Digital Brochure - DeShawn Snow

la vie luxe.

Irresistible class.

Extraordinary quality. Lifestyles that exceed expectations.

About Me

As a Global Real Estate Advisor in partnership with Atlanta Fine Homes Sotheby’s International Realty and the founder of the DeShawn Snow Global Sports + Entertainment Group, DeShawn Snow is a premier resource for real estate and lifestyle management services for the sports and entertainment industry in Atlanta. With her innate style and insight rooted in firsthand experience, she provides a suite of hightouch luxury lifestyle services tailored to the demands of high-performance careers.

As a former NBA wife and TV personality, DeShawn gained an intimate appreciation for the unique needs of careers defined by hectic travel schedules, semi-regular relocations and lack of privacy while managing their multiple homes for 15 years. While her personal insights, along with her mastery of real estate marketing and global connections, make her an authority on luxury real estate and lifestyle management, it’s her integrity and commitment to adding value that sets her brand apart. She began working in real estate in 2004 and founded her brand to fill a need for more comprehensive services for her upscale clientele.

A consummate project manager and connector of people, DeShawn is known for her engaging personality, professionalism, elite network, communication skills, grasp of details and access to the highest quality resources. Having mastered the art of anticipating needs, she facilitates transactions on a global stage while seamlessly affording her clients time and peace of mind. Her clientele includes prominent builders, developers and business professionals as well as athletes and entertainers, and she is adept at sensitively navigating confidential circumstances, delivering a luxe level of care with a personal touch.

Born and raised in Michigan, DeShawn has been an Atlanta resident for 20+ years and loves the area for its diversity, great schools and culture. She knows the market inside and out, serving clients throughout the greater Metro Atlanta area, and is particularly well-versed in Milton, Alpharetta, Johns Creek, Sandy Springs, Buckhead and Cascade. As an author, speaker, life coach and entrepreneur, she works to help women and girls transform adversity into opportunity. When she’s not working with clients, she finds relaxation in running, traveling and spending quality time with her three sons.

B.A., marketing, Michigan State University

My Team

Bill Rawlings Senior Vice President & Managing Broker

Tricia Belk Graphic Designer

Anne Schwall Vice President, Developer Services

Sherri Conrad Senior Vice President & Managing Broker

Leigh Massey Hayes Vice President, Relocation

Nichole Aylward Senior Finance and Contracts Coordinator

Angela Valente Copywriter

Rebecca Nolley Listing Coordinator

Stacie Primm Vice President, Property Management

Our Story

Atlanta Fine Homes Sotheby’s International Realty was founded in 2007 under the extraordinary leadership of Jenny Pruitt and David Boehmig. As the exclusive Sotheby's International Realty® affiliate in Metro Atlanta, with offices in Buckhead, Cobb, Intown and North Atlanta, our company builds upon the 278-year foundation and heritage of Sotheby’s, the esteemed auction house. The collaboration between realty and auction utilizes a combination of unique and exclusive marketing efforts that provide targeted exposure to a coveted and influential audience. Our partnership with this premier brand affirms our commitment to providing you a superior level of service, marketing and expertise — here, and around the world. With the guidance of our exceptional senior management team, Atlanta Fine Homes Sotheby’s International Realty's 550+ agents achieved more than $4.7 billion in sales last year, proudly ranking No. 1 in Metro Atlanta for total sales volume and in the Top 10 of Sotheby's International Realty® affiliates for total home sales.

Senior Management Team pictured from left to right: Jennifer Pino, Bill Rawlings, Lisa Johnson, David Boehmig, Jenny Pruitt, Jim Glover, Nancy See, Scott Payne and Sherri Conrad

A passport to dream.

Luxury Real Estate Services

As a Global Real Estate Advisor in partnership with Atlanta Fine Homes Sotheby’s International Realty, I offer assistance with the purchase and/or sale of a home in metro Atlanta, as well as support with real estate transactions outside of Georgia.

My association with the Sotheby’s International Realty® brand means you and your property receive best-in-class exposure and an unparalleled quality of service. The only true global real estate brand offering an exclusive collaboration with the world’s preeminent auction house, its reputation is backed by unmatched resources and a heritage of sophistication.

BENEFITS TO YOU:

• A global network of residential brokerage companies

• Impeccable presentation through rich photography and ultra-high-defintion video

• Exclusive partnerships with media powerhouses for superior exposure

• Targeted digital and print advertising plans

• Exclusive social media exposure

• Featured on atlantafinehomes.com and sothebysrealty.com

• Distribution through our 100+ global property marketing partners

• Property report to effectively illustrate online attention and to keep you informed

• Partnership with one of the highest-performing real estate companies in the nation and the No. 1 brokerage in Metro Atlanta

Why Choose Us

THE ULTIMATE WORK/LIFE BALANCE

High-performance lifestyles require high-execution stewardship. I offer a suite of luxe services designed with your convenience, privacy and quality of life in mind, with the credentials and experience to offer them at an exclusive level. My years of experience managing a high-profile life are at your disposal, and anticipating your needs is my business. Firmly committed to integrity, I am driven by my tireless passion for details, my years of experience and my reverence for family and community interaction.

SERVICES:

• Accommodate schedules

• Paperless contract negotiations

• Utilize discretion and confidentiality

• Work in tandem with business teams

• Information and connection to community

• Leasing, management and care-taking services

• Access to a global database of luxury listings for investment opportunities

• Lifestyle consulting, management and coaching services

• Film + television location scouting

• Talent accommodations

My reach extends to over 26,000 sales associates in 1,000 offices in 81 countries and territories. Transition easily and execute smoothly, without overwhelm or unnecessary disruption. I provide one central point of contact for all your lifestyle needs, from real estate to lifestyle management and beyond. You concentrate on your performance. I manage the rest.

Paying It Forward — Giving back is a key part of my business philosophy, and it is my practice to donate a portion of my commission fees to your personal foundation. In lieu of a personal foundation, I am happy to make a donation in your name to the charity of your choice.

Developments & New Construction

Developers choose Atlanta Fine Homes Sotheby’s International Realty to market and represent their projects time and time again due to our brand’s extensive reach, dedicated team of marketing professionals and years experience in the industry. We are ranked the No. 1 brokerage in Metro Atlanta New Construction, earning $361 million in sales volume in new construction alone. From predevelopment to the final closing, our team offers unparalleled results.

Global Lifestyle Management for High-Performers

In addition to our Luxury Real Estate Services, DeShawn Snow Global Sports + Entertainment Group offers the following suite of high-touch services designed to provide value behind the scenes so you can focus on your professional career and family commitments:

LIFESTYLE MANAGEMENT, COACHING + CONSULTING, CUSTOM HOME LIAISON SERVICES AND ENTERTAINMENT CONSULTING

In high-performance, high-profile careers, your time is at a premium and discretion is paramount. I offer the ultimate in work/life balance through a suite of services that can be retained separately from luxury real estate representation. My personalized lifestyle management, coaching and consulting offerings, along with my client-centered services for builders and developers, fill behind-the-scenes gaps, consolidating multiple vendors and moving parts into a single point of contact. Informed by an intimate knowledge of what you value, I help you manage change effectively, bring you peace of mind and free you to put your focus where it counts.

Unparalleled access + one point of contact for all your moves = global lifestyle management

Lifestyle Management Suite

Your preferences. Your priorities. Your potential … All in one place.

After 15+ years of living through every phase of high-profile careers in professional sports and entertainment and managing the realities as a wife and a mother behind the scenes, I am intimately acquainted with the unique challenges this lifestyle presents. I know how to manage change effectively and have spent over a decade mastering the art of doing it well.

Lifestyle Management - Enjoy all the details of your move strategically organized and discreetly coordinated from one single point of contact. With your preferences and priorities in mind, I assume the role of your central point of contact for out-of-state moves, coordinating and liaising with affiliate partners throughout the process. This service includes traveling to listings to help you narrow down possible choices, as well as overseeing and managing the entire post-closing process and household setup. From coordinating with designers and cleaners and organizing closets to performing household inventory and stocking the pantry and refrigerator, every step is professionally coordinated and carefully executed.

AN IDEA OF SERVICES…

• Vehicle transport

• Utility and address transfer

• Moving and storage

• Home organization

• Household needs assessment

• Estate + property management

• Vendor management

• Risk management

• Construction + renovation management

• And more!

LIFESTYLE CONSULTING

Acting in the advisory capacity of consigliera (instead of a personal assistant), I offer comprehensive consulting on home and lifestyle matters, serving as a discreet confidant and unbiased liaison. My 13 years of practical experience managing multiple estates, designing/overseeing the construction of a luxury home and acting as an emissary on behalf of my family’s interests gives me a unique appreciation of the complexities of a high-performance lifestyle, and my name recognition allows me to provide my clientele with complete confidentiality. You can rely on my professionalism, trust my integrity and depend upon my expertise.

LIFE COACHING | MENTORING SERVICES

Having the right support is critical to effectively managing transition and change. I provide a high-touch structure for this process through personal development coaching tailored to your specific needs. My private mentoring and coaching services address concerns related to adjusting to a new lifestyle, managing family members, mastering your mind/emotions/time, overcoming limiting beliefs, creating a balanced and grounded life and more.

Dedicated Client Liaison

I CREATE TRUST BETWEEN BUILDERS AND BUYERS.

Custom-built homes are a collaborative art form, and your business deserves to be represented in a way that conveys your value and earns you trust and referrals. Miscommunication and a lack of oversight caused by gaps between the roles of the builder and the real estate agent result in tension between builders and buyers and increased on-site stress. At best, your attention is divided. At worst, unsatisfied clients cost you a net loss of time and money and possibly future referrals. I shape the relationships, so you can build homes and multiply your business.

As a consultant for your build team working as a dedicated client liaison, I work side by side with you to eliminate communication gaps. I manage client expectations, collaborate with you on the client’s wishes, coordinate meetings and showroom visits and provide a cohesive experience for your clients throughout the construction process. Designed to give you room to work with freedom and flexibility, this high-touch, high-value service provides your clients with a seamless, positive experience.

BENEFITS TO YOU:

• I manage the client’s expectations and communicate the buyer’s interest.

• I coordinate and collaborate with multiple professionals on behalf of the client’s vision.

• I establish and maintain a consistent flow of information and communication to the client on your behalf.

• I provide timely answers to questions and provide solutions to issues as they arise.

• I am a voice of experience to help clients navigate choices and tasks.

• I follow up to ensure that execution is on budget and consistent with the client’s vision.

• I help clients understand construction delays and deadlines.

• I update clients on their budget vs. the actual cost.

• I walk clients through the project on a pre-determined schedule.

• I follow up after move-in.

*The following elite resource is available to retain as a stand-alone service whether or not I represent you in a real estate transaction.

Homeowner’s Representative

I COMBINE YOUR DREAM HOME WITH YOUR DREAM PROCESS.

Building a dream home on a luxury scale involves extensive planning, coordination and follow-through. On paper, your plan may be perfect, but the reality of the process is often endless questions, delays and unforeseen circumstances. The probability of miscommunication increases with each new vendor and contractor, and budget issues hover even on well-supervised sites. Adding a long-distance element to the mix only compounds these factors.

For clients with demanding professional and personal commitments seeking to manage their time effectively, I offer a custom solution that ensures your vision becomes a reality.

As a Homeowner’s Representative, I act as a professional consultant to oversee the entire process of high-end construction projects. From meeting with builders, architects, interior designers and other contractors on your behalf to resolving conflicts and coordinating details based on your preferences and interests, I provide a clear, authoritative presence on-site and ensure the seamless organization of your project. This high-value service includes progress monitoring, milestone tracking and team coordination.

BENEFITS TO YOU:

• Your interests are protected at all times. I take the time to fully understand your vision and act as an extension of you.

• Your risks are mitigated. I am your eyes and ears on the ground to monitor the quality of work, maintain boundaries around your timeline and budget and resolve potential issues before they grow into major concerns.

• You save time and money and enjoy an increased work/life balance.

• Your communication is enhanced. I serve as a liaison and single point of contact, which ensures an open and efficient line of communication between you and your project team.

• Your decisions are conscious and purposeful. I help explain complex issues and filter trivial questions, freeing you to focus on significant decisions for maximum impact.

*The following elite resource is available to retain as a stand-alone service whether or not I represent you in a real estate transaction.

Endorsements

“Having worked in the sports and entertainment industry for over 30 years, I understand how important it is to produce. When I think of DeShawn Snow, the first thought that comes to my mind is results, and this is a value as we live in a production-based society. I have been in a position to observe DeShawn and her work and wholeheartedly can say that she is special. DeShawn has influenced many, as her resume reflects. Add to this the accuracy, professionalism, and effectiveness in which she has performed, and you have someone especially worthy of your consideration.”

– David Booth, NBA VP-Basketball Operations

“I would first say, DeShawn is very dependable, knowledgeable, and understands how to make it HAPPEN!!! - in the time of people trying to slide through life, she goes HARD on getting the job done. My go-to!”

“In all my years of knowing DeShawn, her character has been impeccable. She follows through, carries out each task with precision and is careful about details. She is a proven professional and has a heart for her clients. As a mother to three sons, she is equally meticulous in her care of them as she is in her business. While there are so many more things I could say, I will lastly say, DeShawn is formidable, passionate, focused and arbitrarily the best at what she does!”

– Russ “BLOCK” Spencer, Block Ent /Bad Boy South

– Terry Cummings, Entrepreneur, Pastor and 18 year NBA Veteran

“Working with DeShawn has been invaluable. Her attention to detail, her knowledge of the industry, and her portfolio of people and contacts will make you look brilliant for working with her. The construction industry has many sharp and rough edges and many barriers, but having DeShawn on your team smooths out rough edges and break-down barriers. We recently closed on three very desirable lots that had multiple interested buyers. We dealt with 3 different sellers, in 3 different areas, with 3 vastly different personalities. Had I missed a date or an email I would have more than likely lost out. I am a very busy person, so I am not great at multitasking. She brought it all together and made it all seem simple. Everyone walked away with smiles and smiles to go. DeShawn Snow is a very confident, secure, and intellectually capable person. I am fortunate to have her on my team.”

– Al Waters, Developer/Builder, SCAD Company

“Working with DeShawn Snow at Atlanta Fine Homes Sotheby’s International Realty was a great experience. After talking with several real estate agents, we chose DeShawn to sell our property in Elysian Estates Subdivision because she knew the subdivision and quickly provided us with a strategy to accomplish our goals. She developed a very successful marketing plan and sold all of our lots. DeShawn was proactive and responsive throughout these sales. She was also instrumental in resolving issues and answering various questions that arose between buyers and seller. We were extremely fortunate to have found DeShawn. She is enthusiastic and highly professional with a great personality.”

– Vacher Hearn, Jr., Manager, WMGH LLC

“My family recently purchased several pieces of real estate properties for what we considered to be a great deal in the city of Atlanta. DeShawn Snow was endlessly helpful throughout the process from beginning to end. As an agent, DeShawn was extremely insightful, efficient, organized and very professional! We had worked with DeShawn many, many years ago and were well pleased with her services. We made it our mission to relocate her again to assist and collaborate with us on our new projects. Working DeShawn was seamless, and I highly recommend her as she is experienced, knowledgeable and a profound leader in the real estate industry!”

– Edna Cunningham

“Over the tenure of my relationship with DeShawn, she has exposed and introduced me to elevated experiences and properties. I’ve met A-List talent, frequented events with VIP access, and even made nationally syndicated television appearances thanks to DeShawn. Not only has she opened doors, but she has also provided etiquette coaching so that one is able to play the part when extended the role. DeShawn Snow is a respected name in any circle because she extends that same respect to all.”

– Dr. ED Long, Jr., Hon. DCL

Endorsements

“I have had the pleasure of working with Ms. Snow for several years. She has helped my wife and me with multiple purchases, and we are thankful for her advocate personality. Our experience has been nothing but amazing. Ms. Snow’s willingness to go above and beyond to assist in any way has been an exceptional experience. I do not have the words to express my gratitude for her encouragement and understanding. God has a way of putting the right people in our life. She is truly appreciated, and we are thankful for her continued support and friendship.”

– Ricky and Michelle Jones

“Looking for a new home can be exhausting. DeShawn's attention to detail and patience made our experience flawless and enjoyable. It’s one thing to be shown a house, but she has the innate ability to find each client a home. We are eternally grateful.”

– Richard and Stacey Ingraham, Celebrity Chef

"Where do I start? DeShawn is always a joy to work with. The breadth of her local knowledge of Alpharetta/Milton/Johns Creek and its environs, along with her thorough real estate expertise, was invaluable to me when I arrived in Georgia. She took the time to introduce me to the market and showed me great options. DeShawn also understood and worked with my time frame, always responding quickly to all queries. I would highly recommend DeShawn Snow, and her constituents, for any real estate transaction. DeShawn is very professional and does in-depth market analysis to help us determine purchase prices. If you are looking for an agent to sell or spearhead the purchase of a home, DeShawn should be your first choice!”

D.

"DeShawn is beyond exceptional. Her compassion, attention to detail, and understanding of my needs made a normally stressful process easy. While looking for my first home, I knew I wanted someone with experience selling fine homes, as well as an agent backed by a reputable company with a vast network. DeShawn's niche focus delivered a true boutique experience.”

-Ooshie Oldham

“DeShawn is a first-class professional. We flew into Atlanta not knowing what to expect and not knowing any areas at all. She is very personable and made us feel right at home. Her attention to detail leads the way in the real estate industry. DeShawn’s knowledge, skill and dedication to her job makes her stand above the rest! Even after we left, her professionalism continued, and we still keep in touch today. We would recommend her to anyone looking for their dream home!”

– JC and Erin Romero, 16-year MLB Veteran

–

Clark, Trustee, Goldfinch Group Partners Trust

Endorsements

“As the Chief Strategic Officer of Baseline Entertainment in Lagos, Nigeria, DeShawn and I have worked closely on several projects, both business and personal. With little direction, she is able to get the results that I need. She understands the nature of our business and is flexible with our complex schedules and shifting priorities. Whether it was our commercial project in Atlanta, a residential property in Manhattan or a private birthday bash in Montego Bay, she has served as our centralized point of contact and has been highly resourceful in helping us engage the necessary parties to complete our transactions. DeShawn is easy going, and her resourcefulness and ability to anticipate our needs is unmatched. As we expand our presence into other countries, it’s comforting to know that DeShawn has the global reach to assist us in our future endeavors.”

– Abimbola Ajayi, Baseline Entertainment

“I love everything fabulous, and DeShawn does just that! Her professionalism, trustworthiness and loyalty are just what I look for!” –

Nene Leakes, TV Personality, Actress, Producer

“Hiring the right professional to handle your personal affairs is critical. Having the experience to handle your affairs in a seamless manner ... priceless. That is the value of having DeShawn Snow on your team. Having been an athlete’s wife and understanding the pressures of the public eye and the value of every minute, DeShawn should be your first choice when looking to find your next home. You will become a raving fan!”

– Bill Rawlings, Managing Broker, Atlanta Fine Homes Sotheby’s International Realty

“The ability to make ‘regular Joes’ feel like celebrities is an act of endearment that few agents have mastered. I’ve witnessed and experienced DeShawn Snow demonstrate this quality to all her clients on both the local and global level. She serves the famous nobody’s with the same regard as if we all were international superstars. With a rolodex that spans unto the four corners of the earth, DeShawn is able to help you acquire your heart's desires, globally!”

– Edward Long, @KiNGEDwardLong

“DeShawn and her staff were extremely courteous and professional. She was instrumental in helping us find our dream home. To say we’re satisfied would be an understatement. DeShawn personally saw us through the entire process. From showing us specific properties that were not only within our price range but also had intangible value that fit our profile to personal touches that only someone who’s been in and around top-tier clientele would provide. We absolutely love our home and enjoy raising our family in the neighborhood she suggested due to her knowledge of the area. Thank you again!”

- The Crumps

“When you are looking for the place you plan to consider your haven or needing an environment that breeds success in an office, you want and need not only the best but also the most impassioned agent out there. That’s DeShawn Snow!”

- Kim Fields, TV Actress, Producer, Director

“There are many good things that I can say about DeShawn as a person. She showed professionalism at the highest level while helping my family find the right property with very little time. DeShawn went the extra mile in taking time to make sure that we were okay after we relocated to Atlanta. She told me that if there was anything I needed to simply ask. I am forever grateful to her for her personal touch and ability to make us feel comfortable on such short notice.”

- PJ and Dee Brown, 15-year NBA Veteran

“DeShawn’s professionalism surpassed our expectations. She persistently communicates and remains available to support her clients every step of the way. We will absolutely recommend her services to family, friends and colleagues! DeShawn’s expertise is appreciated, and we look forward to working with her again in the future!”

“DeShawn Snow has proven herself to be an undeniable force in the world of real estate. Her professionalism and standard of excellence are second to none. DeShawn’s unyielding work ethic allows her to make light work of any obstacle she may face as she accomplishes her goals. It is my supreme honor to call her my friend and an immense privilege to call her my real estate agent.”

- Lori Allen

“It was a real pleasure working with DeShawn. I felt she had my best interest at heart, and she took the time to show me homes in which I was actually interested. DeShawn was knowledgeable and very easygoing. She also provided much-needed information regarding the area I moved into even after our business was done. This is exactly what I needed in a REALTOR®.”

- Jamesia Nichols

- The Georges