2023
Marketing Opportunities Nothing Compares.
Global Connection OUR GLOBAL NETWORK
25,000+ Agents
AtlantaFineHomes.com •
55,000+ visits monthly
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18 languages, 50 currencies
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Virtual tours in five languages
1,000+ Offices
SothebysRealty.com •
34 million visits annually
80+ Countries
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51% from people ages 25-44
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63% of visits come from outside the U.S.
Atlanta Fine Homes Sotheby’s International Realty is one of the highest-performing real estate companies in the nation and, having closed $4.7 billion in sales last year, proudly ranks No. 1 in Metro Atlanta for total sales volume and in the Top 10 of Sotheby’s International Realty affiliates for total home sales.
No. 1 in Metro Atlanta: Cherokee, Cobb, DeKalb, Forsyth, Fulton and Gwinnett Counties No. 1 in Buckhead and Intown Home Sales | No. 1 in Brookhaven and Sandy Springs Home Sales No. 1 in North Fulton and South Forsyth Home Sales | No. 1 in Luxury Homes Sales, $1M and $3M No. 1 in Metro Atlanta New Construction
TrendGraphix, January 1, 2021 - December 31, 2021.
9 0 - DAY
Marketing Plan LISTING YOUR PROPERTY •
Property listed with the First Multiple Listing Service (FMLS) servicing over 33,000 agents across Metro Atlanta
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Professional photography and videography
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Branded yard sign
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Professionally designed and printed brochures
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Marketing verbiage tailored to the listing’s features
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Presented on AtlantaFineHomes.com with the listing price available in more than 50 currencies, total site translation into 18 languages for the global consumer and commute time calculations powered by INRIX DriveTime™
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Place advertisements in premier Metro Atlanta Newspapers
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Showcased on Atlanta Fine Homes Sotheby’s International Realty’s social media channels, reaching an audience of over 30,000
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Promoted via Facebook advertisement to targeted demographics
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Company blog post written by a professional copywriter
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Direct mail to sphere of influence and relevant areas
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eBlast sent to all Atlanta Fine Home Sotheby’s International Realty agents and agents in surrounding areas, usually a total of at least 5,000 recipients
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On-site events, including Sunday open houses and broker open houses
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Open house and broker open featured via signs, eBlast, FMLS and multiple platforms, including AtlantaFineHomes.com, SothebysRealty.com, Zillow.com and Realtor.com
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Reverse prospecting via FMLS to reach out to all agents with clients who have searches set up that match the listing
Marketing Opportunities ADVERTISING GLOBALLY •
Market listing to the most significant companies and real estate-focused websites in the world, generating more than 1 billion impressions each year, including SothebysRealty. com, Juwai.com, Nikkei.com, WSJ.com, Homes.com, Realtor.com, Zillow.com and more
ATLANTAFINEHOMES.COM HOMEPAGE FEATURE •
Homes featured on our homepage receive up to 30 percent more views than any other listings on our site
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The homepage feature runs the first Tuesday after listing (If we do not have a rotation on that Tuesday, we will do the following Tuesday)
ATLANTA FINE HOMES BLOG FEATURE •
For #WowWednesday, we feature some of our top properties and unique listings. We could do a feature on the blog two weeks after the social media push.
EFFORTLESS eMARKETING FEATURE •
We have over 450 agents enrolled in this program, and almost 200 allow the marketing team to select their featured listings –the newsletter feature would take place on the first Monday of the month.
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If the listing is featured, it can be sent to over 200,000 people in the Atlanta area – these are all personal contacts across our agents’ spheres of influence
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Our team can provide a report with these numbers, so you can see how many opens and clicks the listing received from the newsletter
LISTTRAC REPORTING •
Set up to be sent to you weekly – includes numbers from third-party syndication sites
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How long does it take for ListTrac to show data from syndication sites? It takes approximately 72 hours for metrics to be reported to ListTrac by various sites — it is up to each website to decide when they start showing these stats.
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Why numbers may differ across sites: Sites do not report metrics daily — there is typically a delay of 24-72 hours, depending on the site
SHOWING AND FEEDBACK •
Showings by appointment only
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Special feature cards posted throughout the property to point out unique items that a buyer might miss
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Networking with agent population
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Regular updates of pertinent market changes as they occur
Provided by DeAnna Kansas
c. 404.935.3791 o. 404.874.0300 deannakansas@atlantafinehomes.com deannakansas.com
1555 Peachtree Street NE, Suite 100, Atlanta, Georgia 30309 Sotheby’s International Realty® and the Sotheby’s International Realty Logo are service marks licensed to Sotheby’s International Realty Affiliates LLC and used with permission. Atlanta Fine Homes, LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated. Any services or products provided by independently owned and operated franchisees are not provided by, affiliated with or related to Sotheby’s International Realty Affiliates LLC nor any of its affiliated companies. Images are representative of style and plan and are subject to change. *Marketing services listed above are an example of a listing’s marketing and are not guaranteed for all new listings.