ROTHBL OOM
RE S I DE NC E
700 PARK REGENCY PLACE, No. 904 AT L A N TA , G E O R G I A 3 0 3 2 6
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SHIRA COHEN Shira was born and raised in Atlanta, Georgia. She grew up in Dunwoody, attended Riverwood High School and then traveled to Baltimore, Maryland, where she graduated from Towson University with a bachelor of science in mass communications. A significant track record of success and a total dedication to her clients resulted in Shira’s national ranking in the top one percent of all agents at her previous company. Shira’s success earned her membership to the ABR Multi-Million Dollar Sales Club in 2008, and she has since earned the designation of life member. Shira specializes in new and resale properties, both homes and condos. She considers the loyalty, referrals and repeat business that she receives from her clients among her greatest achievements. Her clients have enjoyed her ability to have exceptional listening skills, careful research, attention to detail and determination, resulting in a pleasant and profitable experience - the true litmus test for selecting an agent. Whether it is a cottage or a castle, Shira’s commitment to her clients ensures that each of them receives the highest level of service and attention.
AWARDS AND DESIGNATIONS Top Producer, 2013, 2014 Member, Atlanta REALTORS® Association Life Member, Atlanta REALTORS® Top Producers Ranked in the top one percent nationally at previous company Top Producer, units closed, 2009 and 2010, at previous company Top Producer, gross commission income, 2009 and 2010, at previous company Rookie of the Year, 2009 International President's Elite Award, 2010 Obie Award Winner, 2010 Top five percent of agents for selling in excess of $15 million of real estate, 2010 Sold more than $28 million in real estate from 2009 - 2012 Power 30 Under 30, 2011 Atlanta Sales and Marketing Council Top Rung Award for closed sales volume in excess of $1,705,000, first quarter, 2011 Ranked No. 1 in the Atlanta Board of REALTORS®, 2010 Ranked No. 2 in the Atlanta Board of REALTORS®, 2011
marketing plan • Advise owner on how to prepare home to make it market ready and appealing to buyers. • Have direct connections to agents with ready, willing and able buyers. • Have local connections with a global reach. • Property listed with First Multiple Listing Service servicing over 32,000 Metro Atlanta agents. • Property listed with Georgia Multiple Listing Service servicing over 28,000 Georgia agents. • House will be photographed by a professional photographer. • Professionally designed flyer with high gloss cover stock. • Descriptive marketing language to be utilized under all photography images. • Virtual Caravan of your home in office the first Tuesday after listing is signed. • Monthly or bi-monthly updates from Listhub on the internet traffic associated with your listing, if you choose. • Invite local agents to tour the home and bring potential buyers to tour your home, refreshments provided. • Promoted via e-blast and FMLS. • Hold an open house on a weekend for the public. Open house promoted via signs and multiple properties including AtlantaFineHomes.com, SothebysRealty.com, GAOpenHouses.com, Zillow.com and Trulia.com. • Occasional print advertising in select publications like Northside Neighbor papers, Atlanta Intown, Marietta Daily Journal and/or AJC Open House. • Glossy Just Listed Postcard sent to my client database. • Glossy Just Listed Postcard sent to surrounding neighbors. • Featured on the custom, GPS-enabled Atlanta Fine Homes SIR mobile application. • Presented on AtlantaFineHomes.com with a narrated virtual tour in five languages, currency conversion and total site translation into 18 languages for the global consumer. • Featured property on eGallery in all 870 Sotheby’s International Realty® offices in 68 countries and 10 auction houses around the world. • Listed on SIR websites: www.atlantafinehomes.com, www.sothebysrealty.com, www.luxuryrealestate.com, shiracohen.atlantafinehomes.com, etc. • List and market listing to the most significant companies and real estate-focused websites in the world, generating more than 1 billion impressions each year including SothebysRealty.com, New York Times Homes Section, WSJ.com, NYT.com, JamesEdition.com, Trulia.com, LuxuryRealEstate.com, Zillow.com and many more. • Sotheby’s International Realty® brand banner advertising driving traffic to sir.com on WSJ, BBC.com, ArchitecturalDigest.com, JamesEdition.com, HongKongTatler.com, Google, Yahoo!, Bing and more. • Post pictures on Facebook and network through social networking sites. • Create a blog post for AtlantaFineHomes.com. • Networking with Buckhead agent population. • Updates of pertinent market changes as they occur. • Wooden sign placed prominently on the property. • E-blast sent to prominent Atlanta real estate agents. • Will be in constant contact regarding home showings, inquiries and traffic.
I N F L U E N C I N G
T H E
SALE OF YOUR PROPERTY Factors within and not within your control.
Your home will need to be uniquely positioned to create maximum interest and help produce the highest possible financial return. Although the listing price you place on your property will influence its sale, there are many other factors that come into play. Some of these factors are within your control, others are not. Examples include: FACTORS NOT WITHIN YOUR CONTROL: Your property’s location Recent property market values Expired listings with multiple price revisions Economic and housing market conditions Absorption rate FACTORS WITHIN YOUR CONTROL: The listing presentation price and terms of sale Your property’s distinctive and compelling attributes The physical condition of your property (home and grounds) The ready access to your property for showing The selection of the real estate sales professional you chose to represent you
O U R
JOURNEY
Unparalleled customer experience.
In 1988, Jenny Pruitt established Jenny Pruitt & Associates REALTORS®, growing the company to more than $1.5 billion in annual sales with six metropolitan offices and more than 450 agents. After leaving the firm, Jenny recognized the need for an Atlanta-based firm that could offer personalized service and longterm relationships, and created Atlanta Fine Homes Sotheby’s International Realty in 2007. “Our firm offers unparalleled customer experience.” Jenny explains,” and our affiliation with this brand opens an extraordinary resource of buyers for out clients.”
T H E OV E RV I E W O F A N E X TR AO R D I N A RY B R A N D
AN IMMERSIVE EXPERIENCE
sir.com
Annually sir.com invites: • 14,000,000 visitors • 75,000,000 page views • 25,000,000 property detail pages viewed • 52% visits from outside U.S. Our website, sir.com attracts more consumers to search, view and inquire than any other luxury real estate website. Millions of viewers immerse themselves in our collection of millions of vibrant, quality property photographs.
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A WEBSITE LIKE NO OTHER
atlantafinehomes.com KEY FEATURES: ▸ Narrated, automated virtual ▸ ▸ ▸ ▸ ▸ ▸
tour in five languages Translate the entire website into 18 different languages View the listing price in more than 50 currencies Integrated video channel Up to 50 photos per listing INRIX DriveTime™ integration to map commute times Matterport™ 3D Scans
ATLANTAFINEHOMES.COM attracts more than 41,000 unique visitors each month. Visually stunning and featuring the latest technology, AtlantaFineHomes.com utilizes all that is current to prominently showcase your home around the globe.
INTEGRATED VIDEO CHANNEL
encompass a lifestyle. live the life. explore the unique.
ATLANTAFINEHOMES.COM/VIDEOS is an integrated, exclusive video channel created in response to the growing demand for residential real estate videos. More than 86 percent of homebuyers use video to find out more about a specific community and 70 percent use video to see what the inside of a home looks like.
LOCAL ADVERTISING
targeting 240,000+ consumers in Metro Atlanta Atlanta Journal-Constitution atlantafine
Atlanta Business Chronicle Atlanta INtown
Alphare 1975 Bir tta. $899,000 4BR/5Fu mingham Road Diana Moll 2half BA FMLS: 5225188 404.630.30ntague 02
Northside Neighbor Sandy Springs Neighbor Vinings Neighbor
$849,000 Big Canoe. Drive 216 Red FoxFMLS: 5149797 3BR/3.5BA e Babs Pric 8 404.697.200
0 n. $519,00 Brookhave t Drive NE mon 1839 Can FMLS: 5242240 3BR/3.5BA er onk Dede DeY 4 404.626.187
0 n. $639,90 Brookhave en Way NE fhav 1183 Bluf FMLS: 5247896 4BR/3.5BA tt Robin Ellio 7 404.314.977
Alpharetta Revue & News Johns Creek Herald Milton Herald
$2,495,000 Buckhead. Mill Place dall 1631 Ran FMLS: 5095753 5BR/5.5BA er Wendy Zoll 7 404.277.074
Marietta Daily Journal Dunwoody Crier Cherokee Ledger Forsyth Herald
00,000 ings. $4,9 Sandy Spr Ferry Road NW0291 rds 1295 Hea 3half BA FMLS: 525 6BR/6Full p Jared Sap 3 .723 .668 404
$525,000 Highland. Virginia e Drive 9985 1221 Monro FMLS: 523 3BR/2BA e Carmen Pop4 404.625.413
,995,000 Texas. $15 Houston, d owick Roa 3688 Will ner Martha Tur rnational Realty Inte Sotheby’s
M MES.CO .7300 F I N E H O Atlanta ~ 770.442 L A N TA North W W. AT 74.0300 W AT E 404.8 NLIN ~ O wn S to U In VISIT 00 404.237.50 ckhead ~
9,000 Ward. $67 Old Fourth d Avenue NE 558 HighlanFMLS: 5252069 6BR/5.5BA 770.355.0549 Adam Ellis770.366.4658 Patti Ellis
Bu
00 . $1,450,0 Rabun Gap Creek Lane 10 Barkers FMLS: 5111793 3BR/4.5BA Yetty Arp 6 404.863.211
0 e. $865,00 Morningsid Drive NE 1652 NobleFMLS: 5250135 4BR/3.5BA p Jared Sap 3 404.668.723
0 k. $900,00 Inman Par th Street NE 182 ElizabeFMLS: 5243925 7BR/7BA g Michelle Win4 404.217.676
0 k. $264,90 Grant Par Avenue SE 5936 394 Oakland FMLS: 525 2BR/2BA an Stacy Gal 0 404.861.650
0 ls. $325,00 Druid Hil Isle Circle NE e 1600 Bell FMLS: 5249976 3BR/2BA er Anne Full 0 678.662.575
0 . $525,00 Covingtonrry Chase 25 Glenga FMLS: 5245170 6BR/5.5BAura Laura Mat 0 .006 .310 404
$49,000 Road hee Hills. way Chattahoocllton Redwine High 00 Campbe FMLS: 5111552 6.21+/-Acresrar Sandra Stor 8 404.310.355
0 n. $339,00 Cabbagetowet SE 8883 267 Tye Stre FMLS: 525 3BR/3BA lio Chrissie Kal 8 .206 .295 404
0 n. $299,00 Cabbagetowet SE 8877 265 Tye Stre FMLS: 525 2BR/2BA lio Chrissie Kal 8 404.295.206
$410,000 07 Buckhead.mont Road NE #24 3325 Pied FMLS: 5251749 2BR/2BA en Shira Coh 7 .075 678.523
$725,000 Buckhead. Road NW e 1444 Cav FMLS: 5256737 3BR/3.5BA 404.974.4388 Neal Heery ry 404.974.4378 George Hee
$899,900 Buckhead. w Road NW 410 Golfvie FMLS: 5242584 5BR/3.5BA 404.974.4388 Neal Heery ry 404.974.4378 George Hee
$1,797,000 Buckhead. s Drive 800 LoridanFMLS: 5187402 5BR/5.5BA her Bonnie Maj 9 678.575.443
$895,000 Buckhead. Park Drive NW 3576 TuxedoFMLS: 5101813 2+/- Acressee Casey Kee 5 678.618.199
$4,995,000 Buckhead. Paran Road NW 7904 FMLS: 524 2167 Mount 2half BA 9BR/6Full p Jared Sap 3 .723 .668 404
$564,000 rt Buckhead. t Mitchell Cou 3979 gare 2921 Mar 2half BA FMLS: 525 4BR/2Full 404.974.4388 Neal Heery ry 404.974.4378 George Hee
00 . $1,199,0 Brookwood et NW 31 26th StreFMLS: 5231878 4BR/3.5BA Wes Vawter 0 404.683.091
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Suwanee. $1,549,9 928 Cresc ent River00 4BR/4.5B Pass Kathy Ric A FMLS: 521939 e 678.697 0 Anne Stone 84 404.307.49 .6416
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Milton. 1280 Ro $1,149,900 6BR/6Fu lling Links Drive Laura Wall 2half BA FMLS: 5172084 404.731.73rren 30
Milton. $7 49,000 15435 Tre 6BR/5BA yburn Manor w Tom CorboFMLS: 526093Vie 6 678.549.16 71
Woodsto 114 No ck. $298,500 4BR/3BArthbrooke Trace Lisa Hugh FMLS: 5226731 678.923.51ley 52
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SHIRA COHEN
c. 678.523.0757 o. 404.237.5000 shiracohen@atlantafinehomes.com
3290 Northside Parkway, Suite 200, Atlanta, Georgia 30327
©MMXVI Sotheby’s International Realty Affiliates LLC. A Realogy Company. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Artwork by Isabelle Gautier used with permission.