LED lighting throughout. Cook’s kitchen includes stainless steel appliances, quartz countertops, soft-close cabinets, gas cooking and walk-in pantry, all open to the living room with access to the private fenced yard. Master suite includes Juliette balcony, floor-toceiling tile, double vanity and walk-in closet. Top floor includes large terrace with equipped electric, gas and water. 3 Bedrooms, 3.5 Bathrooms. FMLS 5929787
AtlantaFineHomes.com Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office Is Independently Owned And Operated. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.
ANGIER TOWNHOMES 616 ANGIER AVENUE
ATLANTA
GEORGIA 30308
A quaint community of eight townhomes located in the heart of Old Fourth Ward. Just moments from Historic Fourth Ward Park, the Atlanta BeltLine and Ponce City Market with all the amenities, restaurants and entertainment one could desire.
FOR SALE 3 Bedrooms
No. 5
3.5 Bathrooms Offered for $649,900 FMLS 5852035
FOR SALE
No. 6
3 Bedrooms 3.5 Bathrooms Offered for $699,900 FMLS 5835296
FOR SALE 3 Bedrooms
No. 7
3.5 Bathrooms Offered for $699,900 FMLS 5809376
ALLEN SNOW c. 404.931.1176 o. 404.874.0300
allensnow@atlantafinehomes.com ©MMXVII Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Each Office Is Independently Owned And Operated. Equal Housing Opportunity. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. Stats frim FMLS 2 JUN 2017. Artwork by Melissa payne Baker used with permission.
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COMPARATIVE MARKET ANALYSIS Listings as of
November 15, 2018 11:25 am
Comparative Market Analysis Summary
Residential Detached Sold #
FMLS #
Address
Subdivision
#Bd
#FB
#HB
List Price
CC
Sold Date
1
6012465
830 Oakview Road
Oakhurst
4
3
1
2004
$799,000
$799,000
$8,000
07-02-2018
$804,000
100.63
1
2
6022807
173 Olympic Place
Oakhurst
4
4
1
2012
$900,000
$829,000
$1,200
10-15-2018
$809,900
89.99
48
3
6015330
947 S Mcdonough Street
Oakhurst
4
4
0
2014
$829,900
$829,900
$300
06-08-2018
$829,900
100.00
0
4
6038045
152 Madison Avenue
Oakhurst
4
3
1
2008
$849,900
$849,900
$6,655
09-14-2018
$800,000
94.13
6
5
6019215
210 W Benson Street
OAKHURST
4
4
0
1925
$925,000
$897,500 $10,000
07-30-2018
$897,500
97.03
30
6
5979582
323 Fayetteville Road
Oakhurst
4
3
0
1924
$950,000
$935,000
$0
07-23-2018
$925,000
97.37
58
6
# LISTINGS:
# LISTINGS TOTAL:
6
Yr Built Orig Price
Sold Price SP/OLP% TDOM
MIN VALUES:
4
3
0
1924
$799,000
$799,000
$0
$800,000
89.99
0
MAX VALUES:
4
4
1
2014
$950,000
$935,000
$10,000
$925,000
100.63
58
AVG VALUES:
4
4
1
1981
$875,633
$856,717
$4,359
$844,383
96.52
24
AVG VALUES FOR ALL:
4
4
1
1981
$875,633
$856,717
$4,359
$844,383
96.52
24
MEDIAN VALUES FOR ALL:
4
4
1
2006
$874,950
$839,900
$3,928
$819,900
97.20
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Quick Statistics ( 6 Listings Total ) List Price
Min $799,000
Max $935,000
Average $856,717
Median $839,900
Sale Price
$800,000
$925,000
$844,383
$819,900
Search Criteria Property Category is one of 'Residential Detached', 'Residential Attached' Property Category is 'Residential Detached' Status is 'Active' Status is one of 'Pending', 'Sold' Status Contractual Search Date is 11/15/2018 to 05/19/2018 Latitude, Longitude is within 1.00 mi of 1726 Oakview Rd, Decatur, GA 30030, USA Curr Price is 800000 to 950000 Total Beds is 3 to 4
Presented By: ALLEN SNOW This is an opinion of value or Comparative Market Analysis and should not be considered an appraisal . In making any decision that relies upon my work, you should know that I have not followed the guidelines for development of an appraisal or analysis contained in the Uniform Standards of Professional Appraisal Practice of the Appraisal Foundation . Copyright © 2018 FMLS. All rights reserved.
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SOCIAL MEDIA
Allen Snow, REALTOR® Reach hundreds of followers on Allen Snow’s social channels, where he regularly promotes active listings and developments.
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CORE VA LUES •
Model the Golden Rule
•
Be a Positive Influence
•
Be Generous and Compassionate
•
Be Passionate
•
Maintain Integrity Above All Else
•
Practice Good Stewardship
MISSION STATEMENT To guide and care for our clients throughout their home-buying experience by serving them as if we were doing so for our own family.
OU R A B ILIT Y TO PRE-SELL A NO N-EXI ST ENT P RO DUCT Pre-sales is very different than selling standard inventory; we not only possess this skill set, we have a proven track record.
STR E NGT H IN OUR B ROKE RAG E CO M M UNI T Y R ELAT I O NSH I PS With the market’s leading top-producing agents right in our own company and deep running long-term relationships with Atlanta’s top-producing brokers at other companies, our referral network and co-op relationships are unsurpassed.
A STRONG SOCIA L SPHER E O F LO CAL I NFLUENC E With Atlanta roots spanning for generations, the Allen Snow and Associates team, along with over 500 Atlanta Fine Homes Sotheby’s International Realty associates, possess significant relationships within the Atlanta community, a strategic gateway to your potential buyers.
ESTAB LISHED NEW HOME SALES AND M AR KET I NG D I V I SI O N It takes more than one person to execute a successful sales and marketing program on a new development project, and our infrastructure of leadership, experience and support facilitates a seamless execution.
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“ Working with Allen Snow and team was a truly wonderful experience. He was extremely helpful with questions, his response time was amazing and he was helpful with referrals for insurance, etc. He was always willing to work with my schedule and meet me at houses, even on short notice. I would recommend him to anyone. - Buyer
Allen and his team have helped me with multiple transactions over the years. The most recent one was another example of his excellence, helpfulness, and competence. - Seller Allen is very professional and has great market knowledge. I am working with him on several homes and he is present through the whole process. I would strongly recommend using Allen for both buying and selling real estate. - Buyer and Seller
Allen Snow knows the Intown Atlanta market like no one else. His sales are regularly setting new watermarks in the area. Allen has listed many homes for me. He is instrumental in helping to design and value engineering the drawings, and he has access to the pool of buyers we are looking for. I would highly recommend Allen to anyone looking to represent them in a real estate transaction. - Seller
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A FOUNDATION OF EXCELLENCE On behalf of all of us at Atlanta Fine Homes Sotheby’s International Realty, we are pleased to provide you with our 2021 Year-End Metro Atlanta Market Report. For nearly 15 years, our firm has offered unrivaled service in Metro Atlanta’s residential real estate landscape because we believe in the importance of home. Far more than just an address, home is where you experience life, and as real estate professionals representing your interests, that’s not something we take lightly.
As a locally owned and family-run company, our greatest resource continues to be our agents and employees, who are here to guide you at every step. We are the No. 1 real estate brokerage in Metro Atlanta, with our 550 agents celebrating a record-breaking $4.7 billion in sales in 2021. We are humbled by our success, gratefully thanking you, our clients, for the trust you placed in our agents, our company and our brand. If we can be of any assistance during your next purchase or sale of property, it would be our pleasure to be a resource for you.
DAVID BOEHMIG
P r e s i d e n t & C E O, Fo u n d e r
JENNY PRUITT
Executive Chairman & Fo u n d e r
LOCAL EXPERTISE Our network of local real estate professionals apply their area market knowledge to create a comprehensive and customized plan for your home that takes into consideration all avenues of marketing: print, digital, public relations, advertising and social media. To guide them in this process, we have a team of brand marketing experts that stand ready to offer assistance and insight, in addition to an extensive array of tools and resources. THE BENEFITS TO YOU – Together with your agent, Atlanta Fine Homes Sotheby’s International Realty’s marketing team will ensure that your property is promoted in digital and print resources in the most aesthetically successful manner to achieve the highest and best price for your home in the shortest amount of time.
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STRENGTH IN NUMBERS They say there’s strength in numbers.With more than $4.7 billion in sales last year, over 550 sales associates and four offices in Buckhead, Cobb, Intown and North Atlanta, Atlanta Fine Homes Sotheby’s International Realty is the area’s premier residential real estate brokerage. Our offices are strategically located across Metro Atlanta, providing convenient access points for our clients and critical exposure to buyers.
OUR LOCAL JOURNEY (l-r) Jennifer Pino, Bill Rawlings, Lisa Johnson, David Boehmig, Jenny Pruitt, Jim Glover, Nancy See, Scott Payne and Sherri Conrad
Atlanta Fine Homes Sotheby’s International Realty was founded in 2007 under the extraordinary leadership of Jenny Pruitt and David Boehmig. As the exclusive Sotheby’s International Realty® affiliate in Metro Atlanta, with offices in Buckhead, Cobb, Intown and North Atlanta, our company builds upon the 278-year foundation and heritage of Sotheby’s, the esteemed auction house. The collaboration between realty and auction utilizes a combination of unique and exclusive marketing efforts that provide targeted exposure to a coveted and influential audience. Our partnership with this premier brand affirms our commitment to providing you a superior level of service, marketing and expertise — here, and around the world. With the guidance of our exceptional senior management team, Atlanta Fine Homes Sotheby’s International Realty’s 550+ agents achieved more than $4.7 billion in sales last year, proudly ranking No. 1 in Metro Atlanta for total sales volume and in the Top 10 of Sotheby’s International Realty affiliates for total home sales.
AN ICONIC BRAND The Sotheby’s International Realty brand is built on the centuries-long prestige of the world’s preeminent auction house. Our unmatched reputation gives the properties we represent the best-in-class exposure they deserve and assures buyers they are working with experts they can trust no matter where they are in the world.
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BRAND HERITAGE Recognized worldwide, the prestige of the Sotheby’s brand is unparalleled. The acclaimed auction house, established in 1744 in London for collectors of art and other fine possessions, expanded to New York City in 1955. Sotheby’s International Realty® inherited the iconic brand name, building on its legacy by delivering unrivaled real estate services.
A UNIQUE COLLABORATION The properties represented by our network are exclusively promoted to the affluent clients of Sotheby’s auction house through events, signature publications, digital newsletters, The Collection program and direct traffic linked from sothebys.com to sothebysrealty.com.
AFH SOCIAL MEDIA We actively engage with online networks of people passionate about fine living. The Sotheby’s International Realty® brand creates exclusive content on multiple social media platforms, including Facebook, Twitter, Instagram, Pinterest, LinkedIn, WeChat, YouTube, the Sotheby’s International Realty® Extraordinary Living Blog and our local blog, blog.atlantafinehomes.com. channel
has
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YouTube brand.
We know that our social content marketing approach works because Facebook is the top-referring source of traffic to sothebysrealty.com and atlantafinehomes.com.
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GLOBALLY CONNECTED With a network of residential brokerage companies in more than 77 countries and territories, Sotheby's International Realty is the only truly global real estate brand. Through our personal relationships, our sellers reach a highly qualified global clientele.
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Videography
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3D and virtual reality tours
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3D renderings
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Drone photography
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Immersive architectural experience
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3D flyovers
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App creation
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Optimized iPad and tablet interfaces
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Tasteful social networking
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Paperless presentations
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Multi-media TV broadcast
ASSOCIATES
Embracing new technology and pioneering our own technological initiatives distinguishes Atlanta Fine Homes Sotheby’s International Realty from other marketing firms. The ability to pre-visualize a finished residence is one of the most important components of pre-construction marketing. Atlanta Fine Homes 18
Sotheby’s International Realty and its creative marketing partners develop DEVELOPER SERVICES
lifelike three-dimensional renderings and immersive architectural experiences at any scale, from smartphone to life-size. Technology is an essential component of our pre-construction marketing campaigns.
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Best-in-class website design
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Videography
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3D and virtual reality tours
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3D renderings
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Drone photography
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Immersive architectural experience
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3D flyovers
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Virtual staging
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App creation
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Optimized iPad and tablet interfaces
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Tasteful social networking
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Paperless presentations
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Multi-media TV broadcast
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LEADING THE MARKET Atlanta Fine Homes Sotheby’s International Realty is one of the highest-performing real estate companies in the nation and, having closed $4.7 billion in sales last year, proudly ranks No. 1 in Metro Atlanta for total sales volume and in the Top 10 of Sotheby's International Realty affiliates for total home sales.
$7,609,509
Competitor 1
$3,940,195
$2,852,830
Competitor 2
Competitor 3
$2,195,741 TrendGraphix, Top Five Firms, January 2022.
Competitor 4
$1,907,352
Agent Productivity. January 1, 2021 - December 31, 2021; Metro Atlanta; All Price Points.
REPRESENTING ALL PRICE POINTS
25 UNDER $350K
OVER $650K
Our clients benefit from our firm’s global reach, powerful marketing and superior professional service, regardless of price point. In addition to record-setting sales, 61% of our transactions in the past 12 months were under $650,000. FMLS, January 1, 2021 – December 31, 2021. Data deemed reliable but not guaranteed.
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36 $350K - $650K
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GLOBAL PROPERTY DISTRIBUTION The Sotheby’sProperty International Realty® brand partners with and distributes properties to the most significant Global Distribution media companies and real estate-focused websites in the world in order to increase exposure and drive the
online consumer to richRealty® content onpartners AtlantaFineHomes.com and SothebysRealty.com. SothebysRealty. The Sotheby’sback International brand with and distributes properties to the most significant companies and real estate-focused websites in the world in order to increase Fine exposure and drive the com ismedia the No. 1 luxury real estate site in the world. Every Atlanta Homes Sotheby’s International online consumer back to rich content on AtlantaFineHomes.com and SothebysRealty.com.
Realty listing makes its global debut at SothebysRealty.com and then cascades through our global network SothebysRealty.com is the No. 1 luxury realRealty® estate site in the world. Every Atlanta Fine Homes Sotheby’s of 120 regional Sotheby’s International affiliate websites, providing massive additional exposure to International Realty listing makes its global debut at SothebysRealty.com and then cascades through
buyersour in virtually every market in the United States and around the world. global network of 120 regional Sotheby’s International Realty® affiliate websites, providing massive additional exposure to buyers in virtually every market in the United States and around the world.
SothebysRealty.com 29 31 million VISITS ANNUALLY
121 million PAGE VIEWS ANNUALLY
65% VISITS COME FROM OUTSIDE THE U.S.
THE BENEFITS TO YOU – Your property receives enhanced online visibility which translates to buyer inquiries, showings activity. more buyer inquires, showingsand and activity.
THE BENEFITS TO YOU – Your property receives enhanced online visibility which translates to more
THE JOURNEY YOUR HOME WILL TAKE
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Community Leadership
COMMUNITY LEADERSHIP Atlanta Fine Homes Sotheby’s International Realty is committed to a deep level of engagement and leadership in our community. Each year, we support a wide range of art, charity, community and educational organizations that further strengthen the communities in which we live and work. THE BENEFITS TO YOU – Our servant-first approach allows us to make a positive and meaningful impact in the communities serve. WeSotheby’s are proud to work alongside organizations our commitment vibrantof Atlanta Fine we Homes International Realtythat isshare committed to ato creating deep alevel and prosperous future for generations to come.
engagement and leadership in our community. Each year, we support a wide range of art, charity, community and educational organizations that further strengthen the communities in which we live and work. THE BENEFITS TO YOU – Our servant-first approach allows us to make a positive and meaningful impact in the communities we serve. We are proud to work alongside organizations that share our commitment to creating a vibrant and prosperous future for generations to come.
LIVE GENEROUSLY Atlanta Fine Homes Sotheby’s International Realty’s foundation begins with a servant-first commitment to community. To us, home is a feeling that extends beyond our front door and into the communities in which we live and work to those who need a helping hand. We proudly and passionately support more than 80 arts, charitable, community and education organizations through donations, sponsorships, volunteering, mentoring, board member and leadership opportunities.
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BUCKH EAD O FFI C E 3290 Northside Parkway, Suite 200 Atlanta, Georgia 30327 404.237.5000 CO BB O FFI CE 1000 Johnson Ferry Road, Building 400, Suite 408 Marietta, Georgia 30068 770.604.1000 INTOWN O FFI C E 1555 Peachtree Street NE, Suite 100 Atlanta, Georgia 30309 404.874.0300 NORT H AT LANTA O FFI C E 1125 Sanctuary Parkway, Suite 400 Alpharetta, Georgia 30009 770.442.7300
©MMXIX Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Each Office Is Independently Owned And Operated. Equal Housing Opportunity.
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A L L E N S N O W, R E A LTO R ® # 1 AG E N T - U N I TS S O L D • I N TO W N O F F I C E c. 404.931.1176 • o. 404.874.0300 ALLENSNOW@ATLANTAFINEHOMES.COM • ALLENSNOWREALTY.COM
ASSOCIATES